Mark Allen & Company
Mark Allen & Company is a boutique strategic communications firm serving CEOs and senior leadership teams with integrated PR, executive positioning, speaking, awards, AI Search, and crisis counsel across technology, media, entertainment, advertising, financial services, health and wellness, and culture.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mark Allen & Company does
Mark Allen & Company is a boutique strategic communications and public relations firm founded by former editor-in-chief Mark Pasetsky. It serves CEOs, founders, and senior leadership teams of ambitious companies across technology, media, entertainment, advertising, financial services, health and wellness, and culture. The firm operates offices in New York, Los Angeles, and Miami, the last added through the March 2026 acquisition of Alban Communications. Headcount is reported in the 1-10 range, consistent with a micro-boutique operating model.
The firm's core offering is an integrated suite of six services: PR & Media Relations, C-Suite Positioning, Speaking, Awards, AI Search optimization, and Crisis Counsel. The AI Search service positions client messaging for LLM-driven discovery surfaces including ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity. Delivery is led by a team of former senior journalists from ADWEEK, Ad Age, CNBC, and peer outlets, and the founder maintains bylines in The New York Times, Ad Age, and Forbes. Industry event presence extends to Cannes Lions, CES, SXSW, Advertising Week, POSSIBLE, and Davos.
Revenue is generated primarily through ongoing retainer engagements with enterprise and mid-market clients, supplemented by select strategic projects. Pricing is quote-based and not publicly disclosed. The go-to-market is relationship-driven, anchored in media relationships, event participation, and founder credentials. The named client roster includes Samsung, MTV, Buick, W Hotels, ProRata, GlassView, and others across consumer and B2B categories. A dedicated PrideNOW offering targets cultural communications for LGBTQ+ clients.
Mark Allen & Company firmographics
Firmographics- Name
- Mark Allen & Company
- Legal name
- Mark Allen & Co.
- Website
- https://markallenco.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mark Allen & Company is a boutique strategic communications firm serving CEOs and senior leadership teams with integrated PR, executive positioning, speaking, awards, AI Search, and crisis counsel across technology, media, entertainment, advertising, financial services, health and wellness, and culture.
- Ownership category
- akta.pro rank
Mark Allen & Company industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Corporate & Financial Communications PR (MPAAADAA)
Keywords
Where Mark Allen & Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mark Allen & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategic Communications Retainers: Primarily supports clients through ongoing retainers providing C-Suite counsel, high-impact media relations, award-winning submissions, main stage speaking opportunities, crisis management, and digital strategies.
- Strategic Projects: Select strategic projects depending on scope, timing, and business goals, offering flexibility for specific initiatives beyond ongoing retainer work.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mark Allen & Company product offering
Product offeringCore offering
Mark Allen & Co. is a boutique strategic public relations and executive counsel firm that delivers PR and media relations, C-Suite positioning, speaking placement and preparation, awards strategy, AI search optimization, and crisis communications for CEOs, founders, and senior leadership teams. Services are delivered primarily through ongoing monthly retainers and are supported by a team of former journalists and editors. The firm serves enterprise and mid-market clients across technology, media, entertainment, advertising, financial services, health and wellness, and culture from offices in New York, Los Angeles, and Miami.
Product overview
Mark Allen & Co. is a strategic PR and executive communications firm offering a unified suite of six integrated service modules: PR & Media Relations, C-Suite Positioning, Speaking, Awards, AI Search, and Crisis Counsel. These services work together to help CEOs and brands build visibility, authority, and long-term influence across traditional media, industry events, and AI-driven discovery platforms. The firm was founded by former journalist Mark Pasetsky and operates across offices in New York, Los Angeles, and Miami.
Differentiator
Problem solved
Functional benefit
Products and services
- PR & Media Relations
Quantifiable outcome
- Clients named to Ad Age A-List within first year
- +3 more outcomes
Companies that use Mark Allen & Company
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles1 record
Mark Allen & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mark Allen & Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mark Allen & Company competitors and assessment
Company assessmentDirect peers
- Walker Sands: B2B-focused integrated marketing and PR firm with strong technology and professional services client base; comparable in its mix of media relations, thought leadership, and content services.
- Sunshine Sachs: Boutique-to-mid-size PR and strategic communications firm with strong entertainment, advocacy, and consumer brand practices; comparable in its celebrity/executive positioning and event-driven approach.
- PAN Communications: Mid-size B2B technology and healthcare PR firm offering media relations, executive visibility, and content development for similar enterprise technology and life-sciences clients.
- BerlinRosen: Mid-size US PR and communications firm with multiple offices and a strong B2B and consumer client base; comparable in its focus on executive positioning, media strategy, and integrated campaigns for ambitious brands.
- M Booth: Mid-size integrated communications and PR agency with similar consumer and brand storytelling capabilities, comparable retainer-based service model and premium client roster.
- 5W Public Relations: US-based PR firm offering media relations, executive positioning, and digital communications for consumer and B2B brands; closely comparable in service mix and mid-market/enterprise client focus.
- JConnelly: Boutique B2B technology and professional services PR firm of similar scale; comparable in its executive positioning, media relations, and event/awards capabilities for tech and B2B brands.
- Hawkins International: Boutique PR and communications firm serving consumer, travel, hospitality, and lifestyle brands; comparable in size, retainer model, and senior-led client engagement.
Broad incumbents
- Edelman: Global communications holding-company leader that competes for the same enterprise PR, executive positioning, and crisis work but at vastly greater scale, geographic reach, and resource depth.
- Weber Shandwick: Large global PR and communications network offering overlapping services in media relations, executive visibility, and crisis; competes for the same Fortune-500 brand retainers as Mark Allen & Co.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mark Allen & Company social profiles
Digital presenceMark Allen & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark Allen & Company leadership team
Management profileNumber of profiles
Profiles8 records
Mark Allen & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark Allen & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark Allen & Company
What does Mark Allen & Company do?
Mark Allen & Co. is a boutique strategic public relations and executive counsel firm that delivers PR and media relations, C-Suite positioning, speaking placement and preparation, awards strategy, AI search optimization, and crisis communications for CEOs, founders, and senior leadership teams. Services are delivered primarily through ongoing monthly retainers and are supported by a team of former journalists and editors. The firm serves enterprise and mid-market clients across technology, media, entertainment, advertising, financial services, health and wellness, and culture from offices in New York, Los Angeles, and Miami.
Is Mark Allen & Company a public or private company?
Mark Allen & Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mark Allen & Company founded?
Mark Allen & Company was founded in 2008. It employs 1 to 10 people.
Where is Mark Allen & Company based?
Mark Allen & Company is headquartered in New York, United States, in the North America region.
How does Mark Allen & Company make money?
Two revenue lines are on record. Strategic Communications Retainers are the primary driver. The others are strategic Projects.
Who are Mark Allen & Company's main competitors?
Direct peers on record are Walker Sands, Sunshine Sachs, PAN Communications, BerlinRosen, M Booth, 5W Public Relations, JConnelly and Hawkins International. Broad incumbents are Edelman and Weber Shandwick.
Does Mark Allen & Company have an API?
No public API is recorded for Mark Allen & Company.
What industry is Mark Allen & Company in?
Mark Allen & Company's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of MPAAADAA, Corporate & Financial Communications PR. Its NAICS code is 541820 and its SIC code is 7311.