TOTAL Property
TOTAL Property Group is a Queensland-headquartered, privately held Australian project marketing firm founded circa 1999 that acts as exclusive sales agent for tier-one developers on luxury and premium off-the-plan residential developments across Brisbane, Gold Coast, and Sydney markets.
- Company typePrivate
- Founded1999
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TOTAL Property does
TOTAL Property Group Pty Ltd is a Queensland-headquartered, privately held Australian project marketing organization specializing in off-the-plan residential property sales. Founded circa 1999 and led by Managing Director Adrian Parsons, the firm operates dedicated sales offices and display galleries in Brisbane (Fortitude Valley), Gold Coast (Bundall), and Sydney (Chifley Tower). Its core service is acting as exclusive or primary sales agent for Australian residential developers on luxury and premium off-the-plan apartment and townhouse projects, with documented mandates spanning at least eight tier-one developers including DD Living, Pask, Red & Co, Tom Dooley Developments, HG Developments, Glenvill & QNY, Andrews Projects, and Vitale Property Group.
The active project portfolio comprises roughly ten concurrent developments with end values ranging from approximately $100m to $480m per project, including ultra-luxury beachfront collections (No. 21 Broadbeach Boulevard, Burly Residences, Royale Gold Coast), branded residences (Mondrian Gold Coast, Jewel Private Residences), and masterplanned communities (Duet Portside, Florian Rise). Pricing spans from approximately $925,000 for entry-level one-bedroom apartments to over $14.3m for penthouse collections. The platform is operational rather than technological — comprising physical display galleries with appointment-based private viewings, a centralized phone sales line (1300 393 855), a corporate website with online enquiry forms, social media presence, VIP early-access email programs, and PR coverage across Australian property publications. There is no mobile app, API, SDK, or proprietary software disclosed.
The business model is a transaction-fee commission on settled off-the-plan sales, with the firm representing the seller (developer) side of the market while addressing multiple buyer segments including owner-occupiers, property investors, first-home buyers, and holiday home buyers. Revenue is generated per unit sold rather than via subscription or recurring fees, and the firm has extended adjacent offerings into syndicate investment and post-settlement property management. Documented commercial outcomes include $121.9m in Duet Portside presales at launch and 75% sell-through of Florian Rise Stage One.
TOTAL Property firmographics
Firmographics- Name
- TOTAL Property
- Legal name
- TOTAL Property Group Pty Ltd
- Website
- https://totalpropertygroup.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TOTAL Property Group is a Queensland-headquartered, privately held Australian project marketing firm founded circa 1999 that acts as exclusive sales agent for tier-one developers on luxury and premium off-the-plan residential developments across Brisbane, Gold Coast, and Sydney markets.
- Ownership category
- akta.pro rank
TOTAL Property industry classification
Industry- Product category
- Residential Real Estate Project Marketing
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where TOTAL Property is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
TOTAL Property business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Project Marketing & Sales Commission: TOTAL Property Group operates as a project marketing organization earning commissions from developers for selling residential off-the-plan properties. The company markets properties on behalf of Australian developers, facilitating sales from concept design to settled sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Duet Portside - 1, 2 & 3 bedroom riverside residences |
| Unit Pricing | Pay-as-you-go | Florian Rise - 2, 3 & 4 bedroom residences |
| Unit Pricing | Pay-as-you-go | The Rockwell - 2 & 3 bedroom apartments |
| Unit Pricing | Pay-as-you-go | Royale Gold Coast - 3 & 4 bedroom absolute beachfront residences & penthouses |
| Unit Pricing | Pay-as-you-go | Burly Residences - Luxury beachfront residences and penthouses |
| Unit Pricing | Pay-as-you-go | Jewel Private Residences - 1, 2 & 3 bedroom completed beachfront residences |
| Unit Pricing | Pay-as-you-go | Aire Newstead - Luxury 2, 3 & 4 bedroom residences |
| Unit Pricing | Pay-as-you-go | Solais Residences - 2, 3 & 4 bedroom residences and penthouses |
| Unit Pricing | Pay-as-you-go | South Beach - 1, 2 & 3 bedroom wellness-focused residences |
| Unit Pricing | Pay-as-you-go | No.21 Broadbeach Boulevard - 3 & 4 bedroom residences, skyhome & penthouse |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TOTAL Property product offering
Product offeringCore offering
TOTAL Property Group is a project marketing organisation that markets and sells off-the-plan residential property developments on behalf of property developers across Australia. Operating since approximately 1999 across Gold Coast, Brisbane and Sydney, the firm provides the end-to-end sales and marketing function for new residential apartment, townhouse and house projects prior to completion.
Product overview
TOTAL Property Group is a project marketing and real estate sales organization operating across Australia's residential property market, specializing in off-the-plan property sales in Queensland. The company markets a portfolio of luxury and premium residential developments including No. 21 Broadbeach Boulevard, Royale Gold Coast, Solais Residences, Aire Newstead, Jewel Private Residences, Burly Residences, Florian Rise, The Rockwell, South Beach, Mondrian Private Residences, and Duet Portside. These developments range from luxury beachfront residences and penthouses to boutique apartment communities across Gold Coast, Brisbane, and Sydney markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Off-the-plan residential project marketing and sales
Quantifiable outcome
- 75% of Florian Rise Stage One sold within initial sales period
- +1 more outcomes
Companies that use TOTAL Property
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
TOTAL Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TOTAL Property partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- DD Living (David Devine)coreDD Living, founded by David Devine, is a key developer partner. TOTAL Property Group markets DD Living's luxury developments including Burly Residences ($480m) at North Burleigh and Royale Gold Coast ($480m) at Surfers Paradise.
- PaskcorePask is a Gold Coast-based developer with 55+ years of history and 100+ completed projects. TOTAL Property Group is the exclusive sales agency for Florian Rise, a 188-apartment masterplanned community in Rochedale.
- Red & CocoreRed & Co is developing the Duet Portside project in Hamilton, a 200-unit riverside development with $800m masterplan. TOTAL Property Group handles all sales and marketing for this project.
- Tom Dooley DevelopmentscoreTom Dooley Developments has shaped Brisbane's most coveted addresses for over 25 years. TOTAL Property Group markets Solais Residences in Newstead, a luxury development by this acclaimed developer.
- HG DevelopmentsmajorHG Developments is the developer behind Aire Newstead, a boutique collection of 40 luxury riverside residences. TOTAL Property Group serves as the exclusive sales partner.
- Glenvill & QNYmajorGlenvill & QNY are developing No.21 Broadbeach Boulevard, an ultra-luxury collection of just 16 beachfront residences. TOTAL Property Group handles project marketing.
- Andrews ProjectsmajorAndrews Projects partnered with Bates Smart architects to develop South Beach in Surfers Paradise, Australia's first wellness-focused luxury apartment development. TOTAL Property Group is the sales agent.
- Vitale Property GroupmajorVitale Property Group developed Mondrian Gold Coast in partnership with Accor and sbe. This branded residences project was sold out by TOTAL Property Group.
- DD Living (Burly Development)coreDD Living is developing Burly Residences at North Burleigh, a $480m luxury beachfront development designed by Koichi Takada. TOTAL Property Group markets this project.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TOTAL Property competitors and assessment
Company assessmentBroad incumbents
- Ray White: Australia's largest real estate network with extensive residential sales, project marketing, and new developments activity across all major markets. Comparable in residential brokerage and project marketing at scale, though broader and lower-priced market positioning.
- LJ Hooker: Major Australian real estate network with deep residential sales and new development marketing capabilities nationwide. Comparable in residential brokerage and project marketing, though positioned across mainstream rather than exclusively premium segments.
- CBRE (Australia): Global real estate services firm with residential capital markets, project marketing, and new development advisory in Australia. Comparable as a broader real estate services incumbent with adjacent project marketing capabilities.
- Colliers (Australia): Global real estate services firm with residential project marketing and sales operations in Australia. Comparable in real estate services including project marketing, though primarily commercial-focused with residential as a smaller vertical.
- Knight Frank (Australia): Global real estate services firm with a residential project marketing and new developments division in Australia. Comparable in premium residential sales and project marketing capability, with broader commercial real estate services.
- Sotheby's International Realty (Australia): Global luxury real estate brand with Australian affiliate offices in Sydney, Gold Coast, and Melbourne. Comparable in luxury residential brokerage and high-net-worth buyer representation, though globally branded rather than locally founded.
Direct peers
- Kollosche: Gold Coast-based luxury real estate agency focused on high-end residential sales and project marketing for premium beachfront and waterfront developments. Direct competitor in the same luxury Gold Coast catchment that anchors TOTAL Property Group's portfolio.
- Place Estate Agents: Brisbane/Southeast Queensland-focused real estate agency with significant project marketing activity for new apartment developments. Directly competes with TOTAL Property Group in the Brisbane inner-city and riverside off-the-plan segment.
- McGrath Estate Agents: Australian premium residential real estate agency with a national network and active project marketing arm for off-the-plan apartment developments. Comparable in premium positioning, project marketing capability, and multi-office footprint.
- Tom Offermann Real Estate (TORE): Gold Coast luxury residential real estate firm specialising in high-end beachfront sales and off-the-plan project marketing. Direct competitor targeting the same premium buyer pool in Surfers Paradise, Burleigh, and Broadbeach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TOTAL Property social profiles
Digital presenceTOTAL Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOTAL Property leadership team
Management profileNumber of profiles
Profiles1 record
TOTAL Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOTAL Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOTAL Property
What does TOTAL Property do?
TOTAL Property Group is a project marketing organisation that markets and sells off-the-plan residential property developments on behalf of property developers across Australia. Operating since approximately 1999 across Gold Coast, Brisbane and Sydney, the firm provides the end-to-end sales and marketing function for new residential apartment, townhouse and house projects prior to completion.
Is TOTAL Property a public or private company?
TOTAL Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOTAL Property founded?
TOTAL Property was founded in 1999. It employs 11 to 50 people.
Where is TOTAL Property based?
TOTAL Property is headquartered in Brisbane, Australia, in the Oceania region.
How does TOTAL Property make money?
One revenue line is on record: project Marketing & Sales Commission.
Who are TOTAL Property's main competitors?
Broad incumbents on record are Ray White, LJ Hooker, CBRE (Australia), Colliers (Australia), Knight Frank (Australia) and Sotheby's International Realty (Australia). Direct peers are Kollosche, Place Estate Agents, McGrath Estate Agents and Tom Offermann Real Estate (TORE).
Does TOTAL Property have an API?
No public API is recorded for TOTAL Property.
What industry is TOTAL Property in?
TOTAL Property's product category is Residential Real Estate Project Marketing. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its SIC code is 6531.