What Business Innovation Group does

BIG SB S.p.A., operating as Business Innovation Group, is a Rome-based Italian consulting and technology company founded in 2015 that provides digital solutions and fleet management technology for the logistics, transport, and express courier sectors. The company is structured as an innovation hub operating four business divisions — Hardware, Software, Technological Fittings (Allestimenti Tecnologici), and Consulting — supplemented by its Smart Business School training academy. Its core technology combines GPS geolocation hardware with proprietary software platforms, most notably the BBS System Maps management platform (periodic reporting, maintenance scheduling, document archiving) and Portal Cruise 4.0 (a real-time digital dashboard surfacing static and dynamic vehicle data such as usage times, average speed, distances, consumption, and operating costs).

The product portfolio is modular and ranges from a basic GPS-based Light Management monitoring package to comprehensive offerings including Pack Management (hardware/software integration), Pack Technology (dual-camera security with engine-block relay), and Pack Van Deliverò 4.0 (Industry 4.0-certified express courier van fitting). Revenue is generated across five streams: hardware sales and installation, software subscriptions (BBS System Maps and Portal Cruise), one-time technology package fittings, business consulting and strategic marketing services, and professional training via the FMLA certification program developed with Apave. The company is a certified installer recognized nationally by vehicle manufacturers and rental companies, enabling pre-equipment of vehicles at the OEM level.

Customer engagement is sales-led and B2B-focused, targeting enterprise fleet operators in transport and logistics, with strategic partnerships extending reach — notably Auto Uno (national courier services, December 2021) and AFS Consorzio (40-vehicle electric fleet, May 2021). BIG holds ISO 9001 (Bureau Veritas) and SA8000 certifications, and its geographic footprint is confined to Italy, primarily the Lazio region. The company is led by CEO Marco Cicini, is privately held with no disclosed institutional investors or external funding, and employs between 11 and 50 people.

Name

Business Innovation Group

Legal name

BIG SB S.p.A.

Website

https://bigroup.pro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BIG SB S.p.A. (Business Innovation Group) is a Rome-based Italian provider of fleet management technology, consulting, and digital solutions for logistics, transport, and express courier companies, combining proprietary GPS-enabled software platforms (BBS System Maps, Portal Cruise 4.0) with certified hardware installation packages.

Ownership category

akta.pro rank

Product category

Fleet Management Technology

NAICS

Software Publishers (51321), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (54151)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Hardware (5072)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industry

Commercial / Business Vehicle Subscriptions (Vans, Light Trucks) (THADACAI)

Keywords

• Fleet management software
• Vehicle GPS tracking
• Commercial fleet solutions
• Logistics technology services
• Transport consulting

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales and Installation: Sale and installation of GPS peripheral devices on commercial vehicles, including electric vehicles. Operators handle installation/disinstallation and portal management.
2. Software Platforms and Subscriptions: Proprietary BBS System Maps platform and Portal Cruise dashboard for fleet management, with platform access credentials and training provided to customers.
3. Technology Packages and Fitting: Complete technology packages (Pack Van, Pack Technology, Pack Management, Light Management) for commercial vehicles, certified by vehicle manufacturers and rental companies. Includes B.BLOCK security devices, shelving systems, LED lighting, and vehicle branding.
4. Business Consulting and Strategic Marketing: Corporate consulting services focused on problem prevention and legal risk mitigation, strategic planning, and company certification support for national and international standards.
5. Professional Training Programs: Smart Business School training programs including FMLA (Future Mobility & Logistic Advisor) certification course developed in collaboration with Apave, with three exclusive spaces for transport sector operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BIG SB S.p.A. (Business Innovation Group) provides GPS-based fleet management technology and consulting services for commercial vehicle operators in the transport, logistics, and courier/express delivery sector. The company sells proprietary software platforms (BBS System Maps, Portal Cruise 4.0) bundled with GPS hardware and certified technology packages installed on commercial vehicles. It complements these with pre- and post-sale vehicle services, strategic consulting, and professional training through its Smart Business School.

Product overview

Business Innovation Group offers a modular fleet management and vehicle technology ecosystem built around two core proprietary platforms (Portal Cruise 4.0 and BBS System Maps) and four add-on technology packages (Light Management, Pack Management, Pack Technology, and Pack Van Deliverò 4.0), with App Deliverò serving as the mobile companion. The portfolio ranges from basic GPS monitoring (Light Management) to comprehensive fleet management with hardware/software integration (Pack Management), enhanced security through dual cameras (Pack Technology), and complete certified van fitting solutions (Pack Van Deliverò 4.0), all connected through the proprietary BBS System Maps platform for reporting and management, with Portal Cruise serving as the digital command center for real-time fleet oversight.

Differentiator

Problem solved

Functional benefit

Brands

• BBS System Maps: Proprietary management platform for periodic reporting, deadline control, maintenance scheduling, and document archiving.
• Portal Cruise 4.0
• App Deliverò
• Smart Business School
• Light Management
• Pack Management
• Pack Technology
• Pack Van Deliverò 4.0

Products and services

• Light Management

Quantifiable outcome

• Optimized Total Cost of Ownership through electric vehicle fleet management
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Auto UnocoreStrategic or Co-development Partner · 14 December 2021Strategic partnership for courier services combining BIG's fleet management technology with Auto Uno's vehicle sales, assistance and rental services. Partnership presented at Monza racetrack event with 30+ transport companies from across Italy. Enables national coverage for customers seeking comprehensive vehicle and fleet management solutions.
• AFS ConsorziocoreStrategic or Co-development Partner · 19 May 2021Green mobility partnership supplying 40 electric vehicles (Mercedes eSprinter, MAN eTGE) with complete technology fitment packages. AFS Consorzio is a consortium with decade-long experience serving private and public enterprises, seeking to optimize Total Cost of Ownership through electric fleet deployment.
• LazioinnovaminorOthersRegional development entity shown in partnership logos section
• ApavecoreStrategic or Co-development PartnerInternational certification body partner for Smart Business School training programs. Created first FMLA (Future Mobility & Logistic Advisor) certification course in 2021. Provides certification of professional competencies for transport sector professionals.
• Bureau VeritasminorOthersCertification body providing ISO 9001 certification to BIG. Listed in partnership/certification section.
• SIFAminorOthersTraining and safety organization shown in partnership logos section.
• Roma DieselminorChannel Partner/ Reseller/ DistributorVehicle dealer/service partner shown in partnership logos section for commercial vehicle distribution.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Webfleet (Bridgestone): Bridgestone-owned fleet management telematics platform offering vehicle tracking, maintenance scheduling, and reporting — a near 1:1 functional analogue of BIG's BBS System Maps (periodic reporting, maintenance, document archiving).
• Geotab: Global leader in commercial fleet telematics offering GPS tracking, driver behavior analytics, and a software platform directly comparable to BIG's BBS System Maps and Portal Cruise 4.0 — same buyer (fleet operators), same product (vehicle data + dashboards).
• Octo Telematics: Italy-founded global telematics and insurance-tech company specializing in vehicle data, fleet and usage-based insurance. Direct overlap with BIG on commercial fleet telematics in the Italian and European markets.
• Samsara: Connected operations cloud for fleets and physical operations, combining hardware sensors, GPS telematics, and a software dashboard. Directly overlaps with BIG's integrated hardware+software fleet management offering for commercial vehicle operators.
• Verizon Connect: Enterprise fleet management platform (formerly Fleetmatics) providing GPS fleet tracking, route optimization, and asset management. Targets the same transport and logistics buyer as BIG with a comparable software-led value proposition.
• Masternaut: European fleet management and telematics provider offering vehicle tracking, fuel management, and driver behavior analytics. Comparable SaaS-plus-hardware model serving commercial fleet operators similar to BIG's target segment.
• Targa Telematics: Italian-headquartered telematics and IoT provider for connected mobility, fleet management, and asset tracking. Same Italian market, same commercial-vehicle buyer base, and highly comparable software-led offering.
• Lytx: Video telematics and fleet safety platform combining dashcams, GPS tracking, and driver behavior analytics. Direct overlap with BIG's Pack Technology dual-camera road+cargo-bay security package and broader fleet monitoring stack.
• Fleetio: Fleet maintenance and management software platform covering vehicle data, maintenance scheduling, and document management — a software-only analogue of BIG's BBS System Maps functionality for fleet operators.

Emerging players

• Motive (KeepTruckin): AI-powered fleet management platform with GPS tracking, dashcams, and compliance tools. Overlaps with BIG's Pack Technology dual-camera security offering and fleet tracking, but targets larger fleets and has a software-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/businessinnovationgroupitaly
• LinkedInlinkedin.com/company/business-innovation-group-italy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Innovation Group