SportsTG

What SportsTG does

SportsTG, operating commercially as GameDay, is a Melbourne-based private software company founded in 2015 that provides a cloud-based sports management SaaS platform to sports organizations. The platform serves a deliberately broad vertical spectrum — from National Governing Bodies and state-level associations down to grassroots clubs, charities, and foundations — and is deployed across Australia, Ireland, New Zealand, the United Kingdom, and the United States. Named customers include Football Federation Australia, Rugby Football League, Athletics NZ, Basketball NZ, and Little Athletics Victoria.

The product is architected as a unified core platform with modular extensions. Core capabilities cover membership and registrations, events and ticketing, competitions and tournaments, online payments processing, and a business intelligence/reporting layer. Purpose-built modules extend the surface into adjacent workflows: Schedula for match official appointment and management, Courtside for live match-day scoring, Programs/Courses/Accreditations for certification workflows, and eLearning for member education. The offering is completed by a dedicated iOS and Android mobile app, the GameDay Marketplace partner ecosystem, the GameDay Community portal, and GameDay IQ, a generative-AI initiative intended to enhance product experiences.

Revenue is generated through a combination of recurring SaaS subscriptions (tiered implicitly by organization size, given the absence of public pricing) and transaction fees on the integrated online payments product. Go-to-market is predominantly an enterprise field-sales motion targeted at National Governing Bodies and larger sports organizations, executed through a "Get a Demo" call-to-action and enquiry form, with self-serve mobile-app distribution for the grassroots and individual-user tier. The company employs 51–100 people and is privately held with no disclosed institutional ownership.

Name

SportsTG

Legal name

SportsTG

Website

http://www.sportstg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GameDay (SportsTG) is a Melbourne-based cloud SaaS platform providing integrated sports, events, and membership management software to National Governing Bodies, state associations, grassroots clubs, and charities across Australia, New Zealand, Ireland, the UK, and the US.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports management software
• Membership management platform
• Events and ticketing software
• Competition management system
• Online payments processing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (Membership Management): SaaS subscription model for membership and registration management features. Pricing likely tiered based on organization size.
2. Events & Ticketing Platform: Revenue from event management and ticketing solutions, potentially including transaction fees on ticket sales.
3. Online Payments Processing: Payment processing fees for flexible and secure payment solutions integrated into the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SportsTG (operating as GameDay) provides a cloud-based SaaS platform that enables sporting organizations to manage memberships, run events and ticketing, organize competitions and tournaments, deliver programs, courses and accreditations, process online payments, and access business intelligence. The platform also includes specialized sub-products such as Schedula (match official management) and Courtside (live scoring), alongside a mobile app, an AI layer (GameDay IQ), eLearning, a partner marketplace, and a community module.

Product overview

GameDay is a unified platform-plus-modules architecture for sports, events, and participant management, serving organizations from National Governing Bodies to grassroots clubs. The core GameDay Platform connects multiple integrated modules including Membership, Events & Ticketing, Competitions & Tournaments, Programs/Courses & Accreditations, Online Payments, Business Intelligence, Schedula (Match Official Management), and Courtside (Live Scoring). Additional offerings include the GameDay App mobile application, GameDay IQ AI initiative, eLearning module, GameDay Marketplace partner ecosystem, and GameDay Community portal.

Differentiator

Problem solved

Functional benefit

Brands

• GameDay IQ: AI-powered platform for transforming products and delivering class experiences for customers.
• GameDay Marketplace
• GameDay Community
• Schedula
• Courtside

Products and services

• GameDay Membership Cloud-based membership management platform that lets sporting organizations register, renew, and manage members, collect fees, and maintain member records at scale. Used by national federations, regional associations, and grassroots clubs to administer their member base.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• GameDay Marketplace PartnerscoreChannel Partner/ Reseller/ DistributorGameDay has a suite of partners who provide integrated and complimentary platforms aimed at benefiting the sporting marketplace. The marketplace serves as an ecosystem of complementary technology and service providers that enhance the GameDay platform offering.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TeamSnap: Team management platform serving youth, amateur, and recreational sports leagues with roster, scheduling, payments, and communication tools. Targets similar grassroots and club segments as GameDay with overlapping feature sets.
• PlayMetrics: Youth soccer and sports club management platform offering registration, payments, communication, and club admin tools. A focused direct peer in the youth sports federation/club segment.
• Hudl: Sports video analysis and team management platform used across club, high school, and collegiate levels. Competes in adjacent team-management workflows and shares grassroots club customers with GameDay.
• LeagueApps: Sports league and club management platform with registration, scheduling, payments, and communication features. Comparable mid-market offering targeting clubs and leagues similar to GameDay's grassroots segment.
• Stack Sports: One of the largest US-based sports management platform providers offering registration, payments, websites, and tournament tools across multiple sports. Directly competes with GameDay for national governing bodies and large federation contracts.
• SportsEngine (NBC Sports Next): Youth and amateur sports management platform owned by NBC Sports Next, providing registration, websites, tournaments, and mobile apps. Directly competes in the same national governing body and federation management market.
• Sport80: Sports federation and membership management SaaS serving national governing bodies and clubs, particularly in the UK and Europe. Closely comparable to GameDay in customer profile (NGBs) and product scope (membership, events, accreditations).
• Active Network (Global Sports & Recreation): Long-standing provider of recreation management and sports registration software used by municipalities, YMCAs, and sports organizations. Overlaps significantly with GameDay's membership, registration, and events modules.

Broad incumbents

• Catapult Sports: Established sports technology provider specializing in athlete performance, tracking, and analytics for elite teams. Operates in the broader sports tech category with limited direct overlap but comparable customer base of sports organizations.
• Jonas Software: Vertical SaaS acquirer operating dozens of niche software brands including club management and recreation products. A broader incumbent whose club/recreation portfolio overlaps with GameDay's sports club management focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_sportstg
• Facebookfacebook.com/sportstg
• LinkedInlinkedin.com/company/sportstg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsTG