GForces
GForces is a UK-based vertical SaaS company that builds the NetDirector® ecommerce, stock management, marketing, and analytics platform for automotive OEMs, large dealer groups, and independent dealers across 50+ countries.
- Company typePrivate
- Founded1999
- HeadquartersGdansk, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GForces does
GForces is a privately held vertical SaaS company that builds the NetDirector® platform, a unified ecommerce, inventory, marketing, and analytics stack purpose-built for automotive retail. Founded in 1999 and headquartered in Bearsted, Kent (UK), the company serves vehicle manufacturers (OEMs), large multi-site dealer groups, and independent dealers across more than 50 countries, with operational offices in Gdańsk (Poland), Birmingham (UK), Dubai (UAE), and Vietnam, plus channel partners in France, Namibia, South Africa, Australia, and the Netherlands.
The core product is NetDirector Auto-e, a next-generation ecommerce platform built on V10 technology and hosted on AWS infrastructure (Lambda, EMR, Kinesis), which enables online vehicle sales, real-time finance applications, and omnichannel engagement. It is supplemented by a module portfolio covering intelligent stock management (NetDirector Stock, integrating CAP HPI vehicle data and distributing to AutoTrader, eBay, Motors.co.uk, Pistonheads, CarWow, CarGurus, and Facebook Marketplace), Business Intelligence (analytics over 4 billion+ consumer interactions across 50+ countries), digital marketing services (SEO, PPC, social, display, email), and video marketing (exclusive SnapCell automotive video email plus the Vidbuild production platform). NetDirector is a registered trademark of Automotive Transformation Group Ltd; the platform holds ISO 27001 certification and is GDPR-compliant.
GForces monetizes primarily through annual SaaS subscriptions (NetDirector platform and modules, SnapCell, managed digital marketing) supplemented by professional services for implementation, configuration, and training. Go-to-market combines direct enterprise field sales targeting OEMs and large dealer groups, self-serve onboarding for smaller independents, and regional channel partners for international expansion. Named customers include Mercedes-Benz Retail Group, Mazda, Audi, Nissan, Vauxhall, Subaru, and Lookers. The company is founder-led (CEO Giles Smith, since founding), bootstrapped with no disclosed external funding, and the most recent disclosed scale metrics (2.2M+ vehicles processed daily, 4B+ recorded interactions, Car Dealer Power and Mega Growth 50 awards in 2016-2018) all date to 2018 or earlier.
GForces firmographics
Firmographics- Name
- GForces
- Legal name
- GForces sp. z o.o.
- Website
- https://gforces.pl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GForces is a UK-based vertical SaaS company that builds the NetDirector® ecommerce, stock management, marketing, and analytics platform for automotive OEMs, large dealer groups, and independent dealers across 50+ countries.
- Ownership category
- akta.pro rank
Where GForces is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices5 records
Markets served
GForces business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- NetDirector® Software Licensing: SaaS platform subscription for dealer websites, stock management, and digital marketing tools with various modules and licensing tiers
- Professional Services: Implementation, setup, configuration, and training services for NetDirector® platform deployment
- Digital Marketing Services: Managed digital marketing services including SEO, PPC, social advertising with management fees
- Video Marketing (SnapCell): Exclusive SnapCell video marketing solution licensing for automotive video communications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise dealer/manufacturer licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
GForces product offering
Product offeringCore offering
GForces provides the NetDirector® platform, a SaaS ecommerce and digital infrastructure solution purpose-built for the automotive retail industry. The platform enables automotive dealers and manufacturers to sell vehicles online, manage inventory across multiple portals, run digital marketing campaigns, engage customers through video, and analyze consumer behavior. Core components include NetDirector® Auto-e (next-generation ecommerce), NetDirector® Stock (intelligent inventory management), NetDirector® Business Intelligence (analytics), digital marketing services, and video marketing tools (SnapCell and Vidbuild).
Product overview
GForces provides a unified platform architecture built around NetDirector®, a class-leading SaaS technology for the automotive retail industry. The portfolio consists of the core NetDirector Auto-e ecommerce platform (built on V10 technology) supplemented by specialized modules for stock management (NetDirector Stock with CAP HPI integration), Business Intelligence, digital marketing services, and video marketing tools (SnapCell and Vidbuild). The platform supports the complete dealer lifecycle from websites and online sales through inventory management, service booking, customer accounts, and analytics. Additional specialized modules include NetDirector Valuations, Service Booking, Parts & Accessories, Trade, Used Vehicle Locator, Vision, Showroom Displays, Tyres, Call Manager, Editions, and Network Website Solution for dealer groups.
Differentiator
Problem solved
Functional benefit
Brands
- NetDirector®: A registered trademark of Automotive Transformation Group Ltd - leading automotive ecommerce platform supporting dealer websites, stock management, digital marketing, video marketing, and business intelligence for the automotive industry. NetDirector® Auto-e is the next generation ecommerce platform for dealers and manufacturer retail networks.
- Vidbuild
- SnapCell
Products and services
- NetDirector® Auto-e
- NetDirector® Stock
- NetDirector® Business Intelligence
- Digital Marketing Services
- SnapCell Video Marketing
- Vidbuild Video Production Platform
- Facebook Marketplace Integration
- NetDirector® Transact
- NetDirector® Experience
Quantifiable outcome
- 97.9% average customer satisfaction score
- +4 more outcomes
Companies that use GForces
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
GForces technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature7 records
GForces partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Amazon Web ServicescoreAWS infrastructure partner providing cloud services (Lambda, EMR, Kinesis) for NetDirector® platform data processing, analytics, and high availability
- CAP HPIcoreVehicle data provider for intelligent stock management, providing valuation and specification data for NetDirector® Stock
- AutoTradercorePrimary automotive portal for stock distribution, vehicles automatically synced to AutoTrader listings
- Facebook MarketplacecoreApproved Facebook Marketplace partner enabling automotive dealers to list inventory directly, reaching millions of potential buyers
- SnapCellcoreExclusive provider of SnapCell automotive video email application for personalized customer communication
- Sky AdSmartminorTelevision advertising platform for automotive OEM campaigns including Subaru partnership for first TV ad
- DataFirstcoreFirst international partner for deployments in France, enabling European market expansion since 2015
- CompatibleminorInternational channel partner for Namibia and South Africa deployments
- Titan DMSminorInternational channel partner for Australia deployment
- MarbleminorInternational channel partner for Netherlands deployment
- eBay MotorsminorAutomotive portal for stock distribution, vehicles automatically synced
- Motors.co.ukminorUK automotive portal for stock distribution
- PistonheadsminorUK automotive classifieds portal for stock distribution
- CarWowminorAutomotive marketplace for new and used vehicle sales
- CarGurusminorAutomotive marketplace for vehicle listings and dealer advertising
Scale indicators15 records
Recent moves11 records
Expansion highlights5 records
GForces competitors and assessment
Company assessmentBroad incumbents
- CDK Global: CDK Global is the leading dealer management system (DMS) provider for automotive retailers globally and offers website, digital marketing, and inventory tools that directly overlap with GForces' NetDirector platform for large dealer groups and OEMs.
- Cox Automotive (Dealertrack): Cox Automotive bundles AutoTrader-class marketplaces with Dealertrack, Dealer.com (DealerInspire), and VinSolutions to deliver integrated website, inventory, and marketing solutions — competing head-on with NetDirector for both dealer websites and digital marketing mandates.
Direct peers
- PureCars: PureCars is a digital marketing and analytics SaaS platform purpose-built for automotive dealers, directly competing with GForces' Digital Marketing Services, NetDirector BI, and inventory advertising offerings.
- Tekion (DealerSocket): Tekion's cloud DMS, formerly DealerSocket, competes with NetDirector by offering integrated dealer CRM, inventory management, and digital retailing functionality under a single platform aimed at large dealer groups.
- VinSolutions: VinSolutions (CDK Global) is a dealer CRM and digital retailing suite whose inventory syndication, desking, and marketing tools compete with NetDirector Stock, NetDirector LeadBeast, and NetDirector Transact modules.
- DealerInspire: DealerInspire (Cox Automotive) provides automotive dealer websites, digital marketing, and inventory merchandising tools that overlap with NetDirector Auto-e, NetDirector Stock, and managed marketing services.
Emerging players
- Kahu: Kahu (formerly Auto/Mate Connect) delivers automotive customer engagement, digital marketing, and inventory merchandising tools competing with NetDirector's digital marketing and BI modules.
- Roadster: Roadster offers a modern online vehicle sales platform for dealers and OEMs, competing with GForces' NetDirector Auto-e and Transact products in the digital purchase and finance workflow layer.
Others
- CarGurus: CarGurus is both an inventory marketplace partner for NetDirector Stock and a competing source of dealer leads through its own advertising products, making it an ecosystem peer with both overlap and partnership dynamics relative to GForces.
- Cars.com: Cars.com operates automotive marketplaces and dealer-acquisition solutions that compete with GForces' digital marketing services and serve as a parallel inventory distribution channel alongside NetDirector Stock.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GForces social profiles
Digital presenceGForces compliance and trust
Trust signalCompliance2 records
GForces financial estimates
Financial estimateRevenue estimate
Valuation estimate
GForces leadership team
Management profileNumber of profiles
Profiles5 records
GForces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GForces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GForces
What does GForces do?
GForces provides the NetDirector® platform, a SaaS ecommerce and digital infrastructure solution purpose-built for the automotive retail industry. The platform enables automotive dealers and manufacturers to sell vehicles online, manage inventory across multiple portals, run digital marketing campaigns, engage customers through video, and analyze consumer behavior. Core components include NetDirector® Auto-e (next-generation ecommerce), NetDirector® Stock (intelligent inventory management), NetDirector® Business Intelligence (analytics), digital marketing services, and video marketing tools (SnapCell and Vidbuild).
Is GForces a public or private company?
GForces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GForces founded?
GForces was founded in 1999. It employs 11 to 50 people.
Where is GForces based?
GForces is headquartered in Gdansk, Poland, in the Europe region.
How does GForces make money?
Four revenue lines are on record. NetDirector® Software Licensing is the primary driver. The others are professional Services, digital Marketing Services and video Marketing (SnapCell).
Who are GForces's main competitors?
Broad incumbents on record are CDK Global and Cox Automotive (Dealertrack). Direct peers are PureCars, Tekion (DealerSocket), VinSolutions and DealerInspire. Emerging players are Kahu and Roadster. Others are CarGurus and Cars.com.
Does GForces have an API?
Yes. NetDirector Auto-e is described as an open and flexible platform that uses API to connect and integrate with any external system. The platform works with key suppliers to create interconnected and performance-enhancing integrations. No specific API documentation URL, authentication method, or rate limits are provided.