CloudRent
CloudRent Pty Ltd is an Australian SaaS company offering CloudRent Pro, a cloud-based rental management platform built for Australian hire and rental businesses, covering bookings, dispatch, invoicing, safety compliance, and AI-powered damage detection across verticals like plant hire, event hire, temporary fencing, and portable sanitation.
- Company typePrivate
- Founded2004
- HeadquartersPalm Beach, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CloudRent does
CloudRent Pty Ltd is an Australian software company that provides cloud-based rental management software for hire and rental businesses. Originally launched as HireEzy in 2004 and rebranded to CloudRent in 2017, the company launched its next-generation platform, CloudRent Pro, in March 2026. The product is purpose-built for Australian hire operators across plant and tool hire, event hire, temporary fencing, scaffolding, portable sanitation, and access equipment, with core capabilities covering bookings, dispatch, invoicing, safety compliance (SWMS), AI damage detection, GPS tracking, and customer self-service. The platform is delivered as a cloud-native SaaS accessible via web dashboard, native iOS/Android apps, and a customer-facing portal, with native integrations to Xero, QuickBooks, MYOB, Stripe, and Microsoft 365.
The platform architecture comprises modular components: CloudRent Pro (core), Connect (customer portal), Crew (driver/field app), Command (dispatch), and Reach (marketing tools), all included under a single per-user subscription priced at $85/user/month for Launch Partners (locked permanently) or $129/user/month standard, with a $1 trial for 30 days. Go-to-market combines product-led growth (free assessment tools, $1 trial) with sales-assisted demos conducted by founder Ron Neville. The company operates from Gold Coast, Queensland, with 1–10 employees, and is privately held and self-funded with no disclosed external investment.
Customer evidence includes 15+ displayed logos spanning temporary fencing (HireRite, Red Star Fence, All Fence You Rent), scaffolding (Sydney Metro Scaffolds), event equipment (Excel Events, Event Services International), portable toilets, communications (Earth Communications), and general hire (Consolidated Group, Stevens Equipment Rentals), with a 4.9-star Google Reviews average. The company reports serving customers in Australia, New Zealand, and the United States. AI features include AI Damage Detection (computer vision on dispatch/return photos), AI Visibility Checker, automated support, and anomaly detection for proactive maintenance, with infrastructure relying on Firebase/Supabase and third-party model providers.
CloudRent firmographics
Firmographics- Name
- CloudRent
- Legal name
- CloudRent Pty Ltd
- Website
- https://cloudrent.me
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CloudRent Pty Ltd is an Australian SaaS company offering CloudRent Pro, a cloud-based rental management platform built for Australian hire and rental businesses, covering bookings, dispatch, invoicing, safety compliance, and AI-powered damage detection across verticals like plant hire, event hire, temporary fencing, and portable sanitation.
- Ownership category
- akta.pro rank
CloudRent industry classification
Industry- Product category
- Rental Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
- akta.pro secondary industries
- Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where CloudRent is headquartered
LocationHeadquarters
- HQ city
- Palm Beach
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CloudRent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Per User): Primary revenue stream from monthly per-user subscriptions to CloudRent Pro platform. Pricing tiers include Launch Partner rate ($85/user/month locked in permanently) and Standard rate ($129/user/month). All modules, integrations, and future updates included. No add-ons or surprises.
- Training Sessions: Personalized 1-on-1 training sessions included with subscription at no additional charge. Hands-on walkthroughs tailored to customer business, advanced workflows and shortcuts, training multiple users at once.
- Payment Processing (Stripe): Stripe payment processing for online customer payments. Credit card details processed securely by Stripe (not stored on CloudRent servers). Revenue likely includes payment processing fees or revenue share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Launch Partner Price — $85/user/month (permanent, locked rate) |
| Per seat | Monthly | Standard Price — $129/user/month |
| Subscription | Pay-as-you-go | $1 Trial — 30-day full access trial |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
CloudRent product offering
Product offeringCore offering
CloudRent Pro is a cloud-based, all-in-one rental management platform built specifically for Australian hire and rental businesses. It handles bookings, dispatch, invoicing, SWMS safety compliance, AI-powered damage detection, mobile field workflows, GPS tracking, and customer self-service from a single unified system, replacing the fragmented mix of paper, spreadsheets, and legacy software commonly used in the industry. The platform serves equipment hire sectors including tool hire, event hire, plant hire, scaffolding, AV equipment, portable sanitation, temporary fencing, and access equipment.
