What Kidsout does

Kidsout is a Russia-based two-sided marketplace — operated by OOO "Detki v poryadke" and headquartered in Moscow — that connects parents seeking childcare with verified babysitters since its 2014 launch. The platform operates as a website (kidsout.ru) and native mobile applications across iOS (App Store), Android (Google Play, Samsung Galaxy Store, and direct APK) and explicitly positions itself as a marketplace rather than a nanny agency, enabling direct parent-sitter communication without intermediation. Core functionality includes profile browsing, in-app chat, order placement, post-completion payment, and a public rating/review system anchored on order history. Trust infrastructure is built on third-party integrations: SpectrumData runs 21-parameter document and background verification (criminal records, financial scoring), CheckPerson offers parents a self-service verification tool, and two Russian insurers — Absolut Strakhovanie (600,000₽ child/property) and Alfastrakhovanie (10,000,000₽ liability) — provide per-order coverage.

The business operates across 19 cities in 7 countries, including Russia (Moscow, Saint Petersburg, Tyumen, Yekaterinburg, Novosibirsk, Krasnodar, Sochi, and others), Kazakhstan (Almaty, Astana), Georgia (Tbilisi), Armenia (Yerevan), Bulgaria (Sofia), Turkey (Istanbul), and Azerbaijan (Baku). At scale it reports over 1,347,156 cumulative completed orders, 11,000+ registered babysitters, 100,000+ app installs, and high user ratings (4.94/5 on T-Bank, 4.67 on the App Store). Sitters are recruited primarily from the student community, and a formal training pipeline — the Kidsout Babysitter School (Свидетельство №1104534, dated 10.04.2025) — certifies graduates with a babysitter card; an Online Academy (group Zoom sessions, minimum 4 children) extends service into virtual programming.

Kidsout monetizes via three streams: a 20% commission on babysitter earnings, capped at 10,000₽ per sitter after which no further commission applies; Babysitter School tuition of 6,000₽ (or paid via the same capped-commission structure); and per-session Online Academy booking fees. Customer acquisition is driven by localized SEO across all served cities, an active blog (blog.kidsout.ru), PR coverage in Russian tier-1 media (VC.ru, The Village, Afisha, RB.ru), and the Babysitter School as a supply-side funnel. The company is privately held with no disclosed funding rounds, indicating organic, capital-efficient scaling since inception.

Name

Kidsout

Legal name

ООО "Детки в порядке"

Website

https://kidsout.ru

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kidsout is a Russian two-sided marketplace connecting parents with verified babysitters across 19 cities in 7 countries. Founded in 2014, it offers web and mobile access to 11,000+ vetted sitters and has facilitated 1.3M+ completed orders.

Ownership category

akta.pro rank

Product category

Childcare Marketplace

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

On-Call & Last-Minute Babysitting (HSAAAAAC)

akta.pro secondary industries

Overnight Babysitting (Ad Hoc) (HSAAAAAJ), Event & Wedding Babysitting (Kids’ Corner/Group Sitting) (HSAAAAAE)

Keywords

• Babysitter marketplace
• Childcare platform
• Online nanny services
• Parent-sitter matching
• Babysitter verification services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Commission on Babysitter Earnings: Kidsout charges babysitters a commission on their earnings. For the Babysitter School, the commission model allows babysitters to pay 20% of their income until they reach 10,000 rubles total commission, after which no further commission is charged. This provides a revenue stream from the marketplace transactions between parents and babysitters.
2. Babysitter School Tuition: The Kidsout Babysitter School charges tuition for its weekend training course. One review mentions paying 6,000 rubles for the school. Payment can be made upfront or via the commission model.
3. Online Classes (Academy): Online babysitter sessions via video call (Zoom) are offered as a separate product. These are sold as per-session bookings for children, with a minimum group size of 4 children per session. Technical support provided for academy sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kidsout operates a two-sided online marketplace that connects parents seeking childcare with verified babysitters (часто студенты/students). Parents search sitter profiles, chat directly, and place orders through the website or mobile app, with payment released only after the job is satisfactorily completed. The platform also offers an online academy for group video-call sessions with children and a paid Babysitter School training program that certifies sitters.

Product overview

Kidsout operates a multi-sided marketplace platform connecting parents seeking childcare with verified babysitters. The core product is the Kidsout marketplace (available as a web platform and native mobile apps for both parents and babysitters), through which parents search profiles, chat with babysitters, place orders, and pay — with orders only charged after completion. The platform spans 19+ cities and supports both in-person babysitting and remote online babysitter sessions via video call. Additional modules include the Online Academy (group entertainment classes for children via Zoom), the Babysitter School (a weekend training and certification course), insurance coverage (children/property and liability), and a background verification service checking babysitters across 21 parameters. The platform acts as an intermediary — not an employment agency — connecting families directly with babysitters (often students) on an hourly basis.

