Idea Booth

What Idea Booth does

Idea Booth is a Chicago-based, privately-held creative digital agency founded in 2008 (previously operating as Idea Kitchen) that provides integrated brand strategy, digital design and development, social media management, and experiential marketing services. The firm positions itself as a 'creative think tank' delivering full-service brand building from ideation through execution rather than selling modular products or a software platform. Its core offerings span brand strategy and creative direction, UX/UI and web design, mobile-responsive development, content management systems, social media management and advertising, and large-scale experiential event production. The technology stack is conventional agency tooling rather than proprietary IP: standard web frameworks, CMS platforms, social media management tooling, and digital ad platforms, with one specialized capability in geofencing for event attendance verification on the Society platform.

The agency serves a mix of enterprise and mid-market clients across CPG (Walgreens, Turano, Connie's Pizza, Pirro's Sauce), cannabis (Six Labs, MIsix), healthcare and nonprofit (BrainFutures, Matter, Impact Genome), entertainment and gaming (Call of Duty, MTV, Harry Potter), education (University of Chicago Booth), financial services (One Seven), and consumer brands (Nike, Festool, Trojan, Johnson & Johnson, Kraft, Motorola, Thermo Fisher). Notable outcomes include the Walgreens Ology private brand launch (most successful private CPG launch of 2012), the Call of Duty: Modern Warfare 2 NYC Union Square launch event ($300M+ first-day sales), the MTV Half of Us Peabody Award-winning campaign, and a Festool USA Facebook audience grown to 70,000+ followers. The firm operates under a professional services revenue model with custom project-based and retainer engagements, quote-based pricing, and no public pricing or revenue disclosures. Headcount is 11-50, with Ron Gibori as Co-Founder and Managing Partner. The firm is independently owned with no identified institutional investors, parent company, or acquisition activity.

Name

Idea Booth

Legal name

Idea Booth

Website

https://idea-booth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Idea Booth is a Chicago-based creative digital agency founded in 2008 that provides brand strategy, digital design, social media management, and experiential marketing services to enterprise and mid-market clients across CPG, cannabis, healthcare, entertainment, and financial services.

Ownership category

akta.pro rank

Product category

Creative & Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification) (THAHAHAJ)

Keywords

• Brand strategy services
• Digital marketing agency
• Web design development
• Social media management
• Experiential marketing services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy and Creative Services: Full-service brand strategy engagements including discovery, positioning, messaging frameworks, and creative direction. Project-based or retainer arrangements for brand building from concept through execution.
2. Digital Design and Development: UX/UI design, website development, intranet creation, and digital transformation projects. Revenue generated through project fees for design and development deliverables.
3. Social Media Management and Advertising: Ongoing social media management including content creation, monthly content planning, ad campaign management, and community engagement services. Typically retainer-based ongoing engagements.
4. Experiential Marketing and Events: Large-scale event creation and management for product launches and brand activations, including experiential marketing campaigns that generate measurable consumer engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Idea Booth is a creative digital agency that provides brand strategy and positioning, UX/UI design, website development, social media management, content creation, digital advertising, and experiential marketing event services to enterprise and mid-market clients. Engagements cover the full brand lifecycle from discovery and naming through creative execution, campaign management, and launch events. Services are delivered as professional services engagements rather than as packaged software products.

Product overview

Idea Booth is a Chicago-based creative digital agency specializing in brand experiences and digital marketing services. The company operates as a creative think tank offering strategic services rather than a unified software platform. Their core offerings include brand strategy and development, digital and social media strategy, UX/UI design and development, content creation, and marketing campaign execution. Their portfolio spans multiple client sub-brands including Six Labs and MIsix cannabis brands, along with project-based services for clients such as Walgreens (Ology), Call of Duty, MTV, University of Chicago Booth School, Festool, and various other consumer brands, agencies, and organizations. Services are delivered through collaborative client partnerships rather than modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Brand strategy engagements covering discovery research, positioning, messaging frameworks, and creative direction for enterprise and mid-market clients building or repositioning their brands.
• Digital Design and Web Development UX/UI design, website development, intranet creation, and digital transformation projects delivered as project-based engagements for client brands.
• Social Media Management and Advertising Ongoing social media management covering content creation, monthly content planning, ad campaign management, and community engagement, typically delivered under retainer-based engagements.
• Experiential Marketing and Events Large-scale event creation and management for product launches and brand activations, including experiential marketing campaigns designed to drive measurable consumer engagement.

Quantifiable outcome

• Call of Duty: Modern Warfare 2 generated $300 million+ in first 24 hours of sales
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Six Labs CannabiscoreStrategic or Co-development PartnerIdea Booth serves as Six Labs' inside agency, handling their sub-brand launches and continuing marketing and internal processes. The partnership has extended beyond traditional client/agency relationship into ongoing strategic collaboration spanning brand strategy, packaging design, social media management, and ongoing product marketing across multiple cannabis brands. Idea Booth has successfully launched 6 cannabis brands on social media for Six Labs.

Scale indicators9 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Big Spaceship: Independent creative agency blending brand strategy, digital product and social campaigns for major brands, closely mirroring Idea Booth's integrated model.
• Firstborn: Digital creative agency focused on UX/design, web development and brand experiences, overlapping heavily with Idea Booth's core offering.
• VaynerMedia: Full-service digital and social creative agency serving enterprise brands with strategy, content and experiential work — directly comparable to Idea Booth's social-led brand services.

Regional players

• O'Keefe Reinhard & Paul: Chicago-based independent creative/advertising agency serving consumer brands in the same metro market as Idea Booth.

Broad incumbents

• Jack Morton Worldwide: Global experiential and brand-experience agency; overlaps with Idea Booth's product-launch and brand-activation events but at far larger scale.
• AKQA: Global digital design and innovation agency offering strategy, UX and development for enterprise brands, overlapping with Idea Booth's digital services at network scale.
• Momentum Worldwide: Large experiential marketing agency creating brand activations and launch events, comparable to Idea Booth's experiential campaigns for entertainment and CPG clients.
• Digitas: Global connected-marketing agency (Publicis) providing brand, social and digital services to enterprise clients, overlapping with Idea Booth's offering.
• R/GA: Established digital agency delivering brand transformation, product and campaign work — a larger incumbent in the same category as Idea Booth.

Emerging players

• Cannabis Creative Group: Digital marketing agency specializing in cannabis and regulated industries, directly comparable to Idea Booth's cannabis brand-building niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ideabooth
• Facebookfacebook.com/ideabooth
• LinkedInlinkedin.com/company/ideabooth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Booth