adbrix

What adbrix does

adbrix (에드브릭스) is a South Korea-based Mobile Measurement Partner (MMP) platform founded in 2013 that provides mobile marketing attribution, analytics, cohort analysis, and retention analysis to Korean app marketers and growth teams. The platform is built around a large-scale event-processing pipeline (advertised at 30 billion events per day without performance degradation) and is differentiated by access to Korea's largest 3rd-party DMP data, which feeds additional insight reports layered on top of standard MMP outputs. Operationally, Adbrix 2.0 (2025) is sold as a subscription-based SaaS on custom annual contracts, with a sales-led go-to-market, consultation-based quoting, and an explicit "lowest price guarantee" (최저가 보장제) program targeting the Korean domestic market.

The company sits inside the IGAWORKS (주)아이지에이웍스) corporate group alongside sibling products DFINERY CRM, Mobile Index, TV INDEX, Tradingworks, and AdPopcorn, and the 2025 footer copyright points to DFINERY inc. as the brand-level entity — suggesting an in-progress group-level rebranding or restructuring. Adbrix reports having served 20,000+ companies over 12 years of operating history, positioning itself as the standard MMP in Korea rather than a challenger to global MMP vendors. The legal entity is incorporated in South Korea (business registration 220-8741741), headquartered at Central Park Tower, Yongsan-gu, Seoul, and operates as a private subsidiary-controlled company with no disclosed venture funding, no public ticker, and no disclosed revenue.

Name

adbrix

Legal name

(주)아이지에이웍스

Website

https://ad-brix.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

adbrix is a South Korea-based Mobile Measurement Partner (MMP) platform serving Korean mobile marketers with attribution, cohort and retention analytics, Korea's largest 3rd-party DMP data integration, and 30 billion events/day processing capacity.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. MMP Subscription Services: Subscription-based Mobile Measurement Partner services providing analytics, cohort analysis, retention analysis, and DMP-based insights. Revenue generated through recurring subscription fees with custom pricing based on event volume and feature requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

adbrix operates a Mobile Measurement Partner (MMP) platform, branded as Adbrix 2.0, that provides mobile marketing analytics for Korean companies. The platform delivers advanced cohort analysis, retention analysis, and DMP-based insight reporting, with infrastructure capable of processing 30 billion events per day. It serves as a localized alternative to foreign MMP platforms, integrating with Korean domestic media channels and offering a lowest-price guarantee subscription model.

Product overview

adbrix (애드브릭스) is a Mobile Measurement Partner (MMP) platform targeting the Korean market. The company offers its core product 애드브릭스 2.0 (Adbrix 2.0) as a unified MMP solution with advanced analytics capabilities including cohort analysis and retention analysis. The platform processes up to 30 billion events per day and is backed by 12 years of operational experience and Korea's largest 3rd party DMP data. The company positions itself as a marketing partner rather than just a solution provider, offering its services alongside related products like 디파이너리 CRM (Dfinery CRM). The product portfolio emphasizes domestic Korean market optimization with a lowest-price guarantee model.

Differentiator

Problem solved

Functional benefit

Products and services

• Adbrix 2.0 (애드브릭스 2.0) Mobile Measurement Partner (MMP) platform providing analytics, cohort analysis, and retention analysis for mobile app marketing optimization. Supports large-scale event processing of 30 billion events per day with integration into domestic Korean media networks. Targeted at Korean mobile marketers and growth marketers.

Quantifiable outcome

• 20,000+ companies信赖
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DFINERYcoreStrategic or Co-development PartnerDFINERY is the parent company/brand group. DFINERY inc. is listed as the parent company of adbrix. Also operates DFINERY CRM as a related product line within the same corporate ecosystem.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Adjust: Global MMP offering attribution, fraud prevention, and analytics. Competes with adbrix for Korean mobile marketing measurement budgets, particularly among international app developers.
• Singular: Marketing analytics and attribution platform with MMP-style capabilities. Comparable to adbrix on cohort, retention, and cross-channel attribution for app marketers.
• TUNE: Long-standing MMP and mobile measurement platform. Direct competitor to adbrix on attribution, analytics, and partner measurement for app-driven businesses.
• AppsFlyer: Global leader in Mobile Measurement Partner services. Directly competes with adbrix in Korea on attribution, cohort analysis, and retention measurement for mobile app marketers.
• Branch: Mobile measurement and deep linking platform serving global app marketers. Overlaps with adbrix on attribution, cohort, and retention analytics for Korean app developers.
• Kochava: Independent MMP providing attribution, analytics, and audience measurement. Competes globally and within Korea on mobile marketing measurement and cohort analytics.
• Airbridge: Korean-headquartered MMP with direct overlap in the Korean mobile measurement market, offering attribution, fraud prevention, and marketing analytics for the same target customer base.

Others

• IGAWORKS: Parent company of adbrix, providing the broader ad-tech ecosystem (AdPopcorn, Mobile Index, Tradingworks). Comparable as the holding corporate entity whose performance is tightly linked to adbrix.

Emerging players

• Tenjin: MMP focused on mobile game and app attribution, with overlap to adbrix on event-level analytics and MMP infrastructure, particularly in the gaming segment.

Broad incumbents

• Google Analytics for Firebase: Free, broadly adopted mobile analytics and attribution offering from Google. Functions as a free-tier incumbent that pressures adbrix's paid MMP value proposition, especially among smaller Korean developers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adbrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adbrix