What 2ORANGE Audiovisual & ICT solutions does

2ORANGE Audiovisual & ICT solutions (2Orange B.V.) is a Netherlands-based systems integrator specializing in audiovisual and smart workplace technology, operating from Ridderkerk with a Belgian branch in Antwerp and serving customers across the Benelux. The company delivers a portfolio that spans three pillars: smart office solutions (digital reception, room/desk/park booking, digital signage, wayfinding, and smart building management), meeting and video conferencing systems (across Microsoft Teams Rooms, Zoom Rooms, and Google Meet platforms, with hardware from Poly, Crestron, Yealink, Cisco, Jabra, and Barco ClickShare), and display and sound solutions (LED walls, video walls, professional audio, interactive touchscreens, and occupancy sensors). The technical backbone combines third-party hardware with software platforms — GoBright for booking, signage, and wayfinding; Nedap ONS for healthcare-oriented digital reception; SBCNL Narrowcasting for digital signage content; and integrations to Microsoft Outlook and Teams calendars — which 2Orange assembles into end-to-end deployments for corporate offices, healthcare facilities, educational institutions, retailers, museums, hospitality operators, real estate firms, events venues, and government organizations.

The business model mixes three revenue streams: resale of A-brand hardware (project-based, capex-driven), professional services covering consultation, room design with acoustics and lighting, installation, and integration, and recurring software subscriptions on platforms such as GoBright and Nedap ONS. Pricing is quote-based and not publicly disclosed, and the company positions itself as an independent, vendor-agnostic advisor offering free demos and consultations as demand-generation tools. Distribution is entirely direct, via an enterprise field-sales and inside-sales motion focused on businesses, healthcare, education, and government buyers in the Netherlands and Belgium, supported by a multi-channel digital presence (LinkedIn, YouTube, Instagram, Facebook, X), an SEO-rich FAQ and downloads library, and named customer references including Boskalis, RET, Baloise, Daiwa House Modular Europe, Center Parcs, Diergaarde Blijdorp, and SAM. The company is privately held with no disclosed external funding, parent company, or M&A activity.

Name

2ORANGE Audiovisual & ICT solutions

Legal name

2Orange B.V.

Website

https://2orange.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

2ORANGE Audiovisual & ICT solutions is a Netherlands-based AV and smart workplace systems integrator serving enterprise, healthcare, education, government, and retail clients across the Benelux with integrated video conferencing, room booking, digital signage, and smart building deployments.

Ownership category

akta.pro rank

Product category

Audiovisual & ICT Systems Integration

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Building Digital Twins, Commissioning & Performance Analytics (HSAPAPAO)

Keywords

• Audiovisual systems integration
• Video conferencing solutions
• Smart office technology
• Digital signage solutions
• Room booking systems

Headquarters

HQ city

Ridderkerk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AV Hardware Sales: Sale of audiovisual equipment including video conferencing systems, LED walls, digital displays, sound systems, touchscreens, and sensors from A-brands such as Poly, Crestron, Yealink, Cisco, and Jabra.
2. Installation and Professional Services: System installation, configuration, and integration services including complete AV room design with acoustics, lighting, and furniture customization. The company provides full lifecycle support from consultation through installation.
3. Software / Platform Subscriptions: Ongoing software for room booking, desk booking, digital signage, and visitor management (e.g., GoBright, Nedap ONS). These are typically subscription-based platform solutions with annual billing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

2Orange is an independent AV and ICT systems integrator that supplies, designs, installs, and supports audiovisual, video conferencing, room/desk booking, digital signage, digital reception, wayfinding, LED/video walls, and smart building solutions for enterprise customers. The company combines multi-brand hardware (Poly, Crestron, Yealink, Cisco, Jabra, Barco) with software platforms (GoBright, Nedap ONS, SBCNL, MS Teams Rooms, Zoom Rooms, Google Meet) and offers end-to-end room design including acoustics, lighting, and furniture.

