Airbridge
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Airbridge firmographics
Firmographics- Name
- Airbridge
- Legal name
- AB180 Inc.
- Website
- https://airbridge.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Airbridge is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Airbridge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Core Plan: Free tier providing up to 15K attributed installs or 1.5M data points annually with core attribution features including deferred deep links, short links, QR codes, and integrations with Meta Ads, Google Ads, Apple Ads, TikTok.
- Subscription - Growth Plan: Custom pricing based on MAU or installs for teams scaling across 330+ ad networks. Includes advanced measurement, ML-powered fraud detection, multi-touch attribution, custom events, raw data export (BigQuery, Snowflake, Redshift), and dedicated customer success management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - Up to 15K attributed installs or 1.5M data points |
| Subscription | Annual | Growth Plan - Custom pricing based on MAU or installs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Airbridge product offering
Product offeringCore offering
Airbridge is a Mobile Measurement Partner (MMP) platform that provides mobile app attribution, deep linking, marketing analytics, and ROAS measurement for app developers and marketers. The platform unifies attribution across iOS, Android, Web, React Native, Cordova-Ionic, Unity, Flutter, Expo, and Unreal engines, integrating with 330+ ad networks and offering certified partnerships with Meta, Google, Apple Search Ads, and TikTok.
Product overview
Airbridge is a Mobile Measurement Partner (MMP) platform offered by AB180 Inc. that provides a unified mobile attribution and analytics solution. The core Airbridge platform integrates deep linking, web & app attribution, marketing analytics, ROAS measurement, iOS & SKAN support, and fraud protection as modular capabilities. The platform is available via two pricing tiers: a free Core Plan (up to 15K installs/1.5M data points) and a custom-priced Growth Plan for scaling teams. Premium AI-powered features include Airbridge AI (Pilot) for natural language analytics, Predictive LTV for 180-day revenue forecasting, and ML-powered fraud detection. Airbridge supports 9 SDK platforms (iOS, Android, Web, React Native, Cordova-Ionic, Unity, Flutter, Expo, Unreal) and integrates with 330+ ad networks including certified partnerships with Meta, Google, Apple, and TikTok.
Differentiator
Problem solved
Functional benefit
Products and services
- Airbridge Mobile Attribution Platform
- Airbridge Pilot AI Agent
Quantifiable outcome
- Galaxy Play achieved 22 percent revenue increase with Airbridge web-to-app tracking
- +3 more outcomes
Companies that use Airbridge
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Airbridge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability6 records
Feature7 records
Airbridge partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- XsollaminorPartnership to deliver unified mobile and web performance insights for game developers. Combines Xsolla's payment and monetization solutions with Airbridge's attribution capabilities.
- RevenueCatcoreSubscription connector integration. RevenueCat provides in-app subscription analytics and revenue attribution data synced with Airbridge for unified performance measurement.
- AdaptycoreSubscription connector integration. Adapty provides paywall A/B testing and subscription analytics integrated with Airbridge attribution.
- SuperwallcoreSubscription connector integration. Superwall provides paywall infrastructure and conversion optimization synced with Airbridge.
- AppLovin MAXcoreMediation platform integration for ad revenue measurement via both S2S and SDK integration methods.
- Unity LevelPlay (ironSource)coreMediation platform integration for ad revenue data import to Airbridge. Supports S2S and SDK integration.
- Google AdMobcoreMediation platform integration for AdMob ad revenue measurement through SDK integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Airbridge competitors and assessment
Company assessmentDirect peers
- Kochava: Kochava is an MMP and omni-channel measurement platform serving advertisers with attribution, fraud prevention, and connected-TV analytics, competing with Airbridge for mobile attribution budgets across gaming, ecommerce, and subscription apps.
- Branch: Branch provides attribution and deep linking for mobile apps, with strong web-to-app identity resolution — overlapping directly with Airbridge's deferred deep linking, attribution, and cross-platform identity stitching capabilities.
- Tenjin: Tenjin is an MMP focused on mobile game studios with ad revenue attribution, SKAN support, and growth tooling — a direct competitor in the gaming-focused slice of Airbridge's customer base.
- Adjust: Adjust is a global MMP that merged with Airship to offer mobile attribution, fraud prevention, and unified measurement; it competes head-to-head with Airbridge for the same enterprise app marketers, especially in gaming and subscription verticals.
- AppsFlyer: AppsFlyer is the leading mobile measurement partner (MMP) globally, offering SKAdNetwork attribution, deep linking, fraud protection, and analytics — directly competing with Airbridge across the same product surface and customer segments.
- Singular: Singular is an MMP and marketing analytics platform offering attribution, ROI analytics, and creative optimization — a direct Airbridge competitor in mid-market and enterprise app marketing teams.
Broad incumbents
- Adobe Analytics (Adobe Experience Cloud): Adobe Analytics is a large incumbent marketing and customer analytics suite with mobile attribution-adjacent capabilities; competes with Airbridge for enterprise marketing analytics spend, particularly in finance and ecommerce verticals.
- Amplitude: Amplitude is a leading product analytics platform with broader scope than Airbridge; it overlaps with Airbridge's marketing analytics and funnel tracking modules and integrates with Airbridge as a third-party platform partner.
- Mixpanel: Mixpanel is a product analytics platform that competes with Airbridge's funnel analytics capabilities and is integrated as a bi-directional data sync partner, creating both partnership and partial competitive overlap.
Emerging players
- RevenueCat: RevenueCat is a subscription infrastructure platform with native attribution/reporting for in-app subscriptions; it is both a deep integration partner and adjacent competitor to Airbridge's subscription-app measurement value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Airbridge social profiles
Digital presenceAirbridge compliance and trust
Trust signalCompliance6 records
Airbridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airbridge leadership team
Management profileNumber of profiles
Airbridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airbridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airbridge
What does Airbridge do?
Airbridge is a Mobile Measurement Partner (MMP) platform that provides mobile app attribution, deep linking, marketing analytics, and ROAS measurement for app developers and marketers. The platform unifies attribution across iOS, Android, Web, React Native, Cordova-Ionic, Unity, Flutter, Expo, and Unreal engines, integrating with 330+ ad networks and offering certified partnerships with Meta, Google, Apple Search Ads, and TikTok.
Is Airbridge a public or private company?
Airbridge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Airbridge founded?
Airbridge was founded in 2018. It employs 101 to 250 people.
Where is Airbridge based?
Airbridge is headquartered in Seoul, South Korea, in the Asia region.
How does Airbridge make money?
Two revenue lines are on record. Subscription - Core Plan is the primary driver. The others are subscription - Growth Plan.
Who are Airbridge's main competitors?
Direct peers on record are Kochava, Branch, Tenjin, Adjust, AppsFlyer and Singular. Broad incumbents are Adobe Analytics (Adobe Experience Cloud), Amplitude and Mixpanel. RevenueCat is listed as an emerging player.
Does Airbridge have an API?
Yes. Airbridge provides a public REST API for SKAdNetwork Conversion Value Config API (https://api.airbridge.io/skadnetwork/conversion-bit-config/v2) and a Postback API (https://postback.airbridge.io/skadnetwork/v1) for ad networks. The platform supports server-to-server (S2S) integrations for ad revenue measurement with mediation platforms and S2S click/postback tracking for media partners. Developer documentation includes SDK integration guides for iOS, Android, Web, React Native, Cordova-Ionic, Unity, Flutter, Expo, and Unreal engines. Developer documentation is at help.airbridge.io/en/references/introduction.