What Chery Russia does

Chery Russia is the official Russian distribution and brand-operating entity for Chinese automaker Chery Group, present in Russia since 2005 and currently operated through OOO 'TENET RUS' LLC, headquartered in Moscow at Leningradskoye shosse 16A. Its core business is the sale of crossover SUVs under the TIGGO sub-brand — including the TIGGO 9 flagship (from 3.635M rubles), TIGGO 7L technology crossover (from 2.685M rubles), and ARRIZO 8 family sedan (from 2.499M rubles), supported by the Chery Super Hybrid (CSH) sixth-generation plug-in hybrid powertrain and ADAS features (FCW, AEB, APA, RPA). The company also markets connected services through CHERY CONNECT, CHERY REMOTE, and the MY CHERY mobile application, plus the certified pre-owned program Pango Select.

Chery Russia monetizes through four revenue streams: (1) hardware sales of new vehicles to retail consumers and corporate fleet customers; (2) after-sales service, parts, accessories, and consumables via the official dealer network and shop.chery.ru e-commerce store, with parts warehousing in Moscow and Krasnoyarsk to serve Siberia and the Far East; (3) financial services including Chery Leasing for corporate fleets and bank-partnered credit/trade-in programs under CHERY Finance; and (4) ecosystem/loyalty monetization via the KOC (Key Opinion Customer) program with 2,000+ participants and 51 official owner clubs with 105,000+ members. Distribution runs through 200+ official dealer centers across 105+ Russian cities from Kaliningrad to Vladivostok, supplemented by online channels Wildberries, Ozon, and Autospot, plus a dedicated corporate sales program.

The customer base is primarily family-oriented Russian consumers seeking safe, comfortable, fuel-efficient vehicles, with a secondary segment of corporate and small-business fleet buyers and tech-savvy early adopters interested in hybrid and connected-car features. Marketing emphasizes family values through event sponsorships (Moscow Marathon, Northern Capital Marathon in Saint Petersburg, Dikaya Minta music festival) and a multi-year charity partnership with the Arifmetika Dobra foundation supporting orphans' education. The entity is owned by Chery Group, which completed its Hong Kong Stock Exchange listing in 2025 and ranks 233rd in the Fortune Global 500, providing group-level R&D, manufacturing scale (36 plants globally, 2.8M vehicles sold in 2025), and brand equity that flows down to the Russian subsidiary.

Name

Chery Russia

Legal name

ООО «ТЕНЕТ РУС»

Website

https://chery.ru

Company type

Public

Founded year

2005

Operating status

Operating

Short description

Chery Russia is the Moscow-based official distributor of Chinese automaker Chery Group, selling TIGGO crossover SUVs and ARRIZO sedans through 200+ dealers across 105+ Russian cities, supplemented by marketplace channels, connected services, leasing, and certified pre-owned programs for families and corporate fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of automobiles including crossovers (Tiggo series), sedans (Arrizo series), and hybrid/electric vehicles. Revenue from both retail and corporate fleet sales
2. After-sales Service and Parts: Service maintenance, spare parts, accessories, and oils through official dealer network and online store (shop.chery.ru)
3. Financial Services: Partnership with leading banks for credit programs, trade-in programs, and leasing options for vehicle purchases
4. Chery Leasing: Corporate leasing programs for business fleet purchases with various financing structures

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Chery Russia distributes and sells Chery brand passenger vehicles — crossovers (TIGGO series such as TIGGO 9 and TIGGO 7L) and sedans (ARRIZO 8) — through a 200+ center dealer network across 105+ Russian cities, complemented by online sales, corporate fleet/leasing programs, certified pre-owned (Pango Select), parts and after-sales service, and connected-vehicle services (CHERY CONNECT, CHERY REMOTE). The portfolio increasingly features Chery Super Hybrid (CSH) plug-in hybrid and new energy powertrains.

