What FG Design does

FG Design (legal entity: Groupe FG Design) is a France-based, privately held exhibition stand design and professional space fitting agency founded in 1977 and headquartered in Boulogne-Billancourt. The company designs and builds custom exhibition stands, reusable modular stands, and larger pavilions/chalets for trade shows and corporate events, and complements this with retail and showroom space design plus digital animation services (LED, interactive media, AR/VR-style content). Its core customers are enterprise clients across aerospace (ArianeGroup, Airbus, STELIA, Expliseat, Exotrail, Univet), healthcare and medical aesthetics (Bayer, FILLMED, Teoxane, Evolucare, Amplifon), construction and real estate (Atlantic, Wienerberger, Terreal, Greater London Authority), energy (EDF, Fonroche Lighting), industrial/technology (Siemens, Sagemcom, Waters), and consumer/yacht (Meyer Yachts).

The business is structured around an integrated design-to-installation service model: an in-house Bureau d'études provides 3D modeling and visualization, a sustainable production capability supplies eco-friendly fabrication, a logistics arm manages 50,000m² of owned storage across France, and international installations are executed via a vetted partner network covering Germany, the UK, Italy, Spain, Poland and the USA. Proprietary technology includes the Liberty web platform for autonomous year-round client management of reusable stands, furniture, and documentation, plus a customized online reservation/3D configurator built for EDF. Project budgets disclosed on the company's intake form range from €20K to €200K+ per engagement.

Revenue mechanics are project-based, one-time professional services engagements (no subscription or recurring license model is in use despite the recurring-revenue potential of reusable stand programs). Go-to-market is direct enterprise field sales with account directors managing multi-decade client relationships; marketing is primarily content-driven (case studies, LinkedIn/Instagram/YouTube, newsletter) supplemented by industry association presence (UNIMEV). The company is founder-controlled by François Guarino (Président Fondateur since 2015), has stated capital of €1,000,000, and reports ISO 20121 certification for sustainable event management.

Name

FG Design

Legal name

Groupe FG Design

Website

https://groupe-fgdesign.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe FG Design is a France-based, founder-controlled exhibition stand and professional space design agency founded in 1977, serving enterprise clients in aerospace, healthcare, energy and construction with custom and reusable stands, retail/showroom design, and a proprietary Liberty asset management platform.

Ownership category

akta.pro rank

Product category

Exhibition Stand Design and Construction

NAICS

Indoor and Outdoor Display Advertising (541850), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Graphic Design Services (541430)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Exhibition stand design
• Custom booth construction
• Modular reusable stands
• Trade show pavilions
• Commercial space fitting

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Design & Construction: Project-based revenue from designing and building custom exhibition stands, modular reusable stands, and pavilions/chalets for trade shows and events.
2. Space Layout & Design: Professional space design services for retail environments, showrooms, and corporate spaces.
3. Digital Animation Services: Digital integration and animation services for stands and spaces, including LED screens, interactive displays, and multimedia content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

FG Design designs, manufactures and installs custom exhibition stands, reusable modular stands, and pavilions/chalets for trade shows and events, complemented by retail and showroom space fitting and digital animation services. The company provides end-to-end project execution from consulting and 3D design through production, logistics, and on-site installation, including sustainable/eco-designed solutions with ISO 20121 certification and a proprietary Liberty platform for managing reusable stand assets.

Product overview

FG Design operates as an integrated exhibition stand and professional space design agency offering a comprehensive portfolio of products and services. The core offering encompasses three stand types (custom-made stands, reusable modular stands, and pavilions/chalets), complemented by retail and showroom space design. Digital animations (LED screens, holographic displays, AR/VR) are offered as integrated services. The company provides end-to-end capabilities including consulting, architectural design (Bureau d'études), sustainable production, and logistics, all coordinated through a proprietary web platform called Liberty for managing reusable assets. The portfolio covers stand design, space layout, digital integration, and ongoing asset management across events.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty: Web platform developed by FG Design for managing reusable stands, furniture, goodies, products, and documentation autonomously.

Products and services

• Stand sur mesure (Custom Exhibition Stand)
• Stand modulaire réutilisable (Reusable Modular Stand)
• Pavillon & chalet (Pavilion & Chalet)
• Retail (Retail Space Design)
• Showroom
• Animations digitales (Digital Animations)
• Conseil & Accompagnement (Consulting & Support)

Quantifiable outcome

• 95% client loyalty rate demonstrates long-term value delivery
• +3 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• UNIMEV (Union Française des Métiers de l'Événement)moderateOthersFG Design is an active member of UNIMEV, France's event industry union with 400+ members. Participation includes working groups, commissions, and initiatives contributing to industry evolution, sustainability transformation, and collaborative solutions development.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Freeman: One of the largest North American exhibition and event service companies offering custom stand design, fabrication, and digital integration. Highly comparable business model and customer base (large enterprise exhibitors).
• GES (Global Experience Specialists): Global exhibition services provider offering custom stand design, fabrication, and on-site services. Comparable in serving enterprise exhibitors across trade shows with integrated design-build-deliver capabilities.
• GL Events: French-headquartered global leader in event infrastructure and exhibition services. Directly comparable as a full-service exhibition stand builder and event services provider serving enterprise clients across similar verticals.
• Czarnowski: US-based exhibition and event marketing services company with custom stand design, fabrication, and digital integration. Direct comparison to FG Design's core custom stand business for enterprise customers.
• Expo Exhibition Services: Mid-sized exhibition stand design and fabrication company serving enterprise clients at trade shows. Comparable in custom and modular stand offerings, though smaller and US-focused.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency offering experiential marketing, including exhibition environments and event design. Comparable through large-enterprise brand experience work, though broader in scope and agency-model rather than stand builder.
• MCH Group: Swiss-listed live marketing and exhibition group (operator of Art Basel and other major shows). Comparable through its in-house exhibition stand services and broader event ecosystem, though primarily a venue/operator.
• Sparks: Global brand experience agency under Harte Hanks offering exhibit design, fabrication, and event marketing. Comparable in serving enterprise experiential marketing needs, with broader digital/marketing services.
• MKG Group: French experiential marketing and brand experience agency offering event design and activation services. Comparable as a French competitor serving enterprise clients in brand experience and event activation.

Regional players

• Centdegrés: Paris-based design agency specializing in retail, brand experience, and exhibition design. Comparable as a French design services peer in retail/showroom design and brand experience work, though more design-led than fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupefgdesign
• YouTubeyoutube.com/@GROUPEFGDESIGN
• Facebookfacebook.com/groupe.fgdesign
• LinkedInlinkedin.com/company/groupe-fg-design
• Instagraminstagram.com/groupefgdesign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FG Design