What Yogacloud does

Yogacloud (legally The Yoga Project, S.A.P.I. de C.V.) is a Mexico City-based online yoga and wellness platform operating at yogacloud.tv. The platform delivers on-demand video yoga classes via a web-based streaming interface, offering 190+ classes across multiple styles (Hatha, Vinyasa, Kundalini, Ashtanga, Meditation, Prenatal, Pilates, Rhythm, Yoga Nidra, Office Yoga) and benefit categories (weight loss, stress reduction, strength, concentration), produced by 46+ listed instructors. The technical stack appears to be a standard WordPress-based site (WP Engine hosting) with standard integrations: PayPal, Visa, Mastercard, and Amex for payments; Google Analytics for analytics; and Facebook and Google+ for SSO/social sharing. No native mobile app exists.

The business model is a hybrid freemium + à la carte model. A free tier (Plan Gratuito) provides access to 40+ classes as a top-of-funnel acquisition tool. The Plan Ilimitado offers unlimited access for $90 MXN/month (promotional, from a regular $180 MXN/month). Specialized workshops (Talleres Especializados) are sold as one-time purchases ranging from free to $980 MXN, covering meditation, Nahualism, Tantra, Buddhism, yoga philosophy, therapeutic yoga, prenatal yoga, and breathwork. A secondary e-commerce store sells yoga merchandise (mats) with delivery limited to Mexico. Customer segments are entirely direct-to-consumer across multiple personas: beginners, stress relief seekers, pregnant women, office workers, fitness-oriented practitioners, and intermediate/advanced yogis.

Distribution is exclusively through the company's own web platform (PLG/self-serve) and the e-commerce store; services are restricted to the Mexican Republic with no international delivery. Marketing channels are limited to content marketing via the website/blog, email newsletter, organic social (Facebook, Twitter), and SEO. The company has 1-10 employees, no disclosed funding rounds, no institutional investors, no partnerships, and no AI/ML capabilities of note.

Name

Yogacloud

Legal name

The Yoga Project, S.A.P.I. de C.V.

Website

https://yogacloud.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogacloud is a Mexico City-based online video streaming platform offering on-demand yoga classes, specialized wellness workshops, and yoga merchandise to Mexican consumers via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Online Yoga Streaming

NAICS

Fitness and Recreational Sports Centers (71394), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Online yoga classes
• Yoga video streaming
• Meditation workshops
• Yoga subscription platform
• Digital wellness content

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Monthly Subscription - Unlimited Plan: Recurring monthly subscription at $90 MXN (50% promotional price from $180 MXN) giving unlimited access to 190+ yoga classes.
2. Workshop Sales: One-time purchases for specialized workshops ranging from free to $980 MXN. Topics include meditation, Buddhism, Tantric symbolism, therapeutic yoga, Nahual techniques.
3. E-commerce Product Sales: Online store selling yoga equipment including yoga mats. Physical products shipped within Mexico.
4. Freemium Access: Free tier offering 40+ yoga classes to attract and convert users to paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Yogacloud provides an online subscription-based video streaming platform for yoga classes, supplemented by specialized paid workshops (meditation, philosophy, therapeutic yoga, prenatal yoga), a free tier for beginners, and an e-commerce store for yoga merchandise. The platform serves Mexican consumers seeking at-home access to professional yoga instruction across multiple styles (Hatha, Vinyasa, Kundalini, Ashtanga, Meditation, Prenatal).

Product overview

Yoga Cloud is an online yoga platform operated by The Yoga Project, S.A.P.I. de C.V., based in Mexico City. The platform is organized around a core subscription product — the Plan Ilimitado (Unlimited Plan) — offering unlimited access to 190+ on-demand yoga video classes in high definition, alongside a free Plan Gratuito tier with 40+ classes. The platform is extended by specialized workshops (Talleres Especializados) covering meditation, spirituality, yoga philosophy, Tantra, Buddhism, Nahualism, therapeutic yoga, and breathwork, which are sold as one-time purchases. Additional modules include a curated Challenges program (Retos), an online store (Tienda) for yoga products, and a Blog. The platform supports multiple yoga types (Ashtanga, Hatha, Vinyasa, Kundalini, Rhythm, and others) and targets both beginners and advanced practitioners across Mexico and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Yoga Classes (Clases de Yoga) A library of on-demand virtual yoga video classes available for all skill levels (beginners to advanced), accessible at any time from home or office. Includes multiple styles (Hatha, Vinyasa, Kundalini, Ashtanga, Meditation, Prenatal, Pilates, Rhythm, Soul Yoga, Yoga Nidra).
• Plan Gratuito (Free Plan) A free tier offering access to 40+ yoga classes with registration required, used as the entry point to convert users to paid subscriptions.
• Plan Ilimitado (Unlimited Plan) A paid monthly subscription offering unlimited access to 190+ yoga classes in high definition, specific yoga programs, and all specialized content for $90 MXN per month (promotional price, originally $180 MXN).
• Talleres Especializados (Specialized Workshops) Online courses and workshops taught by specialized teachers covering meditation, spirituality, yoga philosophy, Tantra, Buddhism, Nahualism, numerology, therapeutic yoga, prenatal yoga, and breathwork, available as one-time purchases ranging from free to $980 MXN.
• Técnicas del Nahual para el despertar espiritual (Nahual techniques for the spiritual awakening) A workshop on Nahual techniques for spiritual awakening, taught by Frank Díaz and Mariví de Teresa, consisting of 12 hours of content.
• Las raíces del Nagual A workshop on the roots of the Nagual, an 11-hour course on Nahualism.
• Simbología Tántrica de los Chakras A Tantric workshop on chakra symbolism taught by Laila Kuri, comprising 10 hours of content.
• Budismo y paz interior A course on managing toxic emotions using Buddhist teachings, the Four Noble Truths, and meditation practices, taught by Dr. José Luis Paoli, comprising 10 hours across 8 modules.
• Yoga Terapéutico A 7-session course on yoga alignment foundations and correct breathing techniques to prevent injuries and heal the body, taught by Laila Kuri.
• Yoga Prenatal orientado a Bowspring A prenatal yoga workshop oriented toward Bowspring technique, taught by Adela Pablos, 8 hours of content.
• FitYoga A fitness-focused yoga workshop taught by multiple instructors (Alonso Rubio, Adrián Dawe, Marcelo Duarte, Larissa Vargas), 8 hours of content.
• Challenges/Retos (Ashtanga Yoga Challenge, Rhythm Yoga 30) Curated yoga challenge programs that guide users through a structured series of classes over a set period. The Ashtanga Yoga Challenge includes 20 classes; the Rhythm Yoga 30 challenge targets weight loss with 17 classes.
• Online Store (Tienda en línea) An e-commerce store selling yoga-related products including yoga mats, with delivery available throughout Mexico.

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Gaia: Gaia is a subscription streaming platform focused on yoga, meditation, spirituality, and conscious living. It is comparable to Yogacloud's specialized workshops on Tantra, Buddhism, and spiritual awakening, although Gaia also offers films and broader conscious-content programming.
• Headspace: Headspace is a leading meditation and mindfulness subscription app. While not yoga-specific, it competes for the same mindfulness/meditation use case that Yogacloud's workshops on meditation, Buddhism, and stress relief address.
• Insight Timer: Insight Timer is the largest free meditation app with a large paid community and teacher-led courses. It overlaps with Yogacloud on the meditation, mindfulness, and guided-instructor content axis, particularly competing with the spiritual/philosophical workshop offering.
• obé fitness: obé fitness is a digital fitness and yoga streaming subscription service with live and on-demand classes. It competes for the same online yoga subscription dollar but bundles yoga with broader fitness programming rather than specializing in yoga philosophy and spirituality.

Direct peers

• Yoga International: Yoga International is a long-standing online yoga and meditation subscription platform with thousands of classes, courses, and articles across styles and philosophies. It is a direct comparator on subscription model, library depth, and instructor-led content.
• Down Dog: Down Dog is a yoga and fitness app that generates unique class sequences algorithmically and offers a subscription model across multiple modalities. It competes directly with Yogacloud on digital yoga delivery, class variety, and individual-practitioner subscription pricing.
• FitOn: FitOn is a digital fitness and wellness platform offering on-demand workout, yoga, and meditation classes with a freemium subscription model. It overlaps with Yogacloud on video-based yoga instruction and freemium-to-paid conversion mechanics.
• Glo: Glo is a subscription-based digital yoga and meditation platform offering on-demand video classes across multiple styles and instructors. Like Yogacloud, it monetizes through monthly subscriptions and provides a structured library of HD yoga content with progress-based class design.
• Alo Moves: Alo Moves is the digital subscription platform from Alo Yoga offering on-demand yoga, fitness, and mindfulness classes taught by named instructors. It competes with Yogacloud for the same digitally native yoga practitioner audience with a similar recurring-subscription model.

Broad incumbents

• Peloton: Peloton is a large connected fitness incumbent offering yoga, meditation, and fitness classes via subscription app and hardware. While its core is cycling/running hardware, its digital yoga and meditation library competes with Yogacloud at the high end of the digital yoga subscription market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theyogacloud
• Facebookfacebook.com/TheYogaCloud
• LinkedInlinkedin.com/company/yogacloud

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogacloud