Stitch In Time
Stitch In Time is a UAE-based clothing alterations, tailoring, and repair service operating 12 mall retail locations across Dubai and Abu Dhabi. It serves individual consumers, corporate clients, and bridal/special-occasion customers with alterations, embroidery, dressmaking, mobile appointments, and adaptive garment services.
- Company typePrivate
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stitch In Time does
Stitch In Time is a UAE-based clothing alterations, tailoring, and repair service operating across 12 mall-based retail locations in Dubai and Abu Dhabi, including flagship sites in The Dubai Mall, City Centre Mirdif, Dubai Marina Mall, Yas Mall, and The Galleria Al Maryah Island. Founded approximately in 2006 and active for over 15 years, the company positions itself as the leading alterations business in the country, serving men and women of all body types with services spanning everyday alterations (hems, tapering, taking in/out, restyling), suit and jacket customization, bridal and evening gown fittings, garment repairs, embroidery with logo digitization, custom dressmaking, body measurements, and adaptive alterations for elderly and disabled customers. The mobile/home service launched in 2021 extends the offering beyond walk-in retail to on-location appointments at customer homes and offices, with an online calendar booking system, WhatsApp, and email intake.
Technically, the platform relies on specialized tailoring equipment, premium imported materials (Gütermann™ thread sourced from Europe with over 1,000 thread spools per shop, Prym notions and tools, Union-Knopf fastening products), and state-of-the-art embroidery machines at the Dubai Mall location. The operating model differentiates through a specialist-per-service staffing approach in each location rather than generalist tailors, ensuring dedicated expertise for suits, bridal, repairs, and adaptive work. Service guarantees include a life-of-garment hem guarantee, free re-alteration if the customer is not satisfied, and damaged garment reimbursement.
Commercially, Stitch In Time generates revenue primarily through unit-priced, one-time alteration fees (basic pant hems from 40 AED, complex hems up to 70 AED, with a 50% express surcharge), plus embroidery billed by stitch count and bespoke dressmaking priced on consultation. The customer base is dominated by individual walk-in consumers across UAE malls, supplemented by corporate accounts, bridal parties, students, and accessibility customers. Distribution is exclusively direct: physical retail stores, mobile/home appointments, and a drop-off/pickup network — with no e-commerce or third-party channels. The company is privately held, has no disclosed funding rounds, and operates only in the UAE.
Stitch In Time firmographics
Firmographics- Name
- Stitch In Time
- Legal name
- Stitch In Time
- Website
- https://stitchintime.me
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stitch In Time is a UAE-based clothing alterations, tailoring, and repair service operating 12 mall retail locations across Dubai and Abu Dhabi. It serves individual consumers, corporate clients, and bridal/special-occasion customers with alterations, embroidery, dressmaking, mobile appointments, and adaptive garment services.
- Ownership category
- akta.pro rank
Stitch In Time industry classification
Industry- Product category
- Clothing Alterations & Tailoring Services
- NAICS
- Drycleaning and Laundry Services (8123)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)
- akta.pro secondary industries
- Seam, Tear & Rip Repair / Reinforcement (HSAJAFAG), Outerwear & Leather Alterations (Coats, Jackets, Leather) (HSAJAFAL), Button, Snap & Hook Replacement (HSAJAFAF), Beaded/Sequined/Embellished Garment Cleaning & Repair (HSAJAGAG)
Keywords
Where Stitch In Time is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices14 records
Markets served
Stitch In Time business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Clothing Alterations Services: One-time transaction fees for clothing alterations including hems, tapering, taking in/out, restyling. Pricing varies by complexity with basic pant hems starting at 40 AED and complex hems up to 70 AED. Express service available for 50% additional cost.
- Suit and Jacket Alterations: Customization services for suits, jackets, and leather/suede products. Expert tailoring to provide bespoke customized look from off-the-rack garments.
- Bridal and Evening Gown Services: Specialized alteration services for wedding dresses, bridesmaid dresses, and prom dresses. Includes body measurements and custom fitting for special occasions.
- Clothing Repairs: Garment repair services including zipper repairs, button repairs, torn seam repairs, jean stud repairs, and patching services. Aims to extend life of garments.
- Embroidery Services: Corporate uniforms, company marketing merchandise, and personalized gifts. Digitizing of logos available. Cost depends on stitch count required.
