Manage Protect
Manage Protect is an Australian Value-Added Distributor founded in 2008, delivering integrated cloud security, backup, email, and Microsoft 365 solutions exclusively through 300-plus Managed Service Provider partners serving SMBs across Australia and New Zealand.
- Company typePrivate
- Founded2008
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Manage Protect does
Manage Protect is an Australian Value-Added Distributor (VAD) founded in 2008 and headquartered in Surry Hills, Sydney, with additional offices in Melbourne and Auckland. The company sources, integrates, and supports best-of-breed cloud security, backup, email, and productivity solutions exclusively through Managed Service Provider (MSP) channel partners across Australia and New Zealand, serving more than 300 MSP partners and a long-tail of SMB end-customers.
Its product portfolio spans nine core lines, distributed (and in several cases co-developed) rather than uniformly built in-house: Guardz (AI-native MDR), Avanan by Check Point (email and collaboration security), NinjaOne SaaS Backup (M365/Google Workspace/Entra ID backup) and NinjaOne RMM, Octiga (M365 security posture management), MPaware (security awareness training), MPexchange (hosted email), MPmail (email threat defence), and Microsoft 365 licensing via the MP365 Advantage programme (including Microsoft Copilot enablement). The proprietary Converge Portal unifies provisioning, licence management, consolidated billing, and ticketing with native PSA integrations (Autotask, ConnectWise, HaloPSA, ServiceNow, BrightGauge).
Manage Protect's business model is a hybrid of subscription pass-through distribution, professional services (migrations, onboarding, vendor liaison), and proprietary/SOC 2 Type 1-compliant hosted email (MPexchange). Revenue is recurring and predominantly per-seat across monthly billing, supplemented by 24/7 local support, sales-and-marketing enablement, and white-glove migrations. The 100%-Australian-owned boutique model, 96% positive CSAT, and 15+ year tenure with partners such as Agile IT underpin its position against larger global distributors in the ANZ SMB-MSP channel.
Manage Protect firmographics
Firmographics- Name
- Manage Protect
- Legal name
- Manage Protect
- Website
- https://manageprotect.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manage Protect is an Australian Value-Added Distributor founded in 2008, delivering integrated cloud security, backup, email, and Microsoft 365 solutions exclusively through 300-plus Managed Service Provider partners serving SMBs across Australia and New Zealand.
- Ownership category
- akta.pro rank
Manage Protect industry classification
Industry- Product category
- Cloud Software Distribution for Managed Service Providers
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF)
- akta.pro secondary industries
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), Cloud Security Services (Posture Mgmt, Workload Protection) (BPAKAHAK)
Keywords
Where Manage Protect is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Manage Protect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cloud Solution Distribution: Manage Protect acts as a Value Added Distributor (VAD) for MSPs, reselling and distributing cloud security, backup, email, and productivity solutions. Revenue is generated through product licensing, subscription management, and consolidated billing for MSP partners.
- Microsoft CSP Licensing: As a Microsoft Cloud Solution Provider (CSP), Manage Protect provides Microsoft licensing solutions with up to 15% discount, central licensing portal, dedicated account management, and sales & marketing support through the MP365 Advantage program.
- Professional Services: Professional services including migrations, onboarding, and white-glove support. Provides tailored tech stack configuration, sales and marketing support, and vendor liaison services to MSP partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Guardz Pro - Unified cybersecurity platform for MSPs with core security features |
| Per seat | Monthly | Avanan Email Only and Email & Collaboration packages |
| Per seat | Monthly | MPmail Ultimate Access and Ultimate Defense |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Manage Protect product offering
Product offeringCore offering
Manage Protect is an Australian Value Added Distributor (VAD) that bundles and distributes best-of-breed cloud security, backup, email, productivity and RMM solutions exclusively to Managed Service Providers. Through its proprietary Converge portal, it consolidates licensing, billing, provisioning and PSA integrations for MSP partners, and adds 24/7 local technical support, professional services and managed migrations. The company is a Microsoft Cloud Solution Provider (CSP) and the lead distributor in Australia and New Zealand for Guardz, Avanan, Octiga, MPaware, MPexchange, MPmail, NinjaOne SaaS Backup and NinjaOne RMM.
Product overview
Manage Protect is an Australian MSP cloud distributor offering an integrated portfolio of best-of-breed cloud solutions for managed service providers serving SMB clients. The offering is a multi-vendor platform model rather than a single unified product, combining cybersecurity platforms (Guardz, Avanan, Octiga), email and backup solutions (MPmail, MPexchange, NinjaOne SaaS Backup), security awareness training (MPaware), Microsoft licensing and Copilot AI, RMM (NinjaOne), and unified management portal (Converge). Products integrate with Microsoft 365, Google Workspace, Entra ID, and PSA/ITSM platforms (HaloPSA, ConnectWise, Autotask, BrightGauge, ServiceNow). Manage Protect provides local technical support, consolidated billing, professional services, and migrations for MSP partners across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Guardz Unified AI-native cybersecurity platform for Managed Service Providers combining managed detection and response across identities, email, cloud, data and endpoints, with optional SentinelOne EDR in the Guardz Ultimate tier. Sold via per-user/month subscription with white labelling and cyber insurance options.
