Bruna Implement Company
Bruna Implement Company is a family-owned, authorized Case IH farm equipment dealership operating six retail locations across Kansas and Nebraska, selling new and used agricultural machinery, parts, service, and CNH financing to regional farmers and agricultural operations.
- Company typePrivate
- Founded1953
- HeadquartersMarysville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bruna Implement Company does
Bruna Implement Company is a privately held, family-owned farm equipment dealership founded in 1953 and headquartered in Marysville, Kansas. The company operates as an authorized Case IH dealer through six physical retail locations across North Central and Northeast Kansas (Marysville, Washington, Clay Center, Seneca, Hiawatha) and Northeast Nebraska (Humboldt), selling new and used agricultural equipment, parts, and service to farmers and agricultural operations in its regional territory.
The company's core offering is a multi-brand farm machinery portfolio anchored by the full Case IH product line (tractors, combines, tillage, planting and seeding, application equipment, balers, mowers and conditioners, windrowers, forage harvesters, and precision technology) and supplemented by complementary brands including Geringhoff, Brent Grain Carts, Great Plains, Gehl, Grasshopper, Land Pride, Landoll, MacDon, Roto-Mix, Supreme International, Vermeer, Ashland Industries, Demco, and Kinze. Bruna also operates an affiliated Polaris off-road vehicle dealership. Revenue is generated through four primary streams: equipment sales (one-time), parts sales (transactional), service and repair (professional services), and CNH financing facilitation (lending, leasing, insurance, commercial revolving accounts).
The business model is a traditional direct-to-consumer dealership model: customers transact in person at physical locations staffed by sales, parts, and service departments, including multiple Bruna family members in management roles. The company maintains a complete parts inventory (100% of wear parts and maintenance items in stock), employs trained service technicians at each location, and offers precision farming support. There is no meaningful digital sales channel, no proprietary technology platform, and no disclosed AI/ML capabilities. Marketing is limited to a website and a Facebook page, with growth dependent on regional reputation and Case IH brand affinity.
Bruna Implement Company firmographics
Firmographics- Name
- Bruna Implement Company
- Legal name
- Bruna Implement Company
- Website
- https://brunaimplementco.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bruna Implement Company is a family-owned, authorized Case IH farm equipment dealership operating six retail locations across Kansas and Nebraska, selling new and used agricultural machinery, parts, service, and CNH financing to regional farmers and agricultural operations.
- Ownership category
- akta.pro rank
Bruna Implement Company industry classification
Industry- Product category
- Farm Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where Bruna Implement Company is headquartered
LocationHeadquarters
- HQ city
- Marysville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Bruna Implement Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used farm equipment including tractors, combines, tillage equipment, harvesting equipment, and attachments. The company carries a full line of Case IH equipment along with other brands including Geringhoff, Brent, Great Plains, Gehl, and more.
- Parts Sales: Sale of replacement parts and components for Case IH equipment as well as Great Plains, Gehl, Grasshopper, and Vermeer equipment. The company maintains large inventory of parts including Case IH planter, tractor, combine and tillage parts, plus maintenance items such as fluids and filters.
- Service and Repair: Full-service repair and maintenance for farm equipment. Service departments staffed with trained technicians at each location.
- Equipment Financing: CNH financing services through CNH Capital Lending, CNH Capital Leasing, CNH Capital Insurance, and CNH Capital Commercial Revolving Account, providing financing options for equipment purchases.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bruna Implement Company product offering
Product offeringCore offering
Bruna Implement Company is a multi-location farm equipment dealership that sells new and used agricultural equipment from multiple manufacturers (primarily Case IH along with Great Plains, Geringhoff, Gehl, Grasshopper, Brent, Vermeer, Land Pride, Landoll, MacDon, Demco, Ashland, Roto-Mix, Supreme International, Polaris, and Kinze) through six retail locations in Kansas and Nebraska. The company supports equipment purchases with a full parts department, certified service and repair, and CNH Capital financing options (lending, leasing, insurance, and commercial revolving accounts).
Product overview
Bruna Implement Company is a well-established Case IH farm equipment dealership with over 70 years of history serving North Central and Northeast Kansas and one location in Nebraska. The company operates as a multi-brand farm equipment dealer offering a comprehensive portfolio of agricultural machinery, equipment, parts, service, and financing. Their core product lines include Case IH equipment (tractors, combines, harvesting, tillage, planting, application equipment, windrowers, mowers, balers, and precision technology), complemented by additional equipment brands including Ashland Industries (earthmoving scrapers), Brent Grain Carts, Demco (agriculture/RV/trailers), Geringhoff (harvesting heads), Gehl (compact equipment), Grasshopper (zero turn mowers), Great Plains (tillage, drills, planters), Land Pride, Landoll, MacDon, Polaris, Roto-Mix, Supreme International, and Vermeer. The company also offers a full-service parts department, certified service department, used equipment sales, and CNH financing options, providing complete farm machinery support for their customers.
Differentiator
Problem solved
Functional benefit
Products and services
- New Farm Equipment Sales Sales of new agricultural equipment from multiple manufacturers including Case IH (tractors, combines, harvesting, tillage, planting and seeding, application equipment, windrowers, mowers, balers, forage harvesters, loaders, skid steers, and precision technology), Ashland Industries (earthmoving scrapers), Brent (grain carts), Geringhoff (harvesting heads), Gehl (compact equipment), Grasshopper (zero turn mowers), Great Plains (tillage, drills, planters), Land Pride, Landoll, MacDon, Roto-Mix, Supreme International, Vermeer, Demco, and Kinze, sold to farmers and agricultural operations through six dealership locations.
- Used Farm Equipment Sales Sales of quality pre-owned farm equipment including used tractors, harvest equipment, hay equipment, planting equipment, tillage equipment, sprayers, skid steers, and planters, available for purchase by farmers and agricultural operations.
- Parts Department Sale of replacement parts and components for Case IH, Great Plains, Gehl, Grasshopper, and Vermeer equipment, including planter, tractor, combine, and tillage parts plus maintenance items such as fluids and filters, serving farmers and agricultural operations needing timely parts for equipment upkeep.
- Equipment Service and Repair Full-service repair and maintenance for farm equipment, with service departments staffed by trained technicians at each dealership location serving Case IH and other equipment brands.
- CNH Financing Equipment financing options facilitated through CNH Capital, including CNH Capital Lending, CNH Capital Leasing, CNH Capital Insurance, and the CNH Capital Commercial Revolving Account (Productivity Plus), providing payment solutions for farmers and agricultural operations purchasing equipment.
Companies that use Bruna Implement Company
Customer profileSegments1 record
Ideal customer profiles1 record
Bruna Implement Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bruna Implement Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CNH (Case IH)coreBruna Implement is an authorized Case IH dealer, selling the full line of Case IH equipment including tractors, combines, tillage, planting, hay equipment, and more. They also provide CNH financing options including CNH Capital Lending, Leasing, Insurance, and Commercial Revolving Account. This is their primary brand partnership and the foundation of their business.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bruna Implement Company competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. Large John Deere dealer group with farm equipment locations across the Midwest and West. Comparable multi-location farm equipment retail and service model at larger scale, though competing brand.
- Ziegler Ag Equipment: Large Case IH ag equipment dealer with multiple locations across the Upper Midwest, offering new/used equipment, parts, service, and financing. Highly comparable multi-brand farm equipment dealership model.
- H&R Agri-Power: Case IH dealer with locations across Kentucky, Illinois, and Tennessee. Closely comparable in product mix, customer base (Midwest/South farm operators), and full-service dealership model.
- Stotz Equipment: Multi-state Case IH dealer group operating across the Western U.S. with a comparable mix of equipment sales, parts, service, and precision farming. Closely comparable in business model, brand portfolio, and multi-location family-style operation.
- Heritage Agriculture of Arkansas: Case IH dealer group with multiple locations in the Mid-South. Comparable in business model and full-line farm equipment offerings for row-crop farmers.
- Brandt Industries: Canadian-based agricultural equipment dealer group (formerly Cervus Equipment) operating John Deere dealerships across Western Canada. Comparable multi-location full-line farm equipment dealership model.
- Ag-Pro Companies: Large multi-brand agricultural equipment dealer group with locations across the Southeast and Midwest. Comparable multi-brand farm equipment retail, parts, and service model at similar scale.
- Bane-Welker Equipment: Case IH dealer group operating across Indiana, Ohio, and Illinois. Comparable multi-location Case IH dealership with full parts, service, and precision farming offerings.
- Sydenstricker Implement: Case IH dealer group operating in Missouri and surrounding states. Comparable multi-location farm equipment dealership with parts, service, and precision ag capabilities.
- Quality Equipment: John Deere dealer group operating across North Carolina, South Carolina, and Virginia. Comparable multi-location full-service farm equipment dealership model, though a direct competitor brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bruna Implement Company social profiles
Digital presenceBruna Implement Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bruna Implement Company leadership team
Management profileNumber of profiles
Profiles3 records
Bruna Implement Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bruna Implement Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bruna Implement Company
What does Bruna Implement Company do?
Bruna Implement Company is a multi-location farm equipment dealership that sells new and used agricultural equipment from multiple manufacturers (primarily Case IH along with Great Plains, Geringhoff, Gehl, Grasshopper, Brent, Vermeer, Land Pride, Landoll, MacDon, Demco, Ashland, Roto-Mix, Supreme International, Polaris, and Kinze) through six retail locations in Kansas and Nebraska. The company supports equipment purchases with a full parts department, certified service and repair, and CNH Capital financing options (lending, leasing, insurance, and commercial revolving accounts).
Is Bruna Implement Company a public or private company?
Bruna Implement Company is a private company. It is classified as family owned and is currently operating.
When was Bruna Implement Company founded?
Bruna Implement Company was founded in 1953. It employs 51 to 100 people.
Where is Bruna Implement Company based?
Bruna Implement Company is headquartered in Marysville, United States, in the North America region.
How does Bruna Implement Company make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repair and equipment Financing.
Who are Bruna Implement Company's main competitors?
Direct peers on record are RDO Equipment Co., Ziegler Ag Equipment, H&R Agri-Power, Stotz Equipment, Heritage Agriculture of Arkansas, Brandt Industries, Ag-Pro Companies, Bane-Welker Equipment, Sydenstricker Implement and Quality Equipment.
Does Bruna Implement Company have an API?
No public API is recorded for Bruna Implement Company.
What industry is Bruna Implement Company in?
Bruna Implement Company's product category is Farm Equipment Dealership. Its primary akta.pro industry code is IMAHACAF, Hay & Bale Handling Equipment. Its NAICS code is 42382 and its SIC code is 3523.