Product overview
CloudRent offers CloudRent Pro as its core all-in-one rental management platform, supplemented by a modular ecosystem of connected products. The portfolio includes CloudRent Pro (core platform), CloudRent Connect (customer self-service portal), CloudRent Crew (driver/field app), CloudRent Command (logistics dispatch), and CloudRent Reach (marketing tools). Built-in modules span AI damage detection, SWMS safety compliance, accounting integrations (Xero, MYOB, QuickBooks), GPS tracking, digital signatures, photo inspections, and analytics. The platform is purpose-built for Australian hire businesses across tool hire, event hire, scaffolding, plant hire, AV equipment, temporary fencing, and portable sanitation sectors. Pricing is per-user with launch partner rates of $85/user/month (standard $129/month) and a $1 trial for 30 days.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 87% fewer admin errors
- +11 more outcomes
Companies that use CloudRent
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles2 records
CloudRent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature11 records
CloudRent partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- XerocoreXero accounting integration with automatic two-way sync of invoices, payments, contacts, and credit notes. OAuth connection — customers authorize CloudRent Pro without sharing Xero passwords. Eliminates double data entry and keeps accounting accurate without manual transfers.
- QuickBookscoreQuickBooks accounting integration for Australian hire businesses. One-way export of invoices and customer data. Covers accounting platform commonly used by SMBs.
- MYOBcoreMYOB accounting integration for Australian hire businesses. One-way export of invoices and customer data. Complements Xero and QuickBooks integrations.
- StripecoreStripe payment processing for online customer payments and invoice settlement. Handles credit card processing, security, and deposits directly into business bank accounts. Setup takes approximately 10 minutes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CloudRent competitors and assessment
Company assessmentOthers
- Xero: Cloud accounting platform deeply integrated with CloudRent Pro. Not a direct competitor, but a key distribution and ecosystem partner whose marketplace lists CloudRent, providing a channel for SMB customer acquisition.
Direct peers
- EZRentOut: Cloud-based equipment rental management software for SMBs. Direct competitor in the equipment hire SaaS market with barcode scanning, reservations, and maintenance scheduling.
- HirePOS: Australian point-of-sale and rental management software for hire businesses. Closest direct competitor to CloudRent in the Australian market, with overlapping verticals including event, plant, and tool hire.
- Rentman: Cloud rental management software for event and AV production rental companies. Direct competitor for event hire segment, with strong project-management and crew scheduling capabilities.
- Point of Rental: Established global rental management software serving equipment hire businesses of all sizes. A direct competitor CloudRent explicitly compares against, with broader feature breadth and a longer market track record.
- Booqable: Cloud-based rental software popular with event, party, and AV rental businesses globally. Direct competitor to CloudRent for event hire and SMB rental operators, with stronger international brand recognition.
- HireHop: UK-based equipment rental software serving hire businesses across multiple verticals. Direct competitor with comparable feature set including dispatch, invoicing, and customer portals.
- Current RMS: Cloud rental management system for AV, event, and staging rental companies. Direct competitor in event/AV hire with similar workflow depth in quoting, job management, and equipment tracking.
- Texada Software: North American rental management software for equipment hire dealers and rental businesses. Direct competitor in equipment rental management, with deep ERP-style functionality and a larger installed base.
Emerging players
- Quipli: Modern cloud rental software targeting equipment hire businesses. Emerging player with overlapping customer base, with growing traction in the US and Australian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CloudRent social profiles
Digital presenceCloudRent compliance and trust
Trust signalCompliance4 records
CloudRent financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudRent leadership team
Management profileNumber of profiles
Profiles1 record
CloudRent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudRent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudRent
What does CloudRent do?
CloudRent Pro is a cloud-based, all-in-one rental management platform built specifically for Australian hire and rental businesses. It handles bookings, dispatch, invoicing, SWMS safety compliance, AI-powered damage detection, mobile field workflows, GPS tracking, and customer self-service from a single unified system, replacing the fragmented mix of paper, spreadsheets, and legacy software commonly used in the industry. The platform serves equipment hire sectors including tool hire, event hire, plant hire, scaffolding, AV equipment, portable sanitation, temporary fencing, and access equipment.
Is CloudRent a public or private company?
CloudRent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudRent founded?
CloudRent was founded in 2004. It employs 1 to 10 people.
Where is CloudRent based?
CloudRent is headquartered in Palm Beach, Australia, in the Oceania region.
How does CloudRent make money?
Three revenue lines are on record. Software Subscription (Per User) is the primary driver. The others are training Sessions and payment Processing (Stripe).
Who are CloudRent's main competitors?
Xero is listed as an others. Direct peers are EZRentOut, HirePOS, Rentman, Point of Rental, Booqable, HireHop, Current RMS and Texada Software. Quipli is listed as an emerging player.
Does CloudRent have an API?
No public API is recorded for CloudRent.
What industry is CloudRent in?
CloudRent's product category is Rental Management Software. Its primary akta.pro industry code is HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC), with a secondary code of BPAEAMAC, Cloud Operations Outsourcing (Cloud Managed Operations). Its NAICS code is 51821 and its SIC code is 7372.