Successful Meetings

What Successful Meetings does

Successful Meetings is a digital-first B2B media brand operating since 1952 under Northstar Meetings Group, a division of Northstar Travel Media LLC headquartered in Rutherford, NJ (with a listed New York mailing presence). It serves meeting and event planners, C-level executives who plan meetings as part of broader roles, hotels and venues seeking planner demand, destination marketing organizations, and event technology providers. The company has 11-50 employees and operates as a private entity with no public ticker, external funding, or M&A activity disclosed.

The core product is a content platform combining editorial how-to articles, strategy guides, case studies, and industry news with practical sourcing tools, most notably a venue search database covering 225,000+ hotels with filters for guest rooms, event space, classification, and location, supplemented by 360-degree video venue tours. A proprietary 10-tiered Northstar Hotel Classification System functions as an industry-standard venue rating framework. Distribution channels include the website, a portfolio of specialized email newsletters (Meeting News, Association News, How-To, Meeting Deals, Sports Travel, Meetings Tech Insider), print and digital magazine subscriptions, the Eventful podcast distributed across Apple Podcasts, Spotify, Stitcher, and Google Podcasts, and webinars and virtual events such as MeetingsTech Roundtable.

The business model is B2B media monetization: advertising and sponsorships from hotel venues, destination marketing organizations, and event technology companies, complemented by magazine subscriptions and newsletter distribution. No pricing is publicly disclosed. Content is free to readers; monetization flows through advertiser relationships and subscription products. The brand is part of the Northstar Meetings Group portfolio alongside Meetings & Conventions, Incentive, SportsTravel, Meeting News, M&C Asia, and M&C China, sharing editorial infrastructure and audience reach across the MICE (meetings, incentives, conventions, events) industry.

Name

Successful Meetings

Legal name

Northstar Travel Media LLC

Website

https://successfulmeetings.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Successful Meetings is a B2B media brand under Northstar Meetings Group that delivers editorial content, a 225,000+ hotel venue search database, newsletters, and podcasts to meeting planners, C-level executives, hotels, and event technology providers in the meetings and events industry.

Ownership category

akta.pro rank

Product category

B2B Trade Media

NAICS

Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Training, Enablement & Talent Development Summits (THAHAMAH), Sales & Catering / Group & Event Management (THALACAM)

Keywords

• B2B trade media
• Meetings industry publishing
• Venue sourcing directory
• Hotel classification system
• Event planning content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Revenue generated from hotel venues, destination marketing organizations, and event technology companies advertising on the platform and sponsoring content.
2. Magazine Subscriptions: Print and digital magazine subscriptions for industry professionals seeking planning solutions.
3. Newsletter Distribution: Multiple specialized newsletters (Meeting News, Association News, Sports Travel, Hot Idea of the Day, Meetings Tech Insider) with subscription-based or advertising-supported distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Successful Meetings is a B2B trade media brand that delivers editorial content, venue sourcing tools, newsletters, podcasts, webinars, and a proprietary hotel classification system to meetings and event industry professionals. Its core offering is a digital-first content platform combining how-to articles, strategy guides, case studies, and industry news with a searchable venue database of 225,000+ hotels. Revenue is generated primarily through advertising and sponsorships from hotels, venues, destination marketing organizations, and event technology companies, supplemented by magazine and newsletter subscriptions.

Product overview

Successful Meetings is a digital-first B2B media brand under Northstar Meetings Group serving the meetings and events industry. The offering is a unified platform combining editorial content (how-to articles, strategy guides, case studies, industry news) with practical sourcing tools (venue search with filtering, hotel classification ratings). The core product is the content platform, supplemented by venue search capabilities, email newsletter subscriptions, and a proprietary hotel rating system. The brand targets C-level executives and meeting planners, functioning as both an information resource and a venue sourcing utility.

Differentiator

Problem solved

Functional benefit

Products and services

• Successful Meetings Website and Content Platform Digital B2B media publication providing how-to articles, core strategies, destination highlights, case studies, and industry news for meetings-industry stakeholders, C-level decision-makers, and meeting planners. Free ad-supported content access.
• Venue Search Tool Event venue search platform with filtering by international and U.S. state/province location, guest rooms, event space dimensions, and hotel classification ratings. Includes 360-degree video venue tours. Database of 225,000+ hotels.
• Email Newsletters (Meeting News, Association News, How-To, Meeting Deals, Meetings Tech Insider) Email newsletter subscriptions delivering daily and monthly industry news, tips, trends, and venue deals directly to subscribers' inboxes. Free to subscribers with ad-supported distribution.
• Successful Meetings Magazine Print and digital magazine offering in-depth coverage of meeting planning strategies, case studies, destination features, and industry trends for industry professionals. Subscription-based.
• Eventful Podcast Podcast for meeting professionals featuring Q&A sessions with industry experts on topics including legal protections, pandemic planning, and event strategy. Distributed via Apple Podcasts, Spotify, Stitcher, and Google Podcasts.
• Northstar Hotel Classification System Proprietary 10-tiered hotel rating system (Superior Deluxe to Moderate Tourist Class) used as industry standard for decades, providing objective and independent venue evaluation with worldwide application.
• Webinars and Virtual Events (e.g., MeetingsTech Roundtable) Virtual events and webinars featuring thought leaders discussing industry trends, technology adoption, and event strategy for meetings and events professionals.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• LivestormminorGTM or Marketing PartnerVirtual event platform that sponsors content on Successful Meetings. Head of marketing Marie Hillion contributed an article on virtual event engagement metrics. Relationship is sponsored content and marketing partnership.
• HubilominorGTM or Marketing PartnerDigital and hybrid events platform mentioned as sponsor in event marketing content. John Nawn's article on marketing digital events was sponsored by Hubilo.
• Visit Long BeachminorGTM or Marketing PartnerDestination marketing organization that sponsored an episode of the Eventful podcast featuring attorney Jonathan Howe on legal protections for events.
• Northstar Meetings GroupcoreStrategic or Co-development PartnerParent company overseeing multiple B2B travel and meetings publications including Meetings & Conventions, Incentive, SportsTravel, M&C Asia, M&C China, and Meeting News. Successful Meetings is a flagship brand within this portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Endless Events: Endless Events is an event production agency and content publisher producing podcasts, blogs, and resources for event professionals. It competes with SM for event planner mindshare through a digital-first, content-led GTM motion.
• Event Manager Blog: Event Manager Blog is a digital-first publication and resource hub for event professionals, offering how-to content, technology reviews, and industry resources — closely mirroring SM's editorial strategy with a more digital/community-driven model.
• InEvent: InEvent is a virtual and hybrid event platform serving corporate event planners. It competes with the event-tech advertisers covered by SM and represents the platform shift threatening traditional event media revenue.
• Aventri: Aventri (now part of Events.com) provides event management and registration software for corporate events. It represents the tech-enabled competitor category that is gradually absorbing workflow share from traditional media-led venue sourcing.

Direct peers

• BizBash: BizBash is a B2B media brand covering the events and meetings industry with editorial content, venue sourcing tools, and event industry news — directly comparable to Successful Meetings as a competitor in trade media for meeting and event professionals.
• Cvent: Cvent is a leading event management and venue-sourcing platform used by meeting planners to find venues, manage RFPs, and execute events. It competes directly with Successful Meetings' venue search and sourcing capabilities while layering software and transaction functionality on top.
• Trade Show News Network (TSNN): TSNN is a B2B media outlet covering the trade show and exhibition industry with news, calendars, and event listings. It overlaps directly with SM's news and event-coverage editorial model within the broader MICE category.

Broad incumbents

• Skift: Skift is a B2B media company covering the travel industry with research, newsletters, and events. While broader than meetings specifically, it competes for travel industry advertising dollars and meeting planner attention.

Others

• PCMA (Professional Convention Management Association): PCMA is the leading association for the meetings and conventions industry, producing educational content, events, and industry research. It is adjacent to SM as a content and community publisher serving the same meeting planner audience.
• Northstar Travel Media LLC: Northstar Travel Media LLC is the parent company of Successful Meetings and the broader Northstar Meetings Group portfolio. It is included as a peer because the parent itself operates competing/branded publications (Meetings & Conventions, Incentive, SportsTravel) in the same space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/successfulmtgs
• Facebookfacebook.com/SuccessfulMtgs
• LinkedInlinkedin.com/company/successful-meetings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Successful Meetings