Hospice News

What Hospice News does

Hospice News is a B2B trade media publication covering the U.S. hospice and palliative care industry, founded in 2019 and operated as part of the Arrowfly (WTWH Media, LLC) portfolio of healthcare media brands alongside sister titles such as Palliative Care News, Home Health Care News, and Senior Housing News. The company distributes original news and analysis across four primary editorial categories — Finance, Operations, Regulation, and Technology — to an audience of more than 15,000 hospice executives, clinicians, and industry professionals via daily and weekly email newsletters and topic-specific digests covering M&A, Technology, Regulation & Compliance, and Palliative Care. The core platform is a WordPress-based digital media site (hospicenews.com) that has added an AI-powered 'Ask AI' natural-language search layer for content discovery, plus supporting products including the HSPN Elevate podcast on Apple Podcasts, the Voices and Views sponsored content series, white papers and research reports, the ELEVATE Capital + Strategy Forum live conference, virtual events and webinars, the Substack newsletter 'Inside Hospice with Jim Parker,' and three recurring awards programs (Frontline Honors, Future Leaders, and ASPECT Marketing Awards).

The business operates a three-stream revenue model. Subscription and newsletter registrations are captured through a self-serve form that segments readers by job title, company type, and daily census, with a freemium tier and premium preferences for specialized content. Advertising and sponsorships form a second stream, monetized through a dedicated healthcare media kit portal and sponsored Voices/Views editorial placements aimed at hospice technology, pharmacy, EHR, and consulting vendors. The third stream is events revenue from the live ELEVATE Capital + Strategy Forum, virtual conferences, webinars, and awards programs. No public pricing is disclosed for subscriptions, sponsorships, or event packages.

The go-to-market motion is sales-led on the advertiser side — a B2B sales organization sells sponsorship and event packages to a finite pool of hospice industry vendors — paired with self-serve newsletter signup on the reader side. The customer base is split between a long-tail of hospice care providers and clinicians consuming content and a concentrated set of vendor advertisers and event sponsors paying for reach. The company is privately held with no disclosed funding rounds, operates out of Chicago, Illinois, and employs roughly 21 people.

Name

Hospice News

Legal name

Hospice News

Website

https://hospicenews.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hospice News is a B2B trade media publication serving the U.S. hospice industry with daily news, newsletters, podcasts, events, and awards programs for more than 15,000 executives, clinicians, and vendors.

Ownership category

akta.pro rank

Product category

Healthcare Trade Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Healthcare trade media
• Hospice industry news
• Palliative care journalism
• B2B healthcare publishing
• Healthcare industry events

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising & Sponsorships: Media advertising placements and sponsored content partnerships with hospice industry vendors, technology companies, and service providers. The site features a dedicated advertising page linking to healthcare media kits.
2. Subscription Revenue: Subscription-based access to industry news content and newsletters including Daily Newsletter, Weekly Newsletter, Events and Webinars, Research Reports and White Papers, M&A Digest, Technology Update, Regulation & Compliance Update, and Palliative Care News.
3. Events Revenue: Virtual events, live events (Elevate Capital + Strategy Forum), webinars, and podcast content. The Elevate conference features sponsored sessions and discussions with industry leaders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hospice News is a trade media outlet that publishes news, analysis, podcasts, and newsletters about the hospice and palliative care industry, and runs related industry events and recognition programs aimed at hospice and palliative care professionals and providers in the United States.

Product overview

Hospice News is a business news publication serving the hospice industry, offering a multi-product content ecosystem. The core offering is its news coverage across Finance, Operations, Regulation, and Technology categories. Supporting content products include the HSPN Elevate Podcast (audio interviews with industry leaders), the Voices Series (sponsored executive interviews), and the Views Series (case-study articles on operational best practices). The company publishes original research through its Resources section including the annual Hospice News 50 rankings report and industry outlook publications. It operates award programs including Frontline Honors, Future Leaders, and ASPECT Marketing Awards. The company also hosts virtual and in-person events including the annual ELEVATE conference. A Substack newsletter, Inside Hospice with Jim Parker, provides deeper analytical content. The platform offers an AI-powered search feature for content discovery. The publication is part of Arrowfly and reaches over 15,000 industry professionals through its newsletters.

Differentiator

Problem solved

Functional benefit

Brands

• Frontline Honors: Awards program showcasing exemplary character and performance of frontline workers across the care continuum.
• HSPN ELEVATE
• Future Leaders
• ASPECT Marketing, Advertising and Public Relations Awards
• Senior Housing News Architecture & Design Awards
• Inside Hospice with Jim Parker
• Hospice News Podcast

Products and services

• Hospice News Website (hospicenews.com) News, feature articles, and analysis about hospice and palliative care providers, regulation, reimbursement, and the companies that serve them; targeted at hospice executives, clinicians, and vendors.
• Hospice News Podcast Audio program of interviews and conversations with hospice and palliative care leaders, distributed to industry professionals.
• Inside Hospice Substack (newsletter) Email newsletter delivering hospice and palliative care news, analysis, and commentary to subscribers.
• Hospice News Events Industry conferences and gatherings that bring hospice and palliative care executives, clinicians, and vendors together for content and networking.
• ASPECT Awards Awards program recognizing excellence and innovation among hospice and palliative care providers and suppliers.
• Future Leaders (program) Editorial recognition program showcasing emerging leaders within hospice and palliative care organizations.
• Frontline Honors Recognition program that highlights frontline hospice and palliative care workers.
• Voices Series and Views Series Editorial series (Voices/Views) publishing commentary and perspectives from industry stakeholders in hospice and palliative care.
• Resources (section/library) Curated content/library of resources on hospice and palliative care topics, available on the publication's website.

Quantifiable outcome

• 15,000+ industry professional subscribers trust Hospice News as their go-to resource

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Arrowfly (Parent Company)coreOthersHospice News is part of Arrowfly, the parent company and portfolio of healthcare media brands. Arrowfly operates under WTWH Media, LLC and provides the organizational structure for Hospice News and sister publications including Palliative Care News, Home Health Care News, and Senior Housing News.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Palliative Care News: Sister publication within the Arrowfly portfolio focused on palliative care. Directly comparable in scope and model, shares editorial leadership (Jim Parker is senior editor), and is closely linked to Hospice News' content strategy.
• Skilled Nursing News: Arrowfly sister publication covering skilled nursing facilities. Comparable B2B trade media model targeting the post-acute care continuum with similar events, newsletters, and audience of provider executives.
• Senior Housing News: Another Arrowfly/WTWH Media title covering senior housing. Operates the same B2B trade media model (newsletters, events, awards including Architecture & Design Awards) serving the broader care continuum audience that overlaps with hospice decision-makers.
• Home Health Care News: Sister publication under Arrowfly/WTWH Media covering the home health industry. Most direct peer as it shares the same parent, audience overlap (home-based care executives), editorial team, and multi-product platform (newsletters, events, awards).
• McKnight's Long-Term Care News: Companion publication to McKnight's Home Care covering the long-term care and skilled nursing sector. Shares the McKnight's brand and overlaps with hospice industry readers, particularly around post-acute and end-of-life care.
• McKnight's Home Care: Long-standing B2B trade publication covering home care, hospice, and palliative care. Direct competitor for hospice industry advertising dollars and subscriber mindshare among clinical and executive audiences.

Broad incumbents

• Modern Healthcare: Established generalist healthcare business publication with hospice and home health coverage. A larger incumbent competing for hospice executive advertising and subscription budgets across the broader healthcare industry.
• Becker's Hospital Review: Large healthcare trade publication covering hospitals and the broader care continuum including hospice and palliative care. While not hospice-focused, it competes for executive readership and sponsorships in the post-acute and home-based care space.

Emerging players

• MedCity News: Digital healthcare business news site covering innovation, policy, and care delivery including hospice-related topics. Competes for healthcare executive time and digital advertising in adjacent verticals.
• Healthcare Brew: Industry Brew B2B healthcare newsletter covering the business of healthcare. An emerging digital-first player attracting similar executive audiences and competing for healthcare advertising spend with a more modern, AI-forward approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hospicenews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice News