EXCAPE
EXCAPE Studios Ltd. is an Irish boutique fitness company founded in 2018, operating six small-group personal training studios across Dublin and Kildare on a 6:1 coach-to-member model. It serves individual fitness consumers via tiered prepaid membership packs, with digital and corporate wellness extensions under the EXCAPE brand.
- Company typePrivate
- Founded2018
- HeadquartersClontarf, County Dublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What EXCAPE does
EXCAPE Studios Ltd. is an Irish boutique fitness company founded in 2018, operating six small-group personal training (SGPT) studios across Dublin and Kildare in Clontarf, Portmarnock, Leixlip, Chapelizod, Celbridge, and Kilcock. The company serves individual fitness consumers aged roughly 18-65+ through a 6:1 coach-to-member ratio per session, structured as resistance and conditioning training delivered in fixed-length 4-week packs. The business is privately held and founder-operated, with no disclosed external funding and a reported headcount of 9 employees alongside an 8-person management team claiming 60+ years of combined coaching experience.
The core product is in-studio small-group training, supported by MyZone heart rate monitoring for in-session intensity tracking, Glofox for membership, booking, and billing operations, and SendOwl for digital product delivery. The company has extended its offering through three sub-brands: EXCAPE Foundation (entry-level program), EXCAPE Online (digital training with a €97 trial and €47 home program), and EXCAPE at Work (corporate wellness). The technology stack is entirely third-party; no proprietary AI/ML capability is evident.
Revenue is generated through tiered membership packs priced at €247/4 weeks (3 sessions), €297/4 weeks (4 sessions), €267 (Foundation), and €597 (Accelerate), with 1-to-1 personal training at €497+, a €97 online trial, and a €47 home program. The 600+ five-star Google reviews accumulated across locations function as the primary social proof asset, and the geographic footprint across north, west, and west-Dublin commuter belt towns provides local density that supports a multi-unit operating model.
EXCAPE firmographics
Firmographics- Name
- EXCAPE
- Legal name
- Excape Studios Ltd.
- Website
- https://excape.ie
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EXCAPE Studios Ltd. is an Irish boutique fitness company founded in 2018, operating six small-group personal training studios across Dublin and Kildare on a 6:1 coach-to-member model. It serves individual fitness consumers via tiered prepaid membership packs, with digital and corporate wellness extensions under the EXCAPE brand.
- Ownership category
- akta.pro rank
EXCAPE industry classification
Industry- Product category
- Personal Training Services
- NAICS
- Other Personal Services (8129), Educational Support Services (61171)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Small-Group Personal Training (Semi-Private) (HSADAAAN)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where EXCAPE is headquartered
LocationHeadquarters
- HQ city
- Clontarf, County Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices6 records
Markets served
EXCAPE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Membership Subscriptions: Monthly subscription memberships for in-studio small group personal training at 6 locations. Memberships include 12 or 16 training sessions per 6-week period with access to the EXCAPE community, nutrition booklets, and initial consultations.
- 1-to-1 Personal Training: Premium individual coaching sessions with dedicated personal trainers for busy professionals requiring more customised approach.
- Online Training Programme: 4-week online coaching programme delivered through the EXCAPE app with personalised training plans, nutrition guidance, weekly check-ins, and coach support.
- Home Training Programme: Downloadable home workout programme with progressive exercises, video demonstrations, and minimal equipment requirements sold as one-time purchase.
- Corporate Wellness Programmes: Customised workplace wellness packages including workouts, nutrition guidance, accountability trackers, community support, and direct coach communication delivered to corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 3 Sessions Per Week Membership - €247/4 weeks |
| Subscription | Monthly | 4 Sessions Per Week Membership - €297/4 weeks |
| Subscription | Pay-as-you-go | EXCAPE Foundation - €267 |
| Subscription | Pay-as-you-go | Accelerate Membership - €597 |
| Subscription | Pay-as-you-go | 1 to 1 Personal Training - From €497 |
| Subscription | Monthly | Online Fat Loss Programme - €97/4 weeks |
| Subscription | Pay-as-you-go | 28-Day EXCAPE Online Trial - €97 |
| One time/ perpetual license | Pay-as-you-go | Home Training Programme - €47 |
| Freemium | Pay-as-you-go | EXCAPE Nutrition Guide - FREE |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
EXCAPE product offering
Product offeringCore offering
EXCAPE operates 6 personal training studios across Dublin and Kildare delivering Small Group Personal Training (maximum 6 members per coach), 1-to-1 personal training, app-based online coaching programmes, downloadable home training plans, and corporate wellness packages. Memberships are sold on a credit-based subscription (e.g., 12 sessions over 6 weeks, 30 sessions over 12 weeks) with prices ranging from €47 for a one-time home programme to €597 for the ACCELERATE comprehensive package.
Product overview
EXCAPE is a personal training studio company operating 6 locations across Dublin and Kildare, Ireland, offering a unified fitness ecosystem. The core offering consists of Small Group Personal Training (SGPT) sessions with up to 6 members per coach, complemented by 1-to-1 Personal Training for those requiring more individualized attention. The company provides multiple access channels: in-studio memberships (3 or 4 sessions per week), the EXCAPE Online Training app for remote coaching, and downloadable Home Training Programme. Additional products include the Foundation Programme (28-day trial), ACCELERATE Membership, 6 Week Challenge, Corporate Wellness Programmes, Wellness Educational Seminars, and the free EXCAPE Nutrition Guide. The integrated EXCAPE App serves as the central platform for booking, tracking progress, and coach communication.
Differentiator
Problem solved
Functional benefit
Brands
- EXCAPE Foundation Programme: Entry-level 6-week personal training trial programme with consultation, body composition testing, and 12 small group training sessions.
- EXCAPE Online Training
- EXCAPE at Work
Products and services
- EXCAPE Foundation Programme Entry-level 6-week trial programme providing initial consultation, body composition testing, and 12 small group personal training sessions to onboard new members into EXCAPE's approach.
- Small Group Personal Training (SGPT) Premium small group training sessions with a maximum of 6 members per coach, delivering personalized attention in a community setting at approximately one-sixth the cost of traditional one-to-one personal training. Sessions are 45 minutes covering strength, conditioning, and flexibility.
- 1 to 1 Personal Training Individual personal training sessions with a dedicated EXCAPE coach for busy professionals requiring a more customized approach and 100% personal attention, available from €497 for 8 sessions.
- EXCAPE Online Training App-based online coaching platform with nutrition targets, training plans, habit goals, daily check-lists, and in-app messenger access to dedicated coaches. Includes a 4-week trial at €97 and ongoing monthly subscriptions.
- EXCAPE Home Training Programme Downloadable home workout programme with 3 workouts per week, exercise demonstration videos, progressions and regressions for all fitness levels, priced at €47 as a one-time purchase.
- ACCELERATE Membership Comprehensive membership at €597 including a 1-to-1 consultation with an EXCAPE Coach, body composition testing, and 30 training sessions valid for 12 weeks.
- 6 Week Challenge Structured fitness challenge programme designed for group participation over 6 weeks.
- Corporate Wellness Programmes (EXCAPE at Work) Customized workplace wellness programmes delivered via the EXCAPE App, online Facebook community, or email, including home workouts, sustainable fitness routines, nutrition guidance, accountability trackers, and direct coach communication for employees.
- Wellness Educational Seminars Employee wellness training seminars covering health, exercise, nutrition, sleep quality, stress management, and work-life balance topics, delivered as part of corporate wellness engagements.
- EXCAPE Nutrition Guide Free downloadable eBook providing simplified fat loss principles, evidence-based nutrition information, practical tips, sample meal plans, and the Wheel of Life assessment tool, available upon email subscription.
Quantifiable outcome
- 600+ 5-Star Google Reviews from satisfied members
- +2 more outcomes
Companies that use EXCAPE
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
EXCAPE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
EXCAPE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
EXCAPE competitors and assessment
Company assessmentRegional players
- FlyeFit: Irish low-cost gym chain with Dublin locations, competing for the same fitness-seeker persona EXCAPE targets but at a much lower price point with a self-service model rather than coach-led SGPT.
- West Wood Clubs: Premium Irish fitness club chain concentrated in Dublin, offering group classes, PT, and wellness amenities. Comparable on Irish regional market overlap but competes at a higher price point and broader facility scale.
Broad incumbents
- Orangetheory Fitness: Large international group fitness chain with heart-rate-monitored workout concept — directly overlapping with EXCAPE's MyZone integration. Operates at significantly larger scale and broader geographic footprint as a broader incumbent.
- Snap Fitness: Global 24/7 franchise fitness chain offering small-group PT add-ons alongside standard gym access — overlaps EXCAPE on PT add-on services but competes as a broader, lower-touch incumbent.
Direct peers
- 1Rebel: UK boutique fitness operator offering signature small-group training formats with strong brand and premium positioning — closely mirrors EXCAPE's premium-but-attainable SGPT value proposition.
- F45 Training: Global functional group-training franchise built around short, coach-led group sessions of similar size to EXCAPE's SGPT. Direct competitor for the same small-group, community-led fitness consumer and operates multiple Irish locations.
- Barry's: Premium boutique fitness brand offering coach-led small group training with a strong community and lifestyle brand identity — same white-space EXCAPE targets in the premium small-group segment.
- CrossFit: Global group fitness brand built around coached group sessions in community-affiliated boxes, including in Dublin. Comparable on small-group coached format, community-led GTM, and coach-driven member relationships.
- Energie Fitness: Irish-origin fitness franchise with multiple locations across Ireland offering small group personal training and membership-based PT. Closest like-for-like competitor to EXCAPE in the Irish market, with similar mid-market price positioning.
Others
- MyZone: Heart-rate-monitoring wearable and software platform that EXCAPE integrates into its SGPT sessions. Enabler/ecosystem partner rather than direct competitor, but central to EXCAPE's technology differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EXCAPE social profiles
Digital presenceEXCAPE financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXCAPE leadership team
Management profileNumber of profiles
Profiles8 records
EXCAPE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXCAPE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXCAPE
What does EXCAPE do?
EXCAPE operates 6 personal training studios across Dublin and Kildare delivering Small Group Personal Training (maximum 6 members per coach), 1-to-1 personal training, app-based online coaching programmes, downloadable home training plans, and corporate wellness packages. Memberships are sold on a credit-based subscription (e.g., 12 sessions over 6 weeks, 30 sessions over 12 weeks) with prices ranging from €47 for a one-time home programme to €597 for the ACCELERATE comprehensive package.
Is EXCAPE a public or private company?
EXCAPE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXCAPE founded?
EXCAPE was founded in 2018. It employs 1 to 10 people.
Where is EXCAPE based?
EXCAPE is headquartered in Clontarf, County Dublin, Ireland, in the Europe region.
How does EXCAPE make money?
Five revenue lines are on record. Studio Membership Subscriptions are the primary driver. The others are 1-to-1 Personal Training, online Training Programme, home Training Programme and corporate Wellness Programmes.
Who are EXCAPE's main competitors?
Regional players on record are FlyeFit and West Wood Clubs. Broad incumbents are Orangetheory Fitness and Snap Fitness. Direct peers are 1Rebel, F45 Training, Barry's, CrossFit and Energie Fitness. MyZone is listed as an others.
Does EXCAPE have an API?
No public API is recorded for EXCAPE.
What industry is EXCAPE in?
EXCAPE's product category is Personal Training Services. Its primary akta.pro industry code is HSADAAAN, Small-Group Personal Training (Semi-Private), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 8129 and its SIC code is 7997.