Banjo & Matilda Inc

What Banjo & Matilda Inc does

Banjo & Matilda is an Australian premium cashmere knitwear brand founded in 2008 in Bondi Beach by Belynda and Ben Macpherson, operating as Banjo & Matilda Pty Ltd (ABN 47 564 579 411). The company designs and sells women's cashmere and cashmere-blend apparel — including lounge pants, cardigans, coatigans, scarves, and slippers — produced in small batches from natural fibers sourced from Inner Mongolia, with a signature XX logo hand-stitched onto each garment. Design studios are based in Sydney and the headquarters is located at 76 William Street, Paddington NSW, with one flagship retail store in Sydney.

The company runs a dual-channel go-to-market: direct-to-consumer e-commerce via a Shopify storefront shipping globally to more than 35 countries (with multi-currency pricing in AUD, EUR, GBP, USD, and CAD), and wholesale distribution through premium luxury retailers including Neiman Marcus, Harvey Nichols London, Shopbop, Intermix New York, and David Jones Australia, plus department stores in Germany and the Middle East. Unit prices sit in the $19–$300 AUD range, with core pieces such as Beach Pants at $300 AUD and the Star Scarf at $250 AUD, positioning the brand at the accessible-premium tier of the cashmere category. Marketing is driven through organic social (Instagram, Facebook, Twitter, Pinterest), an email newsletter, and a content blog called "The Thread."

The business is privately held and founder-controlled, with no disclosed institutional investment, parent company, or funding rounds. Headcount is reported in the 11–50 range, consistent with a founder-led niche apparel label, and the company does not disclose revenue, AI/technology capabilities, or material R&D output. Note that several firmographic header fields (including a public listing symbol and an aircraft/autonomous-aviation description) are inconsistent with the substantive product, location, and operational data and have not been used in this assessment.

Name

Banjo & Matilda Inc

Legal name

Banjo & Matilda Pty Ltd

Website

https://b-mdev.myshopify.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Banjo & Matilda is an Australian premium cashmere knitwear brand founded in Bondi Beach in 2008, selling women's cashmere apparel and accessories direct-to-consumer via Shopify and through luxury wholesale partners including Neiman Marcus, Harvey Nichols, Shopbop, and David Jones.

Ownership category

akta.pro rank

Product category

Premium Cashmere Knitwear

NAICS

Apparel Knitting Mills (3151), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Knit Outerwear Mills (2253), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industry

Silk, Cashmere & Luxury Fabric Care (HSAJAGAF)

Keywords

• Premium cashmere knitwear
• Luxury women's apparel
• Cashmere fashion accessories
• Designer knitwear brand
• Australian fashion brand

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their Shopify e-commerce platform, offering products in multiple currencies (AUD, EUR, GBP, USD, CAD).
2. Wholesale Distribution: Products are sold through wholesale channels to major retailers including Shopbop, Harvey Nichols, Neiman Marcus, David Jones, Intermix, and department stores in Germany and the Middle East.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Banjo & Matilda designs, produces, and sells premium cashmere knitwear and lifestyle apparel under its own brand. The company offers a curated collection of luxury cashmere garments — including sweaters, cardigans, scarves, lounge pants, and slippers — alongside cashmere care products, distributing them globally through its direct Shopify e-commerce store, a flagship Sydney retail store, and wholesale partnerships with premium department stores and boutiques.

Product overview

Banjo & Matilda is an Australian premium lifestyle brand founded in Bondi Beach in 2008, specializing in contemporary women's cashmere knitwear. The company offers a curated collection of luxury cashmere products including Beach Pants (90% cashmere lounge pants), Cat Slippers (cashmere house slippers with leather soles), Jeronimo Cardigan (silk/cashmere blend), Oversized Coatigan (coat-cardigan hybrid), and Star Scarf (cashmere/silk blend). Supporting products include Cashmere & Wool Wash (Cote Noire branded care product). The brand focuses on premium natural fibers sourced from Inner Mongolia, with products shipping globally to retailers including Shopbop, Harvey Nichols London, Neiman Marcus, and David Jones Australia. Design studios are located in Sydney, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Pants | Black Luxury lounge pants made from 90% cashmere with a track-pant waistband, tapered ankles, signature 'xx' detail, silver drawstring toggles, and ribbed ankle cuffs, priced at $300 AUD.
• Jeronimo Cardigan | Black Silk/cashmere blend oversized draped cardigan with hood and asymmetrical hem, intended for loose, layered styling across casual and lounge looks, sale priced $19.99 AUD from $24.99 AUD.
• Oversized Coatigan | Aurora Knee-length hybrid coat-cardigan with oversized fit, front pockets, and extra length in arms and body; can be worn as outerwear or layered under coats, priced $19.99 AUD.
• Star Scarf | Ivory + Navy Iconic Banjo star-print scarf made from 70% cashmere and 30% silk in a generous 170 cm x 100 cm size, suitable for winter styling or as a summer cover-up, priced $250 AUD.
• Cat Slippers Luxury cashmere slippers (98% cashmere, 2% spandex) with red leather sole, embroidery, elasticated opening, cushioned sole, and the signature XX hidden as the cat's nose, priced $200 AUD.
• Cashmere & Wool Wash Cote Noire Cashmere Wash, a biodegradable 500 mL detergent enriched with coconut oil and aloe vera, formulated for cashmere and wool with no sulphates or harmful chemicals, priced $19.00 AUD.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopbopcoreChannel Partner/ Reseller/ DistributorShopbop is an online luxury fashion retailer that stocks Banjo & Matilda products as part of their premium knitwear offerings.
• Harvey Nichols LondoncoreChannel Partner/ Reseller/ DistributorLuxury department store in London that carries Banjo & Matilda's contemporary women's cashmere collection.
• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorPremium American department store chain that stocks Banjo & Matilda products in their fashion collections.
• Intermix New YorkcoreChannel Partner/ Reseller/ DistributorLuxury boutique retailer in New York featuring Banjo & Matilda's statement sweaters and cashmere basics.
• David Jones AustraliacoreChannel Partner/ Reseller/ DistributorAustralian premium department store chain that carries Banjo & Matilda products as part of their designer collections.
• German Department StoresminorChannel Partner/ Reseller/ DistributorMajor department stores in Germany that stock Banjo & Matilda products.
• Middle East Department StoresminorChannel Partner/ Reseller/ DistributorMajor department stores in the Middle East region that carry Banjo & Matilda products.

Scale indicators3 records

Recent moves5 records

Direct peers

• Eric Bompard: French premium cashmere knitwear specialist with a curated women's collection sold through own boutiques and luxury department stores. Closely matches Banjo & Matilda on product category, premium positioning, and global wholesale distribution model.
• N.Peal: British heritage cashmere knitwear brand founded in 1936, offering premium sweaters, scarves, and accessories via DTC and luxury wholesale. Highly comparable as a specialist cashmere lifestyle label at similar price points targeting affluent consumers globally.
• Autumn Cashmere: US-based premium cashmere knitwear brand selling women's sweaters and accessories through specialty boutiques and luxury retailers. Comparable category, materials, and wholesale-led GTM model.
• Brodie Cashmere: Australian heritage cashmere knitwear brand with sustainable Inner Mongolian cashmere sourcing. Direct geographic and category peer sharing the Australian origin, cashmere specialization, and premium positioning.
• White + Warren: American cashmere brand offering premium knitwear essentials and seasonal collections via DTC and select department stores. Comparable as a focused cashmere women's lifestyle brand with similar price tier and audience.
• Pure Collection: UK-based premium cashmere and knitwear brand targeting affluent women, sold through DTC and department-store wholesale. Closely matches on product mix, customer profile, and multi-channel distribution.

Emerging players

• Everlane: DTC-first premium basics brand with transparency-led sustainability positioning and cashmere product lines. Comparable in DTC-led model, sustainability narrative, and premium accessible cashmere category overlap.

Broad incumbents

• Vince: Established US contemporary brand known for premium cashmere sweaters and elevated essentials across women's and men's. Comparable as a broader premium knitwear player at overlapping price points but with significantly larger scale.
• Theory: Global contemporary luxury brand offering premium women's apparel including cashmere knitwear, sold through own stores and luxury wholesale. Comparable customer profile and luxury positioning, but materially larger and broader portfolio.
• COS (Collection of Style): H&M-owned premium accessible fashion brand with strong cashmere basics assortment and global DTC + wholesale presence. Comparable cashmere knitwear category at slightly lower price points, with substantially larger scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/banjoandmatilda
• Facebookfacebook.com/banjo.matilda
• Instagraminstagram.com/banjoandmatilda
• Pinterestpinterest.com/banjoandmatilda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banjo & Matilda Inc