Name

KoR Whitening

Legal name

Evolve Dental Technologies, Inc

Website

https://korwhitening.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

KöR Whitening is a private, Irvine, California-based brand of Evolve Dental Technologies that sells a proprietary professional teeth-whitening system exclusively to dental professionals. Its tiered kits use refrigerated Tri-Barrel Hydremide peroxide gels and custom KöR-Seal trays to treat cases from typical staining to severe tetracycline discoloration.

Ownership category

akta.pro rank

Product category

Professional Dental Teeth Whitening

NAICS

Dental Equipment and Supplies Manufacturing (339114), Toilet Preparation Manufacturing (325620), Toilet Preparation Manufacturing (32562)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Professional teeth whitening
• Dental whitening systems
• Teeth whitening gels
• Custom whitening trays
• Tetracycline stain treatment

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Professional Whitening Kits: KöR sells whitening kits directly to dental professionals. Kits include various combinations of at-home and in-office whitening products with KöR-Seal trays, desensitizers, and gels. Dentists purchase the kits and administer treatments to patients in their practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KoR Whitening manufactures and sells professional teeth whitening kits exclusively to dental professionals. Kits combine proprietary Tri-Barrel Hydremide peroxide gels with custom KoR-Seal whitening trays and at-home desensitizers, offered in tiers (HOME, MAX, ULTRA, ULTRA-T, POWER WHITENING) to address cases ranging from typical discoloration to severe tetracycline staining. All gels are maintained under constant refrigeration and rely on chemical accelerator science rather than light or laser activation.

Differentiator

Problem solved

Functional benefit

Brands

• KöR HOME: At-home whitening system with KöR-Night (16% carbamide peroxide for nighttime) and KöR-Day (9% hydrogen peroxide for daytime) options.
• KöR MAX
• KöR ULTRA
• KöR ULTRA-T
• KöR POWER WHITENING

Products and services

• KoR HOME Whitening System At-home whitening system with KoR-Night (16% carbamide peroxide) and KoR-Day (9% hydrogen peroxide) variants, paired with custom KoR-Seal trays for patient use at home under dentist supervision.
• KoR MAX Whitening Kit Combined at-home and in-office whitening kit for maximum results, using two weeks of KoR-Night 16% carbamide peroxide followed by an in-office 34% Dual-Activated Tri-Barrel Hydremide Peroxide treatment.
• KoR ULTRA Whitening Kit Whitening kit for stubborn cases such as fluorosis and dark geriatric staining, using an in-office conditioning visit with 13% gel, 3-4 weeks of at-home nighttime whitening, and a final in-office 34% gel treatment.
• KoR ULTRA-T Whitening Kit Specialty kit for dentinogenesis imperfecta and tetracycline staining, with an in-office conditioning visit, 6-8 weeks of at-home nighttime whitening, and a final in-office 34% gel treatment.
• KoR POWER WHITENING Kit In-office-only power whitening kit using 34% Dual-Activated Tri-Barrel Hydremide Peroxide gel, retractors, and paint-on gingival barrier for patients who prefer not to wear trays at home.

Quantifiable outcome

• Teeth can be whitened up to 16 shades or more
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Evolve Dental Technologies, Inc.parent_companyOthersEvolve Dental Technologies, Inc. is the parent company and brand behind KöR Whitening. Founded and led by Dr. Rod Kurthy, the company develops and manufactures the KöR Whitening system for dental professionals worldwide.

Scale indicators3 records

Direct peers

• Discus Dental (NiteWhite / DayWhite): Discus Dental's NiteWhite and DayWhite carbamide/hydrogen peroxide take-home whitening kits were among the first professional whitening brands and directly compete with KöR HOME in the dentist-distributed take-home category.
• Philips Zoom! Whitening: Philips Zoom! is one of the most widely used chairside professional whitening systems globally, sold through dental offices. While KöR explicitly rejects light-based activation, Zoom! competes for the same dentist chair-time and patient whitening dollars.
• Beyond International (Beyond Whitening): Beyond International manufactures professional whitening systems combining in-office gels with light-acceleration devices. It competes with KöR for chairside whitening case volume despite differing on the light/laser mechanism debate.
• Ultradent Products (Opalescence): Ultradent is a leading manufacturer of professional dental whitening systems (Opalescence PF, Boost in-office) sold exclusively through dental professionals. It is KöR's closest direct competitor in tray-and-gel-based professional whitening.
• SDI ( Pola Whitening): SDI's Pola line (Pola Office, Pola Night, Pola Day) is a direct competitor in professional take-home and in-office whitening gels, including tough-stain variants. SDI competes with KöR in the dentist-channel gel category internationally.
• Heraeus Kulzer / Envista (Venus White): Envista's Heraeus Kulzer division sells Venus White Pro and Venus White Ultra professional whitening kits to dentists. It is a direct competitor in the tray-based professional whitening segment KöR targets.

Broad incumbents

• Procter & Gamble (Crest Whitestrips / Crest 3D White): P&G's Crest franchise dominates OTC whitening strips and toothpastes. By commoditizing simple whitening through mass retail, it indirectly pressures the dentist-channel segment KöR relies on for routine cases.
• Colgate-Palmolive (Colgate Optic White): Colgate-Palmolive is a global CPG giant with mass-market whitening products (Colgate Optic White, whitening toothpastes/strips). While not a direct professional channel competitor, it shapes consumer whitening expectations and pricing benchmarks.
• Dentsply Sirona: Dentsply Sirona is the largest diversified dental equipment and supplies manufacturer, with a portfolio that includes professional whitening consumables (e.g., Sirona InLab whitening). It competes broadly for dentist purchasing budgets and could expand whitening offerings competitively.
• 3M Oral Care: 3M's Oral Care division supplies a wide range of dental products including whitening. As a diversified incumbent with global distribution, 3M competes for professional whitening shelf space and clinician adoption even though whitening is not its primary category.

Market position

Customer concentration

• Xx.com/KoR_Whitening

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KoR Whitening