Product overview

CHERY Russia offers a portfolio of SUV and sedan vehicles through the TIGGO and ARRIZO model lines, complemented by connected services (CHERY CONNECT, CHERY REMOTE), digital tools (MY CHERY mobile app), certified pre-owned programs (Pango Select), and financial services (leasing, credit programs). The product range spans from the premium TIGGO 9 flagship crossover to the TIGGO 7L technological crossover and ARRIZO 8 family sedan. Supporting services include a loyalty program (KOC), owners club network, and official e-commerce store for accessories and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• TIGGO: Crossover/SUV model line under Chery, including TIGGO 9 (flagship), TIGGO 7L, TIGGO 7 PRO, TIGGO 7 PRO MAX, TIGGO 7 PRO PLUG-IN HYBRID, TIGGO 8 PRO, TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, and TIGGO 4 PRO.
• ARRIZO
• Pango Select
• CHERY CONNECT
• CHERY REMOTE
• Chery Leasing
• CHERY Finance

Products and services

• TIGGO 9 Premium flagship crossover offering first-class comfort with 10 airbags, 8-speed automatic transmission and 5-year technical support. Starting price from 3,635,000 rubles.
• TIGGO 7L Technology-focused crossover featuring a 540-degree panoramic view in HD mode, hands-free trunk opening, and physical control keys. Starting price from 2,685,000 rubles.
• ARRIZO 8 Family sedan powered by a fuel-efficient 1.6 TGDI 150 HP engine with 0-100 km/h in 9.8 seconds, and featuring dual 12.3-inch curved HD displays. Starting price from 2,499,000 rubles.
• CHERY CONNECT Connected vehicle services platform providing remote control, diagnostics, telematics, over-the-air updates, and integration with the Chery mobile application for vehicle control and monitoring.
• CHERY REMOTE Remote vehicle management service allowing owners to start the engine, precondition the cabin climate, and access additional vehicle functions remotely via mobile app.
• MY CHERY Mobile Application Official Chery service app for owners that supports service appointment booking, maintenance history tracking, service campaign checks, manual downloads, parts ordering, and dealer communication. Available on iOS and Android.
• Pango Select Certified Pre-Owned Program Certified pre-owned vehicle program offering inspected, warranted used Chery automobiles with manufacturer-backed certification.
• Chery Leasing Leasing program offered by Chery Russia enabling corporate and business customers to acquire vehicles under tailored lease structures for fleet acquisition.
• CHERY Finance (Credit Programs) Vehicle financing solutions offered in partnership with leading banks covering individual credit programs, trade-in, and leasing options for Chery purchasers.
• CHERY Online Store Official Chery e-commerce store at shop.chery.ru selling original accessories, spare parts, oils, clothing, souvenirs and city bicycles for CHERY vehicles, with delivery across Russia.
• Tiggo V (Multi-Mode Crossover) World-premiered transformable crossover combining SUV, MPV and pickup capabilities in a single vehicle, built on the Tiggo V Multi-Mode Platform with 76% high-strength steel/aluminum body and available with the Chery Super Hybrid (CSH) sixth-generation system or ICE. PHEV variant fuel consumption around 6 L/100km.
• Chery VPD (Valet Parking Driver) Intelligent automatic parking system using end-to-end neural networks, multi-modal dual-redundancy prediction, and BEV fusion perception for autonomous parking and vehicle exit (One-Tap Departure, One-Step Homecoming). Planned for series production on Tiggo 7 and Tiggo 8 models.

