Audio Visual Equipment
AVE Audio Visual Equipment GmbH is a German AV systems integrator and event rental firm operating four offices and serving enterprise, automotive, broadcast, museum, and government clients with LED, projection, audio, and control-system solutions since 1973.
- Company typePrivate
- Founded1973
- HeadquartersBergisch Gladbach, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Audio Visual Equipment does
AVE Audio Visual Equipment GmbH (AVE), founded in 1973 and headquartered in Bergisch Gladbach near Cologne, is a privately held German AV systems integrator and event technology provider operating four offices across Cologne, Hannover, Berlin, and Munich with approximately 100 employees. The company runs two core business lines: (1) Event Equipment Rental, supplying LED walls, projectors, displays, audio, lighting, and broadcast equipment plus technical personnel for events, and (2) System Integration Services, designing and installing permanent media technology systems for corporate facilities, museums, public buildings, and hospitality venues. Two secondary streams — Equipment Sales and Managed Services for ongoing maintenance, remote monitoring, and support — supplement the core.
The technology stack is built on a multi-vendor integration model rather than proprietary platforms. AVE combines Crestron media control processors and Lightware signal distribution with INFiLED LED panels, Novastar video processing, Barco event controllers, Panasonic projectors and broadcast cameras, Shure wireless microphones, d&b audiotechnik loudspeakers, and Yamaha mixing consoles to deliver unified AV environments. Notable installations include a 750 m² LED wall deployment for VW Group Media Night 2023, an auditorium fitout at Estrel Berlin's ECC conference center (12×4 m LED wall with 90+ Crestron NVX units), and permanent systems for Jüdisches Museum Berlin, ARD election studios, and Universität Bayreuth.
Go-to-market is direct enterprise field sales into project-based engagements with quote-based pricing; recurring revenue is generated via managed-services contracts and long-tail installation relationships (e.g., Universität Bayreuth since 2003). Customer segments are weighted toward automotive industry events and museums/exhibitions, with broadcast/media, government/public sector, and corporate events/hospitality as secondary verticals. Marquee clients include Volkswagen Group, Audi, Mercedes-Benz, Škoda, SAP, Deutsche Telekom, BRITA, ARD, and RBB. The company holds EcoVadis and TISAX certifications and is led by managing directors Daniel Haasbach and Martin Raab.
Audio Visual Equipment firmographics
Firmographics- Name
- Audio Visual Equipment
- Legal name
- AVE Audio Visual Equipment GmbH
- Website
- https://avepro.net
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AVE Audio Visual Equipment GmbH is a German AV systems integrator and event rental firm operating four offices and serving enterprise, automotive, broadcast, museum, and government clients with LED, projection, audio, and control-system solutions since 1973.
- Ownership category
- akta.pro rank
Audio Visual Equipment industry classification
Industry- Product category
- Audio-Visual System Integration and Event Technology Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where Audio Visual Equipment is headquartered
LocationHeadquarters
- HQ city
- Bergisch Gladbach
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Audio Visual Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Equipment Rental: Rental of professional audio-visual equipment including LED walls, projectors, displays, audio systems, lighting, and broadcast equipment for events. Pricing based on rental duration, equipment specifications, and technical personnel requirements. One of two core business lines.
- System Integration Services: Design, installation, and integration of permanent media technology systems in corporate facilities, museums, public buildings, and hospitality venues. Includes consultation, project management, hardware installation, and commissioning. Revenue from project-based engagements.
- Equipment Sales: Sale of AV equipment including displays, projectors, media players, sensors, speakers, and related components. Subject to extended retention of ownership until full payment received.
- Managed Services: Ongoing maintenance, monitoring, support, and remote management services for installed AV systems. Can include regular updates and technical support contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental with daily rates |
| Other | Multi-year contract | Project-based system integration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Audio Visual Equipment product offering
Product offeringCore offering
AVE designs, installs, and rents professional audio-visual equipment and media technology systems for events and permanent installations. Its two core service lines are System Integration & Managed Services (planning, installation, and ongoing management of permanent AV systems in museums, corporate facilities, public buildings, and hospitality venues) and Event & Rental Services (temporary rental of LED walls, projectors, displays, audio, lighting, and broadcast equipment with technical personnel for events, trade fairs, auto shows, and broadcasts).
Product overview
AVE Audio Visual Equipment GmbH (AVE AV GmbH) operates as an AV systems integrator offering two core product lines: System Integration & Managed Services (permanent AV installations for facilities) and Event & Rental Services (temporary equipment rental and event production). The portfolio includes LED Walls & Large Projections, Museum & Exhibition Solutions, and Digital Signage — spanning professional event technology, broadcast and TV production, interactive museum installations, and commercial digital signage.
Differentiator
Problem solved
Functional benefit
Products and services
- System Integration & Managed Services
- Event & Rental Services
Quantifiable outcome
- ~400 projects completed since 2003
- +2 more outcomes
Companies that use Audio Visual Equipment
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Audio Visual Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature5 records
Audio Visual Equipment partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, secondary and primary.
- CrestroncorePrimary media control and AV-over-IP platform partner. AVE uses Crestron processors (CP3, CP4, CP3N), touchpanels (TSW series), HDMI DM-NVX encoders/decoders, and DIN-DALI-2 gateways for centralized control of installed AV systems.
- LightwarecoreSignal distribution and extension partner for AV systems. Used for HDMI/DisplayPort signal management in projects like BRITA Flagship Store.
- INFiLEDcoreLED wall panel manufacturer. Used curved LED walls with 2.6mm pixel pitch and WP3.1 panels for large-scale installations.
- NovastarcoreVideo processing partner for LED wall content delivery. Novastar processors used for LED wall control in multiple projects.
- Schnick-Schnack-Systems GmbHsecondaryLED element manufacturer supplying individual LED components for installations like the BRITA Water-Bar.
- taaroprimaryProject lead for BRITA Flagship Store project, coordinating overall project execution alongside AVE for system integration.
- DCC.RUHR (Holger Steffentorweihen)secondaryConsulting partner for BRITA Flagship Store project, working alongside AVE on implementation.
- PanasoniccoreBroadcast camera systems (AW-HE40 PTZ cameras), projectors (PT-MZ770), and professional display solutions used across event and installation projects.
- BarcocoreEvent controller (E2, EC-210) for LED wall content management and presentation switchers used in large venue installations.
- NEC (Sharp/NEC)coreCommercial display solutions including 43-inch and 86-inch displays used in conference rooms and public spaces.
- ShurecoreWireless microphone systems (MXW, wireless access points) and audio solutions used in conference and event installations.
- D&B audiotechnikcoreProfessional loudspeaker systems used for high-quality audio reinforcement in events and installations.
- YamahacoreAudio mixing consoles (QL series) used in conference center and event audio installations.
- BlackMagic DesigncoreVideo switchers used in broadcast and hybrid event production setups.
- BenQsecondaryProjector supplier for museum and exhibition installations.
- EpsonsecondaryProjector supplier for museum installations.
- OptomasecondaryProjector supplier for museum installations.
- iiyamasecondaryProfessional displays used in museum interactive installations.
- BrightSignsecondaryDigital signage media players used in permanent museum installations (35 units in Schloss Burg project).
- NexmospheresecondaryMotion and presence sensors for interactive museum installations.
- microsonicsecondarySensor technology for interactive museum installations.
- ComputerWorks GmbHsecondaryTraining partner for Vectorworks and ConnectCAD software education for AVE internal team.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Audio Visual Equipment competitors and assessment
Company assessmentDirect peers
- LANG AG: German specialist in LED screen rental, projection, and media server technology for large-scale events, trade shows, and permanent installations. Comparable to AVE on LED wall and projection capabilities (e.g., INFiLED/Novastar) and as a direct competitor for German event AV contracts.
- Satis&fy: Germany-based event technology specialist providing AV, lighting, staging, and rigging for corporate events, trade shows, and live productions across Europe. Comparable to AVE in event production services, German roots, and premium automotive/corporate client portfolio.
- Neumann&Müller: Germany-based provider of event technology, AV rental, staging, and lighting services for corporate events and live productions. Closely comparable to AVE as a full-service German event technology and AV rental competitor with similar premium enterprise and public-sector clients.
- Gahrens + Battermann: German AV rental and event technology specialist with multiple locations across Germany offering video, audio, lighting, and rigging for events and conferences. Directly comparable to AVE in scope of services, German geographic focus, and enterprise event customer base.
- Habegger: Swiss-headquartered event technology and rigging company with operations in the DACH region delivering AV, staging, and lighting for major corporate events and trade shows. Comparable to AVE as a DACH-focused, full-service event technology and AV provider serving premium enterprise clients.
- Kraftwerk Living Technologies: Austrian AV system integrator specializing in immersive experiences for museums, theme parks, retail, and events using LED, projection, and interactive technology. Comparable to AVE in permanent AV installations (museums, flagship stores), interactive exhibits, and DACH regional presence.
Broad incumbents
- Riedel Communications: German-headquartered provider of intercom, signal distribution, and AV networking solutions for broadcast, live events, and permanent installations. Comparable to AVE through shared broadcast and event AV infrastructure customers (ARD, RBB-style broadcast environments) and signal distribution/control expertise.
- MCI Group: Swiss-headquartered global events and association management company that frequently bundles AV production and venue technology into its event services. Comparable to AVE as a broader incumbent addressing the same corporate event and conference market, though events management rather than pure AV.
- PRG (Production Resource Group): Global market leader in event production and AV rental serving concerts, theater, corporate events, and broadcast with operations across Europe including Germany. Comparable to AVE as a broader incumbent with overlapping AV rental, lighting, and LED capabilities, though much larger and more international.
Regional players
- Bright! Events: German full-service event agency combining creative, staging, and AV technology for corporate events and brand experiences primarily in the DACH region. Comparable to AVE in premium German corporate event delivery and AV production, though smaller and more agency-led in positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Audio Visual Equipment social profiles
Digital presenceAudio Visual Equipment compliance and trust
Trust signalCompliance2 records
Audio Visual Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Visual Equipment leadership team
Management profileNumber of profiles
Profiles2 records
Audio Visual Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Visual Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Visual Equipment
What does Audio Visual Equipment do?
AVE designs, installs, and rents professional audio-visual equipment and media technology systems for events and permanent installations. Its two core service lines are System Integration & Managed Services (planning, installation, and ongoing management of permanent AV systems in museums, corporate facilities, public buildings, and hospitality venues) and Event & Rental Services (temporary rental of LED walls, projectors, displays, audio, lighting, and broadcast equipment with technical personnel for events, trade fairs, auto shows, and broadcasts).
Is Audio Visual Equipment a public or private company?
Audio Visual Equipment is a private company. It is classified as management employee owned and is currently operating.
When was Audio Visual Equipment founded?
Audio Visual Equipment was founded in 1973. It employs 51 to 100 people.
Where is Audio Visual Equipment based?
Audio Visual Equipment is headquartered in Bergisch Gladbach, Germany, in the Europe region.
How does Audio Visual Equipment make money?
Four revenue lines are on record. Event Equipment Rental is the primary driver. The others are system Integration Services, equipment Sales and managed Services.
Who are Audio Visual Equipment's main competitors?
Direct peers on record are LANG AG, Satis&fy, Neumann&Müller, Gahrens + Battermann, Habegger and Kraftwerk Living Technologies. Broad incumbents are Riedel Communications, MCI Group and PRG (Production Resource Group). Bright! Events is listed as a regional player.
Does Audio Visual Equipment have an API?
No public API is recorded for Audio Visual Equipment.
What industry is Audio Visual Equipment in?
Audio Visual Equipment's product category is Audio-Visual System Integration and Event Technology Services. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 81121 and its SIC code is 7373.