O2O EVENTS
O2O Events is a Melbourne-based digital platform that converts 2-4 day physical exhibitions and conferences into 365-day lead generation marketplaces, serving event organisers and B2B exhibitors across 24 countries with marketing, matchmaking, and multilingual support services.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What O2O EVENTS does
O2O Events is a Melbourne-headquartered digital event marketing and engagement platform that converts short-duration physical events (2-4 days) into 365-day lead generation marketplaces for B2B and B2C exhibitions and conferences. The platform combines an Event Marketing Cloud (email marketing, engagement marketing, social media management, and SMS/email notification automation) with pre-show engagement tools (matchmaking app, visitor registration, badge printing), a year-round exhibitor-visitor marketplace (RFQ processing, meeting setup, lead generation), and human-supported service layers (personal sourcing consultants, dedicated business matching team, multilingual 24/7 chat support). The company operates as the consumer-facing brand of Digital Media Solutions AU Pty Ltd, with delivery supported by resource centres in Australia, India, China, the Philippines, and Sri Lanka, reaching a stated footprint of 24 countries, 120+ enabled events, 30,000+ businesses, 3.5 million users, and over 450,000 B2B connections.
Revenue is generated primarily through subscription/recurring event platform service contracts negotiated via quote-based enterprise sales ('Contact Sales' / 'Request a Demo' CTAs), with no public pricing tiers disclosed. The customer base spans enterprise telecom groups (Bharti Airtel, Hutchison, Sri Lanka Telecom, Axiata, Mobitel, Etisalat, Trans Tel), food and beverage exhibitions (Middle-East Organic and Natural Products Expo, Food Arabia, Cake Bake and Sweets Show Australia, Arabian Organics), international trade shows (China Home Life), consumer goods brands (4Ever Skin Naturals), and corporate event organisers (Ideas for Profits Group Australia). Distribution relies on direct enterprise field sales with bottom-of-funnel CTAs, supported by content marketing through the platform's own showcase website and social media tooling embedded in the product.
The company is private, has no disclosed funding rounds or M&A activity in the input data, and shows no announced AI/ML capabilities, patents, awards, or regulatory actions. Leadership comprises a small five-person executive team covering sales, finance, technology, partnerships, and business development, with headcount of 51-100 employees.
O2O EVENTS firmographics
Firmographics- Name
- O2O EVENTS
- Legal name
- Digital Media Solutions AU Pty Ltd
- Website
- https://o2oevents.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- O2O Events is a Melbourne-based digital platform that converts 2-4 day physical exhibitions and conferences into 365-day lead generation marketplaces, serving event organisers and B2B exhibitors across 24 countries with marketing, matchmaking, and multilingual support services.
- Ownership category
- akta.pro rank
O2O EVENTS industry classification
Industry- Product category
- Event Marketing Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
- akta.pro secondary industries
- Consumer & Public Shows (B2C) Organizers (THAHABAC), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where O2O EVENTS is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
O2O EVENTS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Platform Services: Provides digital event platform technology and marketing services to event organizers, converting traditional 2-4 day events into 365-day lead generation platforms with engagement marketing tools
Distribution channels1 record
Marketing channels4 records
O2O EVENTS product offering
Product offeringCore offering
O2O Events operates a digital event marketing and engagement platform that converts traditional 2-4 day physical events and exhibitions into year-round (365-day) online lead generation marketplaces. The platform combines an Event Marketing Cloud (email marketing, engagement marketing, social media management, automated notifications) with pre-show engagement tools (matchmaking app, visitor registration, badge printing) and a dedicated online marketplace enabling exhibitors to generate leads, process RFQs, and set up meetings beyond event dates.
Product overview
O2O Events is a digital event marketing and engagement platform for the exhibitions and conferences industry. The platform operates as a unified system combining an Event Marketing Cloud (with Email Marketing, Engagement Marketing, Social Media Management, and Notifications App modules) with pre-show engagement tools, matchmaking capabilities, and a year-round 365-day lead generation marketplace for exhibitors and visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Marketing Cloud
Quantifiable outcome
- 450,000+ B2B Connections facilitated
- +4 more outcomes
Companies that use O2O EVENTS
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
O2O EVENTS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
O2O EVENTS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Digital Media Solutions AU Pty LtdcoreParent company powering the O2O Events platform. Based in Melbourne Australia, DMS provides the technological infrastructure and managed services portfolio that enables the O2O event marketing platform, including secure mobile adaptable technology solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
O2O EVENTS competitors and assessment
Company assessmentDirect peers
- Bizzabo: Direct competitor in event experience platforms with virtual/hybrid event capabilities, matchmaking, and year-round engagement features, targeting the same enterprise event organizer and B2B exhibitor buyer persona.
- Swapcard: Direct competitor focused on virtual and hybrid B2B events with built-in matchmaking, exhibitor marketplaces, and lead-generation tools, overlapping closely with O2O's 365-day lead generation marketplace pitch.
- vFairs: Virtual events and hybrid expo platform with digital booths, lead capture, and matchmaking; competes for the same trade show and exhibition organizer use cases across emerging and developed markets.
Broad incumbents
- Cvent: Large incumbent event management platform with end-to-end event registration, virtual event, and lead-capture capabilities; competes directly for the same event organizer and enterprise marketing buyer but with a much broader product portfolio and deeper US/EU enterprise penetration.
- ON24: Public-listed digital engagement platform with webinars and virtual event capabilities; partial overlap on lead generation and engagement marketing for B2B audiences served by O2O Events.
- Hopin: Multi-product virtual and hybrid event platform with strong brand recognition and venture backing; competes for enterprise event marketing budgets with overlapping lead-capture and engagement capabilities.
- Eventbrite: Large-scale event ticketing and management platform with broader SMB orientation; competes at the lower end of O2O's organizer and exhibitor segments with self-serve event creation and registration.
- Informa (Informa Markets): Global trade show and exhibition organizer and tech provider through Informa Markets; an incumbent that both competes for event-marketing platform spend and is itself a potential partner for O2O's 365-day marketplace extension offering.
Emerging players
- EventMobi: Event apps and engagement platform with mobile-first experiences and matchmaking features; comparable for in-event and pre-show engagement use cases targeting trade show organizers.
- Hubilo: Emerging virtual/hybrid event platform with strong focus on engagement and lead generation for B2B events, competing for similar mid-market and enterprise organizer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
O2O EVENTS social profiles
Digital presenceO2O EVENTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
O2O EVENTS leadership team
Management profileNumber of profiles
Profiles5 records
O2O EVENTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O2O EVENTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O2O EVENTS
What does O2O EVENTS do?
O2O Events operates a digital event marketing and engagement platform that converts traditional 2-4 day physical events and exhibitions into year-round (365-day) online lead generation marketplaces. The platform combines an Event Marketing Cloud (email marketing, engagement marketing, social media management, automated notifications) with pre-show engagement tools (matchmaking app, visitor registration, badge printing) and a dedicated online marketplace enabling exhibitors to generate leads, process RFQs, and set up meetings beyond event dates.
Is O2O EVENTS a public or private company?
O2O EVENTS is a private company. It is classified as corporate owned and is currently operating.
When was O2O EVENTS founded?
O2O EVENTS was founded in 2017. It employs 51 to 100 people.
Where is O2O EVENTS based?
O2O EVENTS is headquartered in Melbourne, Australia, in the Oceania region.
How does O2O EVENTS make money?
One revenue line is on record: event Platform Services.
Who are O2O EVENTS's main competitors?
Direct peers on record are Bizzabo, Swapcard and vFairs. Broad incumbents are Cvent, ON24, Hopin, Eventbrite and Informa (Informa Markets). Emerging players are EventMobi and Hubilo.
Does O2O EVENTS have an API?
No public API is recorded for O2O EVENTS.
What industry is O2O EVENTS in?
O2O EVENTS's product category is Event Marketing Software. Its primary akta.pro industry code is MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture), with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 561920 and its SIC code is 7310.