Honest Biscuits

What Honest Biscuits does

Honest Biscuits is a single-location Southern-style breakfast and lunch restaurant in Seattle's Pike Place Market, operating under the legal entity Tilt LLC. Founded in 2011, the company bakes and serves buttermilk biscuits and biscuit-based sandwiches (signature items include The MacGregor Biscuit with Beecher's white cheddar, The Dirty Bird, and the BEAR Sandwich) using locally sourced Pacific Northwest ingredients from suppliers such as Shepherd's Grain, Beecher's Flagship, Uli's Famous Sausage, Bob's Red Mill, 3 Generations Jam, and Seattle Pickle Company. The menu spans classic biscuits ($5.75), gluten-free and vegan variants, breakfast sandwiches ($11–$25), biscuits and gravy, grit bowls, sides, and a small at-home retail line of biscuit mixes, sage stuffing, and artisan jams.

The business runs a direct-to-consumer omnichannel model. The Pike Place Market storefront (1901 Western Ave Suite E) handles dine-in and pickup with limited daypart hours. Digital channels include an Owner.com-powered online ordering site for local Seattle pickup and delivery, a proprietary Honest B mobile app (iOS/Android) with a $4 first-order incentive, gift cards denominated $5–$2,000 (5% purchase fee), and a points-based loyalty program. Geographic reach is extended nationally through a Goldbelly shipping partnership, and corporate catering is delivered through EZCater. Revenue is generated across six streams: dine-in/takeout, local delivery, Goldbelly shipping, catering, gift cards, and at-home retail products. Headcount is reported in the 11–50 range. No institutional funding, parent company, or public financial disclosures are present in the source data.

Commercially, the business is asset-light (single leased market stall), brand-led around a Southern comfort food niche in the Pacific Northwest, and constrained to one physical point of sale. Expansion has come via channel and product surface extensions (national shipping, catering, mobile app, loyalty, at-home products) rather than unit growth. The technology layer is third-party (Owner.com, Goldbelly, OrderSave) rather than proprietary, and there is no disclosed AI/ML capability, API, or data infrastructure.

Name

Honest Biscuits

Legal name

Tilt LLC

Website

https://honestbiscuits.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Honest Biscuits is a Seattle-based, single-location Southern-style biscuit restaurant in Pike Place Market selling dine-in, pickup, delivery, nationwide shipping via Goldbelly, and catering via EZCater to local consumers, tourists, and corporate customers.

Ownership category

akta.pro rank

Product category

Breakfast Restaurant

NAICS

Limited-Service Restaurants (722513), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Southern breakfast restaurant
• Artisan biscuits
• Breakfast sandwiches
• Biscuit catering
• Comfort food diner

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Core revenue from selling biscuits, sandwiches, and breakfast/lunch items directly to consumers at their Pike Place Market location. Customers order online for pickup or delivery, or dine in at the restaurant.
2. Catering Services: Corporate and event catering offered through EZCater platform partnership, allowing bulk orders for groups.
3. Nationwide Shipping: Products shipped nationally through Goldbelly platform, enabling customers outside Seattle to order biscuits and specialty items.
4. Gift Cards: Restaurant gift cards sold in denominations from $10 to $100 (plus custom amounts $5-$2,000) for use on takeout or delivery orders.
5. Loyalty/Rewards Program: Rewards program where customers earn points for free food, with mobile app integration for tracking and redemption.
6. At-Home Products: Sale of retail products including biscuit mixes (regular and gluten-free), sage stuffing mix, and 3 Generations Jam varieties for home preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Honest Biscuits is a Southern-style breakfast restaurant located in Pike Place Market, Seattle, that sells handmade biscuits, breakfast sandwiches, biscuits and gravy, grits bowls, sides, desserts, and beverages for dine-in and online ordering. The company also offers at-home products such as biscuit mix, jam, and stuffing, catering services via EZCater, and nationwide shipping through Goldbelly.

Product overview

Honest Biscuits is a single-location Southern-style breakfast restaurant in Seattle's Pike Place Market. The core offering centers on freshly baked buttermilk biscuits (the 'Butterhole Biscuit'), available in classic, gluten-free, and vegan varieties. These biscuits serve as the foundation for a menu of breakfast sandwiches (including signature items like The MacGregor Biscuit and The Dirty Bird), biscuits and gravy dishes, and grit bowls. The restaurant also offers at-home products including biscuit mixes, jams, and stuffing. Digital services include mobile ordering, a rewards/loyalty program, catering through EZCater, and nationwide product delivery via Goldbelly. The menu emphasizes local ingredients including Shepherd's Grain flour, Beecher's cheese, and Uli's Famous sausages.

Differentiator

Problem solved

Functional benefit

Products and services

• Biscuits

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Shepherd GrainsminorOthersLocal flour supplier providing sustainably grown Washington wheat flour used in all biscuit recipes. Part of Honest Biscuits' commitment to local ingredients.
• Beecher's Flagship White Cheddar CheeseminorOthersLocal Seattle cheesemaker whose Flagship White Cheddar is featured in signature items like The MacGregor Biscuit, Pike Place Biscuit, and The Dirty Bird.
• Uli's Famous SausageminorOthersLocal market sausage supplier used in multiple menu items including Sausage, Egg & Cheese Biscuit and Mexican Breakfast.
• 3 Generations JamminorOthersArtisan jam producer from Anacortes, WA providing house-made jams including Blueberry Lemon, Cherry Pie, Marionberry, Apricot, Raspberry, Strawberry Rhubarb, Tayberry, and Triple Berry varieties. Also sold for at-home purchase.
• Bob's Red MillminorOthersOregon-based grain supplier providing organic polenta corn grits used in Three Cheese Grits and other grits dishes.
• EZCaterminorChannel Partner/ Reseller/ DistributorCatering platform partnership enabling corporate and event catering orders for Honest Biscuits.
• GoldbellyminorChannel Partner/ Reseller/ DistributorNationwide shipping partnership enabling customers across the United States to order Honest Biscuits products for home delivery.
• Frank's ProduceminorOthersLocal Pike Place Market produce supplier providing fresh fruits and vegetables for menu items.
• Seattle Pickle CompanyminorOthersLocal pickle supplier providing pickle slices for the Fried Chicken Sandwich.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• First Watch: Large U.S. breakfast/brunch/lunch chain with hundreds of locations. Relevant comparable on breakfast/lunch daypart focus and counter-service casual format, though operates at much larger scale and broader menu than Honest Biscuits.
• Black Bear Diner: Multi-state family-dining chain known for comfort food including biscuits and gravy. Comparable on comfort-food menu positioning and breakfast emphasis, though broader in format and lower price point than Honest Biscuits.
• Another Broken Egg Cafe: Multi-state upscale breakfast/brunch chain with full bar. Comparable on breakfast-specialist positioning and full-service cafe format, though broader in scope and Southern-accented menu overlap.
• Cracker Barrel: National chain historically associated with Southern biscuits and homestyle breakfast. Comparable on biscuit-as-icon product positioning and Southern comfort food identity, though operates at vastly larger scale and with retail component.
• Tupelo Honey Cafe: Multi-state Southern-inspired breakfast/brunch chain operating at broader scale than Honest Biscuits. Comparable on Southern comfort positioning and full breakfast/lunch menu, but operates as a larger portfolio rather than a biscuit specialist.

Direct peers

• The Flying Biscuit Cafe: Atlanta-origin biscuit-forward breakfast/brunch chain with multiple franchise locations. Comparable on biscuit-led menu, Southern comfort positioning, and chain expansion from a single founding location.
• Callie's Hot Little Biscuit: Charleston-origin biscuit-focused counter-service concept with multiple locations and nationwide shipping via Goldbelly. Closest concept-level comparable — Southern biscuit DNA, counter-service model, and similar Goldbelly-driven national reach strategy.
• Biscuit Love: Nashville-based biscuit restaurant with multiple locations and a national shipping program. Directly comparable on Southern-biscuit menu, urban-tourist trade area, and expansion from single-origin to multi-location footprint.
• Maple Street Biscuit Company: Multi-state biscuit-sandwich concept emphasizing locally sourced ingredients and creative biscuit toppings. Strong comparable on biscuit-led menu, fast-casual service model, and local-ingredient brand storytelling.
• Biscuit Bitch: Seattle-based biscuit-focused breakfast concept operating multiple locations in the same metro. Direct comparable on geography, product category (biscuit sandwiches), and casual breakfast daypart, making it the closest local competitor to Honest Biscuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HonestBiscuits
• Facebookfacebook.com/HonestBiscuits
• LinkedInlinkedin.com/company/honest-biscuits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Biscuits