Genie Goals

What Genie Goals does

Genie Goals is a Cambridge-based digital marketing agency founded in 2008, operating as a subsidiary of the £30m+ Genie Ventures group alongside sister companies Genie Shopping Network (a CSS publisher serving 37 million daily Google Shopping impressions across 500+ retailers including B&Q, Dunelm, and eBay) and Broadband Genie. The agency delivers integrated performance marketing services, specifically Paid Search (PPC), Paid Social (Meta, TikTok, Pinterest, Reddit, Snapchat), Affiliates & Partnerships, Strategy & Consulting, CSS, and Influencer Marketing, under a unified "Big Picture Performance" methodology that connects channel activity to commercial outcomes rather than managing channels in silos. The core technology stack centers on feed management (Channable as preferred platform), AI-powered creative tooling, cross-platform campaign management systems, and proprietary analytical methodologies including Performance Max deep-dive analysis.

The agency serves primarily ecommerce and retail brands across enterprise and mid-market tiers, with named clients including Dulux/AkzoNobel, Mamas & Papas, Rodd & Gunn, Cricut, Bissell, Susanne Kaufmann, Bird & Blend Tea Co, The Diamond Store, Industville, Piglet in Bed, BLUNT, Albaray, Najo, Hughes, and Cookology, spanning verticals from paint and baby products to apparel, jewelry, craft, and home goods. Go-to-market is direct B2B, combining senior-led consultative sales with a proprietary "Goals" event programme (Connect Goals, Growth Goals, Live Goals, Books Goals) that drives both client acquisition and thought leadership positioning. Revenue is generated through managed-service retainers and performance-based engagements, supplemented by CSS partner revenue via the sister-company CSS operation.

The business holds top-tier platform certifications (Google Premier Partner, top 0.1% EMEA Exec Circle, Microsoft Advertising Elite, plus official partner status across Meta, TikTok, Pinterest, Awin, Impact, and Rakuten), and has been recognized four consecutive years as a Great Place to Work UK, ranking 14th in 2026. The leadership team (CEO Emily Long, plus channel heads in PPC, Paid Social, Affiliates, Partnerships, and Client Strategy) holds 63 combined years at Genie Goals, providing institutional knowledge that supports high staff retention and client continuity in an industry known for churn.

Name

Genie Goals

Legal name

Genie Goals Ltd

Website

https://geniegoals.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Genie Goals is a Cambridge-based digital marketing agency founded in 2008, serving enterprise and mid-market ecommerce brands with integrated Paid Search, Paid Social, Affiliate, CSS, Influencer, and Strategy services. Part of the £30m+ Genie Ventures group alongside Genie Shopping Network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Digital marketing agency
• Paid search management
• Paid social advertising
• Affiliate marketing services
• Ecommerce performance marketing

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing PPC management, paid social, affiliate marketing, strategy & consulting, CSS services, and influencer marketing. Revenue generated through managed service retainers and performance-based engagements with ecommerce brands.
2. CSS Partner Revenue: Through sister company Genie Shopping Network, the agency earns revenue by managing Google Shopping campaigns via Comparison Shopping Services for retailer clients, operating as both direct CSS service and affiliate partner model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Genie Goals is a B2B digital marketing agency that plans and runs paid performance marketing campaigns for ecommerce and retail brands across Paid Search (Google, Microsoft, YouTube), Paid Social (Meta, TikTok, Pinterest, Reddit, Snapchat), Affiliates & Partnerships, CSS / Google Shopping, Influencer Marketing, and cross-channel Strategy & Consulting. Engagements are delivered as managed-service retainers and bespoke consultancy projects, backed by the agency's "Big Picture Performance" methodology and senior staff directly involved in client work.

Product overview

Genie Goals is a digital marketing agency offering an integrated suite of performance marketing services as a unified platform. The core service portfolio includes Paid Search (PPC), Paid Social, Affiliates & Partnerships, Strategy & Consulting, CSS (Comparison Shopping Service), and Influencer Marketing—all designed to work together as a cohesive 'big picture performance' approach for ecommerce brands. The agency is part of Genie Ventures (£30m+ group) alongside sister companies Genie Shopping Network (CSS/publisher) and Broadband Genie. Additional offerings include the Goals Events series and the Life Goals book publication showcasing industry campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search (PPC) Full-service paid search management across Google, Microsoft, YouTube, and emerging platforms, covering Search and AI Max, Shopping and Performance Max, YouTube and Demand Gen, app campaigns, and display / programmatic. Includes both ongoing management and consultancy / audit services for ecommerce brands.
• Paid Social Paid social campaign management across Meta, TikTok, Pinterest, Reddit, and Snapchat. Features data-led creative strategy, multi-platform execution, full-funnel campaign management, and competitive creative intelligence, designed for ecommerce brands seeking scaled paid social performance.
• Affiliates & Partnerships Affiliate programme management building full-funnel, brand-first partner programmes. Services include affiliate programme management, consultancy, compliance auditing, and digital PR / performance editorial, delivered through certified Awin, Impact, and Rakuten agency partnerships.
• Strategy & Consulting Strategic consultancy services covering Digital Maturity Indexing, International Growth Strategy (as a certified Google International Growth Partner), Channel Strategy and Platform Diversification, and Affiliate-related consultancy and in-house support.
• CSS (Comparison Shopping Service) CSS service for Google Shopping budget efficiency, enabling the full pound to enter auction versus Google's 20% margin. Also offered as an affiliate channel where CSS bids independently on a CPA basis for incremental sales.
• Influencer Marketing Influencer programme management for ecommerce brands covering selective creator partnerships, end-to-end campaign management, creator content feeding into paid social (10-20% of creative mix), and campaign and product launch support. Available as project-based campaigns or monthly retainers.

Quantifiable outcome

• Bird & Blend Tea Co achieved 47% YoY Revenue Growth and 38% more conversions at 7% lower CPA
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Genie VenturescoreOthersGenie Goals is part of Genie Ventures, a £30m+ tech and ecommerce group. Genie Ventures also includes Genie Shopping Network (CSS publisher with 37M daily impressions) and Broadband Genie (broadband comparison site). This structure provides Genie Goals with exclusive market intelligence and scale unavailable to agencies their size.
• GooglecoreTechnology or IntegrationGoogle Premier Partner, Elite Exec Circle member (top 0.1% in EMEA), and International Growth Partner. Provides access to beta features, dedicated support, and early visibility of where search is heading. Jez works closely with Google's Exec Circle team.
• MetacoreTechnology or IntegrationOfficial Meta partner with early access to new formats, beta features, and platform intelligence. Access to Meta's AI creative tools and Advantage+ campaign capabilities.
• TikTokcoreTechnology or IntegrationOfficial TikTok partner with early access to new formats and beta features for paid social campaigns.
• PinterestcoreTechnology or IntegrationOfficial Pinterest partner with access to platform insights and advertising capabilities for ecommerce brands.
• AwincoreChannel Partner/ Reseller/ DistributorAwin agency partner. Rachel, Head of Affiliates, worked network side at Awin before joining Genie Goals, providing deep ecosystem knowledge.
• ImpactcoreChannel Partner/ Reseller/ DistributorImpact agency partner for affiliate programme management using impact.com platform.
• Rakuten AdvertisingcoreChannel Partner/ Reseller/ DistributorRakuten agency partner. Used for CSS interface integration and affiliate programme management.
• Genie Shopping NetworkcoreOthersSister company within Genie Ventures. Industry-leading CSS and publisher with deep Shopping expertise, serving 500+ retailers including B&Q, Dunelm, eBay. Generates 37M daily Google Shopping impressions. Provides exclusive market intelligence and CSS expertise.
• Broadband GenieminorOthersBroadband comparison brand built and grown in-house within Genie Ventures. Most trusted comparison site in the UK.
• SkimlinksminorChannel Partner/ Reseller/ DistributorRecommended subnetwork for editorial content monetisation. Works with The Telegraph, The Independent, Glamour Magazine, Ideal Home. Preferred over other subnetworks due to traffic source transparency.
• ChannablecoreTechnology or IntegrationPreferred feed management platform for product feed enrichment, rule management, and multi-channel feed distribution. Used for Google Shopping feed optimisation and AI-powered search visibility.
• PR FirstminorImplementation/ SI/ Consulting PartnerPR agency partner for Industville, collaborating on affiliate-tracked editorial placements and content partnerships with publications like Glamour, Marie Claire, and The Independent.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Incubeta: Global digital marketing agency with UK presence offering paid media, SEO, programmatic, and analytics to enterprise retail and ecommerce clients. Direct peer in terms of multi-channel paid media offering and Google Premier Partner positioning.
• Tug: Performance marketing agency with UK presence offering paid search, paid social, and SEO to enterprise ecommerce brands. Direct peer with similar mid-market-to-enterprise positioning and boutique service model.
• Croud: UK-headquartered performance marketing agency operating across paid search, paid social, programmatic, and SEO for global brands. Direct peer with similar boutique-agency positioning, multi-channel model, and Google Premier Partner status serving enterprise ecommerce clients.
• Mabo Media: UK-based affiliate and partnership marketing agency specializing in full-funnel affiliate programmes for ecommerce brands. Direct peer in the affiliate channel management space and a founding member of APMA alongside Genie Goals.
• Brainlabs: UK-based digital performance marketing agency offering paid search, paid social, programmatic, and SEO to enterprise ecommerce brands. Closest direct peer given similar boutique-but-scaled model, UK base, and shared emphasis on data-led performance marketing for retail clients.

Broad incumbents

• iProspect: Dentsu-owned global performance marketing agency offering paid search, paid social, SEO, and content to enterprise clients. Broad incumbent with similar paid media capabilities but operating at significantly larger scale with network-agency resources.
• Wavemaker: WPP-owned global media, content, and technology agency with significant paid media and ecommerce capabilities. Broad incumbent competing for the same enterprise ecommerce client budgets with network-agency scale.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, creative, and content services to large enterprise clients including major ecommerce brands. Broader incumbent offering overlapping capabilities but at significantly greater scale.

Others

• Awin (agency services): Global affiliate network also offering agency services and strategic consultancy through its agency partner programme. Comparable as an affiliate marketing partner ecosystem player; Genie Goals' Head of Affiliates Rachel came from Awin network side, deepening the connection.

Regional players

• Precis Digital: Nordic-headquartered performance marketing agency with presence across Northern Europe offering paid media, programmatic, and creative services. Comparable peer in operating model and Google Premier Partner status, though primarily serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GenieGoals
• YouTubeyoutube.com/channel/UCgXZD5XKpNQ
• Facebookfacebook.com/geniegoals
• LinkedInlinkedin.com/company/genie-goals
• Instagraminstagram.com/geniegoals
• TikToktiktok.com/@geniegoals

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genie Goals