PlayMaker Health
PlayMaker Health, now part of Trella Health, is a SaaS platform that combines CRM, Medicare-claims-based market intelligence, and referral management for U.S. post-acute providers including home health, hospice, skilled nursing, infusion, HME/DME, and health systems.
- Company typePrivate
- Founded2008
- HeadquartersFranklin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PlayMaker Health does
PlayMaker Health is a post-acute growth platform originally founded in 2008 to provide sales-enablement CRM and referral management to home health, hospice, skilled nursing, and adjacent providers in the United States. Following its acquisition by Trella Health, PlayMaker now operates as a subsidiary within a unified platform whose core products are Marketscape CRM (mobile-first CRM with rep accountability, performance dashboards, and conversion tracking) and Trella Insights/Market Intelligence (claims-based analytics for referral attribution, physician targeting, and competitive market sizing). The underlying technology combines proprietary claims-data assets — enabled by Trella's CMS Innovator status granting access to 100% of Medicare Part A and B Fee-for-Service claims plus 2020 Medicare Advantage and Commercial claims covering 90% of U.S. lives aged 65 and over — with EHR/EMR API integrations (Connect), workflow automation including discharge planning via the Repisodic merger, and a branded AI layer (Trella AI) for predictive analytics and recommendations.
The platform is sold via enterprise, consultative direct sales with quote-based pricing and a recurring SaaS subscription model, targeting post-acute care verticals (home health, hospice, skilled nursing), hospitals and health systems, infusion, HME/DME, specialty pharmacy, and ACOs/DCEs. The combined platform supports 40,000+ users across 1,000+ provider organizations, with named enterprise customers including VITAS Healthcare, Kindred Healthcare, Brookdale, Elara Caring, Trinity Health, and PruittHealth. Product expansion in 2025–2026 has added Trella AI, the Trella Inferred Parent Network (TIPN), Physician Group Explore & Analyze, CRM Mileage Assist, and Hospice Timing Impact Metrics, extending the platform from CRM-plus-market-intelligence into adjacent care-coordination and value-based-care analytics workflows.
PlayMaker Health firmographics
Firmographics- Name
- PlayMaker Health
- Legal name
- PlayMaker Health
- Website
- https://playmakerhealth.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- PlayMaker Health, now part of Trella Health, is a SaaS platform that combines CRM, Medicare-claims-based market intelligence, and referral management for U.S. post-acute providers including home health, hospice, skilled nursing, infusion, HME/DME, and health systems.
- Ownership category
- akta.pro rank
PlayMaker Health industry classification
Industry- Product category
- Post-Acute Care CRM Software
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
Keywords
Where PlayMaker Health is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlayMaker Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription (CRM & Market Insights): Subscription-based access to the Trella Health platform providing market intelligence, CRM capabilities, referral management, and workflow automation for post-acute care organizations. The platform is delivered as a cloud-based SaaS solution with per-user or organizational pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
PlayMaker Health product offering
Product offeringCore offering
PlayMaker Health provides a vertical CRM and market intelligence platform built for post-acute care providers, including home health, hospice, palliative care, skilled nursing, and home medical equipment companies. Its offering combines referral relationship management with market data to help agencies grow census, strengthen referral partnerships, and improve sales performance across more than 1,000 provider organizations.
Product overview
PlayMaker Health, now part of Trella Health following its acquisition, operates as a unified platform-plus-modules architecture for post-acute care providers. The core offering consists of Marketscape CRM (a mobile-first customer relationship management system) and Trella Insights/Market Intelligence (healthcare claims data analytics), supported by Connect/EHR API Integrations for referral tracking and Attribution. Additional modules include CRM Mileage Assist (GPS-verified mileage tracking), Referral Management, Discharge Automation (formerly Repisodic for hospital discharge workflows), Trella Inferred Parent Network (TIPN), Physician Group Explore & Analyze, and Hospice Timing Impact Metrics. The platform serves 40,000+ users across 1,000+ post-acute providers, HME/DME, Home Infusion, Specialty Pharmacy, and Health Systems, with Trella AI providing AI-powered intelligence built into the platform for faster answers, smarter workflows, and actionable insights.
Differentiator
Problem solved
Functional benefit
Products and services
- PlayMaker CRM A customer relationship management (CRM) platform purpose-built for post-acute care providers (home health, hospice, palliative care, skilled nursing, and home medical equipment) to manage referral pipelines, track sales activity, and grow census.
- PlayMaker Market Insights Market intelligence and referral data solution for post-acute providers, supplying claims-based market data, referral source mapping, and competitive insights to support sales and growth strategies.
Quantifiable outcome
- 10-20% reduction in mileage reimbursement costs through automated GPS-verified mileage tracking
- +1 more outcomes
Companies that use PlayMaker Health
Customer profileNamed customers31 records
Segments13 records
Ideal customer profiles1 record
PlayMaker Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
PlayMaker Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RepisodiccoreTrella Health merged with Repisodic to expand into hospital discharge planning. This acquisition transformed care transitions and advanced patient-centered outcomes by aligning discharge workflows and insights. Repisodic was a Trella Health Solution focused on hospital discharge workflows.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
PlayMaker Health competitors and assessment
Company assessmentBroad incumbents
- WellSky: Broad post-acute and broader healthcare software suite spanning home health, hospice, HME, blood bank, and care coordination (CarePort). Competes with bundled offerings and overlaps in discharge planning and CRM-adjacent workflows.
- Salesforce Health Cloud: General-purpose healthcare CRM from a major cloud incumbent, used by provider organizations for care coordination, referral management, and patient engagement. Competes broadly with PlayMaker's CRM layer at enterprise healthcare accounts.
Direct peers
- Definitive Healthcare: Provides healthcare commercial intelligence and analytics built on claims data for providers, suppliers, and life sciences customers. Direct overlap with Trella/PlayMaker's claims-based market intelligence layer for post-acute growth.
- CarePort Health (WellSky): Care coordination and discharge planning platform connecting hospitals with post-acute providers. Direct overlap with Trella/PlayMaker's Discharge Automation (Repisodic) and care transition workflows.
- Axxess: Cloud-based software and CRM-like operations platform purpose-built for home health, hospice, and home care agencies. Direct overlap with PlayMaker's home health/hospice GTM and CRM-adjacent workflows.
- Homecare Homebase: Enterprise EHR and operations platform for home health and hospice agencies, with embedded sales/marketing workflows. Overlaps with PlayMaker in home health/hospice CRM, referral management, and field operations.
- KanTime: EMR and back-office software for home health, hospice, and behavioral health agencies. Overlaps in post-acute provider workflows and competes in CRM and referral intake functionality.
- Medalogix: Predictive analytics platform for post-acute and hospice providers, identifying patient risk, referral patterns, and clinical outcomes. Comparable in using analytics to drive referral growth and care transitions in the same customer base.
- Brightree (ResMed): Cloud-based software for HME/DME, home health, and hospice providers, including CRM, billing, and referral management. Directly comparable in HME/DME CRM and referral workflows served by PlayMaker.
- MatrixCare: Post-acute EHR and operations software for skilled nursing, home health, hospice, and senior living. Comparable customer base and overlapping CRM/referral-adjacent functionality with bundled enterprise positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PlayMaker Health social profiles
Digital presencePlayMaker Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayMaker Health leadership team
Management profileNumber of profiles
Profiles1 record
PlayMaker Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayMaker Health M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayMaker Health
What does PlayMaker Health do?
PlayMaker Health provides a vertical CRM and market intelligence platform built for post-acute care providers, including home health, hospice, palliative care, skilled nursing, and home medical equipment companies. Its offering combines referral relationship management with market data to help agencies grow census, strengthen referral partnerships, and improve sales performance across more than 1,000 provider organizations.
Is PlayMaker Health a public or private company?
PlayMaker Health is a private company. It is classified as corporate owned and is currently acquired.
When was PlayMaker Health founded?
PlayMaker Health was founded in 2008. It employs 51 to 100 people.
Where is PlayMaker Health based?
PlayMaker Health is headquartered in Franklin, United States, in the North America region.
How does PlayMaker Health make money?
One revenue line is on record: saaS Platform Subscription (CRM & Market Insights).
Who are PlayMaker Health's main competitors?
Broad incumbents on record are WellSky and Salesforce Health Cloud. Direct peers are Definitive Healthcare, CarePort Health (WellSky), Axxess, Homecare Homebase, KanTime, Medalogix, Brightree (ResMed) and MatrixCare.
Does PlayMaker Health have an API?
Yes. Trella Health offers EHR API integrations through its Connect solution, enabling EMR integrations that allow users to track existing referral sources, see when referrals come in, and properly attribute them to accounts, contacts, marketers, and branches to measure marketing and sales efforts. No specific API documentation, authentication method, rate limits, or versioning details are provided in the available source material.
What industry is PlayMaker Health in?
PlayMaker Health's product category is Post-Acute Care CRM Software. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration.