AboutHotelier.com

What AboutHotelier.com does

AboutHotelier.com is a Greek-headquartered, privately held digital marketing and software company that exclusively serves the hotel and hospitality industry. Founded around 2014 and based in Árgos with primary operations in Athens, the company offers an integrated suite of cloud-based tools including the RoomRack Hotel Cloud PMS (property management system), Hotel Booking Engine, Channel Manager, RateStrip Price Check Widget, OTA Scanner / Rate Shopping tool, Email Marketing Platform, SEO Software Tool, and Online Check-In / Pre Check-In module, alongside custom hotel website design services built primarily on WordPress-based cloud technology. The platform is positioned around a stated ecosystem of 2,800 integrations and claims a customer base of 3,000+ hotels across 30 countries.

The company's primary customer segments are independent hotels and small-to-mid-sized accommodation providers, particularly in the Greek and Mediterranean markets, that lack the marketing budgets of large chains and need to compete with dominant OTAs. It also serves hotel chains and multi-property groups, with named enterprise accounts including Porto Carras Grand Resort, Acrotel Hotels & Resorts, ARIA Hotels, Makedonia Palace, and Xenios Ventures Hotels. The core value proposition is increasing direct bookings (the company claims up to 54% uplift via the RateStrip Price Check Widget) and reducing OTA commission costs by providing an integrated technology and marketing stack rather than disconnected point tools.

Revenue is generated through three streams: recurring SaaS subscriptions for individual software products and bundled "All in One" packages (billed annually, quote-based), one-time website design and development projects, and ongoing digital marketing services. Pricing is not publicly disclosed; sales are conducted through a hybrid product-led self-serve model via the website, supplemented by direct sales outreach (phone, email, Calendly booking) and field presence at major hospitality trade shows including Xenia 2025, Hospitality Expo Cyprus 2020, and the 100% Hotel Show.

Name

AboutHotelier.com

Legal name

AboutHotelier.com

Website

https://abouthotelier.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AboutHotelier.com is a Greek-based hospitality technology and digital marketing company providing an integrated cloud suite—PMS, booking engine, channel manager, price comparison widget, email marketing, and SEO tools—to over 3,000 hotels across 30 countries, primarily serving independent and chain properties in the Greek and Mediterranean markets.

Ownership category

akta.pro rank

Product category

Hotel Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYTHALACAA

Property Management Systems (PMS)

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALACAD

Booking Engines & Direct Web Booking

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALAJAD

Hotel Content Aggregators & Connectivity APIs

Travel & Hospitality/Travel Technology & Distribution Services/Travel Connectivity, APIs & Aggregators (Content, Inventory, Interlining)

SECONDARYTHAMALAE

Direct Booking Platforms & Booking Engines for Hosts/Managers

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

Keywords

• Hospitality software solutions
• Hotel property management
• Hotel booking engine
• Channel manager software
• Hotel digital marketing

Headquarters

HQ city

Árgos

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Software Subscriptions: The company operates primarily as a SaaS provider, offering cloud-based hotel management software (RoomRack PMS, Booking Engine, Channel Manager, SEO tools) on subscription plans. Pricing appears to be quote-based and tiered, with packages ranging from individual tools to all-in-one bundles.
2. Website Design & Development: Website design and development services for hotels, including custom design, template-based websites, and ADA-accessibility compliance. Sold as one-time projects or packages.
3. Marketing Services: Digital marketing services for hotels including SEO optimization (on-page and off-page), social media marketing, email marketing, and content marketing campaigns. Can be bundled with software products or sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AboutHotelier.com develops and sells an integrated suite of cloud-based software products built specifically for the hotel and hospitality industry. Its core offering is the RoomRack Hotel Cloud PMS (Property Management System), complemented by a Hotel Booking Engine, Channel Manager, RateStrip Price Check Widget, Email Marketing Platform, SEO Software Tool, Online Check-In solution, and OTA Scanner. The company also provides hotel website design and digital marketing services, including SEO and content marketing, to help independent hotels increase direct bookings and reduce OTA commission costs.

Product overview

AboutHotelier.com is a comprehensive hospitality digital solutions provider offering an integrated platform of hotel management and marketing products. The core product suite includes RoomRack Hotel Cloud PMS (a cloud-based property management system), the Hotel Booking Engine, Channel Manager, and Website Design services. Additional modules include Price Check Widget (RateStrip) for price parity monitoring, Email Marketing Platform for automated campaigns, SEO Software Tool, Online Check-In/Pre Check-In, and OTA Scanner/Rate Shopping. The products work together to help independent hotels increase direct bookings, manage online distribution, and optimize revenue across all digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• RoomRack: Cloud-based Hotel Property Management System (PMS) covering front office and back office operations for hotels.
• RateStrip / Price Check Widget
• SEO Software Tool – Cloud-Based
• Online Check-in
• Email Marketing Platform