Quantifiable outcome

• 7.8% global sales growth in 2025 to 2,806,393 vehicles
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• WildberriesmajorChannel Partner/ Reseller/ Distributor · 17 April 2024Online marketplace partnership for vehicle and accessory sales. Full model range available including hybrid crossovers. Free delivery to 17 Russian regions including Moscow, central Russia, and Kazan. Payment by pre-payment card with direct dealer contract signing.
• OzonmajorChannel Partner/ Reseller/ Distributor · 5 February 2024Marketplace partnership for accessories, additional equipment, and vehicle sales. Official store offers original Chery products with prices matching recommended retail. Delivery available across Russia to pick-up points.
• Northern Capital Marathon (Saint Petersburg)coreStrategic or Co-development Partner · 1 January 2024Second consecutive year as official partner. Sponsors charity 'Kilometers of Good' initiative. 14,435 kilometers recorded in 2024 season. Tiggo 7 PRO MAX as pace car, Tiggo 8 PRO MAX as safety vehicles. Over 5,000 participants including 100+ Chery owners.
• Dikaya Minta Music FestivalmajorStrategic or Co-development Partner · 1 January 2024Official automotive partner of major family music festival. Brand zone with test drives, family activities, masterclasses, refreshments. Over 25,000 festival visitors. Includes wedding ceremony sponsorship for 6 couples with car purchase certificates. Festival held in Tula region, Russia.
• Moscow Marathon (Running Community)coreStrategic or Co-development Partner · 13 May 2023Charity partnership for marathon running events. 'Kilometers of Good' initiative converts each runner's kilometer into donations. 3,000,000 rubles donated from marathon. Over 20,000 participants in charity initiative. Chery vehicles serve as pace cars and safety vehicles.
• Arifmetika Dobra (Charity Fund 'Arithmetic of Good')coreStrategic or Co-development Partner · 28 October 2022Long-term charity partnership supporting orphans through the 'Chance' educational program. Chery funds online learning, career guidance trainings, and masterclasses. Donated 3,000,000 rubles from marathon initiative. Also supports summer campus programs and organizes events for children. Partnership includes taking guardianship of orphans aged 13-17 from multiple Russian regions.
• FC Spartak MoscowcoreStrategic or Co-development Partner · 1 January 2022Chery serves as the official automotive partner of FC Spartak Moscow for multiple seasons. The partnership includes supply of Tiggo 7 PRO, Tiggo 8 PRO MAX, and Arrizo 8 vehicles for club operations. Partnership emphasizes shared values of technology, quality, and safety.
• AutospotmajorChannel Partner/ Reseller/ DistributorOfficial online sales partner offering vehicle search and purchase services through official dealers. Features fixed pricing without hidden fees, secure payment, personal manager support, and delivery to home or convenient dealer center.
• J.D. PowerminorOthersIndependent quality research organization providing vehicle dependability studies and customer satisfaction indices. Chery ranked first among Chinese manufacturers in 5 J.D. Power categories in 2025.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knewstar Russia: Chery Group's premium SUV sub-brand with Russian operations. Although within the same corporate family, operates as an independent sales and marketing entity with its own positioning, providing direct read-through to Chery Group's multi-brand Russia strategy and competitive dynamics.
• Changan Russia: Russian distribution of Changan Automobile, a top-10 Chinese OEM. Competes directly in compact and mid-size SUVs/crossovers against the Tiggo line, with comparable dealer-based distribution and mass-market positioning.
• JAECOO Russia: Chery Group's off-road/SUV sub-brand with its own dealer footprint in Russia. Targets similar family/utility SUV buyers as Tiggo but with more rugged positioning; meaningful peer because pricing, channel, and customer overlap with the parent Chery brand.
• Geely Russia: Russian operations of Geely Auto, a major Chinese automaker. Competes with Chery in sedans and crossovers through dealership and online channels, with overlapping target customer segments and pricing. Also benefits from parent group scale (Geely Holding includes Volvo, Polestar).
• FAW Russia: Russian distribution of First Automobile Works, one of China's largest state-owned automakers. Competes in mass-market sedans and SUVs against Chery with comparable price points and dealer-based distribution model.
• GAC Motor Russia: Russian distribution of Guangzhou Automobile Group (GAC). Competes in sedans and SUVs through dealer channels, with comparable technology and pricing tiers to Chery's lineup. Established Chinese OEM with growing Russia footprint.
• Haval Russia: Russian distribution arm of Great Wall Motors' Haval SUV brand. Haval is one of Chery's most direct competitors in the Russian SUV/crossover segment with an extensive dealer network and local assembly at its Tula plant. Comparable product mix, target customer (families, mass market), and pricing band.
• EXEED Russia: Chery Group's premium sub-brand in Russia, positioned above mass-market Chery. Comparable technology platform (CSH, ADAS) and dealer economics, but targets higher ASP customers; serves as a useful benchmark for how Chery Group's premium positioning performs versus mass-market peers.
• OMODA Russia: Sister brand under Chery Group, operating in Russia as a distinct youth-oriented crossover marque with its own dealer network. Competes head-to-head with Tiggo models in compact/mid-size crossovers and represents both internal cannibalization risk and a proof point of Chery Group's multi-brand Russia strategy.

Broad incumbents

• Avtodom Group: Major Russian automotive retail group operating multiple dealer centers across premium and mass-market brands (BMW, Mercedes, Geely, and others). Comparable as a scaled Russian automotive distribution platform but broader in portfolio and serves as a useful benchmark for dealer economics, aftermarket revenue mix, and Russian retail auto dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rucherycars
• Facebookfacebook.com/cheryrussia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Russia