11 Infotech System

What 11 Infotech System does

11-Infotech System Co., Ltd. is a Bangkok-headquartered, privately held Thai travel technology company founded in 2004 that develops XML API-based software for the global travel industry. The company sells an integrated suite of travel-specific platforms—Infotech Premium (Travflex) for B2B/B2C online distribution, Infotech DMC for operations and accounting, Hotelstrack for hotel connectivity, plus supporting modules including Infotech HotelBox (hotel booking), Infotech Loyalty (loyalty programs), Infotech Index (mapping with Unique Web Service Codes), PMS Suite (cloud property management) and the B2B Lite rapid-deployment entry product—alongside digital marketing services and business process outsourcing. Target customers are tour operators, travel agencies, hotels, and destination management companies (DMCs), and the company's footprint spans 35+ countries across Asia-Pacific, the Middle East, Europe and Africa.

The core technical architecture is XML API connectivity certified by channel managers and global suppliers, enabling real-time distribution of accommodations, transfers, sightseeing, packages and air tickets. White-label/OEM deployment, multi-branch operational support, multi-currency future exchange-rate calculation, and the UWC mapping standard differentiate the stack and allow mid-market travel buyers and sellers to integrate inventory and reservations without building proprietary connectivity. Proprietary features such as yield management, rate/allotment control, automated invoice/voucher/itinerary generation, and B2B/B2C channel exposure sit on top of this connectivity layer.

The company monetizes through software licensing and recurring subscriptions plus professional services revenue from on-site training, implementation and customization, with a quote-based enterprise pricing model and a post-COVID B2B Lite entry tier priced at USD $2,000. Go-to-market is direct enterprise field sales supplemented by active participation in major travel trade shows (WTM London, ITB Berlin, ITB Asia, ATM Dubai) and white-label distribution to partners; the firm is privately held with no disclosed institutional funding, is led by CEO Chartchai (Charlie) Pothong, and reports active operations with regular partnership announcements and event participation through 2025-2026.

Name

11 Infotech System

Legal name

11-Infotech System Co., Ltd.

Website

https://11infotech.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

11-Infotech System Co., Ltd. is a Bangkok-based, privately held travel software company selling XML API-based B2B/B2C distribution, DMC operations, hotel connectivity and PMS platforms to tour operators, travel agencies, hotels and DMCs across 35+ countries.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

akta.pro secondary industries

Supplier Content, Rate Management & Contracting Tools (THAKANAH), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

• Travel software solutions
• Hotel booking platforms
• Tour operator systems
• XML API integration
• Travel agency tools

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing and Subscriptions: The company generates revenue through licensing its travel software solutions including Infotech Premium, DMC, HotelBox, and other platforms. Clients pay for access to the company's XML API infrastructure and white-label distribution capabilities.
2. Professional Services and Implementation: Revenue from on-site training, implementation services, and customization for clients deploying the company's systems. The company provides hands-on deployment support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

11 Infotech System develops and supplies XML API-based travel software for the global travel trade, including booking engines for travel agents, DMC operations platforms, hotel distribution and property management systems, loyalty solutions, and digital marketing services for travel suppliers. The company's products are sold as modular software solutions to travel agencies, tour operators, hotels, and destination management companies, primarily across the Asia-Pacific region.

Product overview

11 Infotech System offers a comprehensive suite of travel technology products designed for the global travel industry. The portfolio centers on three core platforms: Infotech Premium (Travflex) for B2B/B2C online travel distribution, Infotech DMC for operational and accounting management, and Hotelstrack for hotel connectivity and distribution. Supporting these are specialized modules including Infotech Hotel Box (hotel booking systems), Infotech Loyalty (customer retention programs), Infotech Index (hotel mapping standardization), and PMS Suite (cloud-based property management). The company also provides Digital Marketing Services and the B2B Lite rapid-deployment solution. All core products utilize XML API connectivity for seamless data exchange with channel managers and global suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• Infotech Premium (Travflex): B2B and B2C e-Distribution solution for tour operators and travel agencies with XML API connectivity for accommodations, transfers, sightseeing, packages, and airline bookings.
• Hotelstrack
• Infotech DMC
• Infotech HotelBox
• Infotech Index
• Infotech Loyalty
• PMS SUITE
• B2B Lite

Products and services

• Infotech Premium (Travflex)

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TourlanecoreStrategic or Co-development Partner · 9 July 2026Tourlane, a leading travel company specializing in personalized holidays worldwide, appointed 11-Infotech as its technology outsourcing partner to strengthen global supplier connectivity capabilities. The collaboration enables Tourlane to leverage 11-Infotech's XML API infrastructure for enhanced distribution.
• Qtech SoftwarecoreTechnology or Integration · 17 July 2024Landmark agreement for seamless integration between respective platforms, marking a significant milestone in enhancing service offerings for clients of both companies and facilitating expanded distribution networks.
• ARTOTEL Group IndonesiacoreTechnology or Integration · 7 February 2024Partnership for hotel distribution technology solutions. 11-Infotech team traveled to Indonesia to cultivate the partnership and provide implementation support.
• JTB (Australia and Philippines)coreTechnology or Integration · 13 November 2023Special visits from JTB Australia and JTB Philippines to 11-Infotech office for collaboration talks and strategic planning sessions with 11-Infotech team.
• Turning Point Tourism LLC (Dubai)coreTechnology or Integration · 10 July 2023Turning Point Tourism LLC chose Infotech Travflex Premium Version to enhance their travel solutions offering. Implementation of both Premium and DMC systems at Dubai office.
• Asian TrailscoreTechnology or Integration · 15 November 2022Technology partnership providing state-of-the-art online B2B platform and API connectivity for travel distribution solutions. Asian Trails leverages 11-Infotech's 18+ years of travel-tech experience.
• Purple Ventures (Robinhood Travel)coreImplementation/ SI/ Consulting Partner · 12 April 202211-Infotech developed back-end online platform for Robinhood Travel to invite Thai tourists to book travel products through the delivery platform.
• Langkawi Trade TechnologyminorImplementation/ SI/ Consulting Partner · 20 October 2020Development of OURLANGKAWI.COM digital portal enabling tourists worldwide to book visits to Langkawi from their fingertips.
• Kliknbook InternationalcoreTechnology or Integration · 16 September 2020Leading Indonesian bedbank provider upgraded its B2B platform using 11-Infotech's latest CAI Premium technology. Platform focuses on Indonesia's hotels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RateGain: RateGain offers hotel rate intelligence, channel management and distribution technology including an OTA integration platform. Comparable to 11-Infotech's Hotelstrack connectivity hub and Hotel Box rate/allotment management.
• Traveltek: Traveltek provides B2B booking, distribution and tour-operating technology with XML API connectivity to hotels, transfers and ancillary services. Closely comparable to 11-Infotech's Infotech Premium / Travflex product suite serving tour operators and travel agencies.
• TBO Holidays: TBO Holidays operates a B2B travel distribution platform connecting hotels, DMCs and travel agents globally with APIs and white-label tools. Directly comparable to 11-Infotech's Infotech Premium / Travflex distribution and connectivity model.
• Hotelogix: Hotelogix offers cloud-based hotel PMS, channel manager and booking engine for independent hotels and hotel groups. Directly comparable to 11-Infotech's PMS Suite, Infotech Hotel Box and Hotelstrack connectivity hub.
• Juniper Travel Technology: Juniper provides booking platforms, distribution APIs and back-office solutions for tour operators and OTAs. Comparable to 11-Infotech's Infotech Premium B2B/B2C distribution and Infotech DMC back-office capabilities.

Broad incumbents

• WebBeds (Webjet): WebBeds is a global B2B accommodation marketplace and bedbank with API connectivity to travel buyers. Comparable as a larger incumbent in hotel distribution overlapping with 11-Infotech's Hotelstrack and Infotech Premium offerings.
• Sabre Corporation: Sabre is a global GDS and travel technology incumbent offering distribution, agency and hospitality solutions. Comparable as a broad incumbent spanning 11-Infotech's travel distribution, agency and hotel technology categories at much larger scale.
• Amadeus IT Group: Amadeus is a global travel technology provider offering GDS, Altéa PMS, and hospitality distribution solutions. Comparable as a broad incumbent whose hospitality division overlaps with 11-Infotech's PMS, distribution and connectivity products.

Emerging players

• eZee Technosys: eZee provides cloud-based PMS, channel manager, booking engine and restaurant POS for small and mid-sized hotels. Comparable as an emerging player in PMS and channel management with strong Southeast Asia presence similar to 11-Infotech.
• Cloudbeds: Cloudbeds provides a unified cloud PMS, channel manager and booking engine primarily for independent hotels and hostels. Comparable as an emerging cloud-native player in the same PMS and channel management space as 11-Infotech's PMS Suite and Hotelstrack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/11infotech.system
• LinkedInlinkedin.com/company/11-infotech-system-co--ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11 Infotech System