- Avanan Cloud-native email and collaboration security solution (by Check Point) using AI-driven detection to protect Microsoft 365, Google Workspace, Dropbox, Slack, Teams, OneDrive and SharePoint from phishing, malware, ransomware and account takeover. Available in Email Only and Email & Collaboration packages per seat/month.
- NinjaOne SaaS Backup Secure cloud backup and recovery solution (formerly Dropsuite) for Microsoft 365, Google Workspace and Entra ID. Includes email backup, archiving, unlimited storage, advanced search across 20+ criteria, one-click restore and Entra ID backup to protect identity configurations; award-winning SaaS data protection for MSPs and their SMB clients.
- Octiga Microsoft 365 security management and monitoring SaaS for Managed Service Providers providing continuous security posture management, automated remediation, audit log monitoring, geolocation alerts, traffic-light reporting and out-of-the-box connectors to PSA/ITSM platforms (Autotask, ConnectWise, HaloPSA, ServiceNow).
- MPaware Cybersecurity awareness training and phishing simulation platform (powered by Breach Secure Now) for MSPs, with weekly interactive micro trainings, routine simulated phishing, dark web monitoring, employee vulnerability assessments and a branded portal with dashboard reporting for SMB clients.
- MPexchange Hosted email and collaboration suite based on Microsoft Exchange for Managed Service Providers. SOC 2 Type 1 compliant, data sovereignty compliant, with 99% uptime, unlimited mailbox size, Entra ID integration and complimentary managed migrations across three tiers (MPexchange, MPexchange Lite with Apps, MPexchange Lite).
- MPmail Email threat defense software providing 24/7 protection against spam, viruses and other cyber threats, with five anti-virus and anti-spam engines, message queuing, outbound filtering, 90-day archive continuity, secure message encryption and content/attachment filtering. Two monthly subscription options: MPmail Ultimate Access and MPmail Ultimate Defense.
- NinjaOne RMM Unified IT management platform for Managed Service Providers combining RMM, patching, backup and ticketing, with NinjaOne Remote for secure access, Patch Management, Mobile Device Management, Ticketing, Documentation and Backup modules; #1 G2-rated in RMM, Endpoint, MDM and patch management.
- Microsoft 365 Licensing Microsoft Cloud Solution Provider (CSP) licensing program (MP365 Advantage) for Australian MSPs, offering Microsoft 365, Teams, SharePoint, Outlook, OneDrive, Word, Excel, PowerPoint and Copilot licences with up to 15% discount, a central licensing portal, dedicated account management, and sales and marketing support.
- Microsoft Copilot Microsoft 365 Copilot AI assistant offering for SMBs delivered through Manage Protect and its MSP partners, including secure rollout, change management, Copilot Agents for automation and ongoing optimisation services. Microsoft 365 Copilot Business SKU available for SMB tenants up to 300 seats.
- Converge Portal Manage Protect's proprietary unified provisioning and service management portal for MSP partners, providing single-pane customer provisioning, account setup, licence management, billing, mail controls, archiving and storage, with built-in PSA integrations to HaloPSA, ConnectWise, Autotask and BrightGauge.
- SMB1001 Certification Standards-based SMB cybersecurity certification program (Bronze through Diamond tiers) offered through Manage Protect's partnership with CyberCert implementers, allowing MSPs to help their SMB clients build stronger defences and generate revenue from certification engagements.
- Managed Migrations White-glove managed migration services for partners covering Hosted Exchange migration, email filtering migration, archiving migration, file server data migration and email backup migration; offered free of charge to Manage Protect partners as part of the professional services portfolio.
Quantifiable outcome
- 96% positive CSAT rating achieved through passionate, partnership-focused support
- +3 more outcomes
Companies that use Manage Protect
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Manage Protect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability12 records
Feature8 records
Manage Protect partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GuardzcoreGuardz is Manage Protect's primary cybersecurity platform providing AI-native MDR with unified threat detection across identities, email, cloud, data and endpoints. Manage Protect distributes Guardz to MSP partners in Australia and New Zealand.
- Check Point Software Technologies (Avanan)coreAvanan by Check Point is a cloud-native email and collaboration security solution used by Manage Protect for email protection. Avanan deploys via API in 30 seconds without MX record changes.
- NinjaOnecoreNinjaOne provides RMM, SaaS Backup, and related solutions through Manage Protect. NinjaOne is #1 G2 rated in RMM, Endpoint, MDM and patch management.
- OctigacoreOctiga provides M365 security management and monitoring for MSPs. Manage Protect distributes Octiga as an easy and affordable SaaS cloud security solution.
- Breach Secure Now (MPaware)coreBreach Secure Now powers MPaware cybersecurity awareness training platform used by Manage Protect MSPs. Provides micro-trainings, phishing simulations, and vulnerability assessments.
- CyberCertminorCyberCert is an Australian implementer of SMB1001 cybersecurity certification. Manage Protect works with CyberCert to empower MSPs to help SMBs build stronger defences through the SMB1001 framework.
- MicrosoftcoreManage Protect is a Microsoft Cloud Solution Provider (CSP) indirect reseller, providing Microsoft 365 licensing, Copilot, Teams, and related Microsoft solutions to MSP partners.
- CrayonminorCrayon partnered with Manage Protect for Microsoft Copilot technical enablement webinars covering pre-deployment assessments and prerequisites for secure rollout.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Manage Protect competitors and assessment
Company assessmentRegional players
- Crayon: Crayon is a software and cloud economics company with significant ANZ presence, providing Microsoft licensing optimization and cloud services to resellers and enterprises. It partners with Manage Protect for joint enablement and competes in adjacent Microsoft CSP and cloud economics territory.
- Rhino Distribution: Rhino Distribution is an ANZ-focused cybersecurity VAD serving MSPs and resellers with vendor onboarding, training, and channel enablement. It is a direct regional peer to Manage Protect's cybersecurity distribution business.
- Dicker Data: Dicker Data is the largest Australian-owned IT distributor, distributing hardware, software, and cloud solutions to resellers across ANZ. It operates at much greater scale than Manage Protect and offers some overlapping Microsoft and security SKUs through the channel.
Direct peers
- Sherweb: Sherweb is a cloud solutions distributor focused on MSPs, providing Microsoft CSP licensing, security, and backup products with partner enablement and white-label support. It is the closest comparable to Manage Protect's MSP-focused value-added distribution model.
- Pax8: Pax8 is a global cloud distributor purpose-built for MSPs, offering a curated catalog of cloud solutions (security, productivity, infrastructure) with consolidated billing and partner enablement. It directly competes with Manage Protect in the MSP cloud distribution space, including in the ANZ region.
Emerging players
- Exigo Tech: Exigo Tech is an Australian managed services and cloud distribution provider serving SMB and mid-market customers across ANZ. It is comparable to Manage Protect as a regionally focused channel/cloud services provider for the SMB segment.
Broad incumbents
- ALSO Group: ALSO is a European-headquartered IT distributor with cloud, security, and Microsoft licensing offerings for resellers and MSPs across multiple geographies. It overlaps with Manage Protect's portfolio and channel focus at a broader scale.
- Ingram Micro Cloud: Ingram Micro Cloud is a global cloud marketplace and distributor serving resellers, MSPs, and VARs across security, productivity, and infrastructure SKUs. It overlaps with Manage Protect's distribution and CSP licensing motion at much greater scale and broader catalog.
- TD SYNNEX (formerly Tech Data): TD SYNNEX is a major global IT distributor with a substantial cloud and security portfolio for resellers and MSPs, including Microsoft CSP and third-party security vendors. It competes with Manage Protect at the broader ANZ distribution level.
Others
- Rhino Connect (formerly intY / CensorNet-distributor): Rhino Connect is a UK-headquartered cloud distributor serving MSPs with security, backup, and Microsoft licensing SKUs. Comparable to Manage Protect's catalog mix as an adjacent cloud distribution peer serving the SMB MSP segment in another geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Manage Protect social profiles
Digital presenceManage Protect compliance and trust
Trust signalCompliance2 records
Manage Protect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manage Protect leadership team
Management profileNumber of profiles
Profiles4 records
Manage Protect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manage Protect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manage Protect
What does Manage Protect do?
Manage Protect is an Australian Value Added Distributor (VAD) that bundles and distributes best-of-breed cloud security, backup, email, productivity and RMM solutions exclusively to Managed Service Providers. Through its proprietary Converge portal, it consolidates licensing, billing, provisioning and PSA integrations for MSP partners, and adds 24/7 local technical support, professional services and managed migrations. The company is a Microsoft Cloud Solution Provider (CSP) and the lead distributor in Australia and New Zealand for Guardz, Avanan, Octiga, MPaware, MPexchange, MPmail, NinjaOne SaaS Backup and NinjaOne RMM.
Is Manage Protect a public or private company?
Manage Protect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manage Protect founded?
Manage Protect was founded in 2008. It employs 11 to 50 people.
Where is Manage Protect based?
Manage Protect is headquartered in Surry Hills, Australia, in the Oceania region.
How does Manage Protect make money?
Three revenue lines are on record. Cloud Solution Distribution is the primary driver. The others are microsoft CSP Licensing and professional Services.
Who are Manage Protect's main competitors?
Regional players on record are Crayon, Rhino Distribution and Dicker Data. Direct peers are Sherweb and Pax8. Exigo Tech is listed as an emerging player. Broad incumbents are ALSO Group, Ingram Micro Cloud and TD SYNNEX (formerly Tech Data). Rhino Connect (formerly intY / CensorNet-distributor) is listed as an others.
Does Manage Protect have an API?
No public API is recorded for Manage Protect.
What industry is Manage Protect in?
Manage Protect's product category is Cloud Software Distribution for Managed Service Providers. Its primary akta.pro industry code is BPAEADAF, Cloud Security Managed Services (CSPM/CWPP/CNAPP), with a secondary code of BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 54151 and its SIC code is 7372.