What Plus Property does

Plus Property (บริษัท พลัส พร็อพเพอร์ตี้ จำกัด) is a Thailand-based real estate services firm founded in 1994, headquartered in Bangkok. The company operates as a vertically integrated residential and commercial real estate platform, combining brokerage (buy/sell/rent), residential property management, commercial facility management, project consultancy, and sole-agent sales representation under a single brand. Its service portfolio spans eight sub-brands: Brokerage Service, Property & Living Management, Facility Management, Plus Consultancy, Sole Agent, Plus Finder (a smart property search tool), LIV-24 (a security/business solutions technology), and Touch (building engineering consultation).

The underlying technology stack centers on Plus Finder, a website-embedded smart property search interface covering condos, single houses, townhouses, apartments, land, hotels, offices, and factories, with filtering by BTS/MRT stations, price range, bedrooms, and project type. Plus Property supports this digital layer with proprietary platforms LIV-24 (safety and operations) and Touch (engineering advisory). Customer engagement runs through direct phone (02.688.7555), website contact forms with 1-3 business day callback SLAs, and a self-serve property search portal; service fulfillment is delivered by in-house professional agents and project management teams.

The business model is hybrid: transaction-based fees on brokerage deals (one-time, take-rate model), monthly recurring managed-service fees for residential property management and facility management, and project-based or multi-year contract fees for consultancy and sole-agent services. Pricing is not publicly disclosed and is quote-based. Revenue is generated primarily within Thailand across individual property buyers/renters/sellers (SMB/long-tail consumers) and enterprise clients including residential developers, housing estate committees, and commercial building owners. The company claims 660+ projects under management, 30,000+ units in buy-sell-rent inventory, and 30 million+ square meters of managed area — described as the largest managed property footprint in Thailand.

Name

Plus Property

Legal name

บริษัท พลัส พร็อพเพอร์ตี้ จำกัด

Website

https://plus.co.th

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Plus Property is a Bangkok-headquartered Thai real estate services firm offering brokerage, residential property management, facility management, consultancy, and sole-agent services, supported by digital property search and building technology platforms. It serves individual buyers/renters/sellers and enterprise property developers and building owners across Thailand.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Real estate services
• Property management
• Facility management
• Real estate brokerage
• Property consultancy

Headquarters

HQ city

Watthana

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Services: Transaction-based fees from buy, sell, and rent brokerage services for real estate properties including condominiums, houses, apartments, townhouses, land, hotels, offices, and factories.
2. Property & Living Management: Recurring revenue from residential property project management services.
3. Facility Management: Commercial building management services providing ongoing facility maintenance.
4. Consultancy Services: Advisory services for project development, sales management, and marketing of real estate projects.
5. Sole Agent Services: Exclusive sales agent services for property development projects including sales management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Plus Property is an integrated Thai real estate services provider offering buy-sell-rent brokerage, property and living management, facility management, sole agency representation, real estate consultancy, building engineering (Touch), concierge, and short-term holiday rentals. Operations are supported by the in-house LIV-24 technology platform and span more than 660 projects, 30,000+ units, and 30 million+ square meters of managed space.

Product overview

Plus Property operates as a comprehensive real estate management platform offering a full suite of services for residential and commercial properties across Thailand. The portfolio includes core property management services (Property & Living Management, Facility Management), real estate brokerage (Brokerage Service), project development and sales management (Sole Agent, Plus Consultancy), and technology-enabled solutions (LIV-24, Touch). The company's digital platform is anchored by Plus Finder, an intelligent property search tool that enables users to discover and filter properties across various types including condos, single houses, townhomes, apartments, land, hotels, offices, and factories. With over 30 years of experience managing 30,000+ units across 660+ projects covering 30+ million square meters, Plus Property serves as the #1 ranked real estate expert in Thailand. Additional services include Plus Concierge for resident lifestyle services and Rental for the Holidays for vacation property investments.

Differentiator

Problem solved

Functional benefit

Brands

• Plus Finder: Smart property search tool for finding quality projects in desired locations
• Property & Living Management
• Facility Management
• LIV-24 Technology
• Touch
• Plus Consultancy
• Sole Agent
• Brokerage Service

Products and services

• Buy-Sell-Rent Brokerage Residential and commercial property brokerage for individual Thai consumers, owners, and tenants, providing listing, matching, transaction support, and advisory across the buy-sell-rent lifecycle.
• Property & Living Management Long-term property management service covering residential and mixed-use developments for developers, building owners, and condominium juristic persons, including operations, resident services, and administration.
• Facility Management Comprehensive facility management for commercial, residential, and mixed-use buildings, covering building systems, common areas, vendor management, and on-site service delivery.
• Sole Agent Exclusive sales and leasing agency service that gives developers and owners a single mandated agent to market, sell, or lease a property or project.
• Plus Consultancy Real estate advisory and consultancy service for investors, developers, and corporate clients, covering market intelligence, feasibility, valuation, and transaction advisory.
• LIV-24 Technology Platform Proprietary technology platform that supports Plus Property's property management operations, resident services, and back-office workflows across managed developments.
• Touch Building Engineering Building engineering and maintenance service delivering technical inspection, preventive maintenance, and repair support for managed buildings and facilities.
• Plus Concierge Concierge service providing resident and tenant support across Plus-managed properties, including requests handling, move-in coordination, and lifestyle services.
• Plus Finder Property search platform that helps buyers, sellers, and tenants discover listings across Plus Property's brokerage and management portfolio.
• Rental for the Holidays Short-term holiday rental service offering furnished rental properties to travelers, distributed in partnership with rentalfortheholidays.com.

Quantifiable outcome

• 30+ years of real estate expertise and market leadership in Thailand
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Touch (ปรึกษาระบบวิศวกรรมอาคาร)coreTechnology or IntegrationTouch provides building engineering consultation services as part of Plus Property's comprehensive service ecosystem. This partnership enables Plus Property to offer specialized engineering solutions for building management alongside their core property management services.
• LIV-24 Technology (เทคโนโลยีความปลอดภัยและโซลูชั่นเพื่อธุรกิจ)coreTechnology or IntegrationLIV-24 Technology provides security and business solutions integrated into Plus Property's service offerings. This technology partnership enables enhanced safety and security services for managed properties and commercial buildings.
• Plus Concierge (บริการเพื่อการอยู่อาศัย)coreStrategic or Co-development PartnerPlus Concierge offers concierge services for enhanced living experiences, connected with Plus Property's residential management services. This partnership provides additional lifestyle services to complement property management offerings.
• Rental for the Holidays (ที่พักตากอากาศ)minorChannel Partner/ Reseller/ DistributorExternal vacation rental marketplace where Plus Property lists vacation properties for rent. This partnership expands distribution reach for vacation property owners using Plus Property's services.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Baania: Thai property data and listing platform providing market analytics, transactions history, and listing aggregation. Adjacent competitor to Plus Finder in the consumer research and agent lead generation layer of the brokerage funnel.
• Hipflat: Thai proptech platform offering condo and property search, market data, and agent matching. Competes with Plus Finder for consumer property discovery in Bangkok and major Thai cities.
• FazWaz: Regional Southeast Asian proptech platform with strong Thailand presence in new development listings, vacation rentals, and brokerage tools. Comparable to Plus Property's brokerage and sole agent offerings, particularly in the new project segment.
• PropertyGuru Thailand: Thailand's largest online property listing platform and DDproperty operator. Competes with Plus Property's Plus Finder in property search and listing aggregation, plus offers agent tools that overlap Plus Property's brokerage services.

Direct peers

• Knight Frank Thailand: International real estate services firm operating brokerage, property management, valuation, and consultancy in Thailand. Directly comparable to Plus Property's full-service residential and commercial services across Bangkok and key Thai markets.
• Savills Thailand: International real estate services firm offering residential and commercial property management, brokerage, and consultancy in Bangkok. Closest direct peer to Plus Property in terms of full-service Thai residential and commercial coverage.

Regional players

• Sansiri: Major Thai residential developer with significant in-house property management and after-sales services for its own condominium and housing estates. Comparable to Plus Property's residential PM and sole agent service lines within Sansiri's own portfolio.

Broad incumbents

• CBRE Thailand: Global commercial real estate services firm with a Thai operation covering property management, facilities management, brokerage, and investment advisory. Overlaps Plus Property's commercial PM and brokerage offerings with a much larger international brand.
• JLL Thailand: Global real estate services firm offering property and facilities management, capital markets, valuation, and brokerage across Thailand. Comparable to Plus Property's commercial building and consultancy service lines, particularly for enterprise clients.

Others

• Colliers International Thailand: International real estate services firm active in Thailand across property management, valuation, and capital markets. Similar full-service structure to Plus Property with focus on commercial assets and investor clients.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlusPropertyTH
• Facebookfacebook.com/plusproperty.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Property