Gorilla 360
Gorilla 360 is an Australian full-service digital marketing agency founded in 2010 that delivers paid media, SEO, creative, and strategy services to ecommerce/retail and lead generation businesses across Australia from offices in Newcastle, Sydney, Melbourne, and Brisbane.
- Company typePrivate
- Founded2010
- HeadquartersSurry Hills, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gorilla 360 does
Gorilla 360, operating legally as Gorilla Innovations Pty Ltd (ACN 144 072 99), is an Australian full-service digital marketing agency founded in 2010 in Newcastle. The agency delivers paid media management (Google Ads, Meta/Facebook/Instagram, TikTok, LinkedIn, Google Shopping), organic services (SEO, GEO/Generative Engine Optimization, link building, social media management), creative production (ad creative, brand design, video/photography, copywriting), and strategic services (digital strategy, CRO, Google Analytics, Klaviyo email automation). It serves primarily eCommerce/retail and lead generation businesses, with a client base spanning SMBs, ASX-listed enterprises, government bodies (City of Newcastle), education institutions (University of the Sunshine Coast), and not-for-profits across Australia.
The agency operates from four Australian offices — Newcastle (headquarters at 15 Darling Street, Carrington), Sydney (Surry Hills), Melbourne (Exhibition Street), and Brisbane (Edward Street) — and has earned platform-level designations including Google Premier Partner (top 3% in Australia), Top 1% LinkedIn Partner globally, and Meta Business Partner. Technology integrations include Shopify, Neto, Klaviyo, Google Merchant Center, Google Analytics, and TikTok Pixel. AI is featured across the stack for content generation (text, image, video), predictive analytics, and campaign optimization, though the agency consumes platform and third-party AI rather than developing proprietary models.
Gorilla 360's business model is professional services: clients pay flat monthly management fees (not ad-spend percentages) with a recommended minimum of $2,000/month and managed advertising budgets ranging from $1,000 to $100,000+/month. The GTM motion is sales-led B2B with dedicated account managers, free strategy sessions and audits as entry points, and direct sales across enterprise, mid-market, and SMB tiers. Revenue, funding, and ownership details are not publicly disclosed; the company is privately held, bootstrapped, and has grown organically without external investment or M&A.
Gorilla 360 firmographics
Firmographics- Name
- Gorilla 360
- Legal name
- Gorilla Innovations Pty Ltd ACN 144 072 99
- Website
- https://gorilla360.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gorilla 360 is an Australian full-service digital marketing agency founded in 2010 that delivers paid media, SEO, creative, and strategy services to ecommerce/retail and lead generation businesses across Australia from offices in Newcastle, Sydney, Melbourne, and Brisbane.
- Ownership category
- akta.pro rank
Gorilla 360 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where Gorilla 360 is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Gorilla 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Management Fees: Agency charges flat management fees for digital marketing services including Google Ads management, Facebook Ads management, SEO services, and comprehensive digital strategy. Not percentage-based of advertising spend.
- Advertising Spend Management: Manages client advertising budgets across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads from $1,000 to $100,000+ per month
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Minimum entry point for digital marketing services |
| Subscription | Monthly | Google Ads management service |
| Subscription | Monthly | LinkedIn Ads campaigns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Gorilla 360 product offering
Product offeringCore offering
Gorilla 360 is a full-service digital marketing agency that plans, executes, and manages paid advertising campaigns across Google, Meta, TikTok, LinkedIn, and Google Shopping, alongside organic services including SEO, GEO, link building, social media management, and content production. The agency also delivers creative production (ad creative, brand design, video/photography), strategic services (digital strategy, CRO, email automation via Klaviyo, Google Analytics setup) for businesses across Australia.
Product overview
Gorilla 360 is a full-service digital marketing agency operating across Australia with offices in Newcastle, Sydney, Melbourne, and Brisbane. The agency offers a comprehensive portfolio of digital marketing services organized around three core goals: growing brands, generating leads, and increasing sales. The service offering combines paid advertising (Google Ads, Meta/Facebook Ads, TikTok Ads, LinkedIn Ads, Google Shopping) with organic marketing (SEO, GEO, Link Building, Social Media Management), creative services (Ad Creative, Brand Design, Video Production, Copywriting), and strategic services (Digital Strategy, CRO, Email Automation via Klaviyo, Google Analytics). The agency emphasizes transparency, clarity in reporting, and AI-powered marketing approaches, operating as a Google Premier Partner (top 3%), Meta Business Partner, and top 1% LinkedIn Partner globally. Founded in 2010, the team consists of 15+ to 25+ skilled digital marketers serving clients from small businesses to ASX-listed companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Full-service Google Ads campaign management including Search, Display, Shopping, and YouTube video ads for Australian businesses, with monthly ad budgets from $1,000 to $100,000+. Includes dedicated Google Premier Partner support and exclusive beta access.
- Meta/Facebook Ads Facebook and Instagram advertising management including dynamic product retargeting, lead generation campaigns, and custom audience targeting, delivered under Meta Business Partner status.
- TikTok Ads TikTok advertising campaign creation and management with trend-aware content strategies, advanced audience targeting, and conversion tracking via TikTok Pixel.
- LinkedIn Ads B2B-focused LinkedIn advertising for targeting decision-makers, talent recruitment, and professional audience engagement, with strategic B2B lead generation as the core use case. Recommended starting budget around $5,000/month.
- SEO Services Search engine optimization including technical SEO, content optimization, and link building with a transparent roadmap focused on sustainable cumulative organic growth.
- Social Media Management Organic and paid social media strategy and content management across Instagram, Facebook, TikTok, LinkedIn, and Pinterest platforms, including content calendars and community management.
- Google Shopping Ecommerce-focused Google Shopping campaign management including product feed setup, Google Merchant Center integration, and dynamic product ads for retail clients.
- Digital Strategy Comprehensive digital marketing strategy development with step-by-step action plans, competitor analysis, and cross-channel marketing roadmaps to guide business growth.
- CRO (Conversion Rate Optimization) Website and landing page optimization services to improve conversion rates through A/B testing, UX improvements, and data-driven adjustments.
- Email Automation Email marketing automation services using the Klaviyo platform for customer engagement, winback campaigns, and automated workflows.
- Ad Creative Services Custom ad creative design including static graphics, animated videos, Instagram stories, and TikTok content optimized for engagement.
- Brand Design Brand identity design services including logo development, visual identity systems, and brand guidelines for consistent marketing presence.
- Video & Photography Production Professional video and photo content creation for advertising campaigns, social media, and website assets.
- Copywriting SEO-optimized copywriting services for websites, blog posts, landing pages, and marketing collateral with comprehensive keyword research.
- Google Analytics Advanced Google Analytics setup, configuration, and reporting services for comprehensive website performance tracking and insights.
- Link Building Strategic link building services to improve domain authority and search rankings through quality backlink acquisition.
- GEO (Generative Engine Optimization) Optimization services for AI-powered search engines and generative search results to improve visibility in emerging search technologies.
Quantifiable outcome
- 200-300% growth in views, quality conversions and business for Lusso Stone over 3 years
- +2 more outcomes
Companies that use Gorilla 360
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
Gorilla 360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature3 records
Gorilla 360 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- GooglecoreCertified Google Premier Partner for nearly 10 years. Provides early access to Google Ads beta features, dedicated account support direct from Google, and advanced AI tools for campaign optimization. Top 3% of agencies in Australia.
- Meta (Facebook)coreCertified Meta Business Partner with direct line to Facebook for advanced campaign optimization, exclusive consumer insights and trend data. One of few Facebook Ads Partner Agencies in Australia.
- LinkedIncoreTop 1% LinkedIn Partner agency globally with direct access to LinkedIn resources, early access to platform innovations, exclusive insights and trend data. Strategic tier for B2B lead generation services.
- ShopifymajorCertified Shopify Partner Agency with expertise in setting up tracking, product feeds, and ongoing management and optimization of Facebook Ads for Shopify stores.
- NetomajorOfficial Neto Marketing Partner with expertise in configuring product feeds through to Facebook and utilizing dynamic product ads for strong ROI.
- Prospect Global Ltd (Sopro)minorAppointed data processor for compliant processing of personal information under privacy requirements. UK-based company registered with ICO.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gorilla 360 competitors and assessment
Company assessmentDirect peers
- Online Marketing Gurus: Australian digital marketing agency offering Google Ads, SEO, social media, and web design. Similar full-service agency model targeting Australian eCommerce and lead-gen clients with comparable service tiers and pricing.
- Megaphone Marketing: Australian digital agency with overlapping paid media, SEO, and social offerings. Targets similar mid-market and eCommerce clients across Australia with a comparable full-funnel approach.
- King Kong: Australian full-service digital marketing agency of comparable size and service scope (Google Ads, SEO, social). Operates in the same SMB-to-mid-market segment with similar performance-driven positioning, making it the closest direct competitor in the Australian market.
- Social Media 56: Australian paid social and digital advertising agency. Overlaps with Gorilla 360's Meta/LinkedIn/TikAds management services for similar SMB and mid-market Australian clients.
- Digital Marketing Rescue: Australian agency offering Google Ads, SEO, and conversion-focused services. Directly comparable in target audience (SMB and eCommerce) and channel mix, with similar performance-driven value proposition.
- Reap Digital: Australian digital marketing agency focused on performance media and SEO for growth-stage businesses. Comparable in size and service mix to Gorilla 360's eCommerce/lead-gen practice.
Broad incumbents
- Isobar Australia: Global digital agency network (Dentsu) with Australian presence offering digital strategy, media, and creative. Larger-scale incumbent competing for enterprise digital accounts that overlap with Gorilla 360's premium positioning.
- Leo Burnett Australia: Major multinational creative and media agency with Australian operations. Competes for brand-building and integrated campaigns work, particularly for ASX-listed and enterprise clients that Gorilla 360 also serves.
- Salmat: Australian marketing services company offering digital, data, and media solutions including paid media management. Broader incumbent with diversified offerings overlapping Gorilla 360's paid media and customer engagement services.
- Engine Group Australia (Wunderman Thompson): Large global agency network with Australian operations offering digital, creative, and media services. Competes with Gorilla 360 for larger enterprise and brand clients but at materially higher scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gorilla 360 social profiles
Digital presenceGorilla 360 compliance and trust
Trust signalCompliance4 records
Gorilla 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorilla 360 leadership team
Management profileNumber of profiles
Gorilla 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorilla 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorilla 360
What does Gorilla 360 do?
Gorilla 360 is a full-service digital marketing agency that plans, executes, and manages paid advertising campaigns across Google, Meta, TikTok, LinkedIn, and Google Shopping, alongside organic services including SEO, GEO, link building, social media management, and content production. The agency also delivers creative production (ad creative, brand design, video/photography), strategic services (digital strategy, CRO, email automation via Klaviyo, Google Analytics setup) for businesses across Australia.
Is Gorilla 360 a public or private company?
Gorilla 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gorilla 360 founded?
Gorilla 360 was founded in 2010. It employs 1 to 10 people.
Where is Gorilla 360 based?
Gorilla 360 is headquartered in Surry Hills, Australia, in the Oceania region.
How does Gorilla 360 make money?
Two revenue lines are on record. Digital Marketing Management Fees are the primary driver. The others are advertising Spend Management.
Who are Gorilla 360's main competitors?
Direct peers on record are Online Marketing Gurus, Megaphone Marketing, King Kong, Social Media 56, Digital Marketing Rescue and Reap Digital. Broad incumbents are Isobar Australia, Leo Burnett Australia, Salmat and Engine Group Australia (Wunderman Thompson).
Does Gorilla 360 have an API?
No public API is recorded for Gorilla 360.
What industry is Gorilla 360 in?
Gorilla 360's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.