GOLF-DO

What GOLF-DO does

GOLF-DO Co., Ltd. (株式会社ゴルフ・ドゥ, ticker 3032 on Nagoya Stock Exchange Next Market) is a Japanese specialty retailer focused on the circular economy for golf equipment. Founded in 2000 (with the first store opening in 1999 as part of Box Group) and headquartered in Saitama City, the company operates Japan's largest used golf equipment franchise chain under the "Golf Do!" brand, with 69 stores nationwide (26 direct-operated and 43 franchise) plus 5 DODO GOLF unmanned indoor practice facilities as of May 2026.

The company's core business is the procurement, grading, and resale of pre-owned golf clubs through its multi-channel retail network. Channels include direct-operated and franchise physical stores, the proprietary golfdo.com online shop (with over 1 million monthly accesses), a Rakuten marketplace store (recipient of the Rakuten Shop of the Year 2024 Golf Genre award), a Mercari Shops presence, a dedicated used golf wear e-commerce site, and a mobile app. Complementary revenue streams include franchise fees/royalties (across A, B, C, and practice-range franchise plans), repair services, GOLF-DO STUDIO lessons and club fitting, and DODO GOLF unmanned practice facility revenue.

GOLF-DO monetizes through transactional resale margins on used clubs, franchise area development fees and recurring royalties, per-transaction service fees (practice, fitting, repair), and a unified loyalty program (1% point rewards on buy/sell, integrated across online and offline channels since January 2025). The company serves individual golfers across Japan ranging from beginners seeking affordable equipment to experienced players trading in and trading up. As of March 31, 2026, GOLF-DO had 122 consolidated employees, ¥515 million in capital, and reported consolidated revenue of ¥6,184 million for the fiscal year ending March 2026. The company also holds a US subsidiary (The Golf Exchange, Inc.) and a domestic consolidated subsidiary (Square Two Japan, acquired 2010).

Name

GOLF-DO

Legal name

株式会社尔夫・ドゥ (GOLF・DO CO.,LTD.)

Website

https://golfdo.co.jp

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

GOLF-DO is a Japanese specialty retailer running Japan's largest used golf equipment franchise chain, operating 69 stores plus e-commerce and 5 unmanned practice facilities, serving individual golfers seeking affordable pre-owned clubs, trade-in services, lessons, and fittings across Japan.

Ownership category

akta.pro rank

Product category

Used Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (71394)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Used golf equipment
• Golf club resale
• Golf franchise chain
• Golf wear reuse
• Indoor golf practice

Headquarters

HQ city

Saitama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Golf Club Sales: GOLF-DO's primary revenue stream comes from buying pre-owned golf clubs from customers and reselling them at margins in its retail stores and online. The company also runs a dedicated golf wear reuse e-commerce site.
2. Franchise Fees and Royalties: The company generates recurring revenue from franchise partners who pay area development fees and ongoing royalties for operating Golf Do! stores under the brand. Franchise plans include A, B, C, and practice-range formats.
3. E-commerce / Online Sales: Revenue from golfdo.com online shop (with over 1 million monthly accesses), Rakuten marketplace store, and Mercari Shops. The company integrated online and physical store memberships and points systems.
4. DODO GOLF Indoor Practice Facilities: Revenue from unmanned indoor golf practice facilities operated under the DODO GOLF brand, offering automated practice and fitting services.
5. Lesson and Fitting Services: GOLF-DO STUDIO locations offer golf lessons and club fitting services, adding service revenue alongside product sales.
6. Repair Services: Repair and maintenance services (grip replacement, shaft changes) offered at select store locations generate additional per-transaction revenue.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

GOLF-DO is a Japanese specialty retailer that buys pre-owned golf clubs and related equipment from individuals, grades and authenticates them, and resells them at its own stores, franchised outlets, and online shops. Beyond resale, the company provides golf lessons and club fitting through GOLF-DO STUDIO, repair services (grip and shaft work), unmanned indoor practice facilities under the DODO GOLF brand, and a franchise system (A, B, C and practice-range plans) for partner operators.

Product overview

株式会社 골프・ドゥ（GOLF-DO）は、中古 골프숍のフランチャイズ체인事業を中核とする企業で、主に中고 golf 클럽의 매입·판매를 목적으로 함。主力ブランド「高尔夫ドゥ！（GOLF DO）」のもと、直営店26店舗とFC加盟店43店舗の合計69店舗を展開するほか、無인 인도어 golf 연습장「DODO GOLF」5店舗、Eコマースサイト「高尔夫ドゥ！オンラインショップ」（ golfdo.com）、楽천市场店、メルカリShops店などの inúmer 온라인 채널을 통해 제품을 판매한다。또한 레슨 및 피팅 서비스「高尔夫ドゥ！STUDIO」、수리 서비스「リペアサービス」、포인트 카드 프로그램など、골프 라이프를 전반적으로 지원하는 다양한 서비스를 제공한다。

Differentiator

Problem solved

Functional benefit

Brands

• DODO GOLF（ドドゴルフ）: 无人インドア高尔夫练习场品牌，运营多个室内高尔夫练习设施
• CURUCURU Reuse
• 尔夫・ドゥ！NEXT
• 尔夫・ドゥ！STUDIO

Products and services

• Golf Do! used golf equipment franchise chain Purchases pre-owned golf clubs, drivers, irons, putters, bags, shoes and accessories from individual sellers, grades and authenticates them, and resells them through a nationwide network of 26 directly operated and 43 franchise stores in Japan. Targeted at individual golfers who want affordable, quality pre-owned gear and a trade-in channel for old equipment.
• Golf Do! Online Shop (golfdo.com) Official e-commerce store selling new and pre-owned golf equipment, accessories and golf wear with integrated membership and points unified with physical stores. Attracts over 1 million monthly accesses and ships nationwide in Japan.
• Golf Do! Used Clubs Rakuten Marketplace Store Rakuten marketplace presence dedicated to pre-owned golf clubs. Won the Rakuten Shop of the Year 2024 Golf Genre Award.
• Golf Do! Mercari Shops store Presence on the Mercari Shops social commerce platform, selling pre-owned golf equipment to Japanese individual buyers.
• Golf Wear Used (golfwear-used.shop) Dedicated e-commerce site for buying and selling pre-owned golf wear (apparel) across multiple brands. Targets golfers seeking to liquidate or acquire affordable branded golf clothing.
• DODO GOLF indoor practice facilities Unmanned, automated indoor golf practice facility brand operated at 5 locations in Saitama Prefecture (Yono West, Nakaura West, Saitama Mimuro, Shiki East and Kita-Yono North). Provides ball dispensing and automated practice services to individual golfers without on-site staff.
• GOLF-DO! STUDIO lessons and fitting Studio spaces inside select Golf Do! stores offering professional golf lessons and club fitting services to individual golfers looking to improve technique or optimize equipment to swing characteristics.
• Repair Service (grip replacement, shaft changes) In-store repair and maintenance service for golf clubs, including grip replacement and shaft changes, offered at select Golf Do! retail locations.
• GOLF-DO! NEXT high-end used club store format Specialty store format dedicated to high-end and premium pre-owned golf clubs, designed to serve experienced golfers seeking premium models at price points below retail. Locations include Akishima City, Tokyo.
• CURUCURU Reuse ladies-only golf e-commerce site Dedicated used golf e-commerce site targeted at female golfers, focused on women's pre-owned golf equipment and accessories.

Quantifiable outcome

• Over 1 million monthly accesses to the golfdo.com online shop

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sofmap Corporation (株式会社ソフマップ)minorStrategic or Co-development Partner · 1 March 2019GOLF-DO announced a business partnership with Sofmap Corporation in March 2019. The nature of the partnership involves business collaboration in the used golf equipment sector.
• Tackle Berry (タックルベリー)minorStrategic or Co-development Partner · 30 May 2018GOLF-DO partnered with Tackle Berry to start buying and selling golf clubs in Cambodia, marking international expansion of the used golf equipment business.
• Value Golf (バリュー 골프)minorStrategic or Co-development Partner · 15 May 2017GOLF-DO announced a business partnership with Value Golf in May 2017, focused on golf-related business collaboration.
• Brand Off (ブランドオフ)minorStrategic or Co-development Partner · 11 April 2017GOLF-DO entered into a business partnership with Brand Off in April 2017, likely involving collaboration in the luxury brand reuse market.
• Square Two Japan Co., Ltd. (（株） squareツウ・ジャパン)coreOthersSquare Two Japan is a consolidated subsidiary of GOLF-DO, located in Saitama City. The company was acquired in 2010 and contributes to the group's business operations.
• The Golf Exchange, Inc. (米国)coreOthersA US-based related company and consolidated subsidiary of GOLF-DO, representing the company's international business presence.
• Tokai University Golf Team (東海大学 골프部)minorOthersGOLF-DO entered into a sponsorship contract with Tokai University Golf Team in September 2025, providing equipment support and brand exposure to university athletes.
• Kanagawa University Golf Team (神奈川大学 골프部)minorOthersGOLF-DO entered into a sponsorship contract with Kanagawa University Golf Team in November 2024, providing equipment support and brand visibility.
• Higashi-Nihon Student Golf Association (東日本学生 골프同好会連盟)minorOthersGOLF-DO sponsors the Higashi-Nihon Student Golf Association (East Japan Student Golf Federation) as of November 2024.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Rakuten Group, Inc. Operates the Rakuten marketplace on which GOLF-DO's Used Clubs store is a top golf-category seller. Marketplace rather than direct competitor, but key channel and ecosystem participant.
• Mercari, Inc. Operates the Mercari C2C marketplace where GOLF-DO also runs an official store. Not a direct competitor, but the underlying platform through which used-goods disintermediation threatens GOLF-DO's resale margins.

Direct peers

• Victoria Golf (Victoria Co., Ltd.): Established Japanese golf retailer (Victoria Golf brand) operating physical stores selling new and used clubs, apparel, and accessories. Directly comparable on omnichannel retail model.
• Golf Partner Co., Ltd. Japan's largest golf retail chain with hundreds of new- and used-equipment stores nationwide. GOLF-DO's primary domestic competitor given overlapping channels and customer base.
• Value Golf Co., Ltd. (バリューゴルフ): Japanese used-golf-equipment operator focused on buy-and-resell of clubs and apparel. The two companies are listed as partners but operate in the same addressable used-golf market in Japan.

Broad incumbents

• Acushnet Holdings Corp. Global golf-equipment OEM (Titleist, FootJoy, Cobra) with broad product portfolio. Comparable only as a large established golf-industry participant, not a direct resale competitor.
• Topgolf Callaway Brands Corp. Manufacturer of Callaway and Odyssey equipment plus operator of Topgolf entertainment venues. Broad incumbent in the wider golf value chain touching GOLF-DO's end-consumer.

Regional players

• PGA Tour Superstore: US golf retail chain offering new/used equipment, fittings, lessons, and practice bays. Comparable multi-format model (retail + lessons + practice) but operates in North America.
• 2nd Swing Golf: US-based retailer of new and used golf equipment with club-fitting and trade-in services. Highly comparable business model, but operates primarily in North America.
• GlobalGolf: US online retailer specializing in new, used, and custom-fit golf clubs including a trade-in program. Comparable circular buy-and-resell model anchored on online channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golfdo.recruit
• Instagraminstagram.com/golfdo_recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLF-DO