CouponPlus
CouponPlus AG is a Zürich-based Swiss software company, founded in 2012, that operates a white-label cloud platform for digital coupons, seasonal gamification, and email/SMS marketing, plus the Deal.ch consumer coupon marketplace (~100,000 active users). It serves Swiss retailers, shopping centers, and brands through direct sales and bundled cross-media campaigns with 20 Minuten, Migros Magazine, and Ringier.
- Company typePrivate
- Founded2012
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CouponPlus does
CouponPlus AG is a Zürich-based, privately held Swiss software company founded in 2012 that operates a cloud-based marketing automation platform for digital coupons, competitions, seasonal gamification (Advent Calendar, Easter Game, Summer Game), voucher shops, and email/SMS marketing. The company is best understood as a two-product business: a white-label SaaS platform (CouponPlus Platform) licensed to retailers, shopping centers, and service businesses for in-house campaign execution, and a consumer-facing Swiss coupon marketplace (Deal.ch) with approximately 100,000 active users and 45,000+ newsletter subscribers that the company monetizes by selling campaign placements to brands and retailers. The platform is modular, Swiss-developed and Swiss-hosted (ISO/IEC 27001-certified infrastructure), CSA-certified for email deliverability, and integrates with major Swiss media partners (20 Minuten, Migros Magazine, Ringier) to enable cross-media campaigns that combine digital coupons with print placements reaching millions of consumers.
The company serves three primary customer segments: retailers and service businesses, shopping center operators (e.g., Wincasa-managed properties, Sihlcity, Shopping Center St. Jakob-Park), and brands and advertisers using Deal.ch. The customer mix is enterprise-and-mid-market-led, evidenced by named reference logos such as AMAG, Migrol, Burger King Switzerland, Müller, Tchibo, Orell Füssli, and ITS Coop Travel, alongside smaller clients like Coiffure Valentino and Bookfactory. Pricing is quote-based with no public list pricing, supported by an on-staff Key Account Manager sales function, and includes a professional services layer billed at CHF 130 per hour for campaign production. Distribution combines a direct enterprise sales motion, the Deal.ch marketplace as a self-serve channel for SMB advertisers, and bundled cross-media placements in major Swiss print publications.
The business is operationally lean, with 8 named team members led by two Managing Partners (Urs Schmidig and Markus Soller), no disclosed institutional funding, and no M&A activity recorded. Revenue is generated through a mix of platform subscription and licensing, transaction-based campaign distribution on Deal.ch, professional services, and bundled seasonal gamification products. The company has been continuously operating for over a decade, with recent product investment (May 2026 E-Mail Designer launch) and ongoing media partnership buildout suggesting steady, founder-led organic growth rather than venture-backed scale.
CouponPlus firmographics
Firmographics- Name
- CouponPlus
- Legal name
- CouponPlus AG
- Website
- https://couponplus.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CouponPlus AG is a Zürich-based Swiss software company, founded in 2012, that operates a white-label cloud platform for digital coupons, seasonal gamification, and email/SMS marketing, plus the Deal.ch consumer coupon marketplace (~100,000 active users). It serves Swiss retailers, shopping centers, and brands through direct sales and bundled cross-media campaigns with 20 Minuten, Migros Magazine, and Ringier.
- Ownership category
- akta.pro rank
CouponPlus industry classification
Industry- Product category
- Digital Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where CouponPlus is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
CouponPlus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Coupon Platform Subscription / Licensing: CouponPlus licenses its white-label coupon, competition, and gamification platform to retailers, shopping centers, and service businesses. Clients access the platform to create and manage campaigns independently. Pricing is quote-based and varies by client scope and campaign complexity.
- Deal.ch Campaign Distribution: CouponPlus sells campaign placements on its Deal.ch platform to brands and retailers. Services include coupon listings, competition placements, newsletter distribution, social media promotion, and print placements in partner media (20 Minuten, Migros Magazine, Ringier). Pricing varies by campaign type and media package.
- Professional Services & Campaign Production: Hourly consulting and production services (CHF 130/hour) for campaign setup, design, copywriting, and campaign management. Production of digital coupons and all required advertising materials is included in campaign packages. New customers may be required to prepay.
- Seasonal Game / Gamification Solutions: CouponPlus sells white-label and Deal.ch seasonal games (Advent calendar, Easter game, summer game) as standalone or bundled products. These drive lead generation and brand awareness for clients on a seasonal basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard hourly consulting rate |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
CouponPlus product offering
Product offeringCore offering
CouponPlus operates a Swiss-developed, cloud-based marketing platform that enables retailers, shopping centers, and service businesses to create, distribute, and track digital coupons, competitions, voucher shops, and seasonal gamification campaigns. The company also runs the Deal.ch consumer coupon marketplace, which reaches approximately 100,000 active users and 45,000+ newsletter subscribers in German-speaking Switzerland, and offers cross-media campaign distribution through partnerships with 20 Minuten, Migros Magazine, and Ringier.
Product overview
CouponPlus is a cloud-based marketing platform (established 2012, Swiss-developed and hosted) enabling companies to create, distribute, and track digital coupons across online and offline channels. The platform operates on a Create-Distribute-Control model with a modular architecture. Core offerings include the CouponPlus Platform itself and the Deal.ch coupon marketplace (leading Swiss platform with ~100,000 active users). Key modules include: Coupon Module (digital coupon creation/distribution), Competition Module (lead-generating contests), Newsletter Module (CSA-certified email/SMS marketing), Voucher Shop (digital gift card sales), and Contact Database/CRM. Seasonal marketing tools include Advent Calendar, Easter Game, and Summer Game (white-label gamification solutions), plus the CouponPlus Benefit Card (loyalty card). The 20 Minuten SuperDeal enables cross-media campaigns combining print and digital coupons. Integration capabilities include Payrexx payments and MessagePlus newsletter delivery. The platform is offered as White-Label for Shopping Centers, Retailers, and Service Providers.
Differentiator
Problem solved
Functional benefit
Brands
- Deal.ch: Leading coupon platform in German-speaking Switzerland with approximately 100,000 active users and over 45,000 newsletter subscribers.
- TicketPlus
- VoucherPlus
Products and services
- CouponPlus Platform Cloud-based white-label marketing platform for retailers, shopping centers, and service businesses to create, distribute, and track digital coupons, competitions, voucher shops, and seasonal gamification campaigns across web and mobile.
- Deal.ch Consumer-facing coupon marketplace reaching approximately 100,000 active users and over 45,000 newsletter subscribers, where brands and retailers place coupons, competitions, and seasonal games.
- Advent Calendar White-label digital advent calendar for Christmas marketing campaigns with daily surprise doors containing coupons, competitions, or links to promotions.
- Easter Game White-label interactive Easter egg hunt game that generates leads through virtual treasure hunts with coupons or competition prizes.
- Summer Game White-label interactive summer hidden-object game with prizes used as an engagement and lead-generation product.
- Voucher Shop (Gutschein-Shop) White-label digital gift voucher e-commerce solution with custom subdomain, payment processing, PDF and smartphone wallet delivery, and QR-code point-of-sale redemption.
- CouponPlus Benefit Card Digital loyalty card solution for employees or customers, integrated with smartphone wallets, supporting personalized discounts and purchase incentives.
- 20 Minuten SuperDeal Cross-media advertising package combining digital coupons on Deal.ch with print placements in 20 Minuten newspaper, featuring QR codes for digital coupon access.
- Einkauf zurückgewinnen (Shopping Competition) Interactive competition solution for shopping centers where customers scan QR codes and upload receipts for a chance to win back their purchase amount as a voucher.
- Mobile 2 Mobile Coupon Referral marketing solution allowing employees or sales staff to send personalized digital coupons via SMS or email that customers can forward to up to five friends.
Quantifiable outcome
- Deal.ch platform reaches approximately 100,000 active users and over 45,000 newsletter subscribers.
- +5 more outcomes
Companies that use CouponPlus
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
CouponPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
CouponPlus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Nine Internet Solutions AGcoreNine Internet Solutions AG is CouponPlus's hosting partner, providing Swiss-based server infrastructure. Nine is ISO/IEC 27001 certified, meeting CouponPlus's security and data residency requirements. Hosting is described as 'Swiss Hosting' and is a key differentiator for Swiss and EU data protection compliance.
- PayrexxcorePayrexx (Burgstrasse 20, 3600 Thun, Switzerland) is CouponPlus's payment processing partner for its Voucher Shop and e-commerce features. Enables secure payment collection for gift voucher sales.
