Supporters

What Supporters does

Supporters A/S is a privately held Danish managed IT services provider founded in 2007 and headquartered in Roskilde, operating under its proprietary ITaaS™ (IT as a Service) framework to act as a complete outsourced IT department for small and medium-sized enterprises (SMEs) of 10–200 employees. The company's core offering is a fixed monthly per-user subscription (Basic 290 DKK, Standard 690 DKK, Premium 920 DKK, Enterprise custom) that bundles unlimited support, infrastructure operations, security, IT strategy, user administration, and project work — removing variable IT costs for customers.

Underpinning the service is a tech stack that includes a proprietary in-house ITSM/service-desk platform, an automated deployment system capable of imaging 500–600 new computers per year, the Supporters GO customer portal (launched January 2025), and a proprietary BI/analytics dashboard (also 2025). The platform runs primarily on the Microsoft 365/Entra ID ecosystem (Supporters holds Microsoft Solution Partner – Modern Work designation since 2023), with TeamViewer for remote access and Meetergo for appointment booking.

Commercially, Supporters operates a direct, sales-led go-to-market targeting Danish and selected international SMBs, with inside sales (Jan Grested, Martin Rothoff), a 3-month risk-free trial, no startup costs, a referral program offering up to 100% ITaaS fee credit, and content/assessment-driven lead generation (GDPR test, IT Security Test, cyber-attack simulation). Revenue comes from recurring per-user subscriptions plus add-on professional services and hardware procurement, served across 100+ customers and 3,000+ end users, with a customer base spanning travel (Billetkontoret, Jettime, Nordic Tours), fashion (MINI A TURE Copenhagen), shipping/maritime (GoTa Ship Management), finance/insurance (BoFinans, Dansk Arbejdsskadeforsikring), payroll (Din Lønpartner), architecture, FMCG (Colgate), and photonics (Ibsen Photonics). The company maintains an AAA Dun & Bradstreet credit rating (held since 2015) and is self-funded with no external venture or private equity capital.

Name

Supporters

Legal name

Supporters A/S

Website

https://supporters.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Supporters A/S is a Danish IT outsourcing firm, founded in 2007 and based in Roskilde, that delivers its proprietary ITaaS™ managed-IT subscription to small and medium-sized businesses (10–200 employees), bundling unlimited support, infrastructure, security, and strategy into a fixed per-user monthly fee.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Business Support Services (5614)

SIC

Services-Management Services (8741)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Helpdesk & End-User Support Services (BPAEABAB), ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD)

Keywords

• Managed IT services
• IT outsourcing
• IT infrastructure management
• Cybersecurity services
• IT consulting

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ITaaS™ Subscription (IT as a Service): Recurring monthly subscription priced per user. Four tiers: Basic (290 DKK/user/month), Standard (690 DKK), Premium (920 DKK), Enterprise (custom/contact sales). Includes unlimited support, infrastructure management, security, and strategy. Revenue is predictable and recurring with annual discounts (12-month commitment saves 13%). No surprise charges — projects require pre-approval.
2. Add-on Services and Professional Services: Additional services such as on-site support visits, extended hours, hardware disposal, and project work can be added. These are typically quoted separately and require pre-approval from the customer before execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Supporters delivers ITaaS (IT as a Service), a fully outsourced IT department for small and medium-sized businesses in Denmark. The service bundles service desk, Microsoft 365 management, cybersecurity, compliance support, device management, IT strategy, and 24/7 support into a fixed-price per-user subscription. Customers access the offering through a dedicated customer portal (Supporters GO) for case management and reporting.

Product overview

Supporters offers ITaaS™ (IT as a Service), a unified managed IT services platform for small and medium-sized businesses in Denmark. The core ITaaS™ framework combines four service tiers (Basic, Standard, Premium, Enterprise) that integrate support, infrastructure management, security, strategy, insights, and projects. Supporting the platform is Supporters GO, a customer portal for case management, user administration, and IT health monitoring. The company also provides free assessment tools including IT Security Test, GDPR Test, Cyber Attack Simulation, and downloadable policy templates. Security365 is included in Premium tier for enhanced cybersecurity protection.

Differentiator

Problem solved

Functional benefit

Brands

• ITaaS™: IT as a Service framework providing it-outsourcing for small and medium enterprises (SMV'er) including support, drift, security, and strategy.
• Supporters GO

Products and services

• ITaaS (IT as a Service) Fully outsourced IT department for SMBs in Denmark, including service desk, Microsoft 365 management, cybersecurity, compliance support (GDPR), device management, IT strategy, and 24/7 support delivered via a dedicated customer portal (Supporters GO). Sold on a fixed-price per-user monthly subscription in Basic, Standard, Premium, and Enterprise tiers.

Quantifiable outcome

• 60% reduction in IT problems within 5 months for new customers (Billetkontoret)
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• IT-Branchen (Danish IT Industry Association)minorOthers · 1 January 2024Member and cooperation partner of IT-Branchen, the Danish IT industry association. Signals adherence to industry standards and proper business practices.
• MicrosoftcoreTechnology or Integration · 1 January 2023Microsoft Solution Partner with Modern Work designation. Demonstrates certified expertise in deploying, managing, and supporting Microsoft 365 environments including Entra ID, Teams, SharePoint, and related services. The partnership underpins Supporters' core ITaaS offering.
• Dun & BradstreetcoreOthers · 1 January 2015Ongoing credit rating partnership. Supporters maintains AAA credit rating from Dun & Bradstreet (highest possible), renewed in 2015, 2017, and 2025. Used as a trust signal in sales and marketing materials.
• HP (Hewlett-Packard)minorChannel Partner/ Reseller/ DistributorHP Partner. Listed among technology partner logos. Likely a hardware procurement partner for client devices and printing solutions.

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Crayon Denmark: Nordic-headquartered software and cloud economics/managed services provider. Competes in Microsoft licensing and cloud management services relevant to SMB IT outsourcing.
• Bechtle AG: Pan-European IT services and managed services provider with operations across DACH/Nordic. Comparable broad incumbent providing outsourced IT support and Microsoft services to SMB/mid-market.
• Atea Denmark: Danish arm of Nordic IT infrastructure and services giant. Broad incumbent offering hardware, software, managed services, and cloud across SMB through enterprise — overlapping with Supporters in SMB outsourcing.
• KMD A/S: Major Danish IT services and software house serving public sector and large SMBs with managed IT, outsourcing, and software. Broad incumbent with overlapping managed IT outsourcing practice.
• NNIT A/S: Danish IT services and infrastructure provider (originating from Novo Nordisk), offering managed services, cloud, and Microsoft-centric operations. Comparable broad incumbent in Danish managed IT.

Direct peers

• IT Relation: Danish MSP headquartered in Herning providing outsourced IT operations, support, and Microsoft 365 services to Danish mid-market and enterprise. Closest direct competitor to Supporters in the Danish SMB/mid-market MSP segment.
• EG A/S: Danish IT services and software company serving SMB and mid-market with managed IT, support, and industry-specific software. Overlaps with Supporters on managed IT and Microsoft practices for Danish SMBs.
• Columbus A/S: Danish-headquartered IT services and consulting firm providing ERP, CRM, and managed IT to mid-market. Comparable on the Microsoft Dynamics / 365 consulting and managed services axis for SMBs.
• Sentia Denmark: Cloud-focused MSP with Danish operations (formerly Danhost) delivering managed cloud, infrastructure, and IT support. Directly comparable on managed services and Microsoft-centric stack.

Regional players

• Danoffice IT: Danish IT services and consulting firm providing managed IT, support, and Microsoft solutions. Comparable SMB-focused Danish MSP with similar vertical mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SupportersPodcast
• Facebookfacebook.com/supporters.dk
• LinkedInlinkedin.com/company/supporters-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supporters