Amaven
- Company typePrivate
- Founded2014
- HeadquartersSalford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Amaven firmographics
Firmographics- Name
- Amaven
- Legal name
- Amaven Ltd.
- Website
- https://amaven.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amaven industry classification
Industry- Product category
- Sports Education Software
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)
Keywords
Where Amaven is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amaven business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Amaven operates as a software-as-a-service platform with subscription-based access to its digital products including the Total Athlete Performance System, Healthy Schools Platform, Total Football App, Total Sport App, and Sports Booking Systems. Pricing is likely tiered by organization size or feature set based on the demo booking and account creation forms requiring organization details.
- Branded App Licensing: Sports clubs and coaches can obtain branded versions of the Total Football App and Total Sport App, suggesting a white-label or branded licensing revenue stream for the company.
- Coach Education Platform: Revenue generated from coach development and education platform subscriptions for sports organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for individual users and families |
| Subscription | Annual | Enterprise/organization pricing for schools and sports clubs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Amaven product offering
Product offeringCore offering
Amaven develops and sells a suite of SaaS platforms and mobile applications for physical education, youth athletic development, and sports coaching. Its products include strength and conditioning apps (Total S&C), whole-school PE and health education platforms (Healthy Pupils, Physical Education Teaching Platform), consumer sports training apps (Total Football App, Total Home PE App), and operational booking software for sports organisations. The offering is built on Long-Term Athletic Development (LTAD) and a five-phase skill acquisition framework.
Product overview
Amaven is an online fitness software company offering a suite of interconnected digital platforms for physical education, sports training, and youth athletic development. The portfolio includes the Total S&C App and Coaching Platform for strength and conditioning, the Physical Education and Healthy Pupils Teaching Platforms for schools, the Total Football App and Total Home PE App for sports-specific training, and Sports Booking Systems for venue and session management. These products serve schools, sports clubs, coaches, and individual athletes, with the Young Champions programme serving as a holistic youth development framework that integrates across the sports training applications.
Differentiator
Problem solved
Functional benefit
Brands
- Total S&C: Strength and Conditioning platform for clubs and academies to deliver LTAD and S&C programmes
- Total Football App
- Total Sport App
- Young Champions
- Healthy Pupils
- Physical Education Teaching Platform
- Sports Booking Systems
Products and services
- Total S&C App A strength and conditioning mobile application that helps coaches deliver Long-Term Athletic Development (LTAD) and S&C programmes to athletes across age groups and sports, aimed at reducing overuse injuries and developing independent athletes.
- Total S&C Coaching Platform A web-based coaching portal enabling sports organisations to modify training sessions, monitor player training history, input test results, and identify sport-ready athletes; paired with a player app for self-testing, exercise logging, and progress tracking.
- Healthy Pupils Teaching Platform A whole-school approach to PE and wellness for UK primary schools, offering home learning instruction videos, classroom activities, a Health and Wellbeing curriculum, PE and PSHE lesson plans, themed assemblies, and impact measurement tools.
- Physical Education Teaching Platform A platform supporting primary schools in delivering PE, with curriculum-aligned resources, pupil assessment tools, reporting capabilities, and teacher support to enable high-quality PE instruction.
- Total Home PE App A multi-sport training mobile application for children providing drills covering Speed, Strength, Power, Agility, Endurance, dance and yoga activities to improve fitness, develop sports skills, and build confidence.
- Total Football App A football coaching application integrating five phases of skill acquisition with Long-Term Athletic Development, with sessions designed by UEFA Qualified Coaches covering finishing, dribbling, turning, receiving, and ball mastery.
- Sports Booking Systems An advanced booking, payment and attendance management system for sports organisations operating across multiple venues, including automatic invoice generation, daily registers, attendance management, and a venue/pitch hire module.
- Coach Education Platform A platform for coach development and education within sports organisations, supporting professional growth, qualification tracking, and training resources for sports coaches.
- Young Champions A holistic youth athletic development programme integrating 10 key attributes including skill acquisition, agility, speed, endurance, strength, power, nutrition, rest, progress tracking, and psychology to develop well-rounded young athletes.
Quantifiable outcome
- Full KS1 class baselined in 30 minutes
- +4 more outcomes
Companies that use Amaven
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Amaven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Amaven partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Amaven competitors and assessment
Company assessmentDirect peers
- BridgeAthletic: Athletic performance and S&C software platform enabling coaches to build workouts, monitor progression, and communicate with athletes. Comparable to Amaven's Total S&C offering for sports clubs and academies delivering structured strength and conditioning programmes.
- Sportplan: Online platform providing coaching drills, session plans, and video resources for coaches across multiple sports. Comparable to Amaven's content library of age-appropriate training activities and UEFA-qualified coaching content for sports clubs and youth athletes.
- LeagueApps: Sports club and league management platform with registration, scheduling, booking, and payment functionality. Directly comparable to Amaven's Sports Booking Systems for sports organisations operating across multiple venues with invoicing and attendance management.
- TeachActive: UK-based subscription platform delivering PE lesson plans and active learning resources to primary schools. Directly comparable to Amaven's Healthy Pupils and PE Teaching Platforms addressing the same UK primary school customer and curriculum-aligned PE delivery need.
- CoachNow: Coaching development platform enabling video review, feedback, and athlete-coach communication across sports. Comparable to Amaven's coach education and athlete monitoring workflows for clubs and academies delivering structured development programmes.
- TeamBuildr: Web and mobile S&C platform for coaches to deliver training programmes, monitor athletes, and track testing results. Closely comparable to Amaven's Total S&C Coaching Platform and Player App, both targeting coaches and clubs with Long-Term Athletic Development-style programming and athlete monitoring.
Emerging players
- Veo Technologies: AI-powered football camera and analysis platform increasingly adopted by grassroots and semi-pro football clubs for match analysis. Comparable to Amaven's Total Football App serving grassroots football clubs and academies, with a more focused video analysis capability.
- Aspire2Active: UK provider of PE and school sport resources with programme support, training, and CPD for primary schools. Comparable to Amaven's school PE/wellness segment with similar curriculum-aligned offerings to UK primary schools.
Broad incumbents
- Catapult Sports: Global leader in athlete monitoring and performance analytics hardware plus software for elite sports teams. Overlaps with Amaven's athlete testing and monitoring layer, but operates at professional/elite level with hardware-led offerings rather than Amaven's youth/grassroots SaaS focus.
- Hudl: Premier sports video analysis and coaching platform widely used by football clubs and academies across all levels. Comparable to Amaven's Total Football App in coaching content delivery to clubs, though Hudl's broader portfolio and video analysis focus make it a wider incumbent rather than a direct niche competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amaven social profiles
Digital presenceAmaven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amaven leadership team
Management profileNumber of profiles
Profiles1 record
Amaven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amaven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amaven
What does Amaven do?
Amaven develops and sells a suite of SaaS platforms and mobile applications for physical education, youth athletic development, and sports coaching. Its products include strength and conditioning apps (Total S&C), whole-school PE and health education platforms (Healthy Pupils, Physical Education Teaching Platform), consumer sports training apps (Total Football App, Total Home PE App), and operational booking software for sports organisations. The offering is built on Long-Term Athletic Development (LTAD) and a five-phase skill acquisition framework.
Is Amaven a public or private company?
Amaven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amaven founded?
Amaven was founded in 2014. It employs 11 to 50 people.
Where is Amaven based?
Amaven is headquartered in Salford, United Kingdom, in the Europe region.
How does Amaven make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are branded App Licensing and coach Education Platform.
Who are Amaven's main competitors?
Direct peers on record are BridgeAthletic, Sportplan, LeagueApps, TeachActive, CoachNow and TeamBuildr. Emerging players are Veo Technologies and Aspire2Active. Broad incumbents are Catapult Sports and Hudl.
Does Amaven have an API?
No public API is recorded for Amaven.
What industry is Amaven in?
Amaven's product category is Sports Education Software. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep). Its NAICS code is 611620 and its SIC code is 7371.