Products and services

• RoomRack Hotel Cloud PMS
• Hotel Booking Engine Direct booking engine embedded in hotel websites enabling direct reservations without commission fees paid to OTAs, with support for special offers, packages, and real-time availability.
• Channel Manager Online distribution management platform that synchronizes availability, prices, and room inventory across multiple sales channels (OTAs) from a single dashboard, preventing double bookings.
• Price Check Widget & Review Monitor (RateStrip) Real-time price comparison widget embedded on hotel websites, showing live OTA prices alongside the hotel's direct booking engine prices, with rate parity reporting and real-time alerts.
• Email Marketing Platform Email marketing automation platform for hotels with scheduled campaigns, personalization (contact names, company info), anti-spam reporting, contact filters, and integration with WebHotelier booking engine for automated subscriber lists, supporting up to 100,000 emails per month.
• SEO Software Tool (Cloud-Based) Cloud-based all-in-one SEO platform designed specifically for hotels, enabling optimization of hotel websites for search engine rankings without requiring deep technical SEO knowledge.
• Online Check-In / Pre Check-In Contactless and digital pre check-in solution for hotels, enabling guests to complete check-in procedures digitally before arrival, enhancing safety and streamlining front desk operations.
• Hotel Website Templates / Website Design Pre-designed website themes and custom website design services for hotels built on WordPress, with responsive design, accessibility features (AMEA/ADA compliance), and conversion-optimized layouts.
• OTA Scanner / Rate Shopping Rate shopping and competitor price monitoring tool that tracks pricing across OTAs to support revenue management decisions for hotels.
• Marketing Services Digital marketing services for hotels including SEO optimization (on-page and off-page), social media marketing, email marketing, and content marketing campaigns, sold separately or bundled with software products.

Quantifiable outcome

• Increase in direct bookings up to 54% with RateStrip Price Check Widget
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Porto Carras Grand ResortcoreStrategic or Co-development PartnerMulti-property partnership implementing the RateStrip Price Check Widget across Porto Carras properties in Halkidiki. The goal was to enhance the user-friendly image of the brand website and increase direct bookings. Porto Carras is a high-specification luxury resort with industry accolades.
• ARIA HotelscoreStrategic or Co-development PartnerARIA Hotels chain adopted AboutHotelier's online Check-In solution to enhance guest safety and streamline front desk operations. The partnership focuses on contactless hotel check-in technology, prioritizing guest and staff comfort.
• Xenios Ventures HotelsminorStrategic or Co-development PartnerNew partnership announced for digital marketing and direct booking solutions targeting Xenios Ventures Hotel properties.
• Acrotel Hotels & ResortscoreTechnology or IntegrationFive luxury properties of Acrotel Hotels & Resorts in Halkidiki integrated the price comparison (RateStrip) tool on their websites. The partnership was announced as a welcoming of the chain to the AboutHotelier partner network.
• Messinian IconminorStrategic or Co-development PartnerNew partnership with Messinian Icon for digital services.
• WebHoteliercoreTechnology or IntegrationIntegration partnership with WebHotelier's booking engine. AboutHotelier's email marketing platform connects with WebHotelier to automatically import subscriber lists from online bookings. Also integrates with WebHotelier's special offers display feature. WebHotelier is a leading Greek hotel booking engine provider.
• RezdyminorChannel Partner/ Reseller/ DistributorReferenced in a blog post about Booking.com's strategy. Rezdy is an Australian distribution platform integrated with Booking Holdings. AboutHotelier discusses the competitive landscape involving Rezdy in the context of OTA distribution strategies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eZee Absolute: eZee Absolute is a cloud-based hotel PMS with integrated booking engine and channel manager for independent hotels and small chains, a direct feature-by-feature competitor to AboutHotelier.
• SiteMinder: SiteMinder is a leading hotel channel manager and commerce platform with PMS-adjacent capabilities, directly overlapping with AboutHotelier's Channel Manager and Booking Engine products.
• Sirvoy: Sirvoy offers a cloud-based PMS, booking engine, and channel manager targeting small independent hotels, with a comparable product bundle to AboutHotelier's integrated suite.
• Cloudbeds: Cloudbeds offers an integrated PMS, channel manager, and booking engine suite targeted at independent hotels, hostels, and small chains — the same buyer segment and product bundle as AboutHotelier.
• WebHotelier: WebHotelier is a leading Greek booking engine provider and a direct integration partner of AboutHotelier, competing head-to-head in the Greek/Mediterranean market for hotel direct-booking and distribution software.
• Mews: Mews is a cloud-based hospitality platform combining PMS, booking engine, and payments, directly competing with AboutHotelier's RoomRack PMS and Booking Engine for independent and group hotel customers.
• HotelRunner: HotelRunner is a Turkish-origin hotel channel manager, PMS, and booking engine platform focused on independent hotels and small chains, a direct regional and product competitor to AboutHotelier in the Mediterranean.
• Little Hotelier: Little Hotelier provides a combined PMS, channel manager, and booking engine built for small independent hotels and B&Bs, directly comparable to AboutHotelier's SMB-focused integrated suite.

Emerging players

• Guesty: Guesty is a property management platform for short-term rentals and boutique hospitality, sharing AboutHotelier's focus on multi-property management, channel distribution, and integrated booking engines for independent operators.

Broad incumbents

• Booking.com (Booking Holdings): Booking.com is the dominant OTA whose commission economics AboutHotelier's direct-booking suite is designed to offset; it also offers connectivity (channel manager) and digital marketing services that broadly overlap with AboutHotelier's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/abouthotelier
• YouTubeyoutube.com/channel/UCnWHNJdzpSY8Sc7LzA3bLaw
• Facebookfacebook.com/abouthotelier/?ref=ts&fref=ts
• LinkedInlinkedin.com/company/abouthotelier-com
• Instagraminstagram.com/about_hotelier_digitalservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AboutHotelier.com