What Generosity does

Generosity, operating as Generosity LLC (Florida-incorporated, founded 2021, 11–50 employees, dual presence in Winter Garden, FL and Oakland, CA), provides a donation software platform purpose-built for churches and non-profit organizations in the United States and Canada. The platform unifies multiple giving modalities into a single product: a hosted and customizable online giving page (web and mobile), an SMS text-to-give capability (Generosity by Text), QR-code generation, an in-person kiosk (Generosity Kiosk, powered by Clover and accepting PIN/DEBIT, Apple Pay, and Google Wallet), and ACH/electronic check processing. Underlying technology rests on PCI-validated encryption with tokenized iframes such that raw card data never traverses merchant systems, a real-time analytics dashboard, a connected-profile donor database, recurring donation support, next-day funding, and an optional fee-coverage mechanism letting donors absorb transaction costs so the organization receives the full gift. Multilingual support (English/Spanish) is provided on the giving page.

Generosity monetizes through a multi-stream model: tiered SaaS subscriptions (Basic at $10/month, Essentials at $25/month, with Premium and Complete tiers at custom pricing for small-to-medium and large/multisite organizations), donor-paid processing fees ($34.95/month base plus variable per-transaction charges), and hardware sales of branded kiosks. The go-to-market blends self-serve online registration (merchant.generosityonline.com/register) with sales-assisted demos for mid-market accounts and direct enterprise sales for the Complete tier. Distribution is reinforced by referral programs, QR-code placement, organic SEO, and social media (Instagram, Facebook, Twitter, LinkedIn). Core infrastructure partnerships include a registered Independent Sales Organization relationship with Wells Fargo Bank, N.A. (payment processing), Clover (kiosk hardware), Fusion Payments (payment infrastructure), and Aeos Web Design (web design services). The company is led by CEO Larry W. Roberts II, with Nicole Roberts as COO.

Customer segmentation follows a vertical approach with two primary targets (churches and charitable organizations) and two secondary personas (individuals raising money for a cause, and corporations). The product portfolio is delivered across the four pricing tiers (Basic, Essentials, Premium, Complete) that scale from entry-level customizable pages through enterprise multisite solutions. No public funding rounds, revenue figures, transaction volumes, or named customer logos are disclosed in the source material.

Name

Generosity

Legal name

Generosity LLC

Website

https://generosityonline.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Generosity provides a multi-channel donation software platform — online giving pages, kiosks, text-to-give, QR codes, and ACH processing — for churches and non-profit organizations in the US and Canada, monetized via tiered SaaS subscriptions and donor-paid transaction fees.

Ownership category

akta.pro rank

Product category

Nonprofit Donation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

akta.pro secondary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Donation software
• Online giving platform
• Church giving software
• Nonprofit payment processing
• Charity fundraising software

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Monthly subscription fees for platform access across Basic ($10/month), Essentials ($25/month), and custom Premium/Complete tiers. Includes dashboard, donor database, analytics, and core features.
2. Transaction/Processing Fees: Donor-paid transaction fees on each donation processed. Processing fees of $34.95/month apply plus variable per-transaction fees. Option for donors to cover fees so organization receives full donation.
3. Hardware Sales: Branded Generosity Kiosk equipment purchase required for in-person donations. Monthly fees apply for kiosk functionality including PIN/DEBIT capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Generosity provides a SaaS donation software platform that enables churches and non-profit organizations to accept donations across multiple channels, including an online giving page, text-to-give, in-person kiosk, and electronic check processing. The platform includes a donor database, recurring donations, real-time analytics, branded giving pages, and PCI-validated tokenized payment security. It is sold on a tiered monthly subscription basis with donor-paid transaction fees, allowing non-profits to use the software without bearing processing costs.

Product overview

Generosity is a donation software platform designed specifically for churches and non-profit organizations. The product portfolio consists of four core giving solutions: Generosity Online Giving Page (web-based donations), Generosity Kiosk (in-person hardware), Generosity by Text (SMS donations), and QR Code Generation (mobile access). Additional capabilities include ACH/Electronic Check Processing. The platform is offered across four pricing tiers (Basic, Essentials, Premium, Complete) that scale from entry-level customizable pages to enterprise multisite solutions. Key differentiators include donor-paid transaction fees (eliminating processing fees for organizations), next-day funding, PCI-compliant tokenized payments, and multi-language support (English/Spanish).

Differentiator

Problem solved

Functional benefit

Brands

• Generosity Online Giving Page: Custom-branded hosted giving page solution for accepting online donations with credit, debit, or ACH transactions.
• Generosity Kiosk
• Generosity by Text
• Giving Station Kiosk

Products and services

• Generosity Online Giving Page A customizable hosted donation page that allows donors to make one-time or recurring payments via credit, debit, or ACH transactions, with English and Spanish translation, real-time donation tracking, and branded customization for churches and non-profits.
• Generosity Kiosk An in-person payment kiosk device for churches and charities that accepts PIN/DEBIT, Apple Pay, and Google Wallet for on-site donations, powered by Clover hardware.
• Generosity by Text A text-to-give solution that enables donors to make quick donations via SMS, marketed as one of the fastest text giving solutions for campaign and on-the-spot donations.

Quantifiable outcome

• Donors who set up recurring payments give 42% more annually
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wells Fargo Bank, N.A.coreOthersGenerosity LLC is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA. This partnership enables the payment processing infrastructure for donation transactions.
• Aeos Web DesignminorImplementation/ SI/ Consulting PartnerListed as a partner providing web design services for Generosity platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stripe: Stripe is a global payment processing incumbent that non-profits can use as a generic donation infrastructure via Stripe Checkout and Stripe Billing, competing with Generosity for organizations that choose a general-purpose processor over a vertical specialist.
• Blackbaud: Blackbaud is an established enterprise software provider for the non-profit sector, offering donor CRM, fundraising, and financial management suites that overlap with Generosity's donor database and analytics capabilities at the large-organization level.
• Kindful (Bonterra): Kindful, part of Bonterra's social good software suite, provides donor CRM and online giving tools for non-profits, competing with Generosity's donor database and analytics features as part of a broader non-profit technology portfolio.

Direct peers

• Funraise: Funraise is a donation platform built for non-profits with features like branded donation pages, recurring giving, and peer-to-peer fundraising, directly comparable to Generosity's offering for charitable organizations.
• Donorbox: Donorbox is an online donation platform for non-profits and churches offering recurring donations, branded forms, and donor management, competing directly with Generosity in the same donor-paid and subscription pricing model.
• Pushpay: Pushpay is a leading church engagement and giving platform serving thousands of churches across the US, directly competing with Generosity in donation processing, recurring giving, and donor management for faith-based organizations.
• Subsplash: Subsplash is a church engagement platform offering giving, mobile apps, websites, and media tools to churches, directly competing with Generosity in the church-vertical with a broader engagement suite.
• Givebutter: Givebutter is a free fundraising and donor management platform for non-profits and communities, offering online giving, events, and donor CRM with a fee-coverage model that mirrors Generosity's donor-paid approach.
• Network for Good: Network for Good is a fundraising and donor management platform tailored to small and mid-sized non-profits, offering online donations, CRM, and coaching services that compete with Generosity's Essentials and Premium tiers.
• Tithe.ly: Tithe.ly is a digital giving and church engagement platform offering online, text, and app-based giving to churches, with a similar SMB-to-enterprise tier structure and feature set as Generosity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/info_generosity
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/generosityonline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generosity