CRM Addon
- Company typePrivate
- Founded2006
- HeadquartersBreitenthal, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CRM Addon firmographics
Firmographics- Name
- CRM Addon
- Legal name
- CRMADDON Factory e.K.
- Website
- https://crmaddon.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CRM Addon industry classification
Industry- Product category
- CRM Add-on Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where CRM Addon is headquartered
LocationHeadquarters
- HQ city
- Breitenthal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CRM Addon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Addon Licenses (Annual Rental): Annual rental licenses for Act! CRM addons. Prices are quoted per year with minimum one-year terms. Contracts auto-renew for one year unless terminated three months before expiry. No permanent key provided after termination.
- Professional Services: Installation and configuration services delivered via remote session. Addon Installation ($55) and Addon Installation and Configuration ($75) with volume discounts for multiple licenses.
- Premium Support: Premium support service offered at $160 for customers requiring enhanced assistance beyond standard support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single addon licenses with tiered pricing |
| Unit Pricing | Pay-as-you-go | Installation services with volume pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
CRM Addon product offering
Product offeringCore offering
CRM Addon (CRMADDON Factory) develops, sells, and supports a portfolio of addon software products that extend and customize Swiftpage Act! CRM. The addons cover automation, marketing, mobile & telephony, data management, sales optimization, and user-interface customization, and are licensed as annual rentals. The company also delivers professional installation, configuration, and premium support services, and acts as a certified Swiftpage Diamond Partner (Act! reseller) for the DACH region.
Product overview
CRM Addon (CRMADDON Factory) provides a comprehensive portfolio of addons and services exclusively for Act! CRM, functioning as a Swiftpage Diamond Partner. The core product family is DATA|SUITE, available in three tiers (Light, Pro, Premium) combining data import (IMPORT|IT), export (EXPORT|IT), automation (SERVICE|IT), and lead capture (FETCH|IT) capabilities. The addon portfolio spans six functional categories: Automatization (BOOK|IT, OUTREACH|IT, SERVICE|IT), Marketing (OUTREACH|IT), Mobile & Telephony (DIAL|IT, Handheld Contact), Data Management (DATA|SUITE family, TABLE|IT), Sales Optimization (DIAL|IT, GROUP|IT), and User Friendliness (LAYOUT|SWITCH, GROUP|IT). Services include installation, configuration, and premium support. All products are licensed as annual rentals supporting the current three Act! versions.
Differentiator
Problem solved
Functional benefit
Products and services
- BOOK|IT Online appointment booking addon that synchronizes the SimplyBook.me online calendar with Act! CRM bidirectionally, enabling customers to book appointments directly from a website without double-booking.
- DATA|SUITE Pro Software package combining IMPORT|IT, SERVICE|IT, and optional FETCH|IT for data import, export, automation, and lead generation within Act! CRM.
- DATA|SUITE Light Entry-level data management suite for Act! CRM containing SERVICE|IT and EXPORT|IT modules for backup creation, database maintenance, and data export.
- DATA|SUITE Premium Full-featured data management suite for Act! CRM combining SERVICE|IT, EXPORT|IT, IMPORT|IT, and optional FETCH|IT with 60 minutes of premium support.
- IMPORT|IT Data import tool for Act! supporting txt, csv, xls, mdb, Act!, ODBC, Paradox, MySQL, and SQL formats with duplicate detection and merge options.
- EXPORT|IT Data export addon for Act! enabling export of contacts, companies, and other data types to various formats.
- FETCH|IT Lead generation and qualification module that automatically creates contacts from website inquiries and emails, with duplicate checking and categorization.
- SERVICE|IT Windows service that automates Act! data management tasks including data import/export scheduling, database maintenance, backup creation, and email task alerts.
- OUTREACH|IT E-marketing addon for Act! enabling automated email, letter, and fax campaigns with personalization, drip marketing, bounce handling, and group-based targeting.
- DIAL|IT Telephony integration addon for Act! providing click-to-call, incoming call pop-up with contact details, call logging, and Microsoft Teams meeting scheduling via TAPI interface.
- GROUP|IT Target group optimization addon extending Act! group functionality with advanced search, intersections, exclusions, and filtering by group membership.
- TABLE|IT Additional tables addon for Act! enabling creation of custom tables linked to contacts, companies, groups, or opportunities with calculations, search, and integrated report designers.
- LAYOUT|SWITCH Layout customization addon for Act! providing condition-based input mask switching, language selection for dropdowns, company hierarchy, and automatic number assignment across Basic, Standard, and Advanced editions.
- Handheld Contact Mobile access addon enabling access to Act! CRM data from mobile devices.
- Addon Installation Remote installation service for Act! addons at a single workstation or server with function testing, priced at $55 per addon.
- Addon Installation and Configuration Comprehensive installation and configuration service for Act! addons via remote session including basic configuration and function testing at $75, with volume discounts available.
Quantifiable outcome
- Strong CRM systems can increase productivity by up to 30%
- +1 more outcomes
Companies that use CRM Addon
Customer profileSegments1 record
Ideal customer profiles2 records
CRM Addon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
CRM Addon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SwiftpagecoreCRM Addon is a certified Swiftpage Diamond Partner, serving as an authorized reseller (Act! Certified Consultant) of Swiftpage Act! CRM products. The partnership enables CRM Addon to sell, install, support, and extend Act! CRM in the DACH region (Germany, Austria, Switzerland).
- SimplyBook.mecoreSimplyBook.me provides the online calendar platform integrated with CRM Addon's BOOK|IT addon. This integration enables bidirectional synchronization between SimplyBook.me's online booking system and Act! CRM, allowing customers to book appointments through websites that sync directly into their Act! calendar.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CRM Addon competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Dominant SMB/mid-market CRM with a marketplace of partner-built extensions. Not a direct rival today, but its continued share gains in the same SMB segment could pressure Act! (and therefore CRM Addon's) install base.
- Swiftpage (Act! CRM): The vendor of the underlying Act! CRM platform on which CRM Addon's entire portfolio is built. While not a direct competitor (CRM Addon is a Diamond Partner), Swiftpage sets the platform roadmap and partner economics that govern CRM Addon's opportunity.
- Zoho CRM: Broad CRM platform with extensive native features and a marketplace of extensions. Competes for the same SMB customer wallet and ships capabilities that may obsolete third-party addons.
Direct peers
- Keap (Infusionsoft): SMB-focused CRM with marketing automation and an ecosystem of addons/extensions targeting similar small-business customers. Closely comparable in target segment, add-on architecture, and SMB positioning.
- Apptivo: SMB CRM delivered as an app suite with bundled and à-la-carte add-ons for sales, marketing, telephony, and operations — analogous to CRM Addon's bundle/addon pricing model on Act!.
- Vtiger: CRM platform offering both open-source and cloud editions with a marketplace of extensions and customization services, structurally similar to the model CRM Addon runs atop Act!.
- Insightly: SMB CRM with native and partner-built extensions for marketing, telephony, and workflow — similar customer base and addon ecosystem structure as CRM Addon's offering on Act!.
- Really Simple Systems: UK-based SMB CRM with add-on modules and customization services, overlapping with CRM Addon in target customer (small business), product architecture (modular addons), and go-to-market (direct/PLG).
- Method CRM: CRM with deep customization/custom development services for accounting platforms; comparable in business model of selling customizations and integrations on top of a third-party data spine.
Emerging players
- Creatio (bpm'online): CRM/no-code platform with marketplace of extensions and customization services; comparable in business-model emphasis on customization and a partner-built addon ecosystem around a core CRM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CRM Addon social profiles
Digital presenceCRM Addon financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRM Addon leadership team
Management profileNumber of profiles
CRM Addon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRM Addon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRM Addon
What does CRM Addon do?
CRM Addon (CRMADDON Factory) develops, sells, and supports a portfolio of addon software products that extend and customize Swiftpage Act! CRM. The addons cover automation, marketing, mobile & telephony, data management, sales optimization, and user-interface customization, and are licensed as annual rentals. The company also delivers professional installation, configuration, and premium support services, and acts as a certified Swiftpage Diamond Partner (Act! reseller) for the DACH region.
Is CRM Addon a public or private company?
CRM Addon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRM Addon founded?
CRM Addon was founded in 2006. It employs 11 to 50 people.
Where is CRM Addon based?
CRM Addon is headquartered in Breitenthal, Germany, in the Europe region.
How does CRM Addon make money?
Three revenue lines are on record. Addon Licenses (Annual Rental) is the primary driver. The others are professional Services and premium Support.
Who are CRM Addon's main competitors?
Broad incumbents on record are HubSpot, Swiftpage (Act! CRM) and Zoho CRM. Direct peers are Keap (Infusionsoft), Apptivo, Vtiger, Insightly, Really Simple Systems and Method CRM. Creatio (bpm'online) is listed as an emerging player.
Does CRM Addon have an API?
No public API is recorded for CRM Addon.
What industry is CRM Addon in?
CRM Addon's product category is CRM Add-on Software. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511.