- 20 Minutencore20 Minuten is CouponPlus's primary print and online media partner for cross-media coupon campaigns. Deal.ch coupons and SuperDeals are published in 20 Minuten Online and Print, extending campaign reach to the newspaper's large readership in German-speaking Switzerland.
- Migros MagazinecoreMigros Magazine partnership enables SuperDeal coupon placements reaching 2.9 million readers per issue — the largest magazine readership in Switzerland. CouponPlus integrates digital coupons with this print medium as part of the Migros-Magazin SuperDeal product.
- Ringier (Blick, Glückspost, Schweizer Illustrierte)majorRingier Kombi SuperDeal enables coupon placements across Blick, Glückspost, and Schweizer Illustrierte with a combined readership of 982,000. Two print placements over two weeks are included in the package alongside Deal.ch digital distribution.
- Wunderman Thompson SwitzerlandminorListed as a partner on the CouponPlus 'About Us' page. Wunderman Thompson is a global creative agency that may provide joint client recommendations or collaborative marketing projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CouponPlus competitors and assessment
Company assessmentDirect peers
- Slickdeals: Community-driven deal discovery platform with large US user base and active forum. Comparable in audience-driven deal content to Deal.ch's consumer marketplace.
- RetailMeNot: US consumer-facing digital coupon and cashback marketplace with a similarly broad merchant base. Conceptually analogous to Deal.ch, though at significantly greater scale.
- Voucherify: API-first promotional platform providing coupon, voucher, and loyalty infrastructure to retailers globally. Closely aligned with CouponPlus's white-label infrastructure offerings.
- Coupontools: Belgium-headquartered digital coupon platform offering white-label coupon creation, distribution, and analytics tools. Closest direct functional comparable to CouponPlus's core platform.
- Talon.One: Berlin-based promotion engine that APIs coupons, vouchers, and loyalty into enterprise commerce stacks. Comparable technology layer to CouponPlus's modular platform for B2B licensees.
- Savings.com: Digital coupon and promo code platform providing merchants with promotion distribution and consumers with deals — a directly comparable digital coupon marketplace business.
Broad incumbents
- Groupon: Public marketplace for local deals, vouchers, and experiences. Overlapping product category with Deal.ch though operates at vastly larger scale and broader scope.
- Veepee: European flash-sale and private event marketplace for retail deals, with adjacent couponing/distribution mechanics. Loosely comparable through consumer-facing deal distribution.
- Valassis: Established US leader in coupon distribution, mail-based and digital promotions, and shopper marketing for retail CPGs. Overlaps with CouponPlus's cross-media coupon distribution model at much larger scale.
Regional players
- MeinProspekt (by Offerista): Switzerland-focused digital leaflet and coupon platform owned by Offerista. Direct competitor in the same German-speaking Switzerland market for retail digital promotion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CouponPlus social profiles
Digital presenceCouponPlus compliance and trust
Trust signalCompliance4 records
CouponPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouponPlus leadership team
Management profileNumber of profiles
Profiles8 records
CouponPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouponPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouponPlus
What does CouponPlus do?
CouponPlus operates a Swiss-developed, cloud-based marketing platform that enables retailers, shopping centers, and service businesses to create, distribute, and track digital coupons, competitions, voucher shops, and seasonal gamification campaigns. The company also runs the Deal.ch consumer coupon marketplace, which reaches approximately 100,000 active users and 45,000+ newsletter subscribers in German-speaking Switzerland, and offers cross-media campaign distribution through partnerships with 20 Minuten, Migros Magazine, and Ringier.
Is CouponPlus a public or private company?
CouponPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CouponPlus founded?
CouponPlus was founded in 2012. It employs 1 to 10 people.
Where is CouponPlus based?
CouponPlus is headquartered in Zürich, Switzerland, in the Europe region.
How does CouponPlus make money?
Four revenue lines are on record. Digital Coupon Platform Subscription / Licensing is the primary driver. The others are deal.ch Campaign Distribution, professional Services & Campaign Production and seasonal Game / Gamification Solutions.
Who are CouponPlus's main competitors?
Direct peers on record are Slickdeals, RetailMeNot, Voucherify, Coupontools, Talon.One and Savings.com. Broad incumbents are Groupon, Veepee and Valassis. MeinProspekt (by Offerista) is listed as a regional player.
Does CouponPlus have an API?
No public API is recorded for CouponPlus.
What industry is CouponPlus in?
CouponPlus's product category is Digital Marketing Software. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5418 and its SIC code is 7310.