Product overview

2ORANGE Audiovisual & ICT solutions is an independent supplier of professional audiovisual systems and smart workplace solutions operating across the Netherlands and Belgium. The company offers a comprehensive portfolio of integrated products organized around three core pillars: smart office solutions (including digital reception, room/desk/park booking, digital signage, wayfinding, and smart building management), video conferencing systems (with platforms for Microsoft Teams Rooms, Zoom Rooms, and Google Meet, plus hardware from Poly, Yealink, Barco, Crestron, Cisco, and Jabra), and display/sound solutions (LED walls, video walls, sound systems, interactive touchscreens, and sensors). The product ecosystem is unified through GoBright software for booking and signage management, with integrations to Microsoft Outlook, Nedap ONS, ClickShare, and SBCNL Narrowcasting. The company positions itself as a one-stop provider offering hardware, software, installation, and support services for business, healthcare, education, and government clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Reception Contactless visitor management solution that enables guests to check in independently while notifying the appropriate contact person instantly; integrates with Nedap ONS particularly for healthcare facilities such as nursing homes.
• Video Conferencing Complete video conferencing systems for hybrid meetings, client calls, and international collaboration. Supports Microsoft Teams Rooms, Zoom Rooms, and Google Meet platforms with hardware from Poly, Yealink, Barco, Crestron, Cisco, and Jabra.
• Room Booking System Intuitive meeting room reservation system that prevents double bookings, improves occupancy rates, and provides real-time insight into room availability. Uses GoBright with Microsoft Outlook synchronization.
• Desk Booking System Flexible workstation reservation solution for hybrid work environments enabling employees to reserve desks and supporting hot desking and shared workspace reservations. Includes desk sensors for occupancy detection via GoBright.
• Digital Signage Dynamic content display solution for delivering messages on digital screens, customizable by location, time, and audience. Supports the SBCNL Narrowcasting platform.
• LED Wall High-resolution LED video walls for indoor or outdoor installations, suitable for events, retail, presentations, or digital signage with seamless integration and sharp image quality.
• Wayfinding Interactive navigation software deployed on screens or kiosks to help visitors and staff find their way in large buildings, campuses, or healthcare environments.
• Video Wall Multi-screen video wall displays for impactful visual presentations in corporate, retail, and event environments.
• Sound Systems Professional audio systems for various venues including meeting rooms, conference facilities, and event spaces.
• Wireless Presentation Cable-free screen sharing and presentation solution enabling participants to share content from devices. Includes Barco ClickShare integration.
• Room Control Systems Centralized control solutions for managing AV equipment, lighting, and room settings in meeting spaces.
• Discussion System Audio discussion systems for conferences, meetings, and events enabling clear participant communication.
• Interactive Touchscreens Touch-enabled display screens for interactive presentations, wayfinding, and collaborative work environments.
• Smart Sensors IoT sensors for room and desk occupancy detection, temperature monitoring, and environmental data collection in smart building deployments.
• Smart Building Integrated building management solution combining room/desk booking, sensors, digital signage, and environmental controls for intelligent facility management.
• Park Booking Parking space reservation system enabling employees to book parking spots in advance, integrated with desk booking for complete facility management.
• Digital Displays Commercial-grade digital display screens for information dissemination, advertising, and digital signage applications.
• Room Setup / Room Design Complete AV room design and furnishing service including acoustics, lighting, and furniture customization to match organizational branding and needs.

