What Nichetto Studio does

NICHETTO® is an independent creative house founded by Luca Nichetto in 1998 in Venice, Italy, operating across product design, lighting, furniture, interiors, and creative direction. The studio maintains a dual-city presence with its headquarters at Ca'Nichetto in Venice and the Pink Villa studio in Stockholm, Sweden, bridging Italian craft heritage (particularly Murano glass) with Scandinavian design sensibility. Over 25+ years, the studio has completed 400+ projects worldwide, launched 750+ products to market, and served 140+ clients across five continents, including flagship partnerships with Hermès, Cartier, Steinway&Sons, Ginori 1735, Foscarini, Cassina, and Barovier&Toso.

Name

Nichetto Studio

Legal name

NICHETTO®

Website

https://nichettostudio.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NICHETTO® is a Venice- and Stockholm-based independent creative house founded in 1998 by Luca Nichetto, offering product and lighting design, furniture, interiors, and art direction services to global luxury and premium brands including Hermès, Cartier, and Steinway&Sons.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Design and Creation Services: The studio generates revenue through commissioned design projects for global brands, including product design, furniture, lighting, interiors, retail and exhibition spaces, installations, window displays, capsules, collaborations, prototyping and production, and materials research.
2. Nichecraft Editions: Sale of independent numbered editions and capsule collaborations developed directly by the studio, including Logo Cards, Logo Dice, Logo Cube, and The Four timepiece in collaboration with Unimatic.
3. Art Direction and Advisory: Art direction services including brand strategy, visual identity and storytelling, portfolio and market analysis, team development, and talent scouting for partner brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NICHETTO® is a creative house that delivers commissioned product design, lighting design, furniture design, interior design, and art direction services to global brands, plus independent Nichecraft editions sold direct to consumers. The studio develops projects from concept and material research through prototyping, production, and market launch, with deep connections to artisans (notably Murano glass masters) and industry partners.

Product overview

NICHETTO® is a creative house working across product and lighting design, furniture, interiors, and creative direction. The portfolio comprises three interconnected offerings: (1) Product Design and Art Direction Services for global brands including Hermès, Ginori 1735, Foscarini, Steinway&Sons, Cassina, and Cartier; (2) Icons Collection of signature defining works including Fusa lighting, Gran Nichetto piano, Plass and Easy Peasy luminaires, Robo chair, Soft Blown porcelain lighting, LCDC characters, and various installations; (3) Spotlight Projects covering recent collaborations with clients including Barovier&Toso, XL Extralight, Infiniti, Ginori 1735, De la Espada, Cassina, and others. The Nichecraft sub-brand represents independent editions including Signature Editions (Logo Cards, Logo Dice, Logo Cube) and Capsule Editions (The Four with Unimatic). The practice connects designers, artisans, and industry to develop refined projects rooted in heritage, innovation, and material research.

Differentiator

Problem solved

Functional benefit

Brands

• Nichecraft: The most personal expression of NICHETTO®, described as a space for editions, re-editions, and capsule collaborations where ideas take form through craft, research, and direct authorship. Nichecraft transforms years of projects and encounters into independent creations, including numbered signature editions and capsule collaborations with selected partners.

Products and services

• Product Design Services Commissioned design and creation of furniture, lighting, objects, interiors, retail spaces, exhibitions, installations, window displays, capsules, collaborations, prototyping, production, and materials research for global brands.
• Art Direction Services Creative direction including brand strategy, visual identity and storytelling, portfolio and market analysis, team development, and talent scouting for partner brands.
• Nichecraft Editions Sub-brand offering numbered signature editions and capsule collaborations including Logo Cards, Logo Dice, Logo Cube, and The Four timepiece (with Unimatic), sold through shop.nichetto.com.
• NC01 - Logo Cards Numbered Signature Edition of playing cards reinterpreted as a structured design object using the NICHETTO® graphic language including signature 'n', custom typeface, and modular emblem; available in two color sets. Sold to design collectors.
• NC02 - Logo Dice Numbered Signature Edition of white PMMA dice with custom NICHETTO® graphic language replacing standard numerals; designed for collectors interested in design-authored objects.
• NC03 - Logo Cube Numbered Signature Edition of 50 geometric puzzles in ABS material using modular graphic elements (squares and quarter circles) to create repeatable visual language with continuous variation through movement. Sold to design collectors.
• NC04 - The Four Capsule Edition timepiece of 30 units, developed in collaboration with Unimatic, where four apertures reveal a rotating color disc daily to provide a personal interpretation of time. Sold to design collectors.

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• HermèsflagshipStrategic or Co-development PartnerDream Carousel installation collaboration - transforming display into a narrative environment with scenes unfolding through light and material.
• Ginori 1735flagshipStrategic or Co-development PartnerDomus collection (furniture, light, textiles) and LCDC porcelain characters - expanding historic Italian identity into home collections.
• FoscarinicoreStrategic or Co-development PartnerPlass lighting collection (2011) - exploring relationship between glass and industrial production.
• Steinway&SonsflagshipStrategic or Co-development PartnerGran Nichetto piano redesign (2022) - reinterpreting piano as architectural presence through heritage and design dialogue.
• CassinacoreStrategic or Co-development PartnerTorei Outdoor table collection - compositional system of adaptable tables.
• CartierflagshipStrategic or Co-development PartnerTheater of Brilliance installation - transforming display into spatial theatrical experience.
• Svenskt TenncoreStrategic or Co-development PartnerFusa lighting collection (2018) - connecting Venice and Stockholm through Murano glass and Scandinavian sensibility.
• Barovier&TosoflagshipStrategic or Co-development PartnerProfilo chandelier and Chapter 1 About Glass installation (2026). Long-standing partnership with Murano glass heritage brand.
• &TraditioncoreStrategic or Co-development PartnerLato table lamp and Gio floor lamp - bridging classic luminator and contemporary object.
• Molteni&CcoreStrategic or Co-development PartnerFurniture design collaboration with premium Italian furniture manufacturer.
• LodescoreStrategic or Co-development PartnerEasy Peasy portable lamp (2020) - playful, portable lighting design.
• De la EspadacoreStrategic or Co-development PartnerElysia and Nino collection (2015) and Tai furniture - furniture design with visible structure.
• HEMcoreStrategic or Co-development PartnerAlphabeta modular lighting system - flexible compositional lighting design.
• LladrócoreStrategic or Co-development PartnerSoft Blown porcelain lighting (2023) - translating balloon language into porcelain.
• OffecctcoreStrategic or Co-development PartnerRobo seating (2010) - modular system balancing logic, assembly, and human warmth.
• XL ExtralightcoreStrategic or Co-development PartnerAirstone tote bag and installation - exploring material paradox of lightness as mass.
• InfiniticoreStrategic or Co-development PartnerLinnéa monobloc chair - revisiting typology through essential structure.
• RS BarcelonacoreStrategic or Co-development PartnerAL13 game table - balance between sculpture and function.
• EthimocoreStrategic or Co-development PartnerOleia outdoor seating collection - landscape shaped through weave.
• KreoocoreStrategic or Co-development PartnerPosso and Musina stone basins - reinterpreting wellhead from Venetian memory.
• SalviaticoreStrategic or Co-development PartnerDecode Recode glass installation (2017) - glass as living material in transformation.
• AstepcoreStrategic or Co-development PartnerUpglas reclaimed glass lighting - sustainability embedded in making.
• UnimaticcoreStrategic or Co-development PartnerThe Four collaborative timepiece - Capsule Edition of 30, connecting watchmaking and design logic.
• La ManufactureminorStrategic or Co-development PartnerArt direction services for Swiss furniture manufacturer.
• WittmannminorStrategic or Co-development PartnerArt direction partnership with Austrian furniture maker.
• ItalesseminorStrategic or Co-development PartnerArt direction for Italian drinkware brand.
• ZaozuominorStrategic or Co-development PartnerArt direction partnership with Chinese design brand.
• Murano Glass ArtisanscoreImplementation/ SI/ Consulting PartnerDeep connections to Murano master glassmakers for handcrafted production and material expertise.
• Lera MoiseevaminorOthersCollaboration on Sucabaruca coffee ritual collection (2014).
• Ben GorhamminorOthersCollaboration on Decode Recode installation (2017).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Flos: Italian premium lighting manufacturer that commissions designers for product collections and installs lighting projects globally. Comparable as a category incumbent whose commissioning pattern mirrors Nichetto's lighting client base (Foscarini, Lodes, Barovier&Toso, &Tradition).
• Vitra: Major Swiss furniture and design manufacturer that commissions and publishes work by many of the same designers (e.g., Barber Osgerby, Bouroullec, among others). Comparable as both a buyer of Nichetto-style design services and as a benchmark client on the brand side.

Direct peers

• Faye Toogood: British multi-disciplinary studio with comparable breadth across interiors, furniture, lighting, and limited editions. Comparable in operating as a named-designer creative house with strong brand identity and curated output.
• Jaime Hayon: Spanish designer-led studio with a multi-discipline offering across furniture, lighting, ceramics, and art installations, frequently collaborating with luxury and premium brands (e.g., Lladró, Fritz Hansen). Comparable in the founder-centric, project-plus-editions model.
• Tom Dixon: London-based design house combining a founder-led studio model with a published product brand and global retail presence. Comparable operating model that fuses commissioned design, proprietary lighting and furniture ranges, and brand-led DTC.
• Patricia Urquiola Studio: Milan-based independent design studio led by Patricia Urquiola, operating with the same professional-services model across product design, furniture, lighting, and interiors for top-tier global brands. Closest comparable in terms of scale, client caliber, and Italian creative-house positioning.
• Piero Lissoni: Italian designer-led studio and creative house working across product, furniture, lighting, interiors, and architecture for premium brands. Comparable in client profile (e.g., Cassina, B&B Italia, Kartell) and in operating as a multi-discipline single-founder studio.
• Barber Osgerby: London-based product designer partnership with a comparable portfolio of prestige brand collaborations (Flos, Vitra, Knoll, B&B Italia) and a small firm operating model. Comparable in client caliber and the bespoke-product positioning.
• Dimore Studio: Milan-based design studio operating across interiors, product, and installations for luxury clients with a similar Italian luxury-market focus. Comparable as a small creative house whose brand is tightly tied to its founders.
• Marcel Wanders: Dutch designer-led studio with comparable breadth across product, lighting, interiors, and limited editions, with similar positioning around signature aesthetics and heritage craft. Comparable in functioning as both a project-services firm and a self-published design brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nichetto.studio
• LinkedInlinkedin.com/company/nichetto-studio
• Instagraminstagram.com/nichettostudio/?hl=en
• Xx.com/nichettostudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nichetto Studio