Differentiator

Problem solved

Functional benefit

Brands

• Школа Бебиситтеров Kidsout: A weekend training course teaching babysitters about child care, games, age-appropriate activities, safety, and professional conduct. Upon completion, sitters receive a Babysitter Card.
• Kidsout Academy (Онлайн-занятия)

Products and services

• Kidsout Babysitter Marketplace Platform Online marketplace (website and native mobile apps for iOS and Android) where parents browse babysitter profiles, chat directly with sitters, place orders for hourly/daily/occasional childcare, and pay only after satisfactory completion. Service includes insurance coverage for children/property (up to 600,000 rubles) and liability (up to 10,000,000 rubles).
• Kidsout Babysitter School (Школа Бебиситтеров Kidsout) Weekend training course that teaches babysitters how to interact with children and parents, conduct age-appropriate games and activities, observe safety rules, and behave appropriately in a stranger's home. Course is supervised by psychologists; graduates receive a babysitter card and may pay tuition (6,000 rubles) upfront or via a 20% commission model on earnings up to 10,000 rubles total.
• Kidsout Online Academy (Онлайн-занятия) Group online entertainment and educational sessions for children of various age groups, conducted via Zoom by trained babysitters. Sessions are held in groups of at least 4 children per session and are sold per child per booking. Includes conversation, games, drawing, reading, storytelling, and assistance with online or offline assignments.

Quantifiable outcome

• 1,347,156 completed orders since 2014
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• SpectrumDatacoreTechnology or IntegrationSpectrumData provides document and identity verification services for babysitters on the Kidsout platform. All babysitters' documents (except medical) are verified for reliability through SpectrumData, checking criminal records, court cases, and financial scoring across 21 parameters.
• OOO Absolut Insurance (ООО «Абсолют Страхование»)coreOthersInsurance partner for children and property coverage. All orders placed through the website are insured for children and property up to 600,000 rubles under OOO 'Absolut Insurance' (absolutins.ru).
• AO Alfastrakhovanie (АО «Альфастрахование»)coreOthersInsurance partner for liability coverage. Liability is insured up to 10,000,000 rubles under AO 'Alfastrakhovanie' (alfastrah.ru) for all orders placed through the website.
• ZoomcoreTechnology or IntegrationZoom is used as the video conferencing platform for conducting online babysitter sessions (Kidsout Academy). Sessions are held in groups of minimum 4 children via the Zoom application.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bambino: US babysitting app focused on neighborhood-based sitter connections with social-network trust signals. Comparable as a mobile-first babysitting marketplace targeting parents with similar hourly-care use cases.
• Helpling: European online marketplace for home cleaning and personal services. Adjacent to Kidsout as a two-sided home services platform with verified provider profiles; comparable business model though focused on cleaning rather than childcare.

Regional players

• YouDo: Russian marketplace for household and personal services including cleaning, repairs and occasional childcare. Comparable as a Russia-based two-sided services marketplace with similar commission-based monetization, though childcare is a smaller slice of YouDo's overall category.
• Profi.ru: Major Russian services marketplace covering tutoring, childcare, housekeeping and other professional services. Comparable as a regional marketplace operating in the same geography with overlapping childcare segments and a similar profile/review/trust model.

Direct peers

• UrbanSitter: US babysitting marketplace leveraging social network connections for trust. Comparable in two-sided marketplace mechanics, sitter profiles with reviews, and safety-first positioning similar to Kidsout's verification-heavy value prop.
• Babysits: International online platform connecting parents with babysitters via profiles, reviews and direct messaging. Closely mirrors Kidsout's marketplace model — verified profiles, direct chat and per-job booking — but operates across Europe and other regions rather than Russia/CIS.
• Sittercity: US-focused babysitting and nanny marketplace with background-checked sitter profiles and parent reviews. Direct functional peer to Kidsout's core marketplace offering, including enhanced safety/verification tiers analogous to Kidsout's 21-parameter checks.
• Nanny.babysitter.ru (Babysitter.ru): Russian-language babysitter and nanny matching site active in the same geographies as Kidsout. Direct local competitor with similar parent–sitter matching focus, profiles and reviews.
• Trusted (formerly Sitter Scout): US-based care marketplace offering background-checked sitters and nannies with an emphasis on safety and employer-of-record services. Comparable trust-and-verification positioning and marketplace mechanics.

Broad incumbents

• Care.com: Largest global online marketplace connecting families with caregivers, including babysitters, nannies and tutors. Comparable as a broad incumbent care marketplace with similar two-sided dynamics, though Care.com operates at significantly larger scale and breadth (US/global).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidsout.ru
• LinkedInlinkedin.com/company/kidsout-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsout