CPG Media

What CPG Media does

CPG Media is a Calgary-based, privately held digital media and business services firm serving small and medium-sized businesses primarily in Alberta, with additional clients across other Canadian provinces and the United States. Founded in 2006 by Andrew Gowers, the company operates with a team of 1-10 employees and offers an integrated portfolio of web design and development, SEO, digital marketing (SEM, Google AdWords, social media), e-commerce solutions on WooCommerce/Shopify/Lightspeed, web hosting on its own Canadian servers (since 2012), and business coaching and consulting (delivered through affiliated Strategic Group entities).

The company's technology stack is built on commodity open-source and SaaS platforms — WordPress and Joomla for content management, WooCommerce/Shopify/Lightspeed for commerce, and self-owned physical servers housed in a Calgary facility with redundant power — rather than proprietary systems. Its go-to-market is sales-led and overwhelmingly referral-driven: the company states that over 95% of customers come from existing satisfied clients, supported by a free initial one-hour consultation, direct phone and email outreach, and a network of co-marketed Strategic Group partners (Strategic Business Group, Strategic Tax, Prairie Sky Productions, Divorce Mentors, SBS Syndicate Business Solutions, ME Consulting).

CPG Media monetizes through a mix of one-time project fees (web design and build-out), recurring subscriptions (annual hosting, monthly SEO retainers), and professional services fees (business coaching and consulting). Revenue is not disclosed. The business has remained a micro-shop in scale across its history, with no outside funding, no M&A activity, and no documented headcount expansion beyond its founder-led core.

Name

CPG Media

Legal name

CPG Media

Website

https://cpgmedia.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

CPG Media is a Calgary-based digital agency and business consultancy serving small and medium-sized businesses with web design, SEO, digital marketing, Canadian-hosted web hosting, and e-commerce development on WordPress, Shopify, and Lightspeed platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Web Design & Development: Custom website design and development from concept to launch, including e-commerce integration. One-time project-based revenue.
2. Digital Marketing Services: Ongoing SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing campaign management.
3. Web Hosting: Shared hosting packages (CPG Basic & CPG Extra) paid annually on Canadian servers. Includes maintenance and support packages.
4. Business Coaching & Consulting: Business coaching and consulting services for small to medium-sized businesses, including restructuring, financial planning, and management mentoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CPG Media is a Calgary-based full-service digital media and web development firm that designs and builds custom responsive websites, provides search engine optimization (SEO) and digital marketing campaign management (SEM, Google AdWords, Facebook and Instagram advertising), operates local Canadian web hosting on company-owned servers (CPG Basic and CPG Extra packages), integrates e-commerce platforms (WooCommerce, Shopify, Lightspeed), and offers business coaching and consulting for small to medium-sized businesses.

Product overview

CPG Media is a full-service digital media, web development, and hosting company offering an integrated suite of services. The core portfolio consists of Web Design & Development, SEO Services, Digital Marketing, and Web Hosting, which work together as a unified offering: the company builds and designs custom websites, optimizes them for search engines, runs digital marketing campaigns, and hosts them on their Canadian servers. E-commerce Solutions (WooCommerce, Shopify, Lightspeed) extend the web design offering to enable online stores. Business Coaching & Consulting, delivered through strategic partners, provides operational support including cash flow management and strategic planning, complementing the digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Customized website design and development from concept to launch, including responsive design, mobile compatibility, and e-commerce integration for small and medium-sized businesses in Calgary and Alberta.
• SEO Services Search Engine Optimization services to increase organic search results and page ranking through site analysis, keyword research, meta data management, and link building. Includes Basic SEO (covering up to 10 pages and 15 keywords) and Advanced SEO tiers with custom quotes.
• Digital Marketing Goal-based digital marketing campaign management including search engine marketing (SEM), Google AdWords programs (PPC, Display, Re-targeting), and social media marketing campaign management on Facebook and Instagram.
• Web Hosting Canadian-based website hosting on CPG Media-owned Canadian servers with shared hosting packages (CPG Basic and CPG Extra), benchmarked for speed with large basic bandwidth, premium service and support, and redundant power (multiple power grids, generator, and UPS backup) in a temperature-controlled secure environment.
• E-commerce Solutions Online store integration and e-commerce capability built on WooCommerce (WordPress), Shopify, or Lightspeed platforms to enable online selling for client websites, scalable from small online stores to enterprise-level deployments with POS integrations.

Quantifiable outcome

• Over 95% of CPG Media customers come from referrals from existing satisfied clients
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Strategic Business Group Inc. (SBG)coreStrategic or Co-development PartnerListed as part of CPG Media's Strategic Group of Companies network. Strategic Business Group provides business services including executive business coaching, complementary to CPG Media's digital marketing and web development offerings.
• Strategic Business ServicescoreStrategic or Co-development PartnerPart of CPG Media's trusted network of business partners. Provides business consulting and coaching services that complement CPG Media's web development and digital marketing services. Referenced as the destination for free initial business consultation.
• Strategic Tax Inc.minorStrategic or Co-development PartnerListed as part of CPG Media's Strategic Group of Companies network. Local Calgary-based tax and accounting professional services firm.
• Prairie Sky ProductionsminorStrategic or Co-development PartnerListed as part of CPG Media's Strategic Group of Companies network. Local Calgary-based production company.
• Divorce MentorsminorStrategic or Co-development PartnerListed as part of CPG Media's Strategic Group of Companies network. Local Calgary-based professional services firm.
• SBS - Syndicate Business SolutionscoreStrategic or Co-development PartnerStrategic partner referenced alongside ME Consulting for providing comprehensive business solutions. Part of CPG's team of experts that helps take care of all client business needs.
• ME ConsultingminorStrategic or Co-development PartnerConsulting partner referenced alongside SBS Syndicate Business Solutions as part of CPG's team of experts providing comprehensive client business solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 1Digital Agency: 1Digital Agency focuses on e-commerce web design, SEO, and digital marketing, similar to CPG Media's e-commerce and digital marketing bundle for retail and SMB clients.
• SmartSites: SmartSites is a US digital agency providing web design, SEO, PPC, and e-commerce solutions for SMBs. Direct overlap with CPG Media's core offerings and customer segment.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and web design for SMB and mid-market clients. Direct peer in SEM/SEO-led service delivery to similar customer profiles.
• WebFX: WebFX is a US-based full-service digital marketing agency offering SEO, web design, SEM, and hosting-like services to SMBs. Like CPG Media, it bundles multiple digital services into integrated packages targeting small and mid-sized businesses.
• Thrive Internet Marketing Agency: Thrive is an SMB-focused digital agency providing web design, SEO, social media, and hosting-adjacent services. Comparable to CPG Media in serving smaller businesses with bundled digital marketing offerings.
• Coalition Technologies: Coalition Technologies provides web design, SEO, PPC, and e-commerce development services. Comparable to CPG Media's integrated digital offering including e-commerce builds on Shopify and WooCommerce.
• HigherVisibility: HigherVisibility is an SEO and digital marketing agency serving SMBs with integrated SEO, web design, and SEM services. Directly comparable service mix and customer base.

Regional players

• Jelly Digital Marketing & Development: Jelly is a Calgary-based digital agency offering web design, SEO, and digital marketing to Western Canadian SMBs. Closely comparable regional competitor to CPG Media in the Calgary market.

Broad incumbents

• Wpromote: Wpromote is a large US digital marketing agency offering SEO, paid media, and web services across SMB and enterprise. Comparable category but operates at substantially greater scale than CPG Media.
• Square (Block): Square provides website building, e-commerce, and marketing tools for SMBs. Not a direct agency competitor but represents the platform-level threat to CPG Media's SMB design and hosting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CPGMedia.ca
• Xx.com/CPGMediaCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPG Media