Nice N Clean

What Nice N Clean does

Nice N Clean is a privately held, bootstrapped cleaning services company founded in 2007 by Brazilian entrepreneur Samio Vasconcelos, originally in Boston, Massachusetts, and now operating from a single headquarters at 2880 W Oakland Park Blvd, Suite 111, Oakland Park, Florida, serving the South Florida market. The company delivers four core service lines — residential, commercial, vacation rental turnover, and upholstery cleaning — packaged in two tiers (General Cleaning and Deep Cleaning), with both one-time and recurring schedules (weekly, bi-weekly, monthly). Customer acquisition is direct-to-consumer, driven primarily by Yelp reviews and word-of-mouth referrals, with the company website (nicencleanfl.com) functioning as the principal digital channel for quote requests and bookings.

The business model is a pure professional-services model: revenue is generated per job at quote-based pricing that varies by facility type, square footage, cleaning type, and service frequency, with no disclosed enterprise contracts, subscription SaaS layer, marketplace intermediation, or external capital. There is no proprietary technology platform; operations are run on traditional cleaning labor, a basic website with a form-based pricing calculator, and a Glue-powered website stack. The customer base is entirely SMB and consumer — homeowners, renters, local businesses, and short-term rental property managers — with no named enterprise accounts and no recurring-revenue concentration in any single logo.

Operationally, the company runs on 11–50 employees with a single disclosed office, holds "licensed and insured" status without a specific license number disclosed, and operates Mon–Fri 8am–6pm / Sat 9am–5pm with same-day availability advertised. There is no disclosed parent company, subsidiary, M&A activity, external funding, or institutional investor involvement; ownership appears concentrated with the founder. Compared to platform-enabled cleaning startups, Nice N Clean's competitive positioning is local, labor-arbitrage-driven, and reliant on reputation and operational consistency rather than technology differentiation.

Name

Nice N Clean

Legal name

Nice N Clean

Website

https://nicencleanfl.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Nice N Clean is a privately held, bootstrapped cleaning services company founded in 2007, now headquartered in Oakland Park, Florida, providing residential, commercial, vacation rental turnover, and upholstery cleaning across South Florida via a direct-to-consumer, quote-based model targeting SMB and individual customers.

Ownership category

akta.pro rank

Product category

Residential & Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Landlord/Property Manager Turnover Cleaning (HSAEACAE)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Vacation rental cleaning
• Upholstery cleaning
• Deep cleaning services

Headquarters

HQ city

Oakland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Cleaning Services: One-time and recurring professional cleaning services for residential, commercial, and vacation rental properties. Revenue is generated through per-job service fees based on facility type, square footage, cleaning type (general vs deep), and service frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nice N Clean provides professional cleaning services for residential, commercial, and vacation rental properties, along with upholstery cleaning. Services are delivered either as one-time jobs or on recurring schedules (weekly, bi-weekly, monthly), with two cleaning intensities available: general (routine) cleaning and deep (intensive) cleaning. The company operates from Oakland Park, Florida and serves the South Florida market.

Product overview

Nice N Clean is a cleaning services company offering a portfolio of four core service lines: Residential Cleaning, Commercial Cleaning, Vacation Rental Cleaning, and Upholstery Cleaning. Services are delivered in two tiers—General Cleaning for routine maintenance and Deep Cleaning for intensive, comprehensive cleaning. The company operates primarily in South Florida (Oakland Park, FL) and serves the Boston/New England area historically, offering both one-time and recurring service schedules (weekly, bi-weekly, monthly).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• eMaids: Residential cleaning franchise providing standard, deep, and move-in/move-out cleaning. Comparable service portfolio (general + deep) and SMB residential target customer.
• Maid Bright: Residential cleaning franchise offering recurring house cleaning with similar tiered service packaging. Competes for the same residential recurring-cleaning customer segment.
• MaidPro: Residential cleaning franchise offering customizable recurring cleaning plans with online quoting. Highly comparable GTM (web-based quote-to-booking) and service packaging.
• Molly Maid: National residential cleaning franchise offering recurring and one-time home cleaning services with similar general/deep cleaning tiers. Directly competes for the same residential customer base in the South Florida market.
• Maid Brigade: National residential cleaning franchise providing recurring and one-time home cleaning services. Direct overlap with Nice N Clean's recurring residential cleaning tier.
• Two Maids & A Mop: Residential cleaning franchise operating with a pay-for-performance crew model. Comparable recurring residential cleaning offering and SMB customer base.
• The Maids: National team-based residential cleaning franchise specializing in recurring deep cleans. Operates in the same category with a comparable recurring-service business model targeting homeowners.
• Merry Maids: Established national residential cleaning franchise providing recurring house cleaning, deep cleaning, and move-out services. Competes head-to-head with Nice N Clean's residential recurring cleaning offering.

Others

• Thumbtack: Services marketplace that connects homeowners with local cleaning professionals. Indirectly competes by aggregating demand that would otherwise go to local operators like Nice N Clean.

Broad incumbents

• Handy (Angi): Broad home-services platform (formerly Handy) offering on-demand home cleaning, furniture assembly, and other tasks. Reaches the same residential customer base but through a marketplace model rather than direct crews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice N Clean