Línea Verde

Name

Línea Verde

Legal name

DS Línea Verde, S.L.

Website

https://dslineaverde.online

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Cleaning Products Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industry

Tissue & Hygiene Paper Distribution (IMAMAIAH)

Keywords

• Professional cleaning products
• Industrial cleaning supplies
• Cleaning chemicals distribution
• Janitorial equipment supply
• Hygiene consumables

Headquarters

HQ city

Valdemoro

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through distribution and resale of professional cleaning products including chemicals, cellulose products, equipment, machinery, utensils, personal hygiene products, kitchenware, single-use articles, PPE, and waste management solutions. Company operates an e-commerce platform (tienda.dslineaverde.online) for product sales. Additional services include technical installation and maintenance of dishwashers and laundry dispensers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Línea Verde is a professional cleaning products distribution company that resells a catalog of more than 4,000 SKUs from approximately 150 manufacturers, covering chemicals, cellulose products, equipment, machinery, utensils, personal hygiene items, kitchenware, single-use articles, PPE, and waste management solutions. It delivers nationwide across Spain within 48 hours using its own vehicle fleet and also provides in-house technical installation and maintenance services for dishwashers and laundry dispensers.

Product overview

Línea Verde is a professional cleaning products distribution company operating as a multi-category distributor with over 4,000 products in their catalog. They offer a comprehensive portfolio organized into main product categories: Celulosas (paper/cellulose products), Químicos (cleaning chemicals including disinfectants, degreasers, and the ecological LINEA ZERO sub-brand), Equipamientos (equipment), Maquinaria (machinery), Utensilios de Limpieza (cleaning utensils), Higiene Personal (personal hygiene), Menaje de Cocina (kitchenware), Artículos un Solo Uso (single-use items), EPIS y Desechables (PPE), and Gestión de Residuos (waste management). The company distributes products from major brands including 4R, Vileda, Sutter, 3M, Spontex, Lacor, Kimberly-Clark, Tork, TTS, Rubbermaid, Rational, Nilfisk, and Duni. Their offerings include specialized systems like the RATIO ultraconcentrated cleaning system for professional use, hand hygiene products such as bactericidal gels and VIRAGEL alcohol-based sanitizers, surface treatment products like METEOR MAXIMA emulsion and CRYSTALLIZER for floor care, and VIRACLEAN disinfectant products approved for COVID-19 use.

Differentiator

Problem solved

Functional benefit

Brands

• DS Linea Verde: The main commercial brand name used on the website and in communications, operating as a distributor of professional cleaning products.

Products and services

• Celulosas (Cellulose products) Paper and cellulose consumables for professional use, including industrial and domestic toilet paper, paper towels, napkins, tablecloths, examination-table paper rolls, and related disposable items, sold to businesses such as hospitals, restaurants, hotels, and care facilities.
• Químicos (Cleaning chemicals) Professional cleaning chemicals including disinfectants, degreasers, descalers, oven cleaners, floor cleaners, dishwashing detergents, hand hygiene products, air fresheners, and the ecological Línea Zero line, distributed to healthcare, hospitality, agri-food, and other B2B customers.
• Equipamientos (Cleaning equipment and dispensers) Cleaning equipment and dispensers for professional use, supplied to business customers across Línea Verde's served sectors.
• Maquinaria (Industrial cleaning machinery) Industrial cleaning machinery and equipment for professional cleaning operations.
• Utensilios de Limpieza (Cleaning utensils and tools) Professional cleaning utensils and manual tools for daily cleaning operations across B2B facilities.
• Higiene Personal (Personal hygiene products) Personal hygiene products for professional use, including bactericidal hand washes (e.g., AGROBAC GEL BACTERICIDA 1L for food handling) and hydroalcoholic sanitizers (e.g., VIRAGEL 4R Gel Alcohol de Manos 5L, recommended by WHO).
• Menaje de Cocina (Kitchenware) Kitchenware and culinary equipment distributed for professional kitchen operations in hospitality and catering customers.
• Artículos un Solo Uso (Single-use disposable articles) Single-use disposable articles for professional cleaning and hygiene, including distributed DUNI brand napkins and table linens (e.g., Dunisoft, Dunileto Slim, Duni Elegance Lily).
• EPIS y Desechables (PPE and disposable protective items) Personal protective equipment and disposable items, including gloves, masks, and protective clothing for professional cleaning and hygiene operations.
• Gestión de Residuos (Waste management products) Waste management consumables, including garbage bags and waste containers, for B2B facility customers.
• LINEA ZERO Ecológica (Ecological product line) Línea Verde's own sub-brand of ecological cleaning products formulated with vegetable-derived raw materials, free of phosphates and nickel, dermatologically tested, and free from CLP hazard symbols, offered as an environmentally conscious alternative within the Químicos category.
• RATIO System (Ultraconcentrated cleaning system) Ultraconcentrated cleaning system of vegetable-origin formulations, including RATIO RB-1 Multiusos for daily furniture cleaning and RATIO RB-2 Pavimento for floor cleaning, targeted at professional cleaning operations seeking reduced consumption and waste.
• Technical installation and maintenance service (dishwashers and laundry dispensers) In-house technical service that installs and maintains dishwashers and laundry dispensers for clients, including weekend support, provided as a value-added service alongside product supply.

Quantifiable outcome

• 40 employees, many with 15+ years tenure

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Imperial Dade: Imperial Dade is the largest privately held foodservice and janitorial supply distribution company in North America, distributing cleaning chemicals, equipment, disposables and PPE to institutional and hospitality customers — the closest direct business-model peer to DS Línea Verde at larger scale.
• HP Products: HP Products is a US regional JanSan and facilities-supply distributor serving commercial cleaning customers in education, healthcare, and hospitality with route delivery and equipment service — a direct mid-market distribution peer model.
• BradyPLUS (Brady Industries): BradyPLUS is a leading North American JanSan and foodservice distribution company serving commercial cleaning customers with multi-category product portfolios, technical service, and route-based delivery — a near-perfect functional analog to DS Línea Verde's wholesale distribution model.
• Hillyard Inc. Hillyard is a 100+ year old US manufacturer and distributor of janitorial supplies, floor care equipment, and cleaning chemicals serving schools, healthcare, hospitality and government — comparable product portfolio, vertical mix, and combination of manufacturing-own-brand with multi-brand distribution.

Others

• Grupo Eulen: Grupo Eulen is one of Spain's largest facility-services and outsourced cleaning providers, serving the same institutional verticals (healthcare, hospitality, public sector) as DS Línea Verde but as a labor/services contractor that purchases (rather than distributes) janitorial products.
• Clece: Clece is the ACS Group subsidiary that is Spain's leading facility-services provider (cleaning, maintenance, social services) — competing for the same institutional cleaning budgets as DS Línea Verde but on the services side rather than product distribution.
• Sutter Professional: Sutter Professional is a Spanish manufacturer of professional cleaning chemicals and one of DS Línea Verde's named brand partners; a key upstream supplier and a thematic competitor to the extent Sutter sells direct to large end-customers in Spain.

Broad incumbents

• Bunzl plc: Bunzl is the world's largest specialist B2B distribution group across JanSan, food service, hygiene, and PPE — same multi-category distribution model serving the same institutional customer base (healthcare, hospitality, industrial), but at vastly greater scale and with broader geographic reach including Spain/Iberia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ds-linea-verde-sl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Línea Verde