- Custom Dressmaking: Bespoke dress creation from scratch at select locations in Dubai and Abu Dhabi. Customers provide concept, pattern, or material for custom pricing.
- Mobile/Home Services: On-location alteration services at customer homes or offices with delivery of finished garments. Bookable through online calendar, WhatsApp, or email.
- Corporate Accounts: Ongoing alteration services for businesses with corporate accounts. B2B pricing and service arrangements for retail shops and corporations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plain Pant Hem starting at 40 AED |
| Unit Pricing | Pay-as-you-go | Complex Hem up to 70 AED |
| Unit Pricing | Pay-as-you-go | Express Service - 50% additional |
| Usage-based | Pay-as-you-go | Embroidery - quote-based (stitch count) |
| Other | Pay-as-you-go | Custom Dressmaking - priced upon consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Stitch In Time product offering
Product offeringCore offering
Stitch In Time operates 12 mall-based retail alterations workshops across the UAE (Dubai and Abu Dhabi), providing clothing alterations, tailoring, garment repairs, embroidery, custom dressmaking, and bridal and evening gown fitting. Services are delivered via walk-in mall retail, mobile home/office visits, and corporate accounts using premium Gütermann™ thread and Union-Knopf fastenings. Customers include everyday consumers, special-occasion clients (wedding, prom, corporate event wear), elderly and disabled individuals needing adaptive garments, students requiring school uniform alterations, and businesses needing bulk tailoring and branded embroidery.
Product overview
Stitch In Time is a clothing alterations, tailoring, and repair service business operating across 12+ locations in the UAE. The company offers a unified suite of alteration services including clothing alterations and measurements, suits and jackets, bridal and evening gowns, repairs, embroidery, dressmaking, and mobile home services. Using premium Gütermann thread and specialized equipment from partners like Prym and Union Knopf, the company provides specialized expert services at each location, including adaptive alterations for accessibility needs and custom dressmaking at select stores. Services are available both in-store at mall locations and via mobile appointments.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing Alterations & Measurements Core alteration service covering shortening, lengthening, taking in/out, tapering, resizing, restyling, school uniforms, and body measurements. Includes hemming techniques (Regular, Euro, Invisible, Hand Stitch, and False Hems) for men and women of all shapes and sizes.
- Suits & Jackets Alterations Specialized tailoring for suits and jackets covering seams, hems, and sleeves to create a bespoke customized look from off-the-rack garments, plus alterations and repairs for leather and suede items.
- Bridal & Evening Gowns Alterations Specialized fitting and alteration service for wedding dresses, bridesmaid dresses, prom dresses, and corporate event gowns, including hand decorative stitching and body measurements; available at select locations.
- Clothing Repairs Garment repair services including zipper repairs, button repairs, torn seam repairs, jean stud repairs, and patching services, using Union-Knopf fastening products when originals are missing.
- Embroidery Custom embroidery for personalized gifts, corporate uniforms, and company marketing merchandise using specialized embroidery machines and materials, with logo digitization available; production at Dubai Mall with drop-off and pick-up at any of the 12 locations.
- Dressmaking Bespoke dress and costume creation from customer concepts, patterns, or materials at select locations in Dubai and Abu Dhabi; pricing determined by amount of work involved.
- Mobile/Home Alterations Service On-location alteration service bringing expert tailoring to customers' homes or offices, including gown, suit, and other alteration needs with satisfaction guaranteed; bookable through online calendar, WhatsApp, or email.
- Adaptive Alterations Specialized alterations for elderly and disabled customers to create accessible wardrobe options, including elastic waistbands, replacing buttons/zippers with Velcro, opening backs of garments, and widening neck openings.
Quantifiable outcome
- 24-hour alteration turnaround goal
- +2 more outcomes
Companies that use Stitch In Time
Customer profileSegments5 records
Ideal customer profiles2 records
Stitch In Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Stitch In Time partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GütermanncorePremium thread supplier providing high-quality Gütermann thread imported directly from Europe. Used exclusively for all alteration work, with perfect color and thickness matching for each garment.
- PrymcorePremium notions and tools supplier partner providing high-quality alteration instruments and products to ensure best results in tailoring services.
