Multimoto
Multimoto is a Portuguese motorcycle and powersports distributor (founded 1989, Oliveira de Azeméis) that exclusively imports premium brands including Triumph, Moto Morini, TVS, and Segway Powersports for Portugal and Spain via a 500+ dealer network, now 75%-owned by Grupo Salvador Caetano.
- Company typePrivate
- Founded1989
- HeadquartersOliveira De Azemeis, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Multimoto does
Multimoto Motor Portugal S.A. (operating as Grupo Multimoto) is a Portuguese motorcycle, ATV, SSV, and powersports accessories distributor founded in 1989 and headquartered in Oliveira de Azeméis, Portugal. The company serves as the exclusive importer and distributor in Portugal (and in some cases Spain) for a portfolio of premium international brands including Triumph, Moto Morini, TM Moto, TVS Motor, Segway Powersports, Morbidelli, Kawasaki, Linhai, Benda, and Cyclone, alongside a curated range of accessories from SHAD, Puig, Galfer, Mitas, and Alpinestars. Its core business operates through three revenue streams: (1) motorcycle and powersports vehicle import and distribution, (2) accessories, parts, tires, and lubricants distribution, and (3) after-sales technical support, warranty services, and spare parts supply, all delivered through an authorized dealer network of 500+ points across Portugal and a direct e-commerce platform at multimoto.pt.
The business model is asset-light distribution: Multimoto purchases inventory from international manufacturers under exclusive import agreements, then sells to authorized dealers and directly to consumers. Pricing follows one-time/perpetual license transactions at the unit level, with motorcycle prices ranging from €3,150 (entry-level ATVs) to €6,890+ (mid-range premium models), and accessories ranging from €18.90 (mounts) to €335+ (premium luggage systems). The go-to-market is channel-partner driven, supplemented by brand presence at motorsport events (World Superbike Championship, SSV Villain Cup), social media (Facebook), and email marketing. Multimoto does not manufacture products; its value is in supplier relationship management, regulatory import compliance, dealer enablement, and after-sales service infrastructure.
In August 2025, Grupo Salvador Caetano acquired 75% of Multimoto's capital, providing majority ownership under one of Portugal's largest industrial conglomerates. Since then, the company has aggressively expanded its brand portfolio and extended distribution rights into Spain, while continuing to operate as a distinct business entity with 51-100 employees.
Multimoto firmographics
Firmographics- Name
- Multimoto
- Legal name
- Multimoto Motor Portugal S.A.
- Website
- https://multimoto.pt
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Multimoto is a Portuguese motorcycle and powersports distributor (founded 1989, Oliveira de Azeméis) that exclusively imports premium brands including Triumph, Moto Morini, TVS, and Segway Powersports for Portugal and Spain via a 500+ dealer network, now 75%-owned by Grupo Salvador Caetano.
- Ownership category
- akta.pro rank
Multimoto industry classification
Industry- Product category
- Motorcycle and Powersports Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industries
- Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Multimoto is headquartered
LocationHeadquarters
- HQ city
- Oliveira De Azemeis
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Multimoto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Import and Distribution: Import and distribution of motorcycles, ATVs, SSVs, and scooters from international brands to the Portuguese market through dealer network
- Accessories and Parts Sales: Distribution of motorcycle accessories, equipment, tires, and lubricants through retail and dealer channels
- After-sales Services: Technical support, warranty services, and spare parts distribution through authorized dealer network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Triumph Speed 400 entry-level model |
| One time/ perpetual license | Pay-as-you-go | Kawasaki Eliminator 500 |
| One time/ perpetual license | Pay-as-you-go | Linhai Z 210 EFi 2X4 ATV |
| One time/ perpetual license | Pay-as-you-go | SHAD TERRA Aluminum Cases |
| One time/ perpetual license | Pay-as-you-go | Galfer G1310 Racing Brake Pads |
| Unit Pricing | Pay-as-you-go | Galfer Scooter Brake Discs |
| One time/ perpetual license | Pay-as-you-go | SHAD SH47 Top Case |
| Unit Pricing | Pay-as-you-go | Oxford CLIQR Device Mount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Multimoto product offering
Product offeringCore offering
Multimoto imports and distributes motorcycles, ATVs, SSVs, scooters, and related accessories, parts, tires, and lubricants from international brands to the Portuguese and Iberian markets through an authorized dealer network. The company also provides after-sales technical support, warranty servicing, and spare parts distribution for its represented brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Triumph Motorcycles Distribution Exclusive import and distribution of Triumph motorcycles in Portugal, providing dealers with access to Triumph's full range of premium motorcycles, after-sales support, warranty services, and spare parts.
- Moto Morini Motorcycles Distribution Distribution of Moto Morini Italian motorcycles across Portugal and Spain through the authorized dealer network, including after-sales support and spare parts supply.
- TVS Motor Distribution Import and distribution of TVS Motor motorcycles for the Portugal and Spain markets through Multimoto's dealer network.
- TM Moto Distribution Exclusive distribution of TM Moto high-performance off-road motorcycles (Enduro, Motocross, Supermoto) for the Portuguese market, providing dealers with competition-ready motorcycles and parts.
- Segway Powersports Distribution Exclusive distribution of Segway Powersports SSV, ATV, and UTV vehicles in Portugal, including the SSV Villain SX10 X and related off-road vehicles, with dealer training and motorsport event support.
- Linhai ATV Distribution Distribution of Linhai ATV models in Portugal, including the Z 210 EFi 2X4 and LH 500 Promax EFI 4X4, sold through Multimoto's dealer network.
- Kawasaki Motorcycles Distribution Distribution of Kawasaki motorcycles in Portugal, including the Eliminator 500 cruiser and Standard and Special Edition variants, through the authorized dealer network.
- Morbidelli Motorcycles Distribution Distribution of Morbidelli premium Italian motorcycles in Portugal, offering a full range from 125cc scooters to 1000cc motorcycles across cruiser, naked, scrambler, and adventure segments.
- Cyclone Motorcycles Distribution Distribution of Cyclone motorcycles in the Iberian market (Portugal and Spain), adding another motorcycle brand to the Multimoto portfolio.
- Benda Motorcycles Distribution Distribution of Benda motorcycles in Portugal, with national presentation of new Benda models in October 2025.
- SHAD Luggage and Accessories Distribution Exclusive distribution in Portugal of SHAD motorcycle luggage systems and accessories, including TERRA aluminum cases, TR series adventure bags, and SHAD Pin System tank bags, marketed as the most awarded motorcycle cases brand in the industry.
- Puig Aftermarket Parts Distribution Distribution in Portugal of Puig motorcycle aftermarket products including windshields, fairings, and engine guards. Puig engine protections received official FIM Quality Product (FQP) certification in 2026.
- Alpinestars Rider Protection Distribution Official distribution in Portugal of Alpinestars technical motorcycle protection gear, including the Tech-Air MX autonomous airbag system for off-road riding and other protective equipment.
- Galfer Braking Systems Distribution Distribution in Portugal of Galfer high-performance braking systems for motorcycles and bicycles, including racing brake pads and scooter brake discs, leveraging Galfer's motorsport pedigree (107 world championships).
- Mitas Motorcycle Tires Distribution Distribution of Mitas motorcycle tires in Portugal, including Mitas TERRA FORCE-EF SUPER enduro tires selected as original equipment for Sherco Racing 2025 models.
- After-Sales Services and Spare Parts Distribution Technical support, warranty services, and spare parts distribution for all represented brands through the authorized dealer network in Portugal.
- Direct E-commerce Sales of Accessories and Parts Online sales of motorcycle accessories, parts, tires, lubricants, and rider gear through the multimoto.pt e-commerce platform, available to individual consumers in Portugal.
- SHAD TR27 Side Case SHAD TR27 side case for Trail and Adventure motorcycles, distributed in Portugal by Multimoto, featuring a hybrid polypropylene and anodized aluminum construction.
- SHAD TR08 Crashbar Bag SHAD TR08 waterproof crashbar bag for adventure motorcycles, the first SHAD product in the crashbar bag segment, distributed in Portugal by Multimoto.
Quantifiable outcome
- Segway Powersports national off-road championship achieved with Villain SX10 X
- +1 more outcomes
Companies that use Multimoto
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Multimoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Multimoto partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Moto MorinicoreGrupo Multimoto is the new importer of Moto Morini motorcycles for Portugal and Spain. This partnership expands the company's portfolio of Italian motorcycle brands in the Iberian market.
- PuigcoreWith over 60 years of history, Puig is a global leader in motorcycle aftermarket products including windshields, fairings, and engine guards. Puig's engine guards received FIM Quality Product (FQP) certification in 2026. Multimoto distributes Puig products in Portugal.
- Triumph MotorcyclesmajorMultimoto is the exclusive importer and distributor of Triumph motorcycles in Portugal. Founded in 1902, Triumph is Britain's largest motorcycle manufacturer with over 1 million bikes sold globally. The national range includes 27 models from 400cc to 2,458cc.
- AlpinestarscoreAlpinestars is a leading manufacturer of technical motorcycle protection gear including the innovative Tech-Air MX airbag system. Multimoto serves as the official distributor of Alpinestars products in Portugal.
- TVS MotorcoreTVS Motor arrives in Portugal and Spain through Grupo Multimoto. This represents a new brand addition to the portfolio, bringing Indian motorcycle manufacturing expertise to Iberian markets.
- BendaminorNational presentation of new Benda models held in October 2025, introducing the brand to Portuguese motorcycle market.
- CycloneminorGrupo Multimoto launched the Cyclone brand for the Iberian market (Portugal and Spain) in July 2025, expanding the portfolio with another motorcycle brand.
- MitascoreMitas motorcycle tires has partnered with Sherco as OEM supplier for enduro motorcycles. Mitas TERRA FORCE-EF SUPER tires are selected as original equipment for Sherco Racing 2025 models, representing a significant OE partnership in the enduro segment.
- MorbidellicoreMorbidelli, a premium Italian brand recently acquired by Keeway Group, has entered the Portuguese market through Multimoto. The brand offers a complete range from scooters (125cc) to 1000cc motorcycles including cruiser, naked, scrambler, and adventure models.
- TM MotocoreMultimoto Motor Portugal S.A. is the exclusive distributor of TM Moto brand for the Portuguese market. Founded in 1976 in Italy, TM Moto is recognized globally for quality, performance, and innovation in off-road competition motorcycles including Enduro, Motocross, and Supermoto.
- GalfercoreGalfer is a Spanish brand with over 70 years of experience in high-performance braking systems for motorcycles and bicycles. Galfer has won 107 world championships in motorsports and cycling, and sponsors MXGP. Multimoto distributes Galfer products in Portugal.
- Segway PowersportscoreExclusive distributor of Segway Powersports SSV, ATV, and UTV vehicles in Portugal. Multimoto has been recognized with multiple awards including Distributor of the Year and performance awards. Partnership includes the SSV Villain Cup competition organization.
- SHADcoreExclusive distributor of SHAD motorcycle luggage systems in Portugal. SHAD is the most awarded motorcycle cases brand in the industry, with multiple IF Design Awards, Red Dot Design Awards, and ABC Mobility Awards for the TERRA aluminum and adventure bag lines.
- KawasakicoreMultimoto distributes Kawasaki motorcycles in Portugal including the Eliminator 500 cruiser and other models. Kawasaki holds a prominent position in the Portuguese market.
- LinhaicoreLinhai is an ATV manufacturer distributed by Multimoto in Portugal, offering models such as the Z 210 EFi 2X4 and LH 500 Promax EFI 4X4.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Multimoto competitors and assessment
Company assessmentBroad incumbents
- BMW Motorrad Portugal: Official BMW motorcycle importer for Portugal, distributing premium touring, sport and adventure bikes plus parts and accessories through authorized dealers. Comparable as a premium-positioned motorcycle distributor with similar dealer network, after-sales service model, and accessories business in the same geography.
- Yamaha Motor Portugal: Yamaha's official motorcycle importer and distributor in Portugal, with broad scooter, sport, adventure and ATV coverage. Same target market (Portuguese riders and dealers), same wholesale/retail distribution model, overlapping tier of accessory partners.
- Honda Portugal / Honda Motor Europe Southern Cluster: Honda's official import and distribution arm in Portugal, selling motorcycles, scooters, ATV/UTV, and parts through an authorized dealer network. Directly comparable as a multi-brand-in-one OEM importer serving the same Portuguese motorcycle market as Multimoto, with a similar distribution-led business model.
- Piaggio Portugal: Importer for Piaggio, Vespa, Aprilia, Moto Guzzi and Gilera scooters and motorcycles in Portugal. Highly comparable as a multi-brand two-wheeler distributor in the same geography with overlapping scooter, accessory and parts business versus Multimoto's portfolio.
- Suzuki Motor Portugal / Suzuki Iberia distributor: Official importer for Suzuki motorcycles, scooters and ATVs in Portugal and Iberia. Same target market, same dealer-network distribution model, comparable premium/mainstream mix as Multimoto's Kawasaki and Triumph portfolio.
Direct peers
- Ducati Iberia: Official Ducati distributor for Spain and Portugal, selling premium Italian motorcycles, apparel and accessories through a dealer network. Closely comparable in business model (exclusive premium Italian bike importer), geography (Iberia), and accessory-led customer experience.
- Harley-Davidson Motor Portugal / Iberbike: Official importer/distributor for Harley-Davidson in Portugal and Iberia. Comparable as a premium-positioned motorcycle brand exclusive distributor relying on a dealer network, parts and apparel business, and lifestyle marketing — analogous to Multimoto's role for Triumph and Moto Morini.
- Moteo (Germany): Pan-European distributor of motorcycles, scooters, parts and accessories under brands such as Peugeot Motocycles, Kymco, and MH/Rieju. Comparable as a multi-brand European importer/distributor with very similar business model, geographic ambition, and accessories/parts emphasis — just at a larger continental scale.
- KTM Portugal (KTM/Husqvarna/GasGas importer): Exclusive importer of KTM, Husqvarna and GasGas off-road and street motorcycles for Portugal. Directly comparable mid-size Iberian distributor specializing in premium and off-road brands — same dealer-network GTM and same premium motorcycle value proposition as Multimoto.
- KSR Group (Austria): European multi-brand motorcycle and scooter distributor (agent/importer for numerous brands including Brixton, Malaguti, etc.) operating across Central Europe. Closely mirrors Multimoto's multi-brand importer model with similar exclusive distribution rights, accessory distribution, and dealer-network dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Multimoto social profiles
Digital presenceMultimoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multimoto leadership team
Management profileNumber of profiles
Multimoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multimoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multimoto
What does Multimoto do?
Multimoto imports and distributes motorcycles, ATVs, SSVs, scooters, and related accessories, parts, tires, and lubricants from international brands to the Portuguese and Iberian markets through an authorized dealer network. The company also provides after-sales technical support, warranty servicing, and spare parts distribution for its represented brands.
Is Multimoto a public or private company?
Multimoto is a private company. It is classified as corporate owned and is currently operating.
When was Multimoto founded?
Multimoto was founded in 1989. It employs 51 to 100 people.
Where is Multimoto based?
Multimoto is headquartered in Oliveira De Azemeis, Portugal, in the Europe region.
How does Multimoto make money?
Three revenue lines are on record. Motorcycle Import and Distribution is the primary driver. The others are accessories and Parts Sales and after-sales Services.
Who are Multimoto's main competitors?
Broad incumbents on record are BMW Motorrad Portugal, Yamaha Motor Portugal, Honda Portugal / Honda Motor Europe Southern Cluster, Piaggio Portugal and Suzuki Motor Portugal / Suzuki Iberia distributor. Direct peers are Ducati Iberia, Harley-Davidson Motor Portugal / Iberbike, Moteo (Germany), KTM Portugal (KTM/Husqvarna/GasGas importer) and KSR Group (Austria).
Does Multimoto have an API?
No public API is recorded for Multimoto.
What industry is Multimoto in?
Multimoto's product category is Motorcycle and Powersports Distribution. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAOAJAJ, Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile). Its NAICS code is 42312 and its SIC code is 5010.