Quantifiable outcome

• Reduced double bookings through room booking system sensors and occupancy detection

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• PolycoreTechnology or IntegrationPoly (formerly Polycom/Plantronics) is a key technology partner providing video conferencing hardware including studio systems and all-in-one videobars. 2Orange offers Poly solutions as part of its video conferencing portfolio for meeting rooms of all sizes.
• CrestroncoreTechnology or IntegrationCrestron Flex is offered as a premium room system solution. 2Orange provides Crestron Flex video conferencing systems for enterprise meeting room deployments.
• YealinkcoreTechnology or IntegrationYealink video conferencing systems are part of the product portfolio. 2Orange offers Yealink room systems and conference cameras for Microsoft Teams and other platform environments.
• CiscocoreTechnology or IntegrationCisco Webex is offered as a video conferencing platform and hardware solution. 2Orange provides Cisco Webex video conferencing systems for enterprise deployments.
• JabracoreTechnology or IntegrationJabra audio and video devices are part of the video conferencing ecosystem. 2Orange offers Jabra cameras, speakerphones, and headsets for meeting room solutions.
• GoBrightcoreTechnology or IntegrationGoBright provides the core software platform for room booking, desk booking, and digital signage solutions. 2Orange implements and integrates GoBright solutions including room booking displays, desk sensors, and wayfinding applications.
• NedapcoreTechnology or IntegrationNedap ONS (Office Navigation System) is integrated for digital reception and visitor management solutions. 2Orange implements Nedap ONS particularly for healthcare facilities including nursing homes, enabling contactless visitor registration.
• MicrosoftcoreTechnology or Integration2Orange is a certified partner for Microsoft Teams Rooms (MTR) solutions, providing hardware and software integration for Teams-based meeting rooms running on Windows or Android room systems.
• ZoomcoreTechnology or Integration2Orange provides Zoom Rooms certified solutions including room systems and BYOM (Bring Your Own Meeting) setups for Zoom-based video conferencing environments.
• Google MeetcoreTechnology or IntegrationGoogle Meet Rooms solutions are offered as part of the video conferencing platform portfolio. 2Orange implements Google Meet room systems for organizations using Google Workspace.
• BarcocoreTechnology or IntegrationBarco ClickShare is offered as a wireless presentation solution. 2Orange provides Barco ClickShare conference buttons and systems enabling cable-free screen sharing in meeting rooms.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Poly (HP Poly): Hardware vendor providing Poly Studio video conferencing systems that 2Orange offers and integrates; strategic supplier relationship, not a direct competitor.
• Barco: Belgian-headquartered AV technology vendor whose ClickShare wireless presentation platform 2Orange distributes. A regional ecosystem player and ClickShare supplier rather than a competitor.
• Crestron Electronics: Vendor partner whose Crestron Flex room systems and control platforms 2Orange resells and integrates. Listed as a Core technology partner and is an ecosystem enabler rather than a competitor.

Emerging players

• Pexip: Video conferencing platform vendor serving enterprises and public sector with Microsoft Teams interoperability, adjacent to 2Orange's room-systems integration practice.
• Mersive Technologies: Wireless presentation and meeting collaboration software vendor (Solstice) with overlapping smart-meeting-room value proposition for enterprise customers.
• GoBright: Software platform vendor for room/desk booking and digital signage whose technology 2Orange resells and integrates; an ecosystem partner with overlapping end-customer value proposition.

Direct peers

• Kinly: Global AV and video collaboration integrator with significant Benelux and European operations, offering similar multi-vendor room systems, video conferencing, and managed services to enterprise and public-sector clients.
• AVI-SPL: Largest global AV systems integrator, providing unified communications, video conferencing, digital signage, and managed services for enterprise clients — directly comparable offering across similar verticals.
• Diversified: Global AV and collaboration technology integrator delivering video conferencing, digital media, and experiential AV solutions to enterprise customers — comparable scope and delivery model.

Broad incumbents

• Logitech: Broad incumbent in video conferencing peripherals (Logi Dock, Rally) with growing integrated room solutions and a Logitech Select managed-services offering that increasingly overlaps with the smart-office integrator space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2OrangeAV
• YouTubeyoutube.com/@2.orangeaudiovisueelict686
• Facebookfacebook.com/2OrangeAV
• LinkedInnl.linkedin.com/company/2orangeav
• Instagraminstagram.com/2orangeav

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2ORANGE Audiovisual & ICT solutions