- Union KnopfcoreHigh-quality fastening products supplier providing buttons, zippers, and other closure components. Specifically mentioned as available for garment repairs when original fasteners are missing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stitch In Time competitors and assessment
Company assessmentBroad incumbents
- Suitsupply: Global menswear retailer offering off-the-rack and made-to-measure suits with in-store alteration services. Comparable to Stitch In Time's suit and jacket alteration offering, though Suitsupply is a retailer/manufacturer rather than a dedicated alterations chain.
- Tom James Company: Largest custom clothing company in North America, providing custom-tailored apparel via in-home consultations and corporate accounts. Comparable in the custom-tailoring and corporate-uniform B2B segments that Stitch In Time serves.
- Indochino: Global made-to-measure menswear brand offering custom suits and shirts shipped directly. Comparable to Stitch In Time because both operate in the personalized/custom garment fit value proposition, although Indochino is product-led while Stitch In Time is service-led alterations.
Emerging players
- iTailor: Online made-to-measure shirt and suit brand. Comparable as a custom-garment alternative to Stitch In Time's alterations-driven personalization model, though operating purely online with no physical retail.
- TaskRabbit: On-demand marketplace for home services including handyman and some tailoring tasks. Comparable as a mobile/on-demand alterations channel that competes with Stitch In Time's home-visit service for time-poor customers.
- Alton Lane: US-based made-to-measure menswear brand combining online customization with physical showrooms and in-house tailoring. Comparable in the custom-fit apparel value proposition Stitch In Time serves through bridal and suit alterations.
- Oliver Wicks: Online made-to-measure suits and shirts with strong bespoke-style customization. Comparable in the personalized-fit formalwear space where Stitch In Time competes for bridal and corporate suit customers.
- Black Lapel: Online made-to-measure menswear brand offering custom suits and shirts with at-home fit consultations. Comparable in personalized garment service delivery model and target customer (professionals seeking fitted formalwear).
- Ministry of Supply: Performance menswear brand using AI-driven fit recommendations and made-to-measure offerings. Comparable as a technology-enabled personalization alternative to traditional alterations services.
Regional players
- Mister Tailor: Alterations and tailoring chain serving multiple markets outside the UAE. Comparable as a multi-location alterations specialist brand, though primarily operating in different geographic markets than Stitch In Time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stitch In Time social profiles
Digital presenceStitch In Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stitch In Time leadership team
Management profileNumber of profiles
Profiles1 record
Stitch In Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stitch In Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stitch In Time
What does Stitch In Time do?
Stitch In Time operates 12 mall-based retail alterations workshops across the UAE (Dubai and Abu Dhabi), providing clothing alterations, tailoring, garment repairs, embroidery, custom dressmaking, and bridal and evening gown fitting. Services are delivered via walk-in mall retail, mobile home/office visits, and corporate accounts using premium Gütermann™ thread and Union-Knopf fastenings. Customers include everyday consumers, special-occasion clients (wedding, prom, corporate event wear), elderly and disabled individuals needing adaptive garments, students requiring school uniform alterations, and businesses needing bulk tailoring and branded embroidery.
Is Stitch In Time a public or private company?
Stitch In Time is a private company. It is classified as unknown and is currently operating.
When was Stitch In Time founded?
Stitch In Time was founded in 2006. It employs 11 to 50 people.
Where is Stitch In Time based?
Stitch In Time is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Stitch In Time make money?
Eight revenue lines are on record. Clothing Alterations Services are the primary driver. The others are suit and Jacket Alterations, bridal and Evening Gown Services, clothing Repairs, embroidery Services, custom Dressmaking, mobile/Home Services and corporate Accounts.
Who are Stitch In Time's main competitors?
Broad incumbents on record are Suitsupply, Tom James Company and Indochino. Emerging players are iTailor, TaskRabbit, Alton Lane, Oliver Wicks, Black Lapel and Ministry of Supply. Mister Tailor is listed as a regional player.
Does Stitch In Time have an API?
No public API is recorded for Stitch In Time.
What industry is Stitch In Time in?
Stitch In Time's product category is Clothing Alterations & Tailoring Services. Its primary akta.pro industry code is HSAJAFAJ, Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo), with a secondary code of HSAJAFAG, Seam, Tear & Rip Repair / Reinforcement. Its NAICS code is 8123 and its SIC code is 5600.