No Ghost
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What No Ghost does
No Ghost Limited is a private, London-based immersive content studio founded in 2015 by five friends in North London, currently operating with a headcount in the 11–50 band. The studio designs and produces VR, AR, mixed-reality, and virtual-production experiences for entertainment, cultural, educational, and commercial clients, working with intellectual-property holders such as Aardman (Wallace & Gromit in The Grand Getaway), Gorillaz (WebAR with Fred Perry), Blizzard (MechaStorm), Gucci (Bl00m NFT), and Yard Act (Live From Utopia), alongside institutions including StoryFutures at Royal Holloway, the BFI, Bradford 2025 City of Culture, and the Oman Across Ages Museum. Its core technical stack spans Unreal Engine 5, Unity, WebGL, custom WebAR compression, Three.js, raytraced AR, Pixel-Streamed AR, and Niantic Lightship ARDK, with proprietary innovations including a hybrid 2D/3D anime rendering pipeline (Gundam Short, MechaStorm) and Unreal Engine 5 procedural lighting/weather systems (Sleep Worlds).
Commercially No Ghost operates a project-based professional-services model with bespoke commissions at quote-based pricing, structured as multi-year engagements that combine creative direction, technical development, and integration with platforms such as Meta Quest, Steam, and Viveport. Revenue is dual-track: (i) custom immersive commissions from entertainment brands, cultural institutions, governments, and luxury/fashion houses, often co-produced with Atlas V, Dialled In, or Squint Opera; and (ii) consumer-facing one-time-licensed products distributed through VR/AR storefronts (Madrid Noir, Wallace & Gromit in The Grand Getaway, Grow, Sleep Worlds). Marketing relies on portfolio storytelling, premieres at venues including Venice Immersive, Tribeca, and Cannes, and earned media coverage in outlets such as Creative Review and Variety.
The studio remains founder-controlled with no disclosed institutional funding, no parent company, and no M&A activity; growth has been organic across a diversified portfolio spanning VR films, mixed-reality installations, WebAR activations, virtual production for music, and a preschool animation pivot (Roomies). Reputation is anchored by the 2022 Children & Family Emmy Award for Madrid Noir, the 2024 Emmy nomination for Wallace & Gromit in The Grand Getaway, and recurring collaborations with Meta/Oculus, Aardman, Atlas V, and Niantic.
No Ghost firmographics
Firmographics- Name
- No Ghost
- Legal name
- No Ghost Limited
- Website
- https://noghost.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
No Ghost industry classification
Industry- Product category
- Immersive Media Production
- NAICS
- Arts, Entertainment, and Recreation (71), Independent Artists, Writers, and Performers (711510)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
- akta.pro secondary industries
- Indie Game Studios (MPAFAAAC), Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where No Ghost is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
No Ghost business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Project Commissions: Bespoke immersive content creation services for entertainment brands, cultural institutions, and educational organizations. Projects include VR experiences, AR applications, mixed reality installations, and virtual production for film/music.
- Interactive Entertainment Products: Consumer-facing VR/AR experiences distributed through platforms like Meta Quest. The company makes interactive products for personal entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
No Ghost product offering
Product offeringCore offering
No Ghost is an Emmy-winning immersive content studio that designs and produces virtual reality films, augmented reality apps, mixed reality installations, and virtual production experiences. The studio blends storytelling, interaction design, and cutting-edge technology to deliver commissioned projects for entertainment brands, cultural institutions, fashion labels, and educational organizations across platforms such as Meta Quest, WebAR, mobile, and live events.
Product overview
No Ghost is an immersive content studio that crafts VR, AR, mixed reality experiences, virtual production, and experimental interactive content. The company does not offer a unified software platform with add-on modules; instead, it produces individual immersive experiences as standalone products — each a distinct branded project commissioned by clients or self-initiated. The portfolio spans VR films and adventures (Madrid Noir, Wallace & Gromit in The Grand Getaway, Off The Record), mixed reality applications (Grow), AR experiences (Ekhos, Gorillaz X Fred Perry, AUB AR), interactive installations (Huawei Touch, Oman Across the Ages), web-based generative art (Bl00m), virtual production (Yard Act - Live From Utopia), and experimental animation (Gundam Short, Roomies). Projects are either IP-based (licensed characters such as Wallace & Gromit, Gorillaz) or self-originated, and are distributed through VR/AR storefronts (Meta Quest, Steam, Viveport) and as mobile/web applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Madrid Noir A noir-style interactive virtual reality film where the player investigates the disappearance of an estranged uncle by exploring 1920s Madrid, built for Meta Quest headsets. Targeted at entertainment IP holders and VR audiences.
- Wallace & Gromit in The Grand Getaway A virtual reality adventure game developed in partnership with Aardman and Atlas V, bringing the Wallace & Gromit universe into an interactive escape-room experience for Meta Quest 3.
- Off The Record A virtual reality archival experience that digitally preserves the live audio and physical venue of a 1970 Bob Dylan concert, allowing users to step inside the historical performance.
- Built by Sound A mixed reality installation created for the V&A Dundee as part of the Night at the Museum programme, blending 3D spatial sound, visual installations, and interactive storytelling.
- Grow A mixed reality meditation app for Meta Quest designed to teach users to breathe using a gentle growing plant motif, with the goal of reducing anxiety and depression.
- Yard Act - Live From Utopia A virtual production experience for the band Yard Act, tied to the release of their album 'Where's My Utopia?', enabling fans to access both live and on-demand performances in an immersive environment.
- Sleep Worlds A sleep and meditation mobile app available on iOS and Android, offering three free and three premium audio environments to help users fall asleep.
- Ekhos An augmented reality app that transforms the user's voice into real-time mixed reality visualisations, used both as a creative R&D project and for engagement experiences.
- Gorillaz X Fred Perry A web-based augmented reality experience created for Gorillaz in collaboration with Fred Perry to launch a capsule clothing collection.
- AUB AR An augmented reality app produced for the American University of Beirut (AUB) to commemorate the university's 150th anniversary.
- Bl00m An experimental web art piece built with procedural 3D models and reactive audio, released as part of the studio's WebAR art series.
- Huawei Touch An interactive installation produced for Huawei that uses a kinetic moving light to create the illusion of dynamic touch, presented at trade shows and experiential events.
- Oman Across the Ages An interactive museum installation produced for the Royal Opera House Muscat in partnership with Oman's Ministry of Culture, Sports and Youth, that walks visitors through 4,000 years of Omani history.
- Roomies A preschool animation series aimed at children aged 0-3, currently in development and shortlisted for production funding, building on the studio's storytelling expertise for a younger audience.
- Gundam Short An experimental animation short created for the Bandai Gundam franchise, exploring the studio's approach to stylised 2D/3D hybrid animation.
Quantifiable outcome
- Children and Family Emmy Award 2022 - Outstanding Interactive Media (Madrid Noir)
- +1 more outcomes
Companies that use No Ghost
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
No Ghost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature5 records
No Ghost partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, strategic and minor.
- Dialled IncoreCo-producer of Built by Sound, a mixed reality installation for Bradford City of Culture 2025 exploring British South Asian youth culture. Dialled In contributed to the creative direction and execution of this immersive archival project.
- Atlas VcoreLong-standing production partner on multiple major projects including Madrid Noir (Emmy-winning) and Wallace & Gromit in The Grand Getaway (Emmy-nominated). Atlas V serves as executive producer and co-developer on immersive VR experiences.
- AardmancoreIP holder and co-production partner for Wallace & Gromit VR experiences. Aardman provides access to iconic characters and creative oversight on Wallace & Gromit in The Grand Getaway.
- Meta / OculuscorePlatform partner and client for VR content. Meta/Oculus commissioned Madrid Noir and distributed Wallace & Gromit in The Grand Getaway on Meta Quest platform.
- NianticstrategicTechnology collaborator on Ekhos AR project, providing Niantic Lightship ARDK with Visual Positioning System for urban AR experiences.
- Digital CatapultstrategicCollaborated with No Ghost and Studio Wayne McGregor on Ekhos AR project exploring self-expression through movement.
- Studio Wayne McGregorstrategicCreative collaborator on Ekhos, contributing artistic direction for the AR experience that turns movement into digital sculptures.
- StoryFutures (Royal Holloway, University of London)strategicCommissioned No Ghost to create Off The Record, a VR archival exploration using BBC and BFI archives. StoryFutures led the academic research component.
- Squint OperacoreDesign and production partner for Oman Across Ages Museum installation. Squint Opera served as creative agency for this interactive museum installation.
- Mars VolumeminorVirtual production facility that utilized No Ghost's Unreal setup for Yard Act's Live From Utopia music video. Mars Volume provided on-set support and virtual production expertise.
- The Line AnimationminorCollaborated on experimental Gundam animation test, creating a hybrid 2D/3D anime rendering pipeline.
- InurfaceminorProducer of Huawei Touch interactive installation for Huawei's flagship UK store.
- Daytimers CollectiveminorContemporary music collective contributing original score and musical content to Off The Record VR experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
No Ghost competitors and assessment
Company assessmentDirect peers
- Magnopus: Los Angeles-based immersive content studio spanning VR/AR experiences, virtual production, and large-scale themed entertainment installations. Comparable breadth of capabilities across virtual production, brand activations, and location-based experiences, often with enterprise and entertainment IP clients.
- Baobab Studios: Baobab is an Emmy-winning VR animation studio (Invasion!, Asteroids!) producing narrative-driven immersive experiences for Meta Quest and other platforms. Directly comparable as a content-led VR studio with premium IP ambitions and platform distribution partnerships.
- Wevr: Immersive media company producing VR films, interactive experiences, and the Wevr Network for distribution. Comparable as a VR content studio with festival-circuit presence and brand-partnered immersive work.
- Atlas V: Atlas V is an immersive content producer and No Ghost's most strategic co-development partner on Madrid Noir and Wallace & Gromit. Operates as a direct peer in VR/AR content production for entertainment IP holders, with overlapping client base (Meta, Aardman) and similar festival-circuit positioning (Venice, Tribeca).
- Felix & Paul Studios: Montreal-based immersive studio producing VR films, series, and location-based experiences for cultural institutions, brands, and entertainment partners. Closely comparable mix of premium cultural commissions (museum, heritage) and entertainment IP-driven VR work.
- Penrose Studios: VR narrative studio known for Allumette and Arden's Wake, producing emotionally resonant immersive content. Direct peer in the indie VR storytelling category, similarly focused on Meta Quest distribution and festival-circuit exposure.
- Tender Claws: Indie immersive games and VR studio behind The Under Presents, Virtual Virtual Reality, and Pixel Ripped. Direct peer in the indie VR/AR development space with similar focus on Meta Quest and platform-native experiences.
- Here Be Dragons: VR/AR creative studio producing branded immersive content and documentary-style VR (e.g., The People's House). Direct peer in the bespoke immersive content space, with overlapping client mix across brands, cultural institutions, and entertainment.
Broad incumbents
- Within (by Alphabet): Within is a premium VR content platform and producer (formerly VRSE) distributing narrative VR experiences. Comparable as a VR content platform and producer with similar creator partnerships and festival-pedigreed catalog, though at significantly larger scale and now under Alphabet ownership.
Emerging players
- Ink & Paint: Emerging indie animation and immersive studio with a similarly narrative-led, multi-format approach spanning animation, AR, and experiential work. Comparable as a smaller, emerging creative studio pursuing adjacent immersive formats with a comparable founder-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
No Ghost social profiles
Digital presenceNo Ghost financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Ghost leadership team
Management profileNumber of profiles
Profiles6 records
No Ghost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Ghost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Ghost
What does No Ghost do?
No Ghost is an Emmy-winning immersive content studio that designs and produces virtual reality films, augmented reality apps, mixed reality installations, and virtual production experiences. The studio blends storytelling, interaction design, and cutting-edge technology to deliver commissioned projects for entertainment brands, cultural institutions, fashion labels, and educational organizations across platforms such as Meta Quest, WebAR, mobile, and live events.
Is No Ghost a public or private company?
No Ghost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Ghost founded?
No Ghost was founded in 2015. It employs 11 to 50 people.
Where is No Ghost based?
No Ghost is headquartered in London, United Kingdom, in the Europe region.
How does No Ghost make money?
Two revenue lines are on record. Custom Project Commissions are the primary driver. The others are interactive Entertainment Products.
Who are No Ghost's main competitors?
Direct peers on record are Magnopus, Baobab Studios, Wevr, Atlas V, Felix & Paul Studios, Penrose Studios, Tender Claws and Here Be Dragons. Within (by Alphabet) is listed as a broad incumbent. Ink & Paint is listed as an emerging player.
Does No Ghost have an API?
No public API is recorded for No Ghost.
What industry is No Ghost in?
No Ghost's product category is Immersive Media Production. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms, with a secondary code of MPAFAAAC, Indie Game Studios. Its NAICS code is 71.