ProCampaign
- Company typePrivate
- Founded1995
- HeadquartersBremen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ProCampaign does
ProCampaign, a registered trademark of Consultix GmbH, is a Germany-based cloud marketing automation and customer data management platform founded in 1995 and headquartered in Bremen. The platform consolidates customer data management, customer lifecycle management, email marketing automation, personalized eCRM, digital marketing, and e-commerce integration into a single Secure Customer Engagement Hub, supported by modules including a Customer Data Platform, Email Marketing, Campaign Management, Omnichannel Marketing, E-Commerce, Loyalty Program, CRM, Analytics, and Product Information Management, plus add-ons such as a Bonus Point Engine, Surveys, Contact Center, Geolocalization, SSO, Cash Back Campaigns, and Jitsi Meet video conferencing. Underlying architecture centers on a centralized 360° customer profile with real-time interconnection of transaction and behavioral data, REST APIs, and certified deep integrations with major hospitality property management systems (protel.I/O, Fidelio Suite 8, Oracle Hospitality/Opera, HS/3) and the Meta Lead Ad Connector. The platform is hosted in ProCampaign's own German data center (reportedly a former nuclear bunker, Class 4 certified) and is differentiated by 100% GDPR compliance, EuroPriSe certification (the first and only CRM to hold it), ISO 27001, ISO 9001, and a "100% IT Made in Germany" positioning.
The company monetizes primarily through a SaaS subscription model with quote-based enterprise pricing, targeting enterprise and mid-market customers across eight verticals: E-Commerce & Retail, Hotels & Hospitality, Consumer Goods, Travel & Tourism, Pharma & Healthcare, Financials & Insurance, Media & Publishing, and Administration/Authorities. A secondary recurring revenue stream comes from the GDPR-compliant Jitsi Meet managed-server rental (Cloud1X Meet) starting at €250 per month. Go-to-market is enterprise field sales with online demos and consultation appointments, supported by content marketing, industry events, webinars, and a LinkedIn presence. The platform claims to manage over 100 million consumer profiles across more than 50 countries, with named customers including LLOYD Shoes GmbH and Lieblingstasche.de; the company is founder-operated under CEO Andres Dickehut, with no external funding disclosed.
ProCampaign firmographics
Firmographics- Name
- ProCampaign
- Legal name
- Consultix GmbH
- Website
- https://procampaign.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ProCampaign industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where ProCampaign is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ProCampaign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Cloud-based marketing automation and CRM platform subscription model. Access to all-in-one marketing automation, customer data platform, email marketing, omnichannel marketing, loyalty programs, and analytics modules.
- Jitsi Meet Server Rental: Managed Jitsi Meet server rental starting at €250 per month for GDPR-compliant video conferencing with up to 2,000 simultaneous participants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Jitsi Meet Managed Server - Free Edition with limited capacity |
| Subscription | Monthly | Jitsi Meet Managed Server Rental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ProCampaign product offering
Product offeringCore offering
ProCampaign is a cloud-based, all-in-one marketing automation and customer data management platform (Secure Customer Engagement Hub) that consolidates customer data management, email marketing automation, omnichannel campaign execution, loyalty programs, CRM, analytics, and e-commerce integration in one GDPR-compliant system. It is sold primarily as a SaaS subscription to enterprise and mid-market customers in retail, e-commerce, hospitality, travel, healthcare, financial services, media, and public administration, with deployments spanning 100+ million consumer profiles across 50+ countries. A separately offered managed Jitsi Meet video conferencing service hosted on ProCampaign's own German servers is also part of the product line.
Product overview
ProCampaign is an all-in-one marketing automation and customer data management platform provided by Consultix GmbH (Germany). The platform follows a unified core-plus-modules architecture, combining a Secure Customer Engagement Hub as the central system with integrated modules including Customer Data Platform, Email Marketing, Campaign Management, Omnichannel Marketing, E-Commerce, Loyalty Program, CRM, Analytics, and Product Information Management. Additional capabilities are available through add-ons such as Bonus Point Engine, Surveys, Contact Center, Geolocalization, SSO Single Sign On, Cash Back Campaigns, Market Research, and Jitsi Meet video conferencing. The platform supports handling over 100 million consumer profiles across more than 50 countries, with data stored in German data centers and full GDPR compliance. The system is positioned as 100% 'IT Made in Germany' with certifications including EuroPriSe, ISO 27001, and ISO 9001.
Differentiator
Problem solved
Functional benefit
Brands
- ProCampaign Lighthouse: Central marketing platform combining all features for digital marketing
- Cloud1X Meet
Products and services
- Secure Customer Engagement Hub
Quantifiable outcome
- Increase sales by up to 20% through loyalty programs
Companies that use ProCampaign
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles3 records
ProCampaign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
ProCampaign partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- protel.I/OcoreCertified integration partnership between ProCampaign and protel.I/O Enterprise Hospitality Platform. Enables hotels to transfer all data from their Property Management System to ProCampaign for managing guest loyalty programs, CRM, reputation management, and guest messaging.
