Saint Roch
Saint Roch is a privately held, family-owned Alpine distillery in the Aosta Valley producing génépy liqueurs, gin, grappa, and amaro through three sub-brands for Italian consumers and HORECA accounts, using locally cultivated botanicals and renewable-energy-powered artisanal distillation.
- Company typePrivate
- Founded1902
- HeadquartersQuart, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saint Roch does
Saint Roch (legal entity St. Roch S.r.l.) is a privately held Italian artisanal distillery headquartered in Quart, in the Aosta Valley, with approximately 15 employees. The company operates three interconnected sub-brands — Saint Roch, Levi, and Ottoz — producing a portfolio of more than 38 Alpine liqueurs, spirits, and grappas built around locally sourced botanicals, most notably génépy (Artemisia umbelliformis) cultivated above 2,000 metres altitude, plus saffron and Alpine juniper. Production relies on a discontinuous bain-marie still designed to preserve botanical aromas, and the facility is powered by 95% renewable energy generated from more than 2,000 square metres of on-site photovoltaic panels; the Rosset family further controls vertical integration through affiliated farm Rosset Terroir, which cultivates key ingredients.
The commercial model is anchored in direct-to-consumer sales through the company's own e-commerce storefront and physical showroom at the Quart headquarters, supplemented by HORECA distribution (cocktail bars, restaurants, hotels) across Italy. Product pricing spans €5 to €65 per bottle, with free shipping above €70 and a 20% subscriber discount driving newsletter acquisition via Brevo. The brand has earned third-party validation through the World Liqueur Awards 2020, where its Ebo Lebo Gran Riserva was named Best Amaro in the World, and continues to invest in brand presentation, including a full Ottoz restyling completed in June 2025.
The company remains entirely family-owned under the Rosset family, led by partners Nicola Rosset (CEO) and Alessandro Rosset, with no disclosed institutional investment, external parent, or international distribution footprint. Operations are concentrated in Italy and adjacent European markets, with no evidence of large-volume enterprise customers or subscription revenue mechanics; revenue is not publicly disclosed.
Saint Roch firmographics
Firmographics- Name
- Saint Roch
- Legal name
- St. Roch S.r.l.
- Website
- https://strochleviottoz.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saint Roch is a privately held, family-owned Alpine distillery in the Aosta Valley producing génépy liqueurs, gin, grappa, and amaro through three sub-brands for Italian consumers and HORECA accounts, using locally cultivated botanicals and renewable-energy-powered artisanal distillation.
- Ownership category
- akta.pro rank
Saint Roch industry classification
Industry- Product category
- Spirits and Liqueurs
- NAICS
- Distilleries (31214), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM)
Keywords
Where Saint Roch is headquartered
LocationHeadquarters
- HQ city
- Quart
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Saint Roch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Spirits and Liqueur Sales: Direct sales of distilled spirits and liqueurs including Génépy, Gin, Grappa, Amaro, and specialty liqueurs through e-commerce and physical retail
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Génépy products |
| Unit Pricing | Pay-as-you-go | Gin products |
| Unit Pricing | Pay-as-you-go | Amari and Liqueurs |
| Unit Pricing | Pay-as-you-go | Grappa products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Saint Roch product offering
Product offeringCore offering
Saint Roch is an Alpine distillery group that produces and sells a portfolio of spirits and liqueurs including génépy liqueurs, Alpine gins, grappas, amari (bitter liqueurs), and specialty liqueurs under three sub-brands (Saint Roch, Levi, and Ottoz). Products are crafted from locally cultivated botanicals in Valle d'Aosta using a discontinuous bain-marie still and renewable energy, then sold through direct e-commerce, an on-site showroom, and HORECA wholesale channels in Italy.
Product overview
Distillerie St. Roch Levi Ottoz operates as an Alpine distillery group producing liqueurs, spirits, and grappas across three brands: St. Roch (historic spirits including génépy, gin, amaro, grappa), Levi (Alpine spirits including gin and grappa), and Ottoz (liqueurs and génépy products). The portfolio includes bitter liqueurs (Ebo Lebo Gran Riserva awarded Best Amaro in the World 2020), Alpine gins (Gin 8Z, Gin Glacialis, Gin St. Roch), various génépy products (Classique, Centenario, Artemisia variants), grappas, and specialty items. Products are crafted using locally sourced botanicals from Valle d'Aosta including génépy (Artemisia umbelliformis), saffron, and marc from regional wineries, using discontinuous bain-marie stills with 95% renewable energy.
Differentiator
Problem solved
Functional benefit
Brands
- Saint Roch: Historical spirits brand of the distillery
- Levi
- Ottoz
Products and services
- Ebo Lebo Gran Riserva Premium bitter liqueur (amaro) made with saffron and génépy from Valle d'Aosta, with digestive characteristics. Awarded Best Amaro in the World at the World Liqueur Awards 2020 in London. Targeted at spirits consumers and mixology professionals seeking distinctive Alpine amari.
- Gin 8Z London Dry Gin distilled with eight botanicals: six Alpine (juniper, edelweiss, génépy, thyme, sage, mint) and two Mediterranean (lemon and coriander). Targeted at gin consumers and cocktail bars seeking Alpine-distilled premium gin.
- Elixir Génépy Classique Classic bright-green génépy liqueur produced through hydroalcoholic infusion of génépy and Valdostan mint, with intense Alpine herbs aroma. Targeted at consumers of traditional Alpine liqueurs and cocktail bars.
- Elixir Génépy Centenario Liqueur from hydroalcoholic infusion of male génépy flowers, aged in steel tanks for 6 months, characterized by more bitter and less vegetal notes. Targeted at spirits enthusiasts and traditional Alpine liqueur consumers.
- Génépy Artemisia Rosé Young, fresh liqueur combining génépy produced via the suspension technique with raspberries from Valle d'Aosta mountains, with sweet raspberry fragrance and a génépy finish. Targeted at consumers seeking modern, fruit-forward Alpine liqueurs.
- Artemisia Bacio Sweet, creamy liqueur combining profiterole cream and génépy, featuring cocoa and coffee notes wrapped in Alpine Artemisia aroma. Targeted at consumers seeking dessert-style Alpine liqueurs.
- Génépy Artemisia Blanc Génépy produced using the suspension technique in which Artemisia plants are suspended above alcohol in barrels for months, capturing volatile aromas through auto-distillation. Targeted at premium Alpine liqueur consumers.
- Gin Glacialis Dry Gin (Levi brand) made from wild juniper berries hand-picked on steep slopes of Valle d'Aosta, blended with pure water from Alpine glaciers. Targeted at premium gin consumers.
- https://strochleviottoz.com/wp-content/uploads/2024/06/Gin-Saint-Roch-Distillerie-Valle-d-Aosta-300x300.png Distillate designed for immediate mixology use, enriched with Italian juniper berries and mountain edelweiss. Targeted at bartenders and consumers seeking a ready-to-mix Alpine gin.
- https://strochleviottoz.com/wp-content/uploads/2025/04/alpin-liqueur-centerbe-ottoz-distillerie-alpine-saint-roch-valle-daosta-300x300.png Historic liqueur revived from Ottoz family recipes dating to the 1970s, made with cinnamon, cloves, mint, chamomile, valerian, and green tea. Targeted at heritage liqueur consumers.
- https://strochleviottoz.com/wp-content/uploads/2024/06/Amaro-Aosta-Levi-Distillerie-Valle-d-Aosta-300x300.png Bitter liqueur (Levi brand) from maceration of selected medicinal plants in alcohol, with decisive and balanced taste enriched with sweet aromatic and floral notes. Targeted at amaro enthusiasts and cocktail bars.
- https://strochleviottoz.com/wp-content/uploads/2024/06/Genepy-Saint-Roch-Distillerie-Valle-d-Aosta-300x300.png Historic liqueur produced according to ancient tradition from Artemisia umbelliformis (génépy) growing above 2,000 meters altitude. Targeted at consumers of traditional Alpine liqueurs.
- https://strochleviottoz.com/wp-content/uploads/2024/06/Amaro-Saint-Roch-Distillerie-Valle-d-Aosta-300x300.png Historic bitter liqueur from the St. Roch distillery tradition, targeted at consumers of traditional Alpine amari.
- Grappa della Brenva Grappa named after the Brenva glacier, made from the marc of Valle d'Aosta wines. Targeted at grappa consumers and HORECA accounts.
- Grappa de Bathezar Aged grappa named after the Bathezar glacier, targeted at collectors of aged Alpine grappa.
- Grappa du Glacier Grappa inspired by Alpine glaciers, targeted at grappa enthusiasts.
- Dolce Crema al Genepy Sweet cream dessert with génépy flavor, targeted at consumers seeking a dessert pairing or spreadable Alpine specialty.
- https://strochleviottoz.com/wp-content/uploads/2024/06/Bombardino-Saint-Roch-Distillerie-Valle-d-Aosta-300x300.png Traditional Bombardino liqueur from the Valdostan tradition, typically served warm as a winter drink. Targeted at consumers of traditional Alpine après-ski beverages and ski resort HORECA.
Quantifiable outcome
- World Liqueur Award 2020 - Best Amaro in the World
Companies that use Saint Roch
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Saint Roch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Saint Roch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PayPalcorePayPal is used as the payment processing platform for all online transactions on the e-commerce website, handling payment processing securely.
- BrevocoreBrevo manages the company's mailing list and email communications, enabling commercial and promotional messaging to subscribers.
- Rosset TerroircoreGroup's affiliated farm that cultivates Génépy and saffron used in Saint Roch products. Represents vertical integration of the supply chain for core botanical ingredients.
- Local Transport/Shipping CompaniesminorTransport companies and forwarding agents used to manage delivery of products purchased on the website to customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Saint Roch competitors and assessment
Company assessmentDirect peers
- Poli Distillerie: Italian family-owned craft distillery producing grappa, gin, and amaro with proprietary distillation methods (artisanal bain-marie stills). Direct comparable in craft premium spirits and artisanal extraction methods.
- Strega Alberti: Italian heritage liqueur producer known for Strega liqueur and other botanical liqueurs. Comparable in being a multi-generational Italian liqueur house with craft heritage and a branded product portfolio.
- Luxardo: Italian family-owned distillery producing liqueurs (Maraschino, Amaretto, etc.) and gin with a strong heritage and Italian craft positioning. Comparable in product mix across liqueurs and gin sold both domestically and exported.
- Distilleria Bonaventura Maschio: Italian grappa and spirit distillery producing grappa, gin, and liqueurs. Comparable in product category (Italian distilled spirits) and craft/semi-craft positioning.
- Nonino Distillatori: Family-owned Italian craft distillery producing grappa, gin (Antica Cuvée), and amaro, with a similar heritage-driven, premium-positioning model and direct-to-consumer focus. Highly comparable in scale, product mix, and artisanal positioning.
- Amaro Lucano: Italian heritage amaro brand with a long family tradition, comparable product category and craft positioning. Similar in producing bitter liqueurs with botanical infusions rooted in Italian regional heritage.
Broad incumbents
- Ramazzotti: Italian amaro brand owned by Pernod Ricard with broad European distribution. Competes in the same category as Saint Roch's Ebo Lebo but at much larger scale.
- Campari Group: Global Italian spirits major (Campari, Aperol, Averna, Cynar, etc.) with broad portfolio. Relevant as a diversified industry incumbent and acquirer of premium amaro brands active in the same category.
- Fernet-Branca (Fratelli Branca): Established Italian amaro producer (Fernet-Branca, Branca Menta) with global distribution. Much larger broad incumbent in the same amaro category where Saint Roch's Ebo Lebo competes.
- Amaro Montenegro: Heritage Italian amaro brand (now part of Gruppo Montenegro, owned by Pernod Ricard's Italian portfolio). A larger incumbent competing in the same premium amaro category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saint Roch social profiles
Digital presenceSaint Roch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Roch leadership team
Management profileNumber of profiles
Profiles10 records
Saint Roch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Roch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Roch
What does Saint Roch do?
Saint Roch is an Alpine distillery group that produces and sells a portfolio of spirits and liqueurs including génépy liqueurs, Alpine gins, grappas, amari (bitter liqueurs), and specialty liqueurs under three sub-brands (Saint Roch, Levi, and Ottoz). Products are crafted from locally cultivated botanicals in Valle d'Aosta using a discontinuous bain-marie still and renewable energy, then sold through direct e-commerce, an on-site showroom, and HORECA wholesale channels in Italy.
Is Saint Roch a public or private company?
Saint Roch is a private company. It is classified as family owned and is currently operating.
When was Saint Roch founded?
Saint Roch was founded in 1902. It employs 11 to 50 people.
Where is Saint Roch based?
Saint Roch is headquartered in Quart, Italy, in the Europe region.
How does Saint Roch make money?
One revenue line is on record: spirits and Liqueur Sales.
Who are Saint Roch's main competitors?
Direct peers on record are Poli Distillerie, Strega Alberti, Luxardo, Distilleria Bonaventura Maschio, Nonino Distillatori and Amaro Lucano. Broad incumbents are Ramazzotti, Campari Group, Fernet-Branca (Fratelli Branca) and Amaro Montenegro.
Does Saint Roch have an API?
No public API is recorded for Saint Roch.
What industry is Saint Roch in?
Saint Roch's product category is Spirits and Liqueurs. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers. Its NAICS code is 31214 and its SIC code is 5180.