Loyall

What Loyall does

Loyall operates under the trade name Loyco and is a Bergen, Norway-based SaaS company that delivers an all-in-one customer loyalty platform for hotels and retail operators. The platform centers on an Admin Portal and Member Portal for managing loyalty programs, campaigns, points, discounts, and member profiles, and is augmented by Lora AI for predictive insights and personalization, Member Insight for behavioral segmentation, Analytics for reporting, and Travel Pass for mobile-first digital loyalty credentials. SkyLabs is operated as a sub-brand providing guest WiFi infrastructure that feeds first-party behavioral data into the loyalty platform. The technical foundation is a cloud-based SaaS architecture integrated via APIs with major property management systems (Mews, Oracle Opera Cloud, Stayntouch, Visbook, Protel Air) and POS/ecommerce platforms (Shopify, FrontKom), with custom API and JSON transfer options for non-standard stacks.

The company monetizes primarily through subscription, quote-based monthly licensing priced separately for the Hotel and Retail verticals, with pricing scaled to property or store count and feature tier. Go-to-market is sales-led, anchored on demo walkthroughs and an ROI calculator, supported by a self-serve layer, content marketing through an insights blog, and integration partnerships that surface Loyco inside the workflows of dominant PMS and POS vendors. The company describes a footprint of 400+ properties across 10+ countries and 5M+ guest profiles, with GDPR-compliant data collection, 99.98% platform uptime, and enterprise customers such as First Hotels, Techotel, Park Hotel, and Smarthotel alongside smaller retail accounts including Kome and Spar Hotel. Reporting lines into CEO Daniel Kendall Skaatan, a headcount of 11–50, and an absence of disclosed funding or institutional investors point to a bootstrapped, founder-controlled operating model.

Name

Loyall

Legal name

Loyco

Website

https://loyall.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyall (operates as Loyco) is a Bergen, Norway-based SaaS company that provides an all-in-one loyalty platform for hotels and retail operators, integrating with major PMS and POS systems to drive direct bookings, repeat stays, and personalized member engagement across 400+ properties in 10+ countries.

Ownership category

akta.pro rank

Product category

Hospitality Customer Loyalty Software

akta.pro primary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

Keywords

• Customer loyalty platform
• Hospitality loyalty software
• SaaS loyalty solution
• Guest engagement platform
• Retail loyalty program

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Platform Licensing: SaaS subscription model for platform access with tiered pricing for Hotel and Retail business categories. Pricing varies by property count and feature set.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Loyall provides a SaaS-based end-to-end customer loyalty platform for hotels, restaurants, and retail operators. The platform combines an Admin Portal for setup and management, a branded Member Portal for end users, AI-driven personalisation via its Lora AI module, analytics and member insights, and a Travel Pass cross-property member benefit, supported by integrations with major property management, point-of-sale, and e-commerce systems across 150+ currencies.

Product overview

Loyco is an all-in-one customer loyalty platform for hospitality and retail businesses. The platform consists of a core Admin Portal and Member Portal for managing loyalty programs, supported by AI-powered add-ons including Lora AI for predictive insights and recommendations, Analytics for reporting, Member Insight for behavioral segmentation, and Travel Pass for digital passes. SkyLabs provides guest WiFi with loyalty integration. The platform integrates with major property management systems (Mews, Opera Cloud, Protel Air, Stayntouch, Visbook) and retail systems (Shopify, FrontKom), enabling seamless loyalty tracking across existing POS/PMS infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• SkyLabs: Guest WiFi solution that creates value. Operates as a separate brand with its own website (skylabswifi.com).
• Lora AI
• Travel Pass

Products and services

• Loyall Loyalty Platform An end-to-end SaaS loyalty platform for hotels, restaurants, and retail operators that combines an Admin Portal for back-office management, a branded Member Portal for end customers, AI personalisation via the Lora AI module, analytics, and member insights, supported by integrations with PMS, POS, and e-commerce systems and deployed across 150+ currencies.
• Travel Pass Travel Pass is Loyall's cross-property member benefit program, turning a single Loyall membership into a global pass so members can access benefits and experiences across multiple hotels and partner properties.

Quantifiable outcome

• 250% customer lifetime value increase for loyalty members vs non-members
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• MewscoreTechnology or IntegrationIntegration partnership enabling seamless loyalty program functionality within the Mews property management system for hospitality customers.
• Opera CloudcoreTechnology or IntegrationIntegration with Oracle Opera Cloud PMS enabling hotel customers to manage loyalty programs directly within their existing Opera workflow.
• ShopifycoreTechnology or IntegrationIntegration with Shopify for retail customers enabling real-time loyalty tracking and engagement across e-commerce stores.
• StayntouchcoreTechnology or IntegrationCloud-native PMS integration for hotel loyalty management with Stayntouch property management system.
• VisbookcoreTechnology or IntegrationIntegration partnership with Visbook PMS for hospitality loyalty program deployment.
• SkyLabscoreTechnology or IntegrationGuest WiFi solution that creates value through data collection. Sister company providing WiFi infrastructure that feeds guest data into the loyalty platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Punchh: Punchh (now part of ParTech) provides a restaurant and retail loyalty platform with POS integrations and AI-driven offers — directly comparable to Loyco's retail vertical with similar integration-led distribution and behavioural analytics.
• Como: Como (formerly Como Sense) provides an all-in-one customer engagement, loyalty and data platform for retail and hospitality chains — comparable to Loyco on the combined loyalty + campaigns + member-insight product surface.
• LoyaltyLion: LoyaltyLion is a loyalty and engagement platform built for Shopify and ecommerce merchants, offering points, tiers, and referral mechanics — overlapping Loyco's retail/SMB segment and competing for similar integration-driven distribution.
• SailPlay: SailPlay is an omnichannel loyalty and marketing automation platform with POS/CRM integrations and a rule-based loyalty engine — a directly comparable loyalty SaaS competitor with similar tiered, integration-led GTM.
• Smile.io: Smile.io is a self-serve loyalty and rewards app native to Shopify and other ecommerce platforms, competing for the same retail/ecommerce tier of Loyco's customer base with a similar points-discounts-receipts reward model.
• Yotpo: Yotpo operates a broader e-commerce marketing platform with an integrated loyalty and referrals module serving mid-market and enterprise retail brands — overlapping Loyco's retail tier on loyalty mechanics, segmentation, and POS/ecommerce integrations.
• Thanx: Thanx is a digital loyalty and guest engagement platform for restaurants and retail, with POS integrations and member-level analytics — comparable to Loyco's retail and SMB tiers on integration depth and member-insight style segmentation.
• Antavo: Antavo is an enterprise loyalty SaaS platform for retail, fashion, hospitality and lifestyle brands with rule-engine-based loyalty programs and API-first integrations — directly comparable to Loyco's loyalty engine positioning across hotel and retail.

Broad incumbents

• Annex Cloud (SAP Customer Loyalty): Annex Cloud (now part of SAP) provides an enterprise loyalty and referral platform serving large retail and hospitality brands, competing with Loyco at the enterprise tier with a broader CX suite and the backing of a major enterprise software incumbent.
• Oracle CrowdTwist / Oracle Loyalty: CrowdTwist, now Oracle Loyalty, is an enterprise loyalty platform embedded within Oracle's CX and marketing cloud — competing for the same hotel and retail enterprise buyers as Loyco's Loyco-for-Opera Cloud proposition with significantly broader resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loyall.no
• LinkedInlinkedin.com/company/loyall-io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyall