What Domaine Lafage does

Domaine Lafage is a sixth-generation family-owned winery (SARL LAFAGE) operating across 260 hectares of vineyard in five distinct Roussillon terroirs in southern France — sea-level near Perpignan (Mas Miraflors), Maury (Domaine St Roch), Les Aspres, Saint-Paul-de-Fenouillet, and Rivesaltes. Founded in 1798 and currently led by Jean-Marc Lafage (Gérant) and Éliane Lafage (qualified oenologist), the estate produces a portfolio spanning red, white, rosé, natural sweet (Vin Doux Naturel), and sparkling wines across 15+ grape varieties. Technical differentiation rests on regenerative viticulture practices (biochar application, drought-tolerant cépages, écopâturage, agroforestry, weather-station monitoring) and an unusual degree of old-vine preservation (up to 95–100 years) on hilly, non-mechanizable plots.

The business operates three revenue streams: (1) direct-to-consumer sales through the estate boutique at Mas Miraflors (Perpignan) and a WooCommerce-powered online shop; (2) wholesale distribution through French wine retailers and restaurants plus export into the UK, USA, and Ireland; and (3) a programmatic oenotourism and events layer (Apéro Sunset at €25/person, Grande Soirée Fleurie at €50–55/person, La Grande Bodega Lafage with tiered €9–€55 tickets, afterworks, corporate venue hire) orchestrated via partnerships with caterers (Crystal Traiteur, Au Fil des Fromages) and Archimed Event. Pricing for wine bottles is not publicly disclosed; event and venue pricing is transparent. Marketing is anchored by extensive earned media (TF1, Le Figaro, Le Monde, Decanter, Wine Spectator, Wine Advocate, James Suckling, Jancis Robinson, Harpers, The Times, Food & Wine) and active social channels (Instagram, Facebook, LinkedIn, TikTok). The company is privately held with no external funding and operates a wholly-owned sub-brand, Saint-Roch (Maury).

Name

Domaine Lafage

Legal name

SARL LAFAGE

Website

https://domaine-lafage.com

Company type

Private

Founded year

1798

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine Lafage is a sixth-generation family winery in Roussillon, France, cultivating 260 hectares across five terroirs to produce red, white, rosé, sparkling, and natural sweet wines sold direct-to-consumer, via French/international trade, and through oenotourism events.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (31213), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Roussillon wine production
• Estate bottled wines
• Regenerative viticulture
• Wine tourism
• Natural sweet wines

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct wine sales (estate boutique and online): Domaine Lafage sells its wines directly to consumers through its estate boutique at Mas Miraflors (open Monday–Saturday, 10h–12h30 & 15h–19h, and daily in July–August) and via its e-commerce website. The site supports account creation, online ordering, and payment processing.
2. Reseller and retail distribution: Wines are distributed through a network of wine retailers, restaurants, and resellers in France and internationally, as evidenced by export press coverage (UK, USA, Ireland).
3. Oenotourism and events: Revenue generated from ticketed events: Apéro Sunset (€25/person), Grande Soirée events (€50–55/person), La Grande Bodega (€9–55/person tiers), afterworks (€20–25/person), and corporate event hire of the estate's spaces (La Boutique, L'Espace Miraflors, La Terrasse).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Domaine Lafage is a sixth-generation family-owned winery in Roussillon, France (operating as SARL LAFAGE, founded 1798), producing red, white, rosé, sparkling, and natural sweet wines across approximately 260 hectares of vineyards in five distinct terroir zones. The estate sells direct-to-consumer through its Mas Miraflors boutique and e-commerce shop, and distributes through wine retailers, restaurants, and international export markets (UK, USA, Ireland).

Product overview

Domaine Lafage is a family-owned winery in Roussillon, France, established in 1798, now in its 6th generation under Jean-Marc and Eliane Lafage. The company produces a diverse portfolio of wines across five distinct vineyard areas totaling 260 hectares. The core product range includes: reds (Léa, Nicolas, Narassa, Authentique, Saint-Roch Chimères, Les Onze Terrasses, Moutou, Les Lloses, La Caumette, Miraille, Gallica), whites (Miraflors Blanc, Cadireta, Centenaire, La Grande Cuvée Blanc, Lafabuleuse, Nereda, Côté Est, Le Vieux Figuier), rosés (Miraflors Rosé - flagship), sparkling wines (La Triple Rosé), and natural sweet wines (Muscat de Rivesaltes, Maury Grenat). The sub-brand Saint-Roch produces wines from Maury including sulfite-free options. The wines are distributed across multiple appellations including Côtes Catalanes, Côtes du Roussillon, Collioure, and Vin de France.

Differentiator

Problem solved

Functional benefit

Brands

• Saint-Roch: Wine brand produced at the Maury estate, featuring Chimères and other cuvées from the Agly Valley.

Products and services

• Miraflors Rosé
• Centenaire
• Léa
• Nicolas
• Cadireta
• La Triple Rosé
• Narassa
• Authentique
• La Grande Cuvée Blanc
• Saint-Roch Chimères
• Les Onze Terrasses
• Côté Est
• Muscat de Rivesaltes
• Maury Grenat
• Miraflors Blanc
• Moutou
• Les Lloses
• La Caumette
• Miraille
• Lafabuleuse
• La Rétro
• Gallica
• Muscat Grain de Vigne
• Nereda
• Fundació
• Les Sardines Catalanes
• Le Vieux Figuier
• Apéro Sunset Events
• Grande Soirée Fleurie
• La Grande Bodega Lafage
• Corporate Event Hire

Quantifiable outcome

• 9 wines rated 91–95 points by James Suckling 2025 (including 95pts for Miraille 2022)
• +10 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Crystal TraiteurminorGTM or Marketing PartnerCrystal Traiteur is a local catering partner providing food for Domaine Lafage's Apéro Sunset events and Grande Soirée Fleurie events. They prepare gourmet menus (apéritifs fraîcheur, full dinner menus) paired with Lafage wines at on-site events.
• Au Fil des FromagesminorGTM or Marketing PartnerAu Fil des Fromages (Saint-Estève) provides charcuterie and cheese boards for Apéro Sunset events at Domaine Lafage, offering themed food pairings to complement the wine tasting experience.
• Archimed EventcoreStrategic or Co-development PartnerArchimed Event is the co-organiser of 'La Grande Bodega Lafage' — a major annual evening event at the Domaine featuring wine bars, barbecue, live music (Aïoli Beach & Massbeat, DJ set), and a premium dining space. This is a flagship annual event for the estate.
• Cap d'OnaminorGTM or Marketing PartnerCap d'Ona is a beer brand served alongside Lafage wines at La Grande Bodega Lafage events, providing a broader beverage offering for event attendees.
• Seb SushisminorGTM or Marketing PartnerLocal sushi provider for Apéro Sunset events at Domaine Lafage, offering Japanese food pairings with Lafage wines.
• Saint-Roch (Château Saint-Roch)minorOthersSaint-Roch is a Lafage family brand (chateausaintroch.fr) producing wines from the Maury appellation. It is an affiliated estate within the Lafage family's holdings, listed under 'Lafage Brands'.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domaine Gauby: A biodynamic family winery in Calce, Roussillon, producing premium red, white, and rosé wines from old vines on schist soils. Closest direct peer to Domaine Lafage in terms of region, family ownership, biodynamic/sustainable viticulture focus, and premium positioning in top international wine publications.
• Domaine Tempier: Family-owned Bandol (Provence) estate producing benchmark rosé and structured reds from old vines, with a small DTC operation and devoted trade following. Comparable as a multi-generational family estate focused on Mediterranean rosé and old-vine reds, with strong critical reputation.
• Mas Amiel: Historic Maury estate specializing in VDN (Vin Doux Naturel) and dry Roussillon wines, with significant oenotourism programming and an estate boutique. Directly comparable in region (Roussillon/Maury appellation), DTC and events focus, and natural sweet wine expertise overlapping with Lafage's Muscat de Rivesaltes and Maury Grenat.
• Domaine de la Rectorie: Family-owned Collioure (Banyuls/Roussillon) estate specializing in Grenache-based reds, rosés, and natural sweet Banyuls wines. Directly comparable as a multi-generational Roussillon family producer with overlapping VDN, rosé, and red portfolio and similar small DTC and trade channels.
• Domaine de l'Horizon: Biodynamic Roussillon producer with old-vine Carignan, Syrah, and Grenache across calcareous-clay terroirs near the coast. Highly comparable in region, regenerative/biodynamic viticulture, and small premium positioning with strong press accolades.
• Domaine de la Pousse d'Or: Burgundy biodynamic family producer focused on premium terroir-driven Pinot Noirs and Chardonnays. Comparable in family-ownership DNA, biodynamic/sustainable practice, and premium-trade focus across multiple village appellations, though Burgundy rather than Roussillon.

Broad incumbents

• Gérard Bertrand: The largest premium biodynamic producer in Languedoc-Roussillon, with broad distribution, an extensive event and hospitality program, and global brand recognition. Comparable in southern French positioning, biodynamic commitment, and DTC/event-driven GTM, but at significantly larger scale.
• M. Chapoutier: Family-owned biodynamic Rhône Valley producer with extensive global distribution, premium positioning, and a deep heritage story. Comparable in family ownership, biodynamic/sustainability leadership, premium multi-terroir portfolio, and emphasis on terroir-driven cuvées.
• Château d'Esclans: Producer of Whispering Angel and Rock Angel premium Provence rosés, family-owned with global distribution and a DTC/e-commerce focus. Directly comparable on the rosé-led premium playbook that Lafage's Miraflors Rosé follows, though in Provence rather than Roussillon.
• Torres: 5th-generation family-owned Catalan/Spanish wine giant with global distribution and pioneering regenerative/climate-adaptive viticulture programs. Comparable as a multi-generational Catalan-region family producer with strong DTC, broad international distribution, and significant sustainability/climate-adaptation innovation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/domaine.lafage
• LinkedInlinkedin.com/company/domaine-lafage
• Instagraminstagram.com/domainelafage
• TikToktiktok.com/@domainelafage
• Xx.com/DomaineLafage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Lafage