Väestöliiton Hyvinvointi

What Väestöliiton Hyvinvointi does

Väestöliiton Hyvinvointi Oy is a Finnish private limited company operating under the Väestöliiton Terapiapalvelut brand, delivering licensed psychotherapy and mental health services across three company-owned clinics in Helsinki, Tampere, and Turku, supplemented by a nationwide network of independent therapists and remote video sessions. It is a wholly owned subsidiary of Väestöliitto ry (the Finnish Population and Family Welfare organization), and all profits are routed back to the parent's citizen-facing services and research/advocacy work. The company holds the Avainlippu (2023) and Yhteiskunnallinen Yritys (May 2026) marks, signaling its domestic and social-enterprise positioning.

The service portfolio spans individual, couple, family, and sexual therapy, Kela-subsidized rehabilitation psychotherapy, neuropsychological (Nepsy) coaching, psychologist appointments, insurance-covered therapy, and workplace supervision. Group-format programs include ryhmäpsykoterapia, the Eroseminaari (breakup seminar, €480-500), and an emotion-focused relationship course (€180/person). Delivery runs on a healthcare-grade technology stack: the Kanta-certified Diarium patient information system (cert. FI160613-21), Nordhealth Connect end-to-end-encrypted WebRTC video, and PCI DSS Scope D-compliant Nordhealth Pay, with Paytrail handling advance online payments.

The business model is professional-services-based: per-visit pricing for therapy, fixed-fee pricing for group programs and courses, plus B2B contracts via työnohjaus for enterprises and ostopalvelusopimukset with hyvinvointialueet (regional public-sector purchasers). Go-to-market combines a self-service online therapist search and booking funnel (vaestoliitonterapia.fi), a phone-based customer service line (09 2280 5267), content marketing, and Google Ads remarketing. In February 2025 the company divested its Kotipalvelut (home care) line to Onni to concentrate fully on therapy services.

Name

Väestöliiton Hyvinvointi

Legal name

Väestöliiton Hyvinvointi Oy

Website

https://vaestoliitonterapia.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Väestöliiton Hyvinvointi is a Finnish licensed psychotherapy and mental-health clinic network operating three owned offices (Helsinki, Tampere, Turku) plus remote and network therapists, serving private individuals, couples, families, regional public-sector buyers, and enterprises, and wholly owned by the nonprofit Väestöliitto ry.

Ownership category

akta.pro rank

Product category

Mental health and psychotherapy services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Psychotherapy services
• Mental health therapy
• Couples and family therapy
• Sexual therapy services
• Workplace supervision

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Yksilöterapiapalvelut: Laillistettujen psykoterapeuttien ja psykologien tarjoamat terapiapalvelut, hinnoiteltu käyntikohtaisesti
2. Ryhmäpalvelut: Ryhmäpsykoterapia, Eroseminaari, tunnekeskeinen parisuhdekurssi ja muut ryhmämuotoiset palvelut
3. Työnohjaus: Ammatillinen kasvu ja jaksaminen -palvelut yksilöille ja ryhmille
4. Ostopalvelut hyvinvointialueille: Palveluita tuotetaan ostopalveluna hyvinvointialueille
5. Yrityspalvelut: Palvelut yrityksille, mukaan lukien työnohjaus

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Väestöliiton Hyvinvointi Oy operates the Väestöliiton Terapiapalvelut brand, selling licensed psychotherapy and mental health services to Finnish consumers across three owned offices (Helsinki, Tampere, Turku), a national network of contracted therapists, and a remote video channel. Offerings include individual, couple, family, sexual and relationship therapy, Kela-subsidized rehabilitation psychotherapy, psychologist appointments, neuropsychological coaching, workplace supervision, and group programs. Services are paid per session, often with Kela subsidy, private insurance reimbursement, or corporate/public-sector ostopalvelu contracts.

Product overview

Väestöliiton Hyvinvointi operates a comprehensive psychotherapy and mental health service under the Väestöliiton Terapiapalvelut brand. The offering is organized as a multi-channel service platform combining in-person therapy at three Finnish locations (Helsinki, Tampere, Turku) with nationwide remote therapy, supplemented by network therapists. Core services include individual, couple, family, and sexual therapy, along with specialized offerings such as rehabilitation psychotherapy (Kela-subsidized), neuropsychological coaching, psychologist appointments, workplace supervision, and insurance-covered therapy. Group programs include group psychotherapy, the Eroseminaari (breakup seminar), and the Emotion-Focused Relationship Course. Services are delivered by a network of licensed psychotherapists, psychologists, and specialists through a proprietary appointment booking system and video consultation platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Psykoterapia (Psychotherapy) Licensed-psychotherapist-delivered psychotherapy supporting clients with mental health challenges, available in-person across three Finnish offices and remotely.
• Yksilöterapia (Individual Therapy) One-on-one therapeutic support for processing personal emotions, life challenges and self-understanding, delivered by licensed therapists and psychologists.
• Pariterapia (Couple Therapy) Therapy for couples addressing communication, conflict and connection-building in romantic relationships.
• Perheterapia (Family Therapy) Therapy to strengthen interaction and dynamics among family members, delivered by licensed family therapists.
• Seksuaaliterapia (Sexual Therapy) Specialist therapy addressing sexuality, intimacy and body-image concerns, delivered by credentialed sexual therapists (e.g., erityistason seksuaaliterapeutti).
• Ihmissuhdeterapia (Relationship Therapy) Therapeutic support for general interpersonal/relationship issues, available to any client seeking help with their human relationships.
• Etäterapia (Remote / Online Therapy) Therapy delivered remotely via secure end-to-end encrypted video connection, enabling flexible access from any location in Finland.
• Kuntoutuspsykoterapia (Rehabilitation Psychotherapy) Long-term Kela-subsidized psychotherapy supporting mental health recovery and strengthening functional capacity, with patient co-pay reduced to 20 € per session after Kela reimbursement.
• Psykologin vastaanotto (Psychologist Appointments) Psychologist-led appointments for life turning points, assessments and mental well-being, distinct from longer-term psychotherapy.
• Nepsy-valmennus (Neuropsychological Coaching) Coaching to develop daily-living skills for neurodivergent (ADHD/autism spectrum) children, adolescents and adults.
• Työnohjaus (Workplace Supervision) Supervision supporting professional growth, coping and work development for individuals or groups, often purchased by employer clients.
• Palvelut yrityksille (Services for Businesses) Bundled organizational therapy and workplace well-being offering for corporate clients, including workplace supervision and related corporate engagements.
• Ryhmäpsykoterapia (Group Psychotherapy) Group-analytic psychotherapy for 5-8 members meeting weekly, led by a group-analytic psychotherapist; eligible for Kela rehabilitation support.
• Eroseminaari (Breakup Seminar) Eleven 3-hour weekly peer-group sessions led by a trained facilitator, addressing breakup-related questions, emotions and experiences using Bruce Fisher's method adapted for a Finnish context.
• Tunnekeskeinen parisuhdekurssi (Emotion-Focused Relationship Course) Weekend couples course based on Susan Johnson's Emotion-Focused Couple Therapy model that helps couples understand emotions, behavioural patterns and rebuild connection and trust.

Quantifiable outcome

• Palveluita saatavilla läpi kesän
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Onni (kotipalvelut)minorOthers · 18 February 2025Onni osti Väestöliiton Hyvinvointi Oy:n Kotipalvelut-liiketoiminnan, laajentaen toimintaansa pääkaupunkiseudulla. Väestöliitto keskittyy terapiapalveluihin.
• Väestöliitto rycoreOthersVäestöliiton Hyvinvointi Oy on Väestöliitto ry:n kokonaan omistama tytäryhtiö. Yhtiön tuotot käytetään kokonaisuudessaan Väestöliitto ry:n kansalaisille suunnattuihin palveluihin sekä tutkimus- ja vaikuttamistyöhön.
• Nordhealth Finland OycoreTechnology or IntegrationToimittaa Diarium-potilastietojärjestelmän (Kanta-sertifioitu, sertifikaatti FI160613-21) ja Nordhealth Connect -videovastaanottojärjestelmän. Lisäksi Nordhealth Pay -maksujärjestelmä.
• Itä-Suomen yliopistominorStrategic or Co-development PartnerYhteistyössä järjestetään ratkaisukeskeisen psykoterapian kouluttajapsykoterapeuttikoulutusta. Koulutus kestää 2 vuotta.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• BetterHelp:
• Nordhealth: Nordic healthtech vendor (publicly listed) supplying the Diarium, Nordhealth Connect, and Nordhealth Pay platforms that Väestöliiton Hyvinvointi uses. Comparable as the enabling technology stack for therapy clinics rather than a direct competitor.

Broad incumbents

• Talkspace: US-listed virtual therapy platform serving both direct consumers and B2B enterprise clients via insurance and employer channels. Comparable in combining consumer teletherapy with employer-sponsored mental health services.
• Mehiläinen: Major Finnish private healthcare chain offering psychotherapy, occupational healthcare, and specialist medical services across dozens of locations. Comparable on mental health service delivery and B2B occupational health contracts.
• Pihlajalinna: Finnish private healthcare and social services group with primary care clinics, occupational health, and therapy services. Comparable as a multi-site Finnish mental health and wellbeing services provider.
• Terveystalo: Largest private healthcare service provider in Finland, operating clinics and digital services nationwide including psychotherapy and mental health. Comparable as a same-country outpatient mental health provider but at much greater scale and breadth.

Emerging players

• Lyra Health: US-based employer-sponsored mental health platform connecting employees to therapists and coaches via insurance. Comparable in the B2B employer mental health services segment that Väestöliiton Hyvinvointi serves through työnohjaus.
• Olo Health: Finnish digital health startup offering online therapy and remote psychologist consultations in Finland. Comparable in remote therapy delivery model and Finnish mental health end market.

Direct peers

• A-klinikka Oy: Finnish outpatient mental health and substance abuse treatment provider with clinic network across Finland. Direct peer in ambulatory mental health service delivery and government procurement contracts.

Regional players

• Doktor.se: Nordic digital healthcare provider offering GP and mental health consultations via app in Sweden and other Nordic markets. Comparable in Nordic digital health and therapy delivery, though primarily operating outside Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VLKotipalvelut
• LinkedInlinkedin.com/company/vaestoliiton-hyvinvointi
• Instagraminstagram.com/vaestoliitonterapiapalvelut

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Väestöliiton Hyvinvointi