Evolve Human Optimization Lab

What Evolve Human Optimization Lab does

Evolve Human Optimization Lab is a Texas-based operator of walk-in recovery and biohacking centers that aggregate more than 20 modalities, including cold plunge, infrared sauna, red light therapy, compression therapy, vibration therapy, float therapy, and neurotraining, under a single membership or day-pass product with no appointment required. The company was founded in San Antonio and has expanded to Dallas (2022), Round Rock (2024), and a fourth site in Austin Oak Hill slated for Summer 2026, making it a regional multi-location player concentrated in the Texas Triangle. Customer segments are consumer-led and diversified across wellness enthusiasts, athletes, and professionals, supplemented by corporate and private-event bookings.

The core offering is equipment-based rather than software-based: members and day-pass users access physical recovery hardware on demand, with select modalities such as Reflexion's cognitive-training lightboard and BrainTap's neuro-algorithm audio/visual programs layering in third-party data-analytics and neuro-stimulation technology. There is no proprietary AI/ML platform disclosed; technology is sourced from specialist vendors and integrated into the in-center service stack.

Revenue mechanics combine consumer recurring revenue (memberships at $89, $149, and $299 per month), transactional revenue ($49-$59 day passes and à la carte add-ons such as NAD+ and peptide injections), event and corporate bookings, and franchise fees under a recently launched franchising program. Memberships are also eligible for HSA/FSA payment through a TrueMed integration, broadening the addressable wallet to pre-tax health-account dollars. The operating model is shifting from purely company-owned locations toward a franchise-led growth engine, with FRANdata Verified Franchise status used to credential the system to prospective franchisees and lenders.

Name

Evolve Human Optimization Lab

Legal name

Evolve Human Optimization Labs LLC

Website

https://evolvehumanlabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Evolve Human Optimization Lab operates walk-in, multi-modality recovery and biohacking centers across Texas, offering memberships, day passes, and franchise opportunities across 20+ wellness technologies for consumer, athlete, and corporate customers.

Ownership category

akta.pro rank

Product category

Wellness & Recovery Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGAMAI

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work)

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAGAMAG

Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management)

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAJALAI

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing)

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

Keywords

• Wellness recovery services
• Cold plunge therapy
• Infrared sauna services
• Red light therapy
• Biohacking wellness center

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly memberships providing unlimited or limited visit access to all 20+ modalities. Multiple tiers at different price points per location. Membership includes full facility access and all services without upcharges.
2. Day Passes: One-time visit passes for first-time visitors and return customers who prefer pay-as-you-go. Includes all-access to all modalities for that visit.
3. Franchise Fees: Franchise licensing model with startup investment requirements. Franchisees pay for the right to operate Evolve locations with exclusive equipment pricing and brand support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Evolve operates walk-in social wellness facilities where members and day-pass guests access 20+ biohacking and recovery modalities, including cold water immersion, Norwegian and infrared saunas, contrast therapy, FDA Class II red light therapy, NormaTec compression, Reflexion cognitive neurotraining, BrainTap and Tri-Vibe neurotechnology, vibration therapy, inversion tables, massage chairs, and interactive mirror fitness classes. Access is sold via monthly tiered memberships or single-visit day passes with no appointments required.

Product overview

Evolve Human Optimization Labs operates as a walk-in social wellness playground offering 20+ biohacking and recovery modalities under one membership. The core offering combines hot/cold therapies (Cold Water Immersion, Norwegian Saunas, Infrared Saunas, Contrast Therapy) with advanced recovery tools (Red Light Therapy, Compression Sleeves, Cryo-Compression, Massage Chairs, Percussive Massagers, Foam Rolling, Vibration Therapy, Inversion Tables, Earthing) and cognitive/mind optimization (Cognitive + Neurotraining via Reflexion, BrainTap, Tri-Vibe Experience, Guided Meditation, Interactive Mirrors, Interactive Stretching/Yoga, Deep Trance Meditation Machine). Access is provided through Day Passes or Monthly Memberships (4, 8, 12 visits or unlimited tiers) with no appointments ever required. The company also offers franchise opportunities and event services including private takeovers and mobile wellness activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Membership Subscription membership offering unlimited or limited (4, 8, or 12 visits per month) access to all 20+ wellness modalities at the chosen location, including full access to all services without upcharges. Available at tiered monthly pricing that varies by location, e.g., $89-$199/month in San Antonio and $109-$299/month in Dallas.
• Day Pass Single-visit pass granting access to all 20+ modalities at the facility for one visit, used to explore the wellness playground without commitment to membership. Priced at $49-$59 per visit depending on location.
• Evolve Takeover (Private Event) Private party option providing exclusive access to the entire wellness playground for 2 hours, available for birthdays, team celebrations, bachelor/bachelorette parties, and group experiences.
• Mobile Wellness Events Off-site wellness activations that bring cold plunges and portable recovery tools to external events, fitness competitions, and community gatherings.
• Evolve Franchise Ownership Franchise opportunity to own and operate an Evolve Human Optimization Labs location, including a walk-in model, low staff requirements, membership-based recurring revenue, exclusive equipment pricing, brand support, and a five-step onboarding process.

Quantifiable outcome

• Cold plunge in as little as 2 minutes affects body systems; recommended max 5 minutes
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• International Franchise Association (IFA)minorOthersIFA membership provides franchise development credibility and access to franchise industry resources, best practices, and networking.
• FRANdatacoreOthersFRANdata verified franchise status confirms Evolve's FDD compliance and franchise disclosure document approval for regulated states.
• NormaTec (Hyperice)coreTechnology or IntegrationNormaTec sequential pulse compression technology is a core modality at Evolve locations. Compression sleeves use patented pulsing action, gradient pressures, and distal release to mimic natural muscle pumps for recovery.
• BrainTapcoreTechnology or IntegrationBrainTap neuro-algorithm technology provides guided meditation and brainwave entrainment sessions using audio and light to guide users through complete brainwave spectrum states.
• Tri-Vibe / Pandora StarcoreTechnology or IntegrationTri-Vibe light therapy machine combining light sequences, sound, and vibration therapy for brainwave entrainment and expanded consciousness states.
• Reflexion (Neurocognitive Training)coreTechnology or IntegrationReflexion cognitive training technology uses touchscreen lightboard with cloud analytics for peripheral vision, reaction time, and decision-making enhancement.
• Float San AntoniominorGTM or Marketing PartnerFloat San Antonio sponsors Evolve wellness content and events. Float wellness spa preceded Evolve as part of same founding company.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• iCryo: Franchised cryotherapy and recovery chain offering cold plunge, infrared sauna, compression, IV therapy and related modalities under a membership model. Closely comparable walk-in social wellness format and franchise expansion playbook.
• StretchLab: Assisted-stretching wellness franchise serving recovery, athletic, and general-wellness customers on a membership basis. Comparable franchise-led, single-category-to-multi-modality wellness model with overlapping recovery/pain-management positioning.
• Restore Hyper Wellness: Largest US multi-modality recovery and wellness franchise (cryotherapy, IV drip, infrared sauna, compression, red light) operating on a membership/walk-in model. Direct competitor in the same category Evolve is targeting, but at materially greater scale and national footprint.

Emerging players

• CryoFit: Multi-modality recovery studio combining cryotherapy, infrared, compression, and IV therapies with membership options. Comparable modality bundle but typically smaller unit count and regional rather than Texas-concentrated footprint.
• The Salt Cave / Salt Suite: Salt therapy / halotherapy wellness concept expanding via franchise. Targets similar relaxation/recovery consumer and uses a recurring-membership model, though with a narrower modality focus.

Others

• BrainTap: Neurotechnology vendor whose guided-meditation/brainwave-entrainment devices Evolve offers. Enabler / supplier within Evolve's cognitive optimization modality stack rather than a direct competitor.
• Hyperice / NormaTec (Recovery品牌 equipment maker): Maker of NormaTec compression, Hypervolt percussion and vibrational recovery equipment used by Evolve. Functions as both a supplier partner (Them to Us) and an adjacent ecosystem participant shaping recovery category norms and device IP that Evolve relies on.

Broad incumbents

• The NOW Massage: Membership-oriented massage and wellness concept selling a boutique multi-service experience. Adjacent competitive set for consumer wellness dollars, with a streamlined service mix and design-led positioning.
• Hand & Stone Massage and Facial Spa: Large national spa/wellness franchise offering massage and skin-care memberships. Comparable membership/pricing architecture and franchise distribution, though narrower modality mix (massage, facials) than Evolve's 20+ modalities.

Regional players

• Plank Pose / Mid-range Yoga & Wellness Studio Group: Multi-location yoga/wellness studio group with a membership-based walk-in model and multiple Texas locations (CorePower Yoga). Comparable walk-in access and recurring-membership structure competing for the same Texas wellness consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evolve-social-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolve Human Optimization Lab