What Headjam does

Headjam is a privately held, for-profit creative services agency founded in 2002 and headquartered in Newcastle, Australia. The firm offers an integrated suite of services spanning advertising campaigns, graphic design, branding, project management, video production, web development, and broader digital services, positioning it as a multi-disciplinary boutique agency rather than a single-channel vendor. Operating with 11–50 employees under Managing Director Luke Kellett, Headjam serves as a regional creative partner — likely to Australian small and mid-sized businesses, government, education, and select national accounts — though no specific client logos or segments were disclosed in the available data.

The agency's core "product" is human-delivered creative output rather than a proprietary technology platform: there are no disclosed software products, APIs, integrations, patents, trademarks, or AI/ML capabilities in the input data. Revenue mechanics are not disclosed (no pricing model, publicly listed fees, or rate cards), and consistent with a project-based creative agency of this scale, revenue is most likely generated through retainers, project fees, and production budgets billed to clients on a per-engagement basis. The firm's technology stack is undefined in the available sources.

Headjam's growth and strategic posture cannot be precisely characterized from the available data: no funding rounds, acquisitions, partnerships, awards, regulatory actions, geographic expansions, or recent leadership changes were disclosed beyond the long-standing managing directorship. The firm has operated continuously for 23 years at a stable 11–50 headcount, indicating an established but not rapidly scaling regional player, with material data gaps across revenue, customer mix, and forward-looking strategic intent.

Name

Headjam

Website

https://headjam.com.au

Company type

Private

Founded year

2002

Headcount range

11–50 employees

Short description

Headjam is a Newcastle, Australia-based creative agency founded in 2002 that provides advertising, graphic design, branding, video production, web, and digital services to clients across multiple sectors. Operating with 11–50 employees, it functions as a multi-disciplinary boutique studio serving Australian regional and national accounts.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Motion Graphics & Title Design (MPADACAD)

Keywords

• Advertising services
• Graphic design
• Brand identity
• Video production
• Web design services

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Headjam is a Newcastle-based Australian creative agency that provides advertising campaigns, graphic design, branding, project management, video production, web, and digital services to business clients. The agency delivers integrated creative output spanning campaign concept, visual identity, motion and video assets, and digital/web builds for its customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns Planning and execution of advertising campaigns for business clients, covering creative concept development through to campaign delivery across channels.
• Graphic Design Visual design services producing print and digital design assets for business clients, supporting branding and marketing communications.
• Branding Brand identity development including logos, brand systems, and visual identity work for business clients.
• Video Production Video production services producing motion and video content for marketing, advertising, and digital channels for business clients.
• Web Design and Development Design and build of websites for business clients, including site structure, visual design, and digital implementation.
• Digital Services Digital marketing and digital production services supporting clients' online presence and campaigns.
• Project Management Project management of creative and digital engagements, coordinating scope, timelines, and deliverables for client projects.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Leo Burnett Australia: Branch of the global Leo Burnett network offering advertising, branding and digital production across all of Headjam's categories but at significantly larger scale and with multinational clients.
• Droga5 (part of Accenture Song): Globally recognised creative agency producing integrated brand campaigns, film, design and digital content—the production-side capability set closely parallels Headjam's menu.
• J. Walter Thompson Australia (VMLY&R): Major multinational network with Australian operations delivering full-service advertising, design, content production and digital—same broad service categories as Headjam, at much greater scale.
• M&C Saatchi Australia: Australian arm of M&C Saatchi providing advertising campaigns, branding, content and digital services—overlapping Headjam's offering but with broader network reach and larger client accounts.

Direct peers

• Howatson+Co: Independent Australian creative agency with a comparable boutique scale, producing brand campaigns, content and design across advertising, digital and production touchpoints.
• Thinkerbell: Australian creative agency blending advertising, PR and experiential—comparable to Headjam in independent positioning and in the integrated creative services it sells to brand clients.
• Cummins&Partners: Mid-sized Australian independent agency offering advertising, brand strategy, design and digital production—a near-direct competitor for the same mid-market client roster Headjam targets.
• The Monkeys: Australian independent creative agency (now part of Accenture Song) producing advertising campaigns, branding and digital content—the same integrated creative brief Headjam services.

Emerging players

• Frank Digital: Australian digital-focused creative and web production agency with similar size to Headjam, competing for the same web, branding and digital project work from mid-market clients.

Regional players

• BMF Advertising: Independent Australian creative and advertising agency headquartered in Sydney with offices nationwide, offering integrated brand, advertising and digital services directly comparable to Headjam's full-service studio model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/headjamcreative
• Facebookfacebook.com/headjamcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headjam