- Fidelio Suite 8coreIntegration partnership with Fidelio Suite 8 Hospitality Platform. Connects all areas of hotel infrastructure to ProCampaign for comprehensive guest data consolidation and marketing automation.
- Oracle Hospitality / Oracle Suite 8coreIntegration partnership with Oracle Hospitality and Oracle Suite 8. Allows hotels to consolidate all data and integrate additional applications through flexible interfaces.
- HS/3 HotelsoftwarecoreIntegration with HS/3 Hotelsoftware. Flexible data structure and interfaces allow consolidation of all data and easy integration of additional applications for hotel marketing automation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ProCampaign competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign provides email marketing, automation, and CRM for SMB and mid-market, with strong direct overlap to ProCampaign's marketing automation and customer-data-management capabilities.
- Brevo (formerly Sendinblue): Brevo is a European multichannel marketing platform offering email, SMS, CRM, and automation aimed at SMB and mid-market — a direct competitor to ProCampaign's omnichannel marketing module in DACH and beyond.
- Iterable: Iterable is a cross-channel marketing automation platform with strong consumer-brand use cases, overlapping ProCampaign's omnichannel and loyalty capabilities for retail and consumer goods.
- Evalanche: Evalanche is a German email marketing automation platform serving similar DACH mid-market and enterprise customers with comparable use cases to ProCampaign.
- Klaviyo: Klaviyo is an e-commerce-focused marketing automation and CDP platform that competes directly with ProCampaign's retail and consumer-goods use cases while expanding aggressively into the EU market.
- HubSpot: HubSpot's Marketing Hub offers an all-in-one CRM, email marketing automation, and customer data platform targeting SMB and mid-market — directly overlapping ProCampaign's core offering across verticals.
- Mapp: Mapp is a European cross-channel marketing analytics and automation vendor with strong DACH presence, comparable to ProCampaign in mid-market multichannel marketing and CDP for retail and travel.
- artegic (ELOQUENCY): artegic's ELOQUENCY platform is a German marketing automation and CDP solution for mid-market and enterprise, with strong DACH overlap and similar GDPR-compliance positioning to ProCampaign.
Emerging players
- CleverTap: CleverTap is a mobile-first customer engagement and retention platform overlapping ProCampaign's omnichannel and loyalty modules, particularly in retail, travel, and consumer apps.
Broad incumbents
- Salesforce (Marketing Cloud / Account Engagement): Salesforce's Marketing Cloud and Account Engagement (Pardot) compete across enterprise marketing automation, CDP, and loyalty — a broad incumbent with overlapping capabilities to ProCampaign's full module suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProCampaign social profiles
Digital presenceProCampaign compliance and trust
Trust signalCompliance6 records
ProCampaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCampaign leadership team
Management profileNumber of profiles
Profiles3 records
ProCampaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCampaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCampaign
What does ProCampaign do?
ProCampaign is a cloud-based, all-in-one marketing automation and customer data management platform (Secure Customer Engagement Hub) that consolidates customer data management, email marketing automation, omnichannel campaign execution, loyalty programs, CRM, analytics, and e-commerce integration in one GDPR-compliant system. It is sold primarily as a SaaS subscription to enterprise and mid-market customers in retail, e-commerce, hospitality, travel, healthcare, financial services, media, and public administration, with deployments spanning 100+ million consumer profiles across 50+ countries. A separately offered managed Jitsi Meet video conferencing service hosted on ProCampaign's own German servers is also part of the product line.
Is ProCampaign a public or private company?
ProCampaign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProCampaign founded?
ProCampaign was founded in 1995. It employs 51 to 100 people.
Where is ProCampaign based?
ProCampaign is headquartered in Bremen, Germany, in the Europe region.
How does ProCampaign make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are jitsi Meet Server Rental.
Who are ProCampaign's main competitors?
Direct peers on record are ActiveCampaign, Brevo (formerly Sendinblue), Iterable, Evalanche, Klaviyo, HubSpot, Mapp and artegic (ELOQUENCY). CleverTap is listed as an emerging player. Salesforce (Marketing Cloud / Account Engagement) is listed as a broad incumbent.
Does ProCampaign have an API?
Yes. ProCampaign offers REST API endpoints for integration capabilities. Specific endpoints include: (1) REST API endpoint for querying validity of sweepstakes codes - enables checking code validity directly within campaigns; (2) API endpoint for address capture forms - allows only invited customers to submit their data, preventing superfluous form submissions. The platform also supports flexible interfaces and simple APIs for optimum integration with other systems. Developer documentation is at help.procampaign.net/Help.
What industry is ProCampaign in?
ProCampaign's product category